Category: MEDIA AND COMMUNICATIONS CONSULTANCY
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Redistributing the Video Production Budget: A Comprehensive Overview
Many individuals and businesses, particularly small ones, prioritize cost-effectiveness when it comes to video production. This is often reflected in their event budgets, where video production and media relations typically receive a smaller allocation of funds. Why? Because of the misconception that video production is easy which stems from the belief that most production tasks…
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How to Start or Open A YouTube Channel in 2025
In this video, I am going to show you step by step how to start or open a YouTube channel. Follow me on YouTube @cheptionymutai
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2025’s Top 3 Digital Marketing Tools
The marketing world is in a state of constant flux, with new platforms and strategies constantly emerging. However, the core principles of effective communication – building relationships, understanding your audience, and delivering a compelling message – remain timeless.
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The Deal-Breaker: Why Quotes Often Fail to Materialize
The gap between sending a quotation to provide goods or services and securing a contract can be frustrating. Many vendors wonder why their quotes are often overlooked. Common questions include whether their price was too high or if there were factors that favored other bidders. I’ve personally encountered cases where vendors have directly asked clients…
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Video Marketing: 5 Creative Video Ideas for Your Business
Today, YouTube stands as a dominant search engine, with TikTok and Instagram also serving as significant platforms. The extensive user base and high search traffic make video an unparalleled marketing medium. Regardless of the industry, leveraging video is now a critical strategy for promoting products in the digital marketplace.The initial step can often be the…
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My VLOGGING GEAR Reveal
In this video I will show my vlogging gear and share how much I have invested in them. Also, I will share my view on if its worth investing on Vlogging gear.
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3 Tools You Need To Have To Qualify As A Remote Video Editor
In this video, I am going to share with 3 Tools you need to have to qualify as remote video editor working from home.
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The Freelancer’s Guide To Building A Sustainable Business In 2024: 2 Key Strategies
If you are a freelancer, you have some benefits that can help you create a lasting online business, unlike someone who has a regular job. For example, freelancers can decide their own schedule. They work when they want. This gives them the opportunity to take care of their businesses.
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The Best Time to Hire a Video Producer or Production Company for Your Business or Brand
Many business owners fear to approach and engage a video producer or a video production company to help them produce their marketing videos. Why? Most of them think that they are damn expensive. But is that true? To some extend yes.
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The Ultimate Guide to Measuring Video ROI: 5 Key Metrics
Before you start measuring the Return On Investment(ROI) of a video, it is important to first look at why you created the video at first , and who is their target audience. Businesses and brands create videos for different purposes.