If you’ve been following my journey, you know I’m incredibly grateful that this blog has grown and remained consistent in posting new valuable content. Also, if you have been following me on YouTube, my channel has grown to over 4,400 subscribers.
For years, I’ve shared everything I know—from tips and expert advise on Freelance and Business to tutorials on SaaS tools and website reviews.
But today, I need to tell you:
that’s about to change. After 10+ years in the world of online freelancing, I’m closing that chapter to build something new and more strategic.
The New blog Direction
Living in the “Red Ocean
For over a decade, platforms like Upwork, Fiverr, and PeoplePerHour were my entire career. It was a good career—it paid the bills and allowed me to work with amazing clients across the world.
However, I realized I was living in what I call the ‘Red Ocean.’ This is a space crowded with thousands of talented people, all competing for the same work. The primary game becomes competing on price and speed, where you’re constantly hustling to prove your value.
Ultimately, I was simply trading my time directly for money. My income was capped by the number of hours I could work. I was building a great reputation, but it was on someone else’s platform. I wasn’t building an asset; I was just a highly-paid technician in the global gig economy.
The Crucial Turning Point
This lack of a clear focus started to create problems, even on my YouTube channel. I found myself chasing views, creating tutorials on any topic I thought might get more subscribers, even if it wasn’t my true passion or area of expertise.
This diluted my intended brand message and led to people asking me for services I don’t offer, like company registration or tax consulting. I could not leave this opportunity go, so I did them and got paid.
My ultimate “aha” moment came when I realized the same trap I was in with freelancing (chasing gigs) I was now in with YouTube (chasing views). I needed to stop just being busy and start being strategic.
The answer was right there when I looked at my most successful clients. They weren’t just buying a single video; they were the ones who understood they needed a consistent, reliable video strategy to actually grow their business. And that’s what I needed to build my entire focus around.
The Leap into the “Blue Ocean
That insight is why I founded Techtube Video Studio and why I took the leap and closed all my freelancing accounts. I decided to create my own “Blue Ocean“.
Instead of competing on price, we’re making the competition irrelevant by offering something different: scalable video services. We’re not just another video production company.
This allows our clients to get consistent, high-quality content that delivers a real return on investment. We’re moving from being a hired freelancer to a strategic partner.
The New Direction
To fully support this new vision, I’m clarifying the purpose of my blog here and YouTube channels to provide the most value to you.
This is my personal brand channel, and it’s evolving to be the home for high-level strategy and thinking behind modern business growth.
The core pillars we’ll explore are Media, Technology, AI, Storytelling, and Business Strategy.
The goal is to give you the strategic thinking to build your own “Blue Ocean,” not just show you how to click a button31.
Techtube Video Studio Channel: The ‘How’
This is where we put the strategies into action.
It will feature client case studies, behind-the-scenes looks at our scalable video services, and practical breakdowns of our work.
It’s the proof of the concepts we discuss right here.
Join the New Journey
This is a big change, but it’s about providing focused value in the right place.
If you are a founder looking for an edge, or if you’re a freelancer feeling trapped on that ‘red ocean‘ treadmill and looking for a way to build your own “blue ocean,” this new ecosystem is for you.
I invite you to stay subscribed right here on this blog and @cheptionymutai YouTube for the strategic insights, and if you are a business owner or marketer who wants to see this in practice, go subscribe to the Techtube Video Studio channel.
The best is truly yet to come.
Which of these new strategic topics are you most excited to dive into? Let me know in the comments!
As a content creator and media consultant, I’ve harnessed technology and AI to fuel my personal and professional growth, turning my expertise into multiple income streams. Here are five powerful ways I’ve used these tools to build my brand, streamline processes, and boost revenue through my platform, cheptiony.com, while optimizing for SEO to reach a wider audience.
Technology has been the backbone of my personal brand at cheptiony.com. By creating a professional website, I’ve established myself as an expert in freelancing and business consultancy, sharing actionable insights and experiences.
This digital presence has opened doors to a lucrative niche: helping international clients register and operate businesses in Kenya. My website, optimized with SEO best practices like keyword-rich content and fast loading speeds, attracts organic traffic, converting visitors into clients for my consultancy services. This has become a steady income stream while strengthening my online authority.
2. Streamlining Content Creation with AI
AI has revolutionized my content production process, saving time and boosting quality. Tools like ElevenLabs provide human-like voiceovers for videos, while AI-powered platforms generate scripts, images, background music, and even full videos.
By automating these tasks, I produce high-quality YouTube videos, podcasts, and blog posts faster, allowing me to focus on strategy and engagement. This efficiency has scaled my content output, driving more traffic to cheptiony.com and increasing ad revenue and sponsorship opportunities.
3. Designing Graphics for Profit with AI
AI tools have unlocked new revenue streams by enabling me to create and sell stunning graphics. From photobooks and invitation cards to flyers and social media posts, AI-driven design platforms help me produce professional-grade visuals quickly.
These products are sold to clients offline in the local marketplaces, adding a passive income stream. By creating quality work, clients are confident to recommend me to their friends and families.
4. Brainstorming Content Ideas with AI
AI is my go-to for brainstorming fresh ideas for blog posts and YouTube videos. By inputting prompts into AI tools, I generate creative topics that resonate with my audience, from freelancing tips to business growth strategies.
This ensures my content stays relevant and engaging, driving consistent traffic to my platforms. SEO-optimized titles and descriptions, informed by AI-driven keyword research, help my content rank higher on Google and YouTube, expanding my reach and monetization potential.
5. Writing Articles and Books with AI Assistance
AI has transformed my writing process, helping me expand ideas into well-structured articles and books. By using AI prompts, I generate outlines, refine drafts, and ensure my content is clear and engaging.
This has enabled me to publish blog posts on cheptiony.com and work on e-books, which I sell or use as lead magnets to grow my consultancy business. SEO-friendly formatting, such as using headers, bullet points, and relevant keywords, ensures my written content ranks well and attracts readers.
Conclusion
Technology and AI have been game-changers in my journey as a content creator and media consultant. From building a professional website to streamlining content creation, designing profitable graphics, brainstorming ideas, and writing articles, these tools have helped me grow my brand and diversify my income.
By integrating SEO strategies, I’ve maximized my online visibility, ensuring my content and services reach the right audience. Embracing these technologies has not only boosted my productivity but also opened new doors for financial success.
Looking for help to create and produce AI assisted video content? I can help you out. Write to me here and we will kickstart the process from there.
The freelance landscape is shifting dramatically, especially for content creation service providers. With the rapid advancement of AI tools, the once lucrative fields of article writing, image generation, and graphic design are experiencing unprecedented disruption. Everyone, from individual entrepreneurs to small businesses, can now leverage AI to produce high-quality content, making it increasingly challenging for freelancers to secure well-paying gigs.
So, how do you not just survive but thrive as a freelancer when fewer companies are hiring for content marketing tasks? More importantly, how can you build a sustainable business model that generates income even when you’re busy, or during those inevitable low seasons?
This isn’t just a question; it’s a critical challenge every freelancer must address. The market is inherently volatile, and clients are constantly seeking the most affordable options. Landing a long-term client who provides consistent work feels like a rare blessing.
Given this new reality, let’s explore actionable strategies for content creation and marketing freelancers to build a resilient and sustainable business.
Diversify Your Income: Sustainable Streams for Freelancers
To achieve consistent income, consider building these assets and revenue channels:
1. Leverage the Power of a YouTube Channel
Many freelancers view YouTube solely as a platform for direct client acquisition, overlooking its vast potential for diversified income. Beyond showcasing your portfolio and attracting new clients, YouTube now offers multiple monetization avenues for content creators:
Direct Monetization: Earn through ad revenue once you meet the eligibility criteria.
Channel Memberships: Offer exclusive content or perks to paying subscribers.
Super Thanks, Super Chats, Super Stickers: Allow viewers to show appreciation with monetary contributions during live streams or on uploaded videos.
Product Sales: Directly promote and sell your own digital products (e-books, templates, courses) or physical merchandise.
Beyond YouTube’s internal monetization, your videos serve as powerful marketing tools. By consistently sharing valuable content related to your expertise, you naturally attract viewers who might eventually become clients, reaching out for your professional video production or content creation services.
2. Build Passive Income Through Blogging & Mobile App Development
Harness AI to accelerate your content creation process, but don’t stop there.
Blogging: Launch a blog focused on your niche. Write engaging, high-quality articles, using AI as an assistant for research, outlining, and drafting. Integrate Google AdSense to monetize your traffic. While achieving significant ad revenue isn’t instant, consistency, SEO optimization, and continuous content refinement are key to success.
Mobile App Development: If you have an idea for a useful tool or game, leverage AI-powered development platforms or AI assistance in coding to bring your app to life. Enroll in AdMob to display ads within your app and generate passive revenue from downloads and usage.
These ventures require initial effort but can yield long-term, passive income streams that are less dependent on direct client work.
3. Establish and Actively Promote Your Service Website
Having a professional website to showcase your services is non-negotiable, but it’s only the first step. A website without promotion is like a shop without a sign.
SEO Optimization: Ensure your website is optimized for search engines so potential clients can find you.
Content Marketing: Regularly publish blog posts, case studies, and portfolio pieces that demonstrate your expertise.
Social Media Marketing: Actively promote your services and content across relevant social media platforms.
Networking: Engage with your target audience and other professionals in your industry.
Consistent and strategic promotion is the only way to attract serious clients actively seeking your services, transforming your website from a mere online brochure into a powerful lead-generation machine.
4. Explore E-commerce Opportunities
Do you have a passion for selling? E-commerce offers another avenue for sustainable income.
Create Your Own Products: Develop and sell digital products (e.g., premium content templates, niche-specific guides, online courses) or physical products related to your content creation expertise.
Resell Products/Services: Consider drop shipping or affiliate marketing, where you promote and sell products created by others, earning a commission.
Building an e-commerce business requires dedication to marketing and customer service, but it can provide a scalable income stream that operates independently of your direct freelance services.
Conclusion: Adapt, Diversify, and Thrive
The freelance world is undoubtedly evolving, with AI tools reshaping traditional service offerings. However, this evolution doesn’t signal the end of freelancing; rather, it calls for adaptation and innovation.
By diversifying your income streams through platforms like YouTube, building passive assets like blogs and mobile apps, actively promoting your services, and exploring e-commerce, you can build a robust and sustainable freelance business.
The key is to think beyond the immediate gig and cultivate multiple revenue channels that can support you during lean times and provide financial stability. Embrace AI not as a competitor, but as a powerful tool to enhance your efficiency and unlock new opportunities.
What other strategies are you employing to build passive income online? Share your insights in the comments section below!
Need help creating professional video content or refining your content strategy? Let’s connect here! You can also support my work by exploring my services here.
The winds of change are blowing through YouTube’s Partner Program—and creators across the globe are about to feel the breeze. In a move that seems aimed at empowering smaller channels while tightening the screws on content quality, YouTube is lowering the threshold for monetization, but with a few new strings attached.
Previously, aspiring creators had to hit 1,000 subscribers and rack up 4,000 public watch hours within 12 months to apply for monetization.
Now, YouTube is opening the gates wider. Channels can now apply once they reach 500 subscribers, three public uploads in the last 90 days, and either 3,000 watch hours in a year or 3 million Shorts views over 90 days.
That’s a huge win for up-and-coming creators, especially those focused on Shorts—the platform’s TikTok-style video format. It acknowledges the evolving ways people consume content and offers a more realistic path to monetization for today’s creators.
đź’ł But Here’s the Catch…
With easier access comes increased responsibility. YouTube is cracking down on what’s acceptable monetized content. Channels that consistently violate its ad-friendly guidelines may face demonetization or be denied access to the program altogether.
So while you might get in the door sooner, staying inside will take more diligence—especially as YouTube continues to protect advertisers’ interests.
🚀 Why It Matters
This change could redefine what it means to be a YouTuber in 2025 and beyond. Small creators finally have a tangible shot at turning their passion into profit. But more importantly, it’s a reminder that quality, consistency, and community-building still reign supreme in the world of content creation.
So, whether you’re uploading your first gameplay reel or already riding the Shorts algorithm wave, now might be the perfect time to level up.
And that’s it. Let me know your thoughts in the comments section.
If you need help to produce quality videos, let me know here.
Does AI simplify video creation? Many clients seeking creative services believe it should, expecting lower prices as a result. This creates a significant disconnect, as their cost expectations often don’t align with the time and effort truly involved, especially when aiming for high-quality, AI-assisted output.
What’s often overlooked is that AI, while powerful, isn’t a magical button that instantly translates a script into a perfect video. Achieving the desired outcome with AI currently requires extensive prompt engineering and fine-tuning to make the video look realistic.
Furthermore, many advanced AI features come with subscription costs that should be factored into the client’s budget, not solely borne by the creator.
In this article, I’ll address the false assumptions about how AI affects video production expenses.
Misconception 1: You Should Charge Me Half The Price Because You Are Using AI
This common misconception stems from a misunderstanding of how AI integrates into video production. As a professional, it’s crucial to clearly outline where AI contributes and how it impacts pricing. For example, AI can significantly streamline the creation of a script, voiceovers, and background music, potentially allowing for cost reductions in these specific areas.
However, once you move into the video editing and visual assembly phase, the value of human expertise becomes paramount. Clients need to understand the distinction between AI-generated assets and the nuanced, often iterative process of human editing.
To navigate this, consider itemizing your quotes. Clearly separate the costs for AI-assisted elements versus human-intensive tasks. Better yet, employing an hourly rate often proves to be the fairest approach.
This way, if a client initially opts for a more AI-driven video but then decides they prefer human-edited refinements or a complete shift away from AI-generated visuals, they’ll understand the increased cost reflects the additional time and specialized skill involved.
This transparency manages expectations and ensures you’re compensated fairly for all your efforts.
Misconception 2: Its Easy to Create Videos With The Help of AI. Anyone Can Do it.
While it’s true that even basic prompts on premium AI video editors can generate video quickly, this simplicity comes with significant drawbacks. The core issue is that the assets and templates used in your video are often generic and widely available, meaning your content risks looking identical to others.
Over time, you’ll likely encounter videos similar to your own, which dilutes your unique brand or message.
Moreover, relying solely on AI output often means you’ll have to learn video editingyourself to truly customize the video. Tasks like adjusting audio levels for a voiceover or fine-tuning transitions require human intervention to achieve a polished, professional look.
You might end up spending more time refining AI’s raw output than if you’d engaged a professional from the start, effectively wasting time to save a small amount of money.
Beyond technical tweaks, successful video creation demands creativity. If you lack a creative eye, your AI-generated videos might feel generic, uninspired, and frankly, inhuman.
An experienced video producer brings years of creative insight, ensuring your project stands out and connects with your audience in a meaningful way. So, while AI handles the prompts, human creativity and expertise are essential for crafting truly unique and engaging content.
Misconception 3: Quantity, Not Quality, Matters.
While it might seem tempting to churn out a high volume of videos with AI, this approach often overlooks the critical role of brand identity.
How do you want your audience to perceive you?
Strong brands are recognized by consistent elements like specific colors, fonts, and a unique voice. Unless your AI tool allows for precise adherence to your brand guidelines, you risk ending up with a chaotic mix of styles that confuses your audience and dilutes your identity.
Focusing purely on quantity over quality means your brand’s voice and visual identity will likely be inconsistent, making it hard for people to recognize and connect with your content.
A professional video producer, on the other hand, prioritizes aligning your videos with your company’s mission and vision, meticulously adhering to brand guidelines during editing.
Once that strong, recognizable brand identity is established—where people can instantly identify your videos—then you can strategically scale up your content quantity. Building a high-value brand takes significant effort and a clear perception of how you want to be seen, not just a high volume of generic videos.
Conclusion – Debunking AI Video Production Myths
As we’ve explored, the world of AI-assisted video production is ripe with misconceptions. It’s clear that the belief you should charge half-price because you’re using AI often overlooks the nuanced skill and time involved in prompt engineering, fine-tuning, and integrating AI output with human expertise.
Similarly, the idea that it’s easy for anyone to create quality videos with AI dismisses the critical need for creative vision, brand consistency, and often, additional human editing to achieve professional results.
Finally, prioritizing quantity over quality with AI can dilute your brand identity and fail to resonate with your audience.
While AI is a powerful tool, it’s an accelerator for skilled creators, not a magic wand that eliminates the need for human input, creativity, and strategic thinking.
Understanding these distinctions is key to setting realistic expectations and valuing the blend of technology and talent that truly delivers impactful video content.
Do you have other misconceptions about the cost of AI assisted video production? We’d love to hear them! Please share them in the comments section below.
If you’re looking for professional AI-assisted video production services, contact me here.
You can also follow me on social media @cheptionymutai for more insights and updates.
You might remember that last year, I had the pleasure of featuring Kijani Curlcare and Skincare at the KICC during their exhibition. Their commitment to quality, natural ingredients for both skin and hair really stood out. So, when I heard they were launching a brand-new hair product, I knew I had to be there!
This a Video interview of Kijani Curlcare Founders At KICC During Exhibition
The destination was Utawala Shompole Salon & Spa, and the buzz was all about Kijani’s latest innovation. I even got to catch a ride with Co-Director Rodgers Egesa, and our journey to the launch was as insightful as the event itself.
The Road to a New Product: Resilience and Customer Focus
Heading to the venue, Rodgers shared some candid thoughts on the realities of building a brand like Kijani. “Every foundation requires time,” he mused. “You find yourself always exhausted until you feel you’re almost giving up… now that is when you’re almost there.”
He spoke of venturing into “a territory that very few people have entered into,” where the “terrain is a bit rough.” It’s a stark reminder of the dedication behind every product we see on the shelves.
Team From Kijani Curlcare And their Customers Pose For a Photo At Shompole Salon And Spa during their new hair Product testing. Photo By Moses Gitahi.
So, what sparked this new addition to their line? Rodgers explained, “People have been asking for it, and then most of our competitors, that’s the journey they took.” But more than just following trends, it was about completing their offering.
He used a fantastic analogy: “With skincare, it’s like you want to be selling food; you need to do Ugali and Mboga and everything so that somebody doesn’t have to buy Mboga here and Ugali on the other side… you are totally responsible for the results.” This holistic approach ensures customers get a complete solution from a brand they trust.
Since our chat at KICC about six months ago, Kijani has been busy. “Business is good,” Rodgers shared. “We opened a pick-up point in Platinum Plaza [Nairobi CBD] and Posta in Mombasa.” They’re eyeing Nakuru and Eldoret next!
Their strategy involves smart growth, like utilizing pick-up points in high-traffic areas – “it’s a bit cheaper, you just rent shelves.”
Marketing, Rodgers emphasized, is “a very key component,” especially in the beauty industry. They work with influencers who can “communicate the product better,” often collaborating with those who are also looking to grow and prove themselves.
He also highlighted the invaluable role of small distributors – “people who have two branches, five branches” – as crucial partners in their journey. “I will never forget those people,” he stated, appreciating those who opened doors for Kijani in the early days.
The Star of the Show: Introducing the Flaxseed Gel Curl Cream
Our arrival at Shompole Salon and Spa in Utawala marked the official unveiling. The new product? A Flaxseed Gel Curl Cream!
Linda, a customer and user of Kijani Curlcare products poses with New hair product Flaxseed Gel Curl Cream From Kijani Curlcare. Photo By Moses Gitahi.
Rodgers graciously welcomed everyone, emphasizing that the launch was a testament to “our customers’ trust and faith in the brand.”
Inside the salon, we got to see the Kijani range in action. Linda, a client, had her hair washed with the Kijani Shampoo Bar. “It’s not your ordinary shampoo because most shampoos come in liquid form,” she noted. “I feel my hair is so detangled, fresh, and I’m excited to see the aftermath.”
The Kijani conditioner followed, praised for its moisturizing and detangling properties. “It doesn’t hurt and it can be used on a child,” was the feedback, highlighting its gentle nature.
Then came the moment for the new Flaxseed Gel Curl Cream. Applied to damp, freshly washed hair, the cream is designed for styling, particularly for twist-outs.
The stylist explained, “The curling cream makes the hair have this springing effect and makes it last longer.” It’s all about defining those curls without the need for harsh treatments.
Happy custumers pose for a photo with the new Flaxseed Gel Curl Cream from Kijani Curlcare product after it being applied on their hair. Photo By Moses Gitahi.
Later, after a product photoshoot at the beautiful Serene Gardens, I sat down with Sarah Guantai, Director of Kijani Curlcare and Skincare, to get the full scoop on their latest creation.
Sarah Guantai, The CEO of KIjani Curlcare Pose with the New Flaxseed Gel Curl Cream during the Product photoshoot at Serene gardens in Utawala. Photo By Moses Gitahi.
“The new product that we’re launching today is called the Flaxseed Gel Curling Cream,” Sarah confirmed. She elaborated on its impressive benefits:
Defines Curls: Works for various hair types – kinky, curly, coily, and wavy.
Softens and Moisturizes: Acts as a treatment for your hair.
Curbs Frizz: Leaves hair revitalized, healthy, and fuller.
Why launch it now? “We just turned 3 years old!” Sarah announced. “We decided, you know, instead of waiting for too long, just to go ahead and launch it. We feel this is the right time for us.”
The inspiration, true to Kijani’s ethos, came directly from their customers. “There was a gap,” Sarah explained. “We’ve been selling them the shampoo bar… the deep conditioner… the aloe vera hydrating leave-in treatment.
But most of them wanted something that, you know, they could just leave their hair styled differently without really going through the path of braids and these other things.”
This customer-centric approach led them to develop the Flaxseed Gel Curl Cream with their team of industrialists and chemists.
How to Use It and Who It’s For
Sarah emphasized the versatility of the new cream. “Anyone can use it – men, women, and kids because it’s very safe.” What’s more, “it gives you the freedom to actually do it yourself… you can style yourself if you know how to.”
For those who prefer a professional touch or lack the time, it’s perfect for salon use too. “This is actually a product by us, for us,” she proudly stated.
Get Your Kijani Fix!
Interested in trying out the new Flaxseed Gel Curl Cream or any of Kijani’s other wonderful products? Here’s how you can get them:
She reiterated their commitment to listening: “We’ve grown as a result of us listening to our customers… even for those who are not buying… This product is actually the culmination of all that process of listening and giving people solutions that work for them and that are safe for them.”
Sales representatives from Kijani Curlcare display their products range outside Shompole Salon & Spa during their new product launch. Photo by Moses Gitahi.
So there you have it! An exciting new launch from a brand that truly cares about its customers and the journey of natural hair and skincare.
Watch the Video on Youtube on How Kijani Curlcare and Skincare Launched their new product
If you’re looking for a curl cream that defines, moisturizes, and gives you styling freedom, the Kijani Flaxseed Gel Curl Cream might just be your new holy grail.
If you need cool blog content and videos to market your business, do not hesitate to reach out to me here. I will be happy to help work on cool content to market your business.
Don’t hesitate to reach out to them with any questions. Until next time, take care!
You’ve probably heard the buzz: “AI is taking over writing careers!” But is that claim really true? I don’t buy it for a second. In my opinion, anyone who dismisses writing as a viable career path in the age of AI simply has a superficial understanding of what writing truly is, and what a writer actually does.
Writing isn’t just about stringing words together. It’s about crafting factual information and presenting it in a way that’s incredibly believable. The goal? To inform, persuade, and entertain your audience. And that, my friends, is something far more nuanced than what a machine can currently replicate.
It’s easy to see why some might feel AI has replaced writing, especially given how it shows up in their daily lives. However, for those of us who have dedicated ourselves to the craft of writing professionally, we view it through a different lens—one that reveals a vast landscape of exciting opportunities.
In this article, I will sharing with you my thoughts on why writing is still a great career to pursue full time.
The Foundation in Writing is Training
When you pursue writing as a serious academic discipline, you’re not just learning to string words together; you’re undergoing a rigorous training in critical thinking and communication. A solid foundation in writing equips you with the indispensable skills of in-depth research and robust message support.
For instance, if your subject is as complex as climate change, your training dictates that you don’t just state facts. Instead, you’re taught to consult authoritative sources, like leading experts in meteorological departments, to lend credibility and weight to your arguments.
Furthermore, you learn the art of presenting compelling evidence—be it through photographic documentation of environmental shifts or video footage illustrating their tangible impacts—to unequivocally back up your claims. This meticulous process demands significant investment of your time, resources, and intellectual effort to meticulously gather, analyze, and synthesize information.
Crucially, this intricate interplay of diligent research, informed consultation, and compelling evidentiary presentation is fundamentally a human endeavor. No AI, no matter how advanced, can replicate the nuanced judgment, the empathetic understanding, or the on-the-ground investigative work required to genuinely gather, verify, and meaningfully interpret such diverse forms of evidence.
It is the human element, with its capacity for critical inquiry and authentic engagement, that truly builds a strong and credible written work.
Writing Needs Dedication And Commitment
While the notion that AI allows for passive, lightning-fast content generation holds true to a certain extent, achieving truly effective writing demands a level of dedication that no algorithm can replicate. For those leveraging writing for business purposes, this often translates to a significant time commitment, bordering on full immersion.
Despite the advancements in AI, if writing isn’t your primary professional focus, or if you’re managing multiple facets of a business, you’ll inevitably encounter a point where engaging a professional writer becomes not just beneficial, but essential. Consider the diverse content needs of a comprehensive marketing strategy: regular blog posts, engaging video scripts, persuasive sales letters, and compelling website copy.
Each of these requires a nuanced understanding of audience, brand voice, and strategic objectives that goes beyond automated generation. This is where the true value of a dedicated writing professional shines.
By entrusting your content creation to someone whose career is solely focused on the craft, you free up your valuable time and energy to concentrate on other critical business operations. Rather than viewing AI as a complete replacement for human effort, consider it a powerful tool for refinement—a means to polish, optimize, and enhance the content born from dedicated human thought and expertise.
AI Enriches And Speeds Up Writing Process
Far from replacing the writer, Artificial Intelligence stands as a powerful ally, significantly enriching and accelerating the writing process. Gone are the days when meticulous manual editing was the only path to polished prose.
AI tools can now swiftly rewrite and restructure sentences and paragraphs, offering alternative phrasings and improved flow, while also catching and correcting grammatical errors with remarkable precision. Beyond mere technical correction, AI can even assist in broadening and deepening your content, suggesting related ideas, offering factual snippets (which still require human verification!), or helping to outline complex topics.
However, it’s crucial to understand that these capabilities enhance, rather than replace, human input. Your initial ideas, your unique voice, your specific research, and your ultimate strategic goals remain the indispensable core of any written piece.
AI functions as a sophisticated assistant, taking your raw material and refining it, making the process of crafting compelling content far more efficient and less laborious. Ultimately, AI is here to make writing more accessible and productive, allowing writers to focus their creative energy on the most impactful aspects of their work.
AI: A Powerful Ally for Confident Communication
or a vast number of individuals globally, English is not their native tongue, often presenting a significant hurdle to confident written communication. This is precisely where AI truly shines as an invaluable tool.
With its capabilities in grammatical correction and sophisticated sentence restructuring, AI empowers non-native speakers to present their ideas with a level of polish and clarity that was once a considerable struggle.
The anxiety of misspellings, incorrect verb tenses, or awkward phrasing, which historically bogged down the writing process for many, is now largely mitigated.
Unlike earlier times when one had to painstakingly self-edit or rely heavily on human proofreaders, AI makes the entire process of achieving grammatically correct and coherent sentences remarkably easy.
This technological assistance not only speeds up the drafting and refining stages but, more importantly, instills a newfound confidence, ensuring that the message is conveyed effectively and professionally, regardless of the writer’s linguistic background.
Writing: A New Frontier for Diverse Expertise
The landscape of writing has dramatically shifted, shedding its former image as an exclusive domain for a select few. Today, a career in writing has blossomed into a new-found opportunity, accessible to individuals from virtually any academic or professional background.
This democratization of writing means that your specialized knowledge, once confined to a particular field, can now be leveraged to build a thriving writing career. For instance, someone with a deep understanding of theology might specialize in creating compelling religious content, from insightful blog posts to comprehensive devotional guides.
Similarly, a medical professional can transition into medical writing, translating complex scientific data into accessible articles for patients, healthcare providers, or pharmaceutical companies.
The possibilities are truly expansive: a former engineer could become a technical writer, simplifying complex manuals; an environmental scientist could specialize in sustainability reporting; or a financial expert could excel in fintech content creation.
It’s now entirely feasible to undergo specialized training and emerge as a highly sought-after professional writer within a niche field, demonstrating that writing is no longer just an art form, but a versatile skill that empowers experts across all disciplines to effectively communicate their invaluable knowledge to a wider audience.
Conclusion
In conclusion, while some perceive AI as a replacement for human writing, a deeper understanding reveals its role as a powerful enhancement and a catalyst for new opportunities.
A strong foundation in writing remains paramount; it’s a rigorous training that equips individuals with essential research, critical thinking, and structured communication skills—abilities that no AI can fully replicate, as they demand human judgment, time, and resources.
Furthermore, effective writing, particularly in a business context, necessitates unwavering dedication and commitment. Despite AI’s ability to generate content quickly, the nuance, strategic intent, and continuous refinement required for truly impactful communication still call for significant human investment, often necessitating the expertise of professional writers for diverse content needs.
However, AI is far from an adversary; it’s an invaluable tool that enriches and speeds up the writing process. From streamlining grammatical corrections and sentence restructuring to suggesting content enhancements, AI makes writing more efficient and accessible, especially for non-native English speakers, boosting confidence and polish.
Ultimately, this evolving landscape has transformed writing into a newfound opportunity for individuals from all disciplines. No longer confined to a select few, specialized expertise across fields like medicine or religion can now be leveraged into thriving writing careers, proving that with human insight, dedication, and AI’s assistive capabilities, the future of writing is more expansive and exciting than ever before.
And that is it from me here. Do you think writing is dead?
Ever feel like your brilliant video content disappears into the social media ether after just a few fleeting views? You poured your heart and soul into creating it, yet its lifespan seems so short. The good news? It doesn’t have to be that way!
What if you could breathe new life into your existing content, transforming it into something fresh that could capture the attention of a whole new audience?
To truly maximize the reach of your video content, consider tailoring it to fit the diverse formats favored by different social media platforms. The two most common video orientations you’ll encounter are landscape and portrait.
Landscape, with its wider aspect ratio, is the traditional video format. Typically sized around 1920 x 1080 pixels (for full HD), it’s ideal for platforms like YouTube, Vimeo, and even as embedded content on your website or blog. You can share landscape videos directly to these platforms, often with options for creating playlists or embedding them into articles.
Portrait video, on the other hand, with its taller and narrower frame, has gained significant traction with the rise of mobile-first content consumption. A common size is 1080 x 1920 pixels. This format shines on platforms like Instagram Reels, TikTok, and Facebook/Instagram Stories. Sharing portrait videos on these platforms is usually done through their dedicated features, often involving vertical scrolling feeds designed for this orientation.
By adapting your original video content into both landscape and portrait formats, you ensure it looks and feels native to the specific platform where your audience is most engaged.
Also, with this, you can create a YouTube short that leads to a long form video.
2. Captivating Snippets: Transforming Video Moments into Engaging GIFs
Want to bring out the essence of your longer videos in a flash? By rendering portions of your video into the universally shareable .
GIF format, you can distill key moments into bite-sized, attention-grabbing visuals perfect for social media. Imagine highlighting a powerful quote, a funny reaction, or a crucial demonstration as a short, looping animation. To amplify its impact, always accompany your GIF with a concise and compelling text description.
This allows you to provide context, ask a question, or add a call to action, making your repurposed content even more engaging and shareable across various social platforms.
3. Picking Key Moments and Sound Bites: Sparking Curiosity
Imagine your longer video as a gold mine of engaging content. Within it lie those sparkling nuggets – the most impactful moments, the most insightful quotes, the most visually arresting segments. By strategically extracting these key moments and concise sound bites, you can craft compelling teasers for your social media audience.
Think of it as creating captivating trailers for your main feature. A short, punchy clip showcasing a surprising revelation, a powerful statement, or a humorous interaction can pique viewers’ curiosity and leave them wanting more. Pair these snippets with text that provides just enough context to intrigue, hinting at the richer content available in the full video.
For instance, if your long-form video features an expert sharing a groundbreaking statistic, a short clip of that moment with the accompanying text, “Did you know X% of [topic]? Find out more in our latest video!”, can be incredibly effective in driving traffic to the complete piece. The goal is to offer a tantalizing glimpse that answers a small part of a question while igniting the desire for the full explanation and deeper understanding found in the original video.
4. Reimagining Existing Videos Into Compelling Mini-documentaries
Let’s reimagine your existing video library! Consider taking raw footage or even polished explainer videos and transforming them into compelling mini-documentaries. By strategically adding a voice-over narration, you can weave a new narrative, provide deeper context, or highlight previously unseen angles.
Think about those behind-the-scenes clips, customer testimonials, or even segments of longer presentations. With thoughtful editing and a well-crafted voice-over, you can unearth the story within your existing content and present it in a fresh, engaging documentary format perfect for capturing attention on social media.
5. Create Keyword Driven Driven Short-Form Videos
Leverage the power of keywords to create engaging short-form video content from existing video content. This approach involves identifying the terms your target audience uses when searching for information related to your business.
For example, a food company that excels in “fried fish” can create a compelling video showcasing the versatility of this product – perhaps different preparations, sides, or even customer testimonials. This targeted approach ensures your videos reach the right eyes and drive relevant engagement.
Conclusion
There you have it.
As we’ve explored, your existing video library holds a wealth of untapped potential for your social media strategy. By creatively applying these five techniques – adapting formats, GIF creation, sound bite extraction, mini-documentary production, and keyword-driven short videos – you can extend the lifespan and reach of your valuable content. Embrace these strategies and discover how to make every video work harder for you.
And that is it from me here. What are some of the additional ways you use to repurpose your video content for social media? Let me know in the comments section below.
Starting a successful faceless YouTube channel without the headache of copyright issues is now easier than ever, thanks to the power of artificial intelligence. In fact, many creators have already paved the way, offering videos and courses that guide you through leveraging AI for this very purpose.
Ready to dive in?
In this article, I will walk you through 7 key steps to start your own faceless YouTube channel using AI.
Step 1: Choose A Theme for Your Channel
To ensure your YouTube videos get noticed, having a well-defined theme is essential. This focus helps you create content that resonates with your target audience and is more likely to be picked up by search engines. Ultimately, optimizing your content for specific keywords (SEO) is the key to being found online.
Have in mind that you will be creating faceless videos. Videos with just voice, background music, videos, animations and images. The key to success in this often lies in tapping into current trends with a theme that resonates with a broad audience.
Once that spark of an idea hits, brainstorm a catchy and memorable name for your YouTube channel and bring it to life! Don’t worry about being a design expert – leverage the power of AI to create a stunning logo or icon and a professional-looking header.
Finally, craft a concise and enticing channel description, and just like that, you’re all set to embark on your YouTube journey.
Step 2: Learn To Write Video Scripts With The Help of AI
Okay, let’s get started on your first Script! The very first thing you’ll want to do is pick a topic that you’re passionate about. Once you’ve got that brilliant idea, it’s time to roll up your sleeves and do some research. Don’t hesitate to use search engines and even explore what AI can offer to help you gather information.
When you’re thinking about what to include in your script, try using the “5Ws and H” method. This basically means asking yourself: Who is involved?
What happened or will happen? When did or will it take place? Where did or will it happen? and Why is it important? And of course, don’t forget the crucial question:
How? Answering these questions will make your research much easier and ensure you’ve covered all the important details.
Once you have developed a script sketch based on thorough research, making sure it addresses the essential 5Ws and H (Who, What, When, Where, Why, and How), you can leverage the power of AI.
Simply input relevant prompts into your preferred AI writing tool to have it draft your paragraph. AI assistance can further refine your writing, rewrite sections, and ultimately help you organize your complete script professionally.
When crafting your script, it’s crucial to visualize the images, articles, and videos that will enhance your production. Before you move forward, double-check that you can readily access all of this supporting material.
We’ve all heard it: “Practice makes perfect.” But let’s refine that. It’s more accurate to say that iterative practice, combined with thoughtful feedback, leads to perfection. When working on a skill, aim to create at least five different scripts or approaches. Don’t be afraid to tweak these variations and see how even minor adjustments impact the outcome.
Think about the versatility of your work – could these scripts be adapted for different types of videos? Finally, and perhaps most importantly, find someone you trust and share your creations with them. Treat their feedback as gold; it’s the fuel for your improvement.
When ready, you can proceed now and do your first video.
Step 3: Organize Your Content
To truly thrive as a video creator, one of the very first and most crucial steps is to get organized. Start by creating a dedicated folder on your computer named after your YouTube channel. Inside this main folder, establish subfolders to neatly categorize your assets. Consider creating folders specifically for Videos, Audios, Images, and Thumbnails. Within each of these primary subfolders, you can further organize your content with additional subfolders as needed.
Create the following subfolders within your main “Videos” folder:
Done Videos: Once a video is finalized and ready for upload, move it into this folder. The point here is to be organize in a way that you can easily retrieve a folder or item you want. Also when saving files, be intentional. If the image is of an Airplane, name it that.
Screen Recordings: This is where you’ll store all your recordings of your computer screen.
Royalty Free Videos: Keep your collection of stock footage and royalty-free video clips here.
Animations: Dedicate this folder to any animated elements you’ll be incorporating into your videos.
Video Project Files: This crucial folder will house your working project files from your video editing software.
Inside your main “Audios” folder, create these subfolders:
Voice Overs: Store all your recorded voice-over tracks here.
Background Music: Keep your collection of background music tracks in this folder.
Sound Effects: This is where you’ll organize your sound effects for adding those extra touches to your videos.
Inside your main “Thumbnails” folder, create the following subfolders:
Images: Store the individual images you might use to create your thumbnails here.
Done Thumbnails: Once a thumbnail is finalized and ready to use, move it into this folder.
Feel free to create any additional subfolder for each as needed.
Step 4: Do A Storyboard And Gather Video Assets
Creating a storyboard is a crucial step in video production. It helps you visualize your video by determining exactly which image or scene should appear at each point.
Begin by researching relevant videos and images that could enhance your content. Once you find suitable materials, download them to your computer for quick access during the editing process.
Finally, for each distinct screen or scene in your video, take a screenshot and add it to your storyboard.
To elevate your video content, consider incorporating a professional, human-like voice-over. For high-quality text-to-speech generation, we recommend exploring ElevenLabs. A significant advantage of ElevenLabs is that new users typically receive 10,000 credits upon sign-up.
Additionally, their impressive voice changer feature allows you to record your own voice and transform it into a different high-quality voice, maintaining your natural accent. You can sign for free here.
Lastly, use AI to create background music. Alternatively, you can download free background music and sound effects on websites like Pixabay.
Step 5: Learn How to Edit Videos
Finding easy-to-use video editing software is no longer a challenge, as numerous options exist. For those already familiar with video editing, the steps detailed above should be straightforward.
If you’re new to video editing, consider starting with user-friendly online platforms like Canva, Adobe Express, and CapCut.
I highly recommend downloading the free version of Camtasia Studio and taking the time to learn how to edit with it. It’s one of the easiest video editing software options I’ve encountered. Once you’ve become comfortable and proficient, you can always consider upgrading to the paid version for more features.
Step 6: Edit Your First Video And publish
Once you’ve grasped the fundamentals of video editing, your next exciting step is to create and publish your first video! Don’t strive for perfection right away. As you continue to hone your skills and build your channel, your expertise will naturally grow.
When you’re sharing video content on YouTube, remember that optimizing your uploads is just as crucial as creating great videos. To maximize your reach and engagement, it’s essential to follow YouTube’s SEO guidelines. This means paying close attention to key elements like your title, description, keywords, and tags – all of which should be strategically crafted to be SEO-friendly.
Don’t hesitate to leverage the power of AI tools to help you brainstorm compelling and search-optimized titles and write engaging descriptions that encourage clicks and views. By focusing on these SEO fundamentals, you can significantly improve the visibility of your YouTube content and drive more traffic to your blog.
The satisfaction of editing and producing your first video is a powerful motivator to keep creating! Once you’ve experienced that, discover how to maximize your content by repurposing your videos for other popular social media platforms like Facebook, X, and Instagram.
Step 7: Create A Content Calendar And Follow It
To truly cultivate a thriving channel, establishing a content creation calendar is paramount. Take the initiative at the beginning of each month to brainstorm and outline your content topics.
This proactive approach allows you ample time to thoroughly research your subjects, develop engaging scripts, and ultimately produce high-quality videos. When you’re just starting out, aim to create main videos in the 1-5 minute range, and don’t forget the power of short-form content!
Extract compelling 30-second clips from your main videos to share as engaging shorts. This strategy helps you reach a wider audience and maximize your content’s impact.
Consider your channel a significant undertaking, and treat it with the dedication it deserves. By committing to your channel’s theme and focusing on effective SEO strategies, you’ll be amazed at the growth you can achieve within a single year.
We’d love to hear about your journey – come back and leave a comment in one year to let us know how things are going!
Conclusion
Launching a faceless YouTube channel is surprisingly straightforward. The best part? You can often get started without spending a dime.
All you truly need is an internet connection and a solid understanding of the video production workflow, especially when you know which AI tools can streamline the process.
If the workflow described above feels lengthy and exhausting, or if you’re short on time but have the budget, consider our company for the job. We handle everything from scripting to publishing, allowing you to focus on what matters most. Request for this service here.
I hope you found this article helpful. Let me know your thoughts in the comments section below.
ElevenLabs has revolutionized AI voice again! In this video, we’re exploring their exciting new features:
Speech-to-Text Transcription: Easily convert audio into editable text.
ElevenReader Audiobooks: Publish your AI-generated audiobooks directly on their platform!
Studio Feature: Fine-tune your audio with precise text-based editing. I’ll show you how each feature works and how you can use them to create incredible audio content. Don’t miss out!
Click here to sign up on ElevenLabs and start enjoying these features for free.
