Category: MEDIA AND COMMUNICATIONS CONSULTANCY
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Beyond the Gig: Building Sustainable Income as a Freelancer in the Age of AI
The freelance landscape is shifting dramatically, especially for content creation service providers. With the rapid advancement of AI tools, the once lucrative fields of article writing, image generation, and graphic design are experiencing unprecedented disruption. Everyone, from individual entrepreneurs to small businesses, can now leverage AI to produce high-quality content, making it increasingly challenging for…
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🎥 YouTube’s Monetization Shake-Up: What It Means for Creators Big and Small
The winds of change are blowing through YouTube’s Partner Program—and creators across the globe are about to feel the breeze. In a move that seems aimed at empowering smaller channels while tightening the screws on content quality, YouTube is lowering the threshold for monetization, but with a few new strings attached.
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AI Assisted Video Production: Why It’s Not Always Cheaper, Easier, or Just About Quantity
Does AI simplify video creation? Many clients seeking creative services believe it should, expecting lower prices as a result. This creates a significant disconnect, as their cost expectations often don’t align with the time and effort truly involved, especially when aiming for high-quality, AI-assisted output.
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Watch Out For These 2 Tax Filing Blunders That Could Cost You Big
In Kenya, individuals and business owners typically file two main types of tax returns: Income Tax and VAT (Value Added Tax). Income Tax returns are filed annually and are mandatory for all taxpayers. VAT, on the other hand, is declared monthly and is only compulsory for businesses with an annual turnover exceeding KES 5 million;…
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5 Ways to Repurpose Video Content For Social Media Sharing
Ever feel like your brilliant video content disappears into the social media ether after just a few fleeting views? You poured your heart and soul into creating it, yet its lifespan seems so short. The good news? It doesn’t have to be that way!
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ElevenReader: Free Audiobook Creation and Potential Earnings of $1.10 Per Play
ElevenLabs has revolutionized AI voice again! In this video, we’re exploring their exciting new features.
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Redistributing the Video Production Budget: A Comprehensive Overview
Many individuals and businesses, particularly small ones, prioritize cost-effectiveness when it comes to video production. This is often reflected in their event budgets, where video production and media relations typically receive a smaller allocation of funds. Why? Because of the misconception that video production is easy which stems from the belief that most production tasks…
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How to Start or Open A YouTube Channel in 2025
In this video, I am going to show you step by step how to start or open a YouTube channel. Follow me on YouTube @cheptionymutai
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2025’s Top 3 Digital Marketing Tools
The marketing world is in a state of constant flux, with new platforms and strategies constantly emerging. However, the core principles of effective communication – building relationships, understanding your audience, and delivering a compelling message – remain timeless.
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The Deal-Breaker: Why Quotes Often Fail to Materialize
The gap between sending a quotation to provide goods or services and securing a contract can be frustrating. Many vendors wonder why their quotes are often overlooked. Common questions include whether their price was too high or if there were factors that favored other bidders. I’ve personally encountered cases where vendors have directly asked clients…