Category: CONTENT CREATION

  • 4 YouTube Studio Hacks to Skyrocket Your Video Views

    Struggling to get your YouTube videos seen?

    You’re not alone! In this video, I’m breaking down 4 essential YouTube Studio features that every creator should be using to optimize their videos for maximum visibility. Learn how to leverage these tools to improve your SEO, engage your audience, and ultimately, get more views!

    If you have any questions and want to talk business, you can reach out to me here.

    For full video production services click here.

  • My YouTube Earnings with 500 Daily Views (Detailed Breakdown)

    Video – My YouTube Earnings With 500 Daily Views

    In this video, I share with you how much I earn on YouTube with 500 daily views. I hope this video will inspire you.

    Follow me on social media @cheptionymutai

  • How to Start or Open A YouTube Channel in 2025

    In this video, I am going to show you step by step how to start or open a YouTube channel.

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  • How to Design Video Thumbnails Like a Pro Using This AI Tool For Free

    In this video, I am a going to show you how to design YouTube thumbnail faster using Microsoft Designer AI with zero experience.

    If you need help to produce professional screencast videos, reach out to me here.

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  • Unlocking Viral Videos: 5 Ways to Mine Analytics Data

    In this video, I will be sharing with you how to unlock viral video content by scrapping through your video analytics data.

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    For video production services, reach out to me here.

  • The Two Sides of AI To Creatives: Revolutionizing or Ruining Creativity?

    The Two Sides of AI To Creatives: Revolutionizing or Ruining Creativity?

    Artificial intelligence (AI) has become an integral part of our world, revolutionizing numerous industries. One sector particularly impacted by this technological advancement is the creative industry. This vast domain, encompassing writing, graphic design, animation, motion graphics, video editing, videography, video directing, and photography, has witnessed a significant shift due to AI’s increasing capabilities.

    As AI tools become more sophisticated, they are automating tasks traditionally performed by human creatives, leading to concerns about job displacement and economic hardship within the industry.

    Today, claiming the title of “writer” can be a risky endeavor. Those who dare to do so often face skepticism and challenges from those who leverage AI to gain an unfair advantage.

    With the right prompts, AI can generate remarkably well-written content, blurring the lines between human and machine-generated work.

    To what extent has AI negatively impacted the creative industry?

    Conversely, what positive contributions has it made? Ultimately, do the benefits outweigh the drawbacks?

    Pros

    Creatives Can Work on Budget

    Many AI tools, such as Gemini, Copilot, and ChatGPT, are freely available to individual users. These powerful tools can help you generate a wide range of content, including blog posts, video scripts, and website copy. By leveraging information from numerous sources, AI can spark creativity and provide a wealth of new ideas.

    AI tools can be a cost-effective and time-saving solution for editing and improving your writing. Instead of hiring someone to proofread, edit, and enhance your blog posts, AI can efficiently handle these tasks.

    These tools can identify and correct spelling and grammar errors, suggest alternative phrasings, and even add relevant details to strengthen your content.

    AI tools have the potential to revolutionize the scriptwriting process. By generating visual representations of scenes, these tools can help writers envision their stories more clearly.

    This not only streamlines the creative process but also reduces the need for additional staff, such as storyboard artists, to create visual aids.

    There is Growth in Content Volumes Shared

    AI tools have empowered even those who didn’t consider themselves creative to easily produce content. For example, 3D character modeling, once a time-consuming process, is now significantly streamlined with AI assistance.

    The game has changed. With a few simple prompts, you can now generate 3D models on demand. Tools like Kling AI take this a step further, creating 5-15 second 3D videos of real-life characters in action, all based on your instructions.

    With AI tools, you can supercharge your content creation process, generating high-quality content in a fraction of the time.

    Access to Professional AI Voice Over Characters

    Voiceover narration is a crucial element in documentary or faceless video presentations. It provides essential context and explanation, guiding viewers through the visual content.
    Although voiceovers are traditionally produced in studios with professional voice actors, AI text-to-speech tools are rapidly gaining ground in this industry. These advanced tools can transform written scripts into highly realistic audio, making it easier than ever to generate voiceovers without the need for human intervention. Simply input your script, and let the AI handle the rest.

    This has empowered individuals, particularly those with limited budgets, to access professional voiceovers.

    Anyone Can Create Anywhere And Earn

    These tools are perfect for both freelancers and content creators looking to enhance their workflow. If you’re a skilled video editor, you can utilize this toolset to bring your creative visions to life and generate income.

    AI tools can supercharge your content creation. You can create engaging posts for social media and even monetize them. The best part? You don’t need a big budget to get started.

    Cons

    Creative Skills Value Price Has Dropped

    The rise of AI writing tools has challenged the traditional value of writing skills. As these tools become more sophisticated, they can generate high-quality content with minimal human intervention, potentially diminishing the perceived importance of human writers.

    Historically, professional writers charged a minimum of $5 per 100 words. Today, rates have declined, except for niche fields requiring on-the-ground research.

    The market for graphic design services has become increasingly competitive, with demand waning and prices falling. Clients with limited budgets often opt for free design tools like Canva, bypassing professional designers altogether. For example, a client with a $30 budget for a poster might choose a free Canva template rather than pay a designer $100.

    To maintain their relevance in the evolving creative landscape, creatives must proactively adapt and reassert their value. Video editors, for example, can position themselves as strategic partners who leverage AI to significantly increase production volume and efficiency for clients, ultimately delivering more value for a given budget.

    Transparency is key when using AI in client interactions. By openly discussing your use of AI tools, you can build trust and alleviate any concerns your clients may have. This honest approach can strengthen your professional relationships and enhance client satisfaction.

    There is More Duplicate Content All Over

    Some shares everything that AI gives them on prompt. They do not take any step to make any changes on the information that the tool provides. At the end, if someone else in another part of the world with the same idea uses AI the same way, they will get the same results.

    The overreliance on AI tools has stifled creativity, leaving many young people unable to produce original content.

    Content duplication poses a significant challenge. By making minor alterations, individuals can easily claim original work as their own, potentially undermining the efforts of the true creator.

    Loose of Human Touch

    While AI can generate remarkably realistic human videos, these creations often lack genuine human emotion. Additionally, AI-generated storylines tend to be repetitive and predictable, making prolonged consumption of such content tedious.

    Substantial background research and development are essential for maximizing the output’s potential.

    Conclusion

    The advent of AI has posed significant challenges for many trained professionals in the creative industry. While some may question the future of their creative careers, the answer is clear: creatives should not abandon their passions and turn to alternative livelihoods.

    Rather than resisting AI, creatives should embrace these tools and integrate them into their daily workflows. Clients are more likely to hire a skilled creative who leverages AI to gain a competitive edge than one who lacks both technical proficiency and ethical understanding.

    And that is it from me here. What are your thoughts on the effects AI tools to the creatives? Has it affected demand for creative services? Share your thoughts in the comments section below.

    And if you need professional video production services, you can reach out to me here. I will be glad to help you out.

    Up until next time, bye bye and take care.
    Follow me on social media @cheptionymutai

  • 5 Core Components of Successful Vlogging

    5 Core Components of Successful Vlogging

    If you’re a budding vlogger just starting out, this article is for you! Setting clear expectations for your audience is crucial. Understanding what keeps viewers engaged will help you create high-quality content that resonates with your audience.

    Of course, by the time you decide to start creating content, you likely already have a vision for the kind of content you want to produce.

    I’ve spent the last 15 years crafting high-quality videos for a diverse clientele, including major corporations and remote clients. My portfolio boasts over 3,000 completed projects, and I’ve also shared my passion for video production through my YouTube channel, which now features 400+ videos.

    Here are five key elements to consider when planning to create high-quality vlog content:

    Sound

    Clear audio is paramount to keeping viewers engaged. If your audience can’t hear what you’re saying, they’ll quickly lose interest and move on to the next video.

    For optimal audio quality, find a quiet spot in your home and record using your device’s built-in microphone. If you need better sound, consider investing in an external microphone. These come in various price ranges, compatible with cameras, phones, and other recording devices.

    Video Quality

    If you’re using a camera, familiarize yourself with manual settings. Because you’re filming in a controlled environment, you can precisely adjust your camera’s video settings to achieve the desired look for your videos.

    Mastering the Exposure Triangle: Aperture, ISO, and Shutter Speed

    Understanding how to control aperture, ISO, and shutter speed is fundamental to capturing high-quality video footage. By mastering these three elements of the exposure triangle, you’ll be able to achieve the perfect balance of light and exposure in your videos.

    Frame your shots effectively to enhance your presentation. Understand the difference between close-ups, medium close-ups, and long shots. For most talking-head videos, a close-up shot works best.

    Finally, to ensure the highest possible video quality, shoot at a frame rate of 50 frames per second or higher. This will result in smoother and more detailed videos.

    Lighting

    Ensure optimal lighting for your indoor vlogs. If you’re filming indoors, choose a well-lit space or invest in additional lighting equipment. Take the time to set up your lighting and test your shots to avoid overexposure.

    Good lighting can significantly enhance your video quality and boost your confidence. If you don’t have professional lighting equipment, consider filming outdoors in natural light whenever possible.

    Work on Your Content And Composure

    Plan your content in advance. Outline what you want to discuss and, if necessary, write a script. Practice your script multiple times to ensure a smooth and natural delivery in your video.

    A more natural approach to vlogging is often preferred by viewers. Scriptless vlogs can feel more authentic and engaging, as content creators can speak directly to their audience without the constraints of a script. This direct, point-to-point style can help keep viewers interested and focused.

    Video Editing and Branding

    Master the art of editing and personal branding! Explore the wealth of user-friendly video editing software available today. Enhance your skills with free YouTube tutorials on video editing techniques.

    Once you master video editing, you can elevate your brand. Editing allows you to add professional touches like standardized intros and outros, incorporate your logo, and remove unnecessary footage. The result? A polished final product that reflects your unique brand identity.

    Conclusion

    Viewers are drawn to high-quality video content. Videos with clear audio, sharp visuals, proper lighting, well-researched information, a composed presenter, and professional video editing attract a more dedicated audience.

    To maximize your content’s impact, prioritize these 5 essential elements. Remember, content is king. Consistent high-quality content is the key to success.

    And that is from me here. I hope you have found this article helpful. Feel free to share your thoughts in the comments section below.
    If you need quality video production services, you request for our services here. I will be glad to help.

    Up until next time, bye bye and take care.

    Follow me on all social media networks @cheptionymutai

  • The Value of Video Editing: Why Fair Compensation Matters

    The Value of Video Editing: Why Fair Compensation Matters

    Many clients who seek the services of video editors are not fully aware of the intricate processes involved in video editing. This lack of clarity often emboldens them to challenge the video editors they engage in attempts to get them to accept low pay for the comprehensive services provided.

    Unfortunately, some video producers in the industry offer low wages to video editors, promising higher pay once they secure more projects. However, this often leads to a situation where editors find themselves overwhelmed with work, leaving little time for their personal lives. While it’s true that increased editing hours can result in higher earnings, this can come at the cost of work-life balance.

    Given the potential negative impact on mental health caused by excessive workload, video editors should prioritize their well-being by setting fair rates for their services. Instead of undercutting their value, editors should establish a standard hourly rate that reflects the complexity of the project and the time required to complete it. By valuing their work and charging accordingly, editors can achieve a healthier work-life balance and enjoy their profession

    If editors adopt this approach, it could revolutionize the post-production sector. However, for such a transformation to occur, it’s essential that every professional video editor meticulously records and assesses the frequent obstacles encountered during the editing process. By doing so, they can accurately gauge the time invested in each client’s project.

    So What are the typical challenges faced by video editors during the creation, editing, and production stages of video content?

    File Download Time

    Video assets play a crucial role in the video editing process. However, the file size can significantly impact the workflow. Professional video editors should consider the time it takes to download large files from clients when estimating project timelines and setting rates.

    Why? because you pay internet service providers (ISPs) for internet access, which you use to download files. Since internet usage often involves costs, it’s reasonable to consider charging for large file downloads. Implementing a fee for files exceeding a certain size, such as 5GB, can help offset the costs associated with high-bandwidth usage, especially considering varying internet speeds across different regions

    Even when the download occurs in the background, it utilizes your electricity, computer, and paid internet service. In recognition of these resources, there should be a corresponding benefit provided by the client.

    It’s important to account for all costs, including those that may seem minor. If a client shares large video files, such as 20 or 100GB, and expects you to download and edit them, the time spent waiting for the download can be significant. Depending on your internet speed, this could take several hours. It’s reasonable to consider charging for this time, as it represents a valuable resource that could have been used for other tasks.

    System Upgrade

    Many video editors face challenges due to inadequate computer systems. Video editing performance is heavily influenced by factors such as disk space, disk type, graphics card, and RAM. While most computers can handle basic video editing, high-quality or complex projects require more powerful hardware. This can lead to increased editing times, which clients may not fully understand or appreciate.

    A video editor’s performance in terms of speed and efficiency is directly tied to the fees they command for their services. To deliver optimal results, a high-specification computer is essential. Should this not be feasible, upgrading certain hardware and software components becomes necessary to enhance processing speeds. However, consistently low service charges may render such improvements unattainable, thereby limiting the editor’s ability to work at their best.

    To improve their efficiency and well-being, video editors should consider adjusting their pricing to reflect the value of their services. Clients who understand the importance of efficiency and are willing to invest in quality will appreciate the premium pricing and support the editor’s efforts to provide exceptional work.

    Payment Frequency

    Prioritizing payment for your editor post-delivery is essential. The promptness of your payment upon work approval is significant. It’s important not to presume that the editor is in a stable financial situation, which would allow for delayed payment at your convenience.

    delivery can serve as a significant motivator. Should you entrust them with future projects, this timely remuneration may inspire heightened creativity in their approach to your assignments. Moreover, such prompt payment positions you favorably as a top-tier and preferred client in their considerations.

    Gaining the respect of an editor is crucial, especially when your livelihood hinges on content creation. The manner in which you value and honor the editor’s time will shape the nature of your collaboration. Furthermore, the editor’s benevolence is a significant factor in your path to success.

    Conclusion

    Video editors, like any creative professional, face unique challenges in delivering high-quality work. It’s essential for clients to recognize the value of their time and creativity. These qualities are crucial for crafting compelling visuals that effectively market products or services. By appreciating the efforts of video editors, clients can contribute to a sustainable and rewarding career for these skilled individuals.

    Seeking top-tier video editing services? Look no further. As a seasoned professional, I offer expert video editing solutions tailored to your specific needs. Working collaboratively with a talented team, I provide services to clients worldwide. To learn more about my work and explore my portfolio, please visit my company website here.

    Up until next time, bye bye and take care.

    Follow me on all social media networks @cheptionymutai

  • Tips And Checks When Self-Recording Yourself At Home

    Watch Video – Technical Self Checks on Video production

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    Thanks for watching the video.

  • Why I Quit Freelancing On Upwork After 10 Years

    I joined Upwork in the year 2011 when it was called Odesk. That was before it merged with Elance to form Upwork. I only had one mission, to find freelance work and attain financial freedom. I knew that if was financially sound, other things would fall in place like love, peace, patience, self control and the biggest of all, the freedom to travel and work anywhere I want in the world.
    But 10 years down the line, I had not achieved financial freedom despite being one of the top-rated freelancers in the platform. I offered video content creation service as a video producer.

    This really worried me. Seeing that there was no way this could happen, I quitted.

    That is why in this blogpost, I will share with you why I quit freelancing on Upwork after 10 years.

    1. Unending Bidding For Work With No Tangible Results

    Despite being one of the top rated freelancers on Upwork and getting invitations to submit proposals from prospective clients on the platform, I still found myself looking for work to bid on. Why? All the invitations from enterprise clients rarely converted. On the other hand, all the clients that had hired me and had existing contracts with me seasonally assigned me work. I could go for even 4 months before they assigned me work.

    For this reason, I felt like the good freelancing vibe was slowly evolving to a digital rat race where you endlessly keep bidding for work. Financially, this kind of pattern is quite disorienting.

    Watch video: Why I Quit Freelancing On Upwork After 10 years

    One can easily be deceived by Youtube content creators showing off how much they are making as freelancers. In reality, the figures shown to the public by these gurus are mostly from a one time contract. In this I mean, the freelancer might have gotten one time contract that paid $5000. They show this to people and say that is what they make freelancing online every month working from home which is a lie.

    But again, maybe people in other Niches does make good money.

    More Freelancers Than Clients Hiring

    Its a fact that more and more freelancers are joining Upwork freelancing platform everyday compared to the number of clients hiring on the same platform. I have received numerous e-mails from Kenyans who have joined Upwork but have never gotten a job despite completing their profile and bidding.

    On the other hand, many newbie freelancers with the right skills quote low in order to be considered. This means that, for someone like me with 10 years of experience in the platform and many positive reviews, I will be closed out because I will obviously quote high.

    Imagine someone offering a service valued at $3000 at $1000! That’s insane especially in the creative industry. In a freelancing platform, the client is king. They choose whom they want. Mostly, they choose the lowest bidder.

    It does not make sense to go for 4 months without work on a freelancing platform and you are top-rated. On top of it, you are bidding for work regularly and being just interviewed.

    Many Clients Are Hiring People To Develop YouTube Content

    In the last 4 years I was on Upwork, I noticed that most of the video jobs that was posted there was to create YouTube Content. The clients budget was very small. They promised whomever will take the job that they would probably increase the amount once their channel picks up. In other words, once the channel starts monetizing.

    Me applying to such work didn’t sit well having in mind that I have the ability to own a YouTube channel.

    Why not use the same skills to build my own channels and monetize? The amount of money the prospects was offering for YouTube video content creation was not worth the amount of work required to complete the services. Some wants you to do everything from script to production.

    For this reason, I resolved to put all my energy on building my YouTube Channel. Its the same thing, but in a long run, the later is more rewarding.

    Lessons Learnt While Freelancing on Upwork

    1. Don’t let the the hype that freelancing platforms will bring you freedom get into your mind. That is not true for everyone. Be there and never forget your goals in life. If the freelancing platform is not helping you achieve your goals, try something else and never look back.
    2. Freelancing platforms are just stepping stones. Do not camp there like I did. Learn from the platform and make your next move to your next project. The more you camp there and keep hoping that magic will come your way, the more you become a victim of mental health.
    3. All of us are gifted. Don’t be fluttered by the few well paying contracts you get tudon the freelancing platforms. Most of them don’t last. Strive to be the owner of a business, not a mere follower of one.
    4. Learn from your experiences. Be it negative, or positive, always ask yourself, what did this experience teach me?

    Conclusion

    In conclusion, no one can serve two masters. Either you will hate the one and love the other, or you will be devoted to the one and despise the other. This saying comes from the Bible in the book of Mathew 6:24.

    This was the major lesson I learnt after 10 years of freelancing on Upwork. I wanted to own a successful business online yet I was devoting a lot of my time looking for freelancing jobs. I now serve one master and hope you will too.

    I hope you found this article helpful. Do you still work on Upwork? Please share your experiences freelancing online below.

    And that is it from me.

    Don’t forget to check out my video production services here. You can hire me from anywhere in the world.

    Follow me on X @cheptiony. Visit my Youtube channel on @cheptionymutai.

    Bye bye and take care.