While I am writing this blog-post from the video producers perspective- the secret formula of video script writing I am going to reveal in this blog post is very practical to any newbie in video script writing business.
It took me many years to believe that I could write a video script. This is despite having several of them at my disposal that I used in producing videos. Video production and script writing is like art it revolves around imagination. Art is universal. It shares the same goal; to tell a story.
If you don’t already know, copy-writing is the grandfather of story telling. A small tweak on the words that you use in selling and you get more sales or you lose more sales.
Video relies on a written copy with an aim of persuading a prospective customer to take action. The ultimate end goal is to sell something to whoever watches the video.
The formula I am going to share with you today on this blog-post is ridiculously easy. Please don’t complicate it by getting IMPATIENT or letting PRIDE take over. Creative inspiration come slowly and it is inspired by simple things.
STEP 1 – Identify 3 Marketing Videos That Are Inspiring to Watch
This step is quite obvious and you might be tempted think that you already know the formula I am going to share with you. I advise you to follow through to the end. You will notice that there is one or two things that you have not been doing right thus you are still certain of your ability.
If your list of videos are more than 3, re-watch them and narrow them down to 3. This is for practical purposes. Most clients will refer you to a style of video they like and ask you to write a script of something related.
STEP 2 – Transcribe The 3 Videos Into Scripts
Yes. watch them and transcribe the videos into scripts. Study your scripts’ structure. See the approach that they have used when introducing the problem, offering solutions and asking the prospect to take action. What makes you get hooked to it?
Step 3 – Take a Break For a Day and Think of Products That Fits into the Script Structure You Have
Change a few keywords in the script and put in your words from the new product(s) you have picked. While doing this, read it loud and hear how it sounds. You will get encouraged when doing this exercise. The more you do it, the more you master the process. Also, you will realize that you can apply the same structure on many products and it will inspire you to write more using your own language.
Step 4 – Use This Formula To Write Scripts For Use in Your Portfolio
Believe you me, when a client says he/she wants a similar style of storytelling, they mean it. If you can write a script similar to the one they are referring you to in your own language, they will love it. And when this happens, you confidence and creativity will blow up. Before you know, you will be writing more and more for TV.
Step 5 – Use the Same Formula in Writing Scripts For Use in Different Industries
When you master this formula in writing scripts for short videos, it will be easier to apply it on longer version of video copies. You just need to be a good story teller.
And that’s it.
If you need help to script and produce professional screen-cast video tutorials, let me know here.
Until next time, bye bye and take care.
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