by Cheptiony Mutai | Oct 13, 2023 | CONTENT CREATION, BUSINESS TIPS, MARKETING, MEDIA AND COMMUNICATIONS CONSULTANCY, VIDEO PRODUCTION
Many business owners fear to approach and engage a video producer or a video production company to help them produce their marketing videos. Why? Most of them think that they are very expensive. But is that true? To some extend yes. Video production is not cheap....
by Cheptiony Mutai | Oct 7, 2023 | MEDIA AND COMMUNICATIONS CONSULTANCY, CONTENT CREATION, MARKETING, TECHNOLOGY, VIDEO PRODUCTION
Before you start measuring the Return On Investment(ROI) of a video, it is important to first look at why you created the video at first , and who is their target audience. Businesses and brands create videos for different purposes. Some of the common reasons why...
by Cheptiony Mutai | Sep 20, 2023 | BUSINESS TIPS, CONTENT CREATION, COPYWRITING, MEDIA AND COMMUNICATIONS CONSULTANCY, VIDEO PRODUCTION
Only businesses that hire consultants to work for them clearly understand the role they play in a business or an organization. We are living in a RESULTS driven world. A business that have clearly defined objectives can easily find the right digital media and...