Category: CONTENT CREATION

  • How We successfully Launched a Kenyan Made Sauce Product After Covid Pandemic

    When the pandemic hit, many businesses struggled to survive. But for Daniel Mwaniki, an event organizer and co-founder of Golden Chef Limited, it was an opportunity to innovate and diversify. He and his team developed and launched their own line of sauce products, using their culinary skills and creativity.

    The sauces were a hit, and soon they expanded to other products, such as spices, marinades and onion garlic paste. Now, Golden Chef Limited is not only a successful event company, but also a thriving food brand that caters to different tastes and preferences.

    “We first started off delivering precooked samosas to homes. We were delivering it with a small sauce we made.”

    Our Sauce Products

    Daniel and his brother saw their home delivery service expand as more people wanted their sauce. That was when they decided to develop their own line of sauce product and get it to the market. But first, they went to Kenya Bureau of Standards (KEBS) to get their sauce certified.

    “We had to go to KEBS to standardize our product. We came up with products known as Sweet and Sour Chilli, Sweet and Sour Dip, Barbecue Dip and Barbecue Chilli. Also, products coming up is Onion Chilli Garlic and Onion Garlic paste.” Says Daniel.

    Aside owning a line of sauce products, Golden Chef company also offers outside catering services and events organizing. Just after Covid lockdown in the year 2020, Daniel teamed up with his brother to start the business.

    “My brother is a chef, and I am an events organizer. We started by doing home deliveries. We came up with various packages for weekends. One could get a package of full chicken, potato chops, burgers, a bottle of wine delivered to them”

    Golden Chef Growth

    It’s now 3 years since they started their business and so far there is a lot of growth, there is so much progress. “Since we started, we have acquired our own equipment for hire. We hire out kitchen equipment’s. We have chaffing dishes, Sufurias, plates and we can cater for up to 500 people comfortably.” he quips.

    Daniel says one of the biggest challenges they are experiencing is delivery.

    “The challenge we are having right now is delivering our products. We are looking for people who can partner with us in delivering our sauces. We are grateful to God because covid was a blessing in disguise to us.  We were lost, confused but God came through for us. We started off with home food delivery services and now we are growing and doing events.”

    Message to Aspiring Entrepreneurs

    Daniel encourages all aspiring and existing entrepreneurs to take a leap and put their product idea in into existence. He says that the market space is enough for everyone.

    “First have a vision, put it in writing, then you actualize. You must have a plan then follow it step by step with a long-term perspective. But first, start with what you have.”

    Daniel Mwaniki- Golden Chef Limited
    Watch Full Interview

    While Golden Chef has grown over time, marketing remains a challenge to their growth. “Some people haven’t familiarized with our products. That’s what we are working towards it every day.”

    He encourages Kenyans to buy Kenyan products and promote local businesspeople and thus grow the economy.

    Take Customer Feedback Positively

    As Daniel concludes, he encourages everyone in business to take feedback positively and use it to improve on their products and services.

    “We are open for feedback and criticism. If it’s a good thing, just tell us, we are open to anything.”

    If you are interested in Golden Chef’s products, you can reach out to them on all social media network @GoldenChef_Ke.   

    I hope you found this article insightful. What are your thoughts?

    Please share and let me know in the comments section below.

    Do you have a inspiring entrepreneurial story like the one of Daniel from Golden Chef? please send me a message on our contacts page here. I will be happy to come and tell your story.

    Until next time, bye bye and take care.

    Follow me on X @cheptiony and YouTube @cheptionymutai

  • How to View, Edit And or Delete Scheduled Posts On X

    Video – How to View, Edit And or Delete Scheduled Posts On X

    Sometimes, you as the social media manager, compose and schedule social media posts on X for an extended period of time. But based on the feedback you are receiving; you realize you must make some modifications or completely delete all the scheduled posts and start composing a fresh for you to receive the feedback you want.

    Where do you find the scheduled posts to take these actions? To get started, login to your account and click on posts.

    On the icons below the post, click on schedule. On the new window, click on scheduled posts. As you can see here, these are my scheduled posts. To edit a post, click on it and it will open on the post tab here. From here you can edit. Once done, click on the schedule icon to change the schedule or schedule link here to save your changes.

    To delete the x posts, click on edit on top here on the scheduled posts page. On the new window, select the posts you want to delete by checking on the box to the left. Once done selecting, click on the delete link below here. On the window that pops up, click on delete.

    And that’s it, you have successfully deleted your scheduled posts. You can begin now recreating the posts a fresh.

    Until next time, bye bye and take care.

    Follow me on x@cheptiony.

  • How To Stop Spam Comments on A WordPress Blog For Good Without Installing Any Plugin

    Video Tutorial –How To Stop Spam Comments on A WordPress Blog For Good Without Installing Any Plugin

    Video Transcript

    If you are watching this video, it means you have a WordPress website and you receive a lot of spam comments on your blog sent directly to your e-mail inbox. How do you stop these autogenerated spam comments targeted on your WordPress blog? In this video I will show you the quickest way to stop these spam messages for good on your WordPress blog without installing any plugin. Stay tuned.

    To stop spam comments on your WordPress blog, login to your WordPress site as admin. From your WordPress user dashboard click on settings and select discussions.

    On the new page, you can adjust your blog comment settings. This is where you do the magic. For instance, if you are currently receiving e-mails when one posts a comment and is held for your moderation, and you don’t want to continue receiving them, hover your mouse to the section that says e-mail me whenever; then uncheck the box that says e-mail me when anyone posts a comment. When you do this, you will not receive e-mails when people post comments on your blog. This is very helpful if your site is connected to your work e-mail.

    But if you want to stop spam comments and only receive genuine ones on your WordPress site, ensure that every user is logged in to WordPress in order to comment. To do this, check on this box here that says ‘ Users must be registered and logged in to comment’ under other comments settings.

    This is the most important setting you need to change. When I did this one, I no longer receive spam comments on my blog like I use to with links to pornographic and gambling sites. I receive only genuine comments now.

    You can make other adjustments like avatars below here. When done adjusting your blog settings, click on save changes.

    And that is it, you have successfully stopped spam comments on your blog. Only serious users with a WordPress account can comment on your articles going forward.  

    I hope you found this video helpful.

    And until next time, bye bye and take care. Follow me on social media for updates each time I post a video. My name is Cheptiony Mutai. Thank you for watching this video.

  • The Best Time to Hire a Video Producer or Production Company for Your Business or Brand

    Many business owners fear to approach and engage a video producer or a video production company to help them produce their marketing videos. Why? Most of them think that they are very expensive. But is that true? To some extend yes. Video production is not cheap. There are a lot of things that one needs to factor in like equipment’s, labor, administration, logistics and the frequency of the production.

    What every video producer or video production company is looking at when approached by a brand or business is, the sustainability of the project. How often will you need the services of a video producer? What is your long term projection when it comes to producing video content? What is your objective?

    Watch Video – When to hire a video producer

    A one time video production project is more expensive than a long term contract. The producer and production company needs you to give them regular business so that they can learn more about your business and improve on their craft. Jumping from one producer to the other thinking you are saving on costs will in the end become very expensive.

    With this said, its imperative to have a budget of how much you are willing to spend every week or month depending on how often you want the videos produced for your business. Before you consider a budget for a video producer, here are things you need to look at first.

    Is Your Business or Brand Making Money

    Video production service will come in as a new expense to your business. That is why it is important to first invest money in customer acquisition before introducing video as one of your marketing tool. In todays competitive online market space, one needs to regularly produce videos in order to rank well in search engines. It doesn’t matter how much you spend to produce the videos, the search algorithm will rank each of them differently.

    Having video as one of your marketing tool will cost you money. If you don’t plan well, you will burn out along the way because the results you were expecting from the videos failed to materialize quickly.

    Secondly, the capital you had set aside to facilitate video production may be depleted before you see any results. And if the producer did his job well on your idea, you will be left alone wondering what went wrong.

    No producer will be happy to work with a client who always complains when they are issued with invoice. Fix your accounts first then consider approaching a producer to help.

    When You Are Busy And Have No Time to Shoot Content

    Most people do everything in their business. From preparing quotes, writing proposals, offering the actual services, making presentations, shooting videos, editing the videos, publishing the videos online e.t.c. That’s not a problem if you are starting up. Once you start getting clients, it is good to get a producer to help with video production.

    Every step of a production needs creativity. If you do everything yourself, your creativity will be compromised especially in the production and post production stage. I mean, why would you do the shooting and editing yourself yet you can pay a video producer who specializes on the same to do the job?. Use your money to ease yourself from video production tasks so that you can focus on your business.

    Again, when you are busy because your business is growing, consider approaching a producer or production company to take over the video production. At the end, everyone will enjoy.

    I hope this is helpful. Video producers like myself enjoy working with progressive brands or businesses. That is why I am encouraging you to first prioritize activities that will make you money. Ask yourself, Is video necessary now? If it is necessary, then get in touch so that we can discuss on your objectives and the amount you are willing to spend.

    I like when brands, businesses or companies consider video as part of their marketing strategy. When they prosper, I with my team prosper too.

    Are you ready to start using video services in your business? Let me know here. I will be open to discuss your long term plan. Lets grow together.

    And that it from me here. Until next time, bye bye and take care.

    Follow me on social media using the links below.

  • The Ultimate Guide to Measuring Video ROI: 5 Key Metrics

    Before you start measuring the Return On Investment(ROI) of a video, it is important to first look at why you created the video at first , and who is their target audience. Businesses and brands create videos for different purposes. Some of the common reasons why people create videos are:

    1. To be Famous. i.e. Via Youtube, Facebook and Tiktok.
    2. For Reporting purposes– N.G.O’s and corporate organizations set aside money for documentation of their achievements through video.
    3. For Marketing Product and services – Good example of this is advertisements, landing page videos, explainer videos e.tc.
    4. To Educate – Through online video courses shared online that people can learn from.
    5. To Entertain – E.g Music videos, drama, comedy e.t.c.
    6. To express creativity or show people how to do things – e.g How to build, cook, edit videos e.t.c
    7. For memories – e.g Travel videos, anniversaries, events e.t.c.

    With all these factors considered, you will be in a good position to know if your video strategy is working and you can start measuring your video ROI.

    On this blogpost, I will share with you 5 key metrics to look at when measuring your video ROI.

    Watch Video – 5 Key Metrics to Measure Video Video ROI

    Views

    This is the easiest and most obvious metric to track. It tells you how many people have watched your video, either on your website, social media platforms, or other channels.

    View count can give you an idea of the reach and popularity of your video, but it doesn’t tell you much about the quality of the views or the impact on your business goals. This metric is ideal for fame videos, educational videos, entertainment videos e.t.c.

    Watch time

    This metric tells you how long people have watched your video, either in total or as a percentage of the video length. Watch time can indicate the level of interest and engagement of your viewers, as well as the effectiveness of your video content.

    A high watch time means your video is engaging and relevant to your audience, while a low watch time means your video is boring, off-topic, the sound is not clear, poor editing or the image quality is down.

    Engagement

    This metric measures how your audience interacts with your video. By liking, commenting, sharing, subscribing, or clicking a call to action on a video. Engagement tells you how your videos resonate with viewers, influence their behavior, and encourage them to take action.

    A high engagement rate means your video is engaging and compelling, while a low engagement rate means your video is unappealing.

    Conversion

    This metric tracks how your video leads to a desired result, such as generating leads, sales, sign-ups, downloads, or donations. Conversion can show you how your video contributes to your business objectives and generates revenue.

    A high conversion rate means that your video is effective and profitable, while a low conversion rate means that your video is not aligned with your objectives or value proposition.

    Customer satisfaction

    This metric measures how your video affects the contentment and devotion of your customers, such as increasing retention, referrals, reviews, or testimonials. Customer satisfaction can show you how your video builds trust and relationships with your customers, how it improves their experience and gratification, and how it creates advocates for your brand.

    A high customer satisfaction score means that your video is valuable and memorable, while a low customer satisfaction score means that your video is disappointing or irrelevant.

    And that is it.

    How much have you invested in creating videos for your brand? How often do you measure ROI with your creator or producer in order to improve? Let me know in the comments section below.

    And if you need someone to help you create professional video content for your brand or business, let me know here. That’s my line of work.

    Please follow me on x and Youtube using the links below here.

    Until next time, bye bye and take care.

  • Who is A Digital Media And Communications Consultant? Understanding The Role

    Only businesses that hire consultants to work for them clearly understand the role they play in a business or an organization. We are living in a RESULTS driven world. A business that have clearly defined objectives can easily find the right digital media and communications consultant.

    A Digital Media and Communications consultant briefing the client before interview
    A Digital Media and Communications consultant briefing the client before interview / Photo by Mwathi Muiruri

    The most important question one should ask when considering to hire a digital media and communications consultant is; can the consultant deliver the results that they are looking for? That’s where most corporates and organizations fail in. They value the level of education of the consultant more than their experience.

    Watch Video

    Digital media and communications industry is full of creative experts with certificate or Diploma in media and communications training. These professionals have long term experience and knowledge to deliver high quality media and communications services. If given a chance, they are able to prove that they are fit for the assignment.

    Educational level is one of the biggest barriers to breaking through in the consultancy business and getting high paying contracts.

    If a media and communications consultant with Certificate or Diploma is not careful, he/she is prone to being tricked into accepting low pay on a high value contracts owing to their educational levels.

    But what does a digital media and communication consultant do? To answer this question, lets first understand who a consultant is?

    Who is a Consultant?

    Consultants are professionals who have rich experience in their field and a deep understanding of the industry they are in e.g digital media and communications consultant like myself. Consultants help their clients achieve their business goals by providing them with expert advice and business solutions in their field of proficiency.

    A digital media and communications consultant therefore in this context is someone who combines creativity, strategy and technology to helps clients create, manage and optimize their online presence in different communication channels.

    Roles of a Digital Media Consultant

    • Developing and implementing digital media strategies that align with the client’s goals, brand identity and target audience.
    • Creating and managing digital content such as websites, blogs, social media posts, podcasts, videos, newsletters, etc.
    • Monitoring and analyzing the performance and impact of digital media campaigns using various tools and metrics.
    • Providing feedback and recommendations to improve the client’s digital media performance and engagement.
    • Researching and staying updated on the latest trends, best practices and innovations in digital media and communications. e.g Artificial Intelligence(AI).
    • Collaborating with other professionals such as graphic designers, web developers, copywriters, SEO specialists, Animators, Videographers, Video Editors etc. to deliver high-quality digital media products and services.

    Needed Skills & Competencies

    Training and Knowledge in media and communication

    One needs to have at least a certificate, Diploma or degree in media, film or communications in order to serve well as a consultant. Education helps one organize their ideas as well as prepare quotations and make money in the business as a consultant.

    Creativity and Innovation

    The ability to generate original and appealing ideas for digital media content and campaigns.

    Communication and Interpersonal Skills

    The ability to communicate effectively with clients and stakeholders, as well as to work well in teams.

    Technical Skills

    The ability to use various software, platforms and tools for creating and managing digital media content and campaigns.

    Analytical Skills

    The ability to collect, interpret and use data to measure and improve the effectiveness of digital media content and campaigns.

    Project Management Skills

    The ability to plan, organize and execute digital media projects within deadlines and budgets.

    How A Digital Media and Communications Consultant Work

    1. Freelance: Working independently or as part of a network of consultants for different clients on a project basis.
    2. Setting Up a digital Media & Communications Agency/Company : Registering a company or agency that offers digital media or communications services to various clients.
    3. In-house: Working for a specific organization or company that has its own digital media or communications department.

    Conclusion

    The demand for digital media and communications consultants is expected to grow as more organizations and businesses recognize the importance of having a strong online presence and communication strategy.

    According to the U.S. Bureau of Labor Statistics, the median annual wage for public relations specialists, which includes digital media and communications consultants, was $62,810 in 2020. The job outlook for this occupation is projected to grow by 7% by 2029.

    And that is it. I hope this gives you a clear understanding of who a digital media and communications consultant is.

    Are you considering hiring an experienced digital media and communications consultant to work for you? Let me know here. That’s my area of expertise and I will be much interested in working with you.

    Otherwise, I hope you found this article helpful.

    Share your feedback and thoughts in the comments section below.

    Follow me on all social media using the links on the footer of this post.

    Until next time, bye bye and take care.

  • 3 Possible Ways To Invest Your Earned Income Online In Todays Economy

    Many people who work and earn their income online struggle a lot with one thing; choosing the right investment vehicle for their earned income. Am not left out on this. I too struggle.
    This is owing to many mouth watering investment deals presented to them by random followers on social media and ads they find online. While others are quick to spot a fraudulent deal, it’s really hard to crack others until you lose money on them.

    Note that some have gone a notch higher to advertise their shady deals terming them as ‘mind-blowing investment.’ Anyone can advertise what they are offering online on the platform they choose.
    So how can you determine a good investment deal from the bad one? It’s really hard to know one especially if you are a first timer.
    Sometimes, its worth risking on the investment of interest in order to learn if its legit or not.

    In this blogpost, I will share with 3 ways to invest your earned income online.

    Blogging


    Blogging is a long term investment with potential to earn you big. When starting one, don’t be in a rush to earn big at a go. Take your time to first find your voice. The voice is in other words your ‘niche.’
    It will pave way for you to create more without guess work. Also, as the time goes, you will be able to come up with many related products and services to sell to your audience.


    For example, for me, at some point I will want to be an authority in the freelancing business. I can do this by either developing a course about freelance video production or selling my services as a freelance video producer.
    To get started, invest your money in buying a domain and hosting services for your blog.


    If need be, pay someone to help you design a captivating landing page if you are not able to do so yourself.
    Investing money on a blog is not a one time thing; you will have to do it in bits as needed until you get the results you are looking for.
    The small investments you make will compound to a big investment with high returns in a long run.

    Based on my research on successful bloggers, a blog has the potential to earn you between $200-100,000 a month depending on how much effort you put.

    Mobile App/SaaS

    Mobile apps and Software As Service Apps(SaaS) are developed with an aim to solve a problem in the market.
    It’s therefore worth considering them as an investment vehicle with high returns in future.

    As an online freelancer or business owner, you have great advantage on this owing to your exposure to the online marketplace. To get started, identify a problem within your niche that can be solved by an app or software.
    Think of ways to leverage in your idea.


    Is it possible to earn from it after solving the problem at hand?
    If you find yourself with many ideas for software and apps, take your time and start with one. Don’t run with all even if you have money.
    I repeat this again, INVEST in one first until its a success. Launch it to the market. Get as many users as you can to use the product.


    Invest in retaining the users you find. Build it as a business until it stabilizes and the income generated by it is enough to sustain the team you are working with and you have got back your initial investment.
    If you do it right, this investment will earn you big. You may even stop what you are doing to go and work on the product.
    Steps to investing in apps/software’s includes ideation/brainstorming, design & development, testing and review, official launch, marketing, updates, monetization and more.

    Website Services


    Website services is what has a lot demand today going by the number of searches online by website users.
    It’s therefore important to consider investing your earned income in website services. The first step to doing this brainstorming. Look at the market and analyze trends.

    Using Google trends in your analysis can be of help here.
    Look at the services many people are searching and using online. See ways that you create similar service with a fresh approach. E.g Creating a classifieds website, job website, e-commerce website e.t.c.

    The best way to start is launching a service that is within your skills. If you are skilled in something, it will be easy to market it. This is because, you have marketplace experience. This is key.
    Give yourself a room for improvement in the early stages when your service is not performing well.
    You will not go wrong if you continuously invest in it.

    Always give it your all.

    Conclusion


    It takes a lot of sacrifice and dedication to succeed with any investment online. On the other hand it takes a few clicks to loose your hard earned money online in a fraudulent investment. Make your choices wisely.

    Always remind yourself that even your friend or a family member can refer you to a bad investment and you will end up loosing money.
    When scouting for what to invest in, look at the return on your investment in a long term as opposed to short term. Investing in products that solves peoples problems are the best investments that is hard to go wrong.

    And that is it from me here. There are many more investments out that one can invest in.


    Do you have an idea of something else that people can invest in online? Let me know your thoughts in the comments section below.


    And if you need help to edit or produce professional videos, do not hesitate to reach out to me here.
    Until next time, bye bye and take care.

    Follow me on twitter @cheptiony.

  • 3 Ways To Reinforce Your Creativity During Difficult Times

    People in the creative economy depend on their original ideas and knowledge to thrive. During hard economic times, one can easily get discouraged from continuing to do what they love. If you enjoy doing what you do, then you have no reason to give up.

    Hard times should be a time to reinforce your creativity and move it to a new level. Spend your time creating more as better times are always ahead.

    In this blogpost, I will share with you 3 ways to reinforce your creativity during difficult times.

    Invest Your Time in Writing A Journal/Blog

    Look at your current life state and draw your inspiration from it on what to write on. For example, I am writing this blogpost at a time when I have less work that pays. What I am writing here is what I am practicing right now. Writing anything useful that comes to my mind on my blog is what I have been doing for as long as I can remember.

    It is important to dwell on positive things as opposed to negative ones. Every person who has succeeded in life confess that they found success the moment they dwelled on the positive things in life.

    Focus on ways to create abundance and internalize it for your own benefit. When you do so, you will surely be preparing yourself for abundance and at the right time, you will receive it.

    Try New Creative Things in Your Business or Freelancing

    Every day ideas for your business or freelance career comes to mind. The hard part is introducing the ‘new’ ideas to your business and trying them out.

    Take advantage of difficult times to experiment on those Ideas and see if they work. You never know, the ideas you have had in your mind for a long time might turn out to be the beginning of your success in business.

    Think of Partnering With Established Individuals/Companies

    During difficult times, money is scarce. Many at times, entrepreneurs and freelancers run out of money. On the other hand, many may have good ideas but lack financing to push the ideas forward.

    How about reaching out to an established company in your field and seeking their help to push your idea forward to fruition? Does it sound difficult for you to pursue? Everything is worth trying in life. Make sure you are well prepared when approaching these partners.

    If you pitch your idea well and it resonates well with their policy, then, they may consider working with you.

    Conclusion

    Don’t let difficult times kill your creativity or talent. Keep it alive by finding a way out for yourself. Identify best avenues that you can use to connect with the world. When you do so without ceasing, you will be enhancing your creativity in preparation for your next big break.

    And that is it from me here.

    Did you find this post helpful? let me know your thoughts in the comments section below.

    And if you need help with content creation do not hesitate to reach out to me here. I might be of big help.

    Until next time, bye bye and take care.

    Follow me on twitter @cheptiony.

  • 3 Marketing Tools And Services You Need In Your Online Business Today

    Talent and professionalism are two main prerequisites that motivates individuals to start businesses online today. But that’s just the starter. With 1.13 Billion websites online in the world today, a lot more is needed to market your business.

    Watch Video -3 Marketing Tools And Services You Need For Your Online Business Today

    In this blogpost, I will share with you 3 marketing tools and services that you need in your online business.

    1. Email Marketing Tool

    Marketing through e-mail is a bit taxing when you think about it. This is particularly if you are doing everything by yourself. But the long term benefit of having e-mail marketing in place for your business is critical. There is a lot of ground work that goes into setting up e-mail marketing. These include;

    1. E-mail collection – When designing a website, it is important to have in mind how you intend to capture e-mails of people who visit. This may include adding a form which users can enter their names and e-mail addresses in order to subscribe to your services and get updated on special offers. Another way to collect e-mails is through an opt-in form that pops up on your site. Usually these forms are scheduled to pop up while the user is browsing through the site.
    2. E-mail Composition and Frequency – For your e-mail marketing plan to succeed, your e-mails have to be creatively written. This will result in high open rate. Also, the frequency in which you will be sending your e-mails to your subscribers needs to be set. This can be done through ‘funnels‘ found inside e-mail marketing software’s. E-mail funnels are there to automate the marketing process and save you time.

    Advertising Services

    As more and more people take their businesses online, competition of traders operating in the same niche continue to grow. The only way to defeat this battle for attention is through advertising. Good news is, there are many options of online advertising that one can choose from. You can advertise on search engines, social media platforms and more.

    To get the best results; have a budget, stick to it and be consistent. If one medium is not giving you the results you are desiring, try a different medium until you find one that connects you with your targeted audience.

    If done well, one is sure to get the results they are looking for.

    Content Creation Tools

    In order the create the best content for marketing your business, you need to have the right tools. Ask yourself; which type of content can effectively deliver my message? Is it graphic images, videos, photos, audio or written content? Each type of these content’s has their own special creation tool or software.

    It is important to mention here the availability of free content creation tools online. The only problem is that these tools are designed to upsell you to the premium version. That is why it is better to purchase the tool/software license at the beginning of your content creation journey. That’s unless you are comfortable using the free version with limited features.

    Having in mind that content plays a big role in marketing, it has to done efficiently. This can only be achieved through subscribing to the full features of the content creation tool you pick.

    Conclusion

    There are many more tools that you will need to market yourself or business online. However, the 3 tools I have highlighted here are effective if utilized well. You only need effective tools to succeed. How you set them up at first will determine the results you will get. Also, how consistent you use these tools is key.

    And that is it from me here.

    Did you find this article helpful?

    Let me know your thoughts in the comments section below.

    And until next time, bye bye and take care.

    For help to create professional marketing content regularly, you can reach out to me here.

    Until next time, bye bye and take care.

    Follow me on Twitter @cheptiony.

  • Why Content Creation Process For Your Brand Needs To Be Continuous Activity

    Before you venture into content creation for your brand, it is important to keep in mind that there is no stopping once you start. If you are working on a budget, decide on the content you will want to focus on based on the cost.

    Now the cost for this will vary. If you are a content creator by profession, then it will only cost you your time to create the content you want. On the contrary, if you are planning to hire someone to help you to create the content, then you need to have a plan. Planning is important for any long term investment that has a recurring expense at the beginning before it reaps returns.

    Watch Video

    But the big question here is, why should the process be continuous? It’s simple. Content is for marketing a business and marketing is a continuous process.

    Its like a shop owner who opens his/her shop everyday. If they fail to do so, do you think customers will trust their business? The answer is absolutely NO.

    That is the same with creating marketing content. You have to constantly come up with content in order to build trust with your customers.

    Before I continue, here are some common useful content that you can think about creating for your brand or business.

    1. Blog posts.
    2. YouTube Videos.
    3. Social media shorts for Twitter, Instagram, Facebook & Tiktok.
    4. Graphics designs.
    5. Guest posts.
    6. Photos.
    7. Answering to Frequently Asked Questions.
    8. Technical Articles (Support Articles).

    With this said, lets now dive in and talk about some of the reasons you need to regularly create content for your brand.

    Sharing Content Regularly is Like Opening A Shop on a Daily Basis

    Online space is a completely different market aside the physical location your business is operating from. Your customers therefore need to know that you are always there for them. Having a website is the first step to getting your brand ready to venture into the new marketplace. But is that all?

    No, its not.

    According to Siteefy, every minute, 175 websites are created. You are competing with many other businesses like yours. Currently, there are 1.14 billion websites in the world.

    The only way to stand out from others is through content. Of course there is advertising which is expensive if you don’t have the money.

    happy asian woman walking with boyfriend in countryside
    Photo by Rio Kuncoro on Pexels.com

    Contents Are Lead Magnets

    One way of directing people to your business is advertising. If it’s a physical business, then available forms of advertising is on signboards or billboards. That’s the same as a well branded website. That’s not all, there are many free ways to achieve the results you desire online via content. Content is the best means to direct customers to a business.

    If you create content and people like them and find them helpful, they will be curious to find out about the source. And when they arrive at your website, they will get to know about your product. If you have an opt-in form, the will not mind sharing with your their e-mail address for updates.

    It doesn’t matter where they find the content, be it social media or SEO, the customer will be on your site because of the content they found about you online.

    Marketing Using Content is The Future

    The future of marketing a brand, company or business is in the content they share. How connected is the content you share to your business?

    Individuals should always think about this during the creation process. The only way to create and leave a lasting impressions on people is through the content you share on public.

    Content is duplicable and compoundable. Once you share your content online it remains there. The more you create the same content around a given theme, the more you gain momentum.

    In no time, there will be several keywords around business on the internet. This in turn will direct more people to your business. When more people visits your business, you grow.

    Content Can Be Used To Retain Customers

    Going by the fact that there are many businesses same as yours being set up online everyday does not mean that your customers will leave you for them.

    But think about this;

    If your customers are aware of your latest services, products, plans or see you announce changes you are making on your business online, will they have a different view of your brand or business? Of course they will and a positive one for that matter.

    Even if a customer may leave you for the competitors services or products, they will have a good memory of your business and will be back if something bad happens to them there.

    So when planning to create content, think about it as a means of retaining customers.

    Conclusion

    Whatever type of content you choose to start with, have a budget for it. Also look at the content creation process in a long term perspective. What expectations do you have from the content you create and share?

    Also, imagine how much content your customers will access talking about your business if you regularly and consistently create and share.

    More than enough right?

    What will that mean to your business?

    It will mean many things. First, you will have happy and satisfied customers.

    Secondly, the trust that your customers will have on your brand or business will be unmatched.

    Lastly, the same customers will recommend more people to your business.

    There is a lot that one gains from content in a long term.

    Do you think content creation process has to be a continuous?

    Let me know your thoughts in the comments section below.

    And if you need help to produce professional video tutorials for your tech product, you can request a quote here.

    On the other hand, if you need help to kickstart the video creation process for your brand or business you can contact me here.

    Until next time, bye bye and take care.

    Follow me on twitter @cheptiony.