Are you tired of buffering videos and dropped video calls? Finding a reliable and fast internet connection in Kenya can feel like a mission, but it doesn’t have to be. I have done the heavy lifting for you by breaking down the top home fiber and mobile internet options. Let’s dive in and find out which provider is the perfect fit for your digital life.
1. The Convenience King: Faiba Mobile 📱
If you’re constantly on the move or don’t need a heavy-duty, fixed connection, Faiba Mobile might be your answer. This provider delivers internet via a MiFi device using affordable data bundles instead of a fixed line.
While the speeds can be inconsistent, ranging from 7 Mbps to 12 Mbps, it’s a perfect option for users who don’t consume a lot of data. You can get 30GB for 1,000 shillings, 15GB for 650 shillings, or 8GB for 300 shillings per week.
However, a word of warning for heavy users: Faiba mobile is quite expensive for tasks like streaming or uploading large files, as data gets used up quickly.
2. The Heavy Hitter: Safaricom Home Internet 🟢
As a giant in the Kenyan telecommunications industry, Safaricom is a popular choice for many households. Their home fiber packages start at 2,250 Kenyan shillings per month for 15 Mbps. You can use this with unlimited devices.
Safaricom also has fiber mobile MiFi service, which is a flexible option but operates on data bundles, not an unlimited plan. This makes it a great choice if you need a reliable connection for a small household or for basic use, but be mindful of your data if you’re a heavy consumer.
3. The Flexible Friend: Konnect Internet 🤝
Looking for a provider that works on your terms? Konnect Internet is a fan favorite, especially for its flexible and affordable packages. I use this provider, and for good reason!
With Konnect, you can opt for a pay-as-you-go model and purchase as little as one hour of internet for just 10 Kenyan shillings. This is a game-changer for people who don’t need a full monthly subscription. In a speed test, Konnect delivered a solid 21 Mbps download and 25 Mbps upload speed, which is more than enough for everyday browsing, streaming, and work.
I pay just 720 Kenyan shillings per month for unlimited usage.
4. The Budget Option (with a Catch): Zuku Home Internet 😬
For those on a tight budget, Zuku offers some of the most competitive prices, with packages starting at 2,799 Kenyan shillings for 10 Mbps. They also offer higher-speed options, going up to 60 Mbps.
However, Zuku has in past had a lot of controversy over their customer service and slow response times to internet outages. So while the prices might be appealing, be prepared for potential service issues if things go wrong.
Final Verdict
Choosing the right internet provider ultimately depends on your needs. For heavy data users, a fixed plan from Safaricom or Konnect might be best. If flexibility and affordability are your top priorities, Konnect Internet is a great choice. And for light users who need a portable connection, Faiba Mobile offers a convenient solution, provided you’re okay with a data-based model.
We hope this breakdown helps you make an informed decision and finally say goodbye to slow internet!
If you need help to produce professional video reviews, let me know here.
Let’s be honest. As a freelancer, what’s the one thing that gives you more stress than a difficult client or a looming deadline? For most of us, it’s taxes.
That dreaded email from the KRA, the confusion around what to pay, and the constant fear of penalties can be overwhelming. It’s especially tough when your income isn’t a fixed monthly salary. One month you’re crushing it, and the next is quiet. How are you supposed to manage your tax obligations with that kind of unpredictability?
Well, what if I told you that you might be leaving money on the table? What if there were simple, 100% legal ways to not just pay your taxes, but to actually save money in the process?
Stop stressing and start saving. Here are three powerful, yet simple, tax strategies every freelancer and small business owner in Kenya needs to know for 2025.
1. Make Withholding Tax Work FOR You
First up is a concept that many freelancers find confusing: Withholding Tax. You might have seen it on a client’s contract—a 5% deduction—but what is it, really?
Think of it like this: Withholding Tax is a client pre-paying a small part of your annual tax bill on your behalf. It’s like a forced savings account specifically for your taxes!
Here’s how it works in simple terms. Let’s say you’re a freelance consultant and you send an invoice for a project worth 100,000 shillings.
When your client pays you, they are required by the KRA to “withhold” 5% of that service fee, which amounts to 5,000 shillings. You receive the remaining 95,000 shillings in your bank account.
But that 5,000 shillings isn’t gone forever. The client remits it directly to the KRA under your KRA PIN. It now sits safely in your KRA account as a tax credit.
So, how does this save you money?
At the end of the year when you file your annual returns, imagine the KRA calculates that your total income tax for the year is 50,000 shillings. Instead of paying the full amount, you get to deduct all the withholding tax credits you’ve accumulated. If you completed ten projects just like the one above, you’d have 50,000 shillings (5,000 x 10) already sitting in your KRA account.
Your tax bill just went from 50,000 down to ZERO.
By operating as a registered business (even a simple Sole Proprietorship), you can turn this tax deduction into a powerful tool for managing your end-of-year tax bill.
2. Turn Your Business Expenses into Tax Savings with VAT
This next strategy is a game-changer, especially if you’re looking to grow your freelance work into a serious business. We’re talking about VAT (Value Added Tax).
Don’t let the term intimidate you. Imagine you have two piggy banks:
Tax Bank #1 is for the VAT you collect from your clients.
Tax Bank #2 is for the VAT you pay on your business expenses.
When you register for VAT, you must add 16% to your invoices. So, if you charge a client 100,000 shillings, you actually invoice them for 116,000 shillings. That extra 16,000 goes into Piggy Bank #1. It’s not your money—you’re just holding it for the KRA.
Here’s the magic part.
Whenever you buy something for your business—a new laptop, an internet subscription, software, or even office supplies—you also pay 16% VAT. That amount goes into Tax Bank #2.
At the end of the month, the KRA asks for the money in Piggy Bank #1. But you get to say, “Hold on! I can subtract everything that’s in Tax Bank #2 first.”
For example:
You collected 32,000 Ksh in VAT from your clients this month (Tax Bank #1).
However, you bought a new office chair and paid 5,000 Ksh in VAT. You also paid for software and paid 3,000 Ksh in VAT. In total, you paid 8,000 Ksh in VAT on your expenses (Tax Bank #2).
So, the amount you actually remit to the KRA is 32,000 minus 8,000, which equals 24,000 shillings.
You just saved 8,000 shillings! You’re essentially getting a discount on all your legitimate business purchases, which encourages you to reinvest in your own growth. Just remember to always get a proper ETR receipt with your business KRA PIN on it to make a claim.
3. The Easiest Money You’ll Ever Save
This last one isn’t a fancy loophole. It’s the most simple, most overlooked way to save money, and it costs you nothing but a bit of discipline: File your taxes on time.
Seriously.
The KRA charges fixed penalties for late filing that can add up quickly.
For an individual or a sole proprietorship, it’s Ksh. 2,000.
For a registered company, it’s Ksh. 10,000.
That’s money you are literally throwing away for no reason. Think about it—saving Ksh. 2,000 is just as good as earning an extra Ksh. 2,000.
Set a reminder on your phone. Put a big red circle on your calendar for June 30th. Do whatever it takes to file on time, even if you have zero income to declare for the year. Avoiding that penalty is the easiest profit you’ll make all year.
Taxes don’t have to be a source of stress. When you understand the system, you can make it work for you.
For more expert tips on freelance, media, tech, and business, make sure to follow me on all social media platforms @cheptionymutai. Let’s level up together!
And if you need video production consultancy services, you can reach out to me here.
It’s frustrating, isn’t it? You’ve poured your hard-earned money into paid marketing, meticulously crafted campaigns, and then… crickets. Or worse, the results are trickling in slower than molasses in winter.
When your paid advertising isn’t delivering the desired returns, it’s easy to feel deflated, demotivated, and ready to throw in the towel. But before you do, let’s talk about some effective strategies to rekindle that motivation and turn things around.
When your paid marketing isn’t performing, the first instinct might be to double down, spend more, or frantically tweak everything. Resist that urge! Sometimes, the best strategy is to take a temporary break from focusing on paid advertising. This isn’t about giving up; it’s about hitting the pause button to breathe, analyze, and regroup.
Think of it like this: if your car is sputtering, you wouldn’t just press the accelerator harder. You’d pull over, pop the hood, and figure out what’s going on. The same applies to your marketing.
While you’re stepping back from paid ads, don’t just sit idle. Keep your regular, organic marketing efforts going strong. This includes your content marketing, social media presence, SEO optimization, and any community engagement you’re doing. These foundational efforts are crucial for maintaining brand visibility and nurturing your audience, even when your paid channels are on standby.
This break allows you to clear your head, reduce the immediate pressure of ad spend, and create space for new ideas to emerge. It’s a strategic retreat, not a surrender.
Become a Marketing Detective: Research and Innovate
Once you’ve taken a breather, it’s time to put on your detective hat and research new marketing approaches to try. The digital landscape is constantly evolving, and what worked yesterday might not be as effective today. This is an opportunity to explore uncharted territory for your business.
Start by checking what other successful businesses in your niche are doing. Don’t copy them outright, but analyze their strategies.
What kind of content are they producing?
Which platforms are they active on?
Are they using different ad formats or messaging?
What unique value propositions are they highlighting?
Look beyond your direct competitors too. Sometimes, the most innovative ideas come from industries seemingly unrelated to yours. Explore emerging trends like influencer marketing, interactive content, niche communities, or even new social media platforms.
Consider running small, experimental campaigns with new approaches. The key here is to test, learn, and iterate. Not every new idea will be a home run, but you’ll gain valuable insights into what resonates with your audience and what doesn’t. This research phase is about expanding your toolkit and discovering fresh avenues to connect with potential customers.
Establish Authority: Write a Book and Master Email Marketing
One powerful way to pivot when paid ads falter is to establish yourself as an undeniable expert in your niche. And what better way to do that than by writing a book?
Imagine having a tangible asset that positions you as a thought leader. This book should be directly related to your niche, offering valuable insights, solutions, or practical advice. It doesn’t have to be a sprawling epic; a well-researched and concise e-book can be incredibly effective.
Once your book is ready, you can use it as a cornerstone for promoting your business through email marketing. Here’s how:
Lead Magnet: Offer a chapter or a condensed version of your book for free in exchange for email sign-ups. This builds your email list with genuinely interested prospects.
Exclusive Content: Use your book as a basis for exclusive email content, expanding on topics or offering behind-the-scenes insights.
Direct Sales: If your book is paid, promote it directly to your email subscribers, showcasing the value it provides.
Webinars and Workshops: Use the book’s content to host webinars or online workshops, further engaging your audience and driving sales of your products/services.
A well-crafted book not only enhances your credibility but also provides a powerful, evergreen tool for nurturing leads and building a loyal community around your brand. It’s a long-term play that pays dividends far beyond the immediate return of a paid ad campaign.
Diversify Your Revenue: Invest in Software Solutions
When you’re struggling with ad returns, it might seem counterintuitive to suggest investing more money. However, considering investing in software solutions related to your products and services can be a game-changer for two key reasons:
Enhance Your Offering: The right software can streamline your operations, improve the quality of your products or services, or even create entirely new features for your customers. For example, if you offer marketing consultancy, investing in advanced analytics software can allow you to provide deeper, more valuable insights to your clients.
Create a New Stream of Income: This is where it gets exciting! Can you license the software? Become an affiliate for it? Or perhaps, if you develop a custom solution for your own business, could you white-label it and sell it to others in your niche?
Imagine you run a digital marketing agency, and you’ve invested in a fantastic project management tool that significantly boosts your team’s efficiency. You could then offer that specific tool, perhaps with your branding, to other agencies or businesses struggling with similar organizational challenges. This transforms an operational cost into a potential profit center.
This approach requires careful consideration and research to identify software that genuinely adds value and has a market for resale or licensing. But if done strategically, it can provide a much-needed financial boost and reduce your sole reliance on direct client acquisition through advertising.
Go Direct: Explore Traditional Channels
In our increasingly digital world, it’s easy to forget about the power of direct marketing channels. When your online ads aren’t cutting it, sometimes the best solution is to go back to basics and explore opportunities like:
Responding to Tenders, Prequalifications, RFQs (Request for Quotations), and RFPs (Request for Proposals): Many businesses and government entities issue these formal requests when they need specific products or services. While the process can be rigorous, securing a tender or a direct contract can provide a significant, stable revenue stream. This often involves detailed proposals, demonstrating your capabilities, and meeting specific criteria.
Consultancy Calls: Proactively reaching out to potential clients who you know could benefit from your expertise, even if they haven’t explicitly asked for it, can lead to new business. This might involve cold calling (yes, it still works for some!), personalized emails, or leveraging your network for introductions. The key here is to offer genuine value upfront and be prepared to articulate how you can solve their specific problems.
These direct channels often involve a more personalized and often longer sales cycle, but they can yield higher-value clients and more substantial contracts. They also build stronger, more direct relationships, which can lead to repeat business and referrals – something that’s harder to achieve with purely transactional paid advertising. Don’t underestimate the power of a well-crafted proposal and a direct conversation.
Conclusion
It’s completely normal to feel demotivated when your paid marketing efforts aren’t yielding the desired results. But remember, setbacks are just opportunities for a pivot. By taking a strategic break, diving into research, establishing your expertise through a book, exploring new income streams with software, and embracing direct marketing, you’re not just surviving; you’re building a more resilient, diversified, and sustainable business.
Don’t let a temporary dip in ad performance define your entire marketing strategy. Instead, see it as an invitation to innovate, explore, and ultimately, come out stronger. Keep pushing forward, keep learning, and your efforts will undoubtedly bear fruit.
What new strategy are you most excited to try first? Let me know in the comments section below.
And if you need media services like video production, writing, graphics designs and more, contact me here.
The freelance landscape is shifting dramatically, especially for content creation service providers. With the rapid advancement of AI tools, the once lucrative fields of article writing, image generation, and graphic design are experiencing unprecedented disruption. Everyone, from individual entrepreneurs to small businesses, can now leverage AI to produce high-quality content, making it increasingly challenging for freelancers to secure well-paying gigs.
So, how do you not just survive but thrive as a freelancer when fewer companies are hiring for content marketing tasks? More importantly, how can you build a sustainable business model that generates income even when you’re busy, or during those inevitable low seasons?
This isn’t just a question; it’s a critical challenge every freelancer must address. The market is inherently volatile, and clients are constantly seeking the most affordable options. Landing a long-term client who provides consistent work feels like a rare blessing.
Given this new reality, let’s explore actionable strategies for content creation and marketing freelancers to build a resilient and sustainable business.
Diversify Your Income: Sustainable Streams for Freelancers
To achieve consistent income, consider building these assets and revenue channels:
1. Leverage the Power of a YouTube Channel
Many freelancers view YouTube solely as a platform for direct client acquisition, overlooking its vast potential for diversified income. Beyond showcasing your portfolio and attracting new clients, YouTube now offers multiple monetization avenues for content creators:
Direct Monetization: Earn through ad revenue once you meet the eligibility criteria.
Channel Memberships: Offer exclusive content or perks to paying subscribers.
Super Thanks, Super Chats, Super Stickers: Allow viewers to show appreciation with monetary contributions during live streams or on uploaded videos.
Product Sales: Directly promote and sell your own digital products (e-books, templates, courses) or physical merchandise.
Beyond YouTube’s internal monetization, your videos serve as powerful marketing tools. By consistently sharing valuable content related to your expertise, you naturally attract viewers who might eventually become clients, reaching out for your professional video production or content creation services.
2. Build Passive Income Through Blogging & Mobile App Development
Harness AI to accelerate your content creation process, but don’t stop there.
Blogging: Launch a blog focused on your niche. Write engaging, high-quality articles, using AI as an assistant for research, outlining, and drafting. Integrate Google AdSense to monetize your traffic. While achieving significant ad revenue isn’t instant, consistency, SEO optimization, and continuous content refinement are key to success.
Mobile App Development: If you have an idea for a useful tool or game, leverage AI-powered development platforms or AI assistance in coding to bring your app to life. Enroll in AdMob to display ads within your app and generate passive revenue from downloads and usage.
These ventures require initial effort but can yield long-term, passive income streams that are less dependent on direct client work.
3. Establish and Actively Promote Your Service Website
Having a professional website to showcase your services is non-negotiable, but it’s only the first step. A website without promotion is like a shop without a sign.
SEO Optimization: Ensure your website is optimized for search engines so potential clients can find you.
Content Marketing: Regularly publish blog posts, case studies, and portfolio pieces that demonstrate your expertise.
Social Media Marketing: Actively promote your services and content across relevant social media platforms.
Networking: Engage with your target audience and other professionals in your industry.
Consistent and strategic promotion is the only way to attract serious clients actively seeking your services, transforming your website from a mere online brochure into a powerful lead-generation machine.
4. Explore E-commerce Opportunities
Do you have a passion for selling? E-commerce offers another avenue for sustainable income.
Create Your Own Products: Develop and sell digital products (e.g., premium content templates, niche-specific guides, online courses) or physical products related to your content creation expertise.
Resell Products/Services: Consider drop shipping or affiliate marketing, where you promote and sell products created by others, earning a commission.
Building an e-commerce business requires dedication to marketing and customer service, but it can provide a scalable income stream that operates independently of your direct freelance services.
Conclusion: Adapt, Diversify, and Thrive
The freelance world is undoubtedly evolving, with AI tools reshaping traditional service offerings. However, this evolution doesn’t signal the end of freelancing; rather, it calls for adaptation and innovation.
By diversifying your income streams through platforms like YouTube, building passive assets like blogs and mobile apps, actively promoting your services, and exploring e-commerce, you can build a robust and sustainable freelance business.
The key is to think beyond the immediate gig and cultivate multiple revenue channels that can support you during lean times and provide financial stability. Embrace AI not as a competitor, but as a powerful tool to enhance your efficiency and unlock new opportunities.
What other strategies are you employing to build passive income online? Share your insights in the comments section below!
Need help creating professional video content or refining your content strategy? Let’s connect here! You can also support my work by exploring my services here.
In Kenya, individuals and business owners typically file two main types of tax returns: Income Tax and VAT (Value Added Tax). Income Tax returns are filed annually and are mandatory for all taxpayers. VAT, on the other hand, is declared monthly and is only compulsory for businesses with an annual turnover exceeding KES 5 million; otherwise, registration is voluntary.
In this article, I’ll explain two expensive mistakes every taxpayer should avoid when filing their returns.
Counter Check The Type of Withholding Tax Client Has Withheld
When a company engages your services, they are often required to withhold tax from your payment. This typically includes both VAT and income tax, depending on the invoice you’ve issued. It’s crucial to pay close attention to these withholdings.
Be careful: some clients might mistakenly withhold 2% VAT even if you haven’t charged them VAT on your invoice. You’ll receive an email notification each time they declare this withholding. It’s crucial to cross-check these notifications immediately. If they’ve withheld 2% VAT but should have instead withheld 5% income tax, KRA will assume you did charge VAT. This could lead to KRA expecting you to pay the 14% difference between the actual VAT rate and the incorrect 2% withheld.
Failure to declare this monthly incurs a penalty of KES 10,000. Neglecting this obligation can lead to prolonged resolution efforts and prevent you from obtaining a Tax Compliance Certificate.
A crucial point to remember is that if a client withholds VAT from you when you aren’t registered for VAT obligations, it can lead to significant issues. The Kenya Revenue Authority (KRA) will likely forcefully add the VAT obligation to your account, compelling you to declare the return regardless
It’s crucial to consistently verify the accuracy of any withholding tax declared by clients on transactions you’ve completed. This proactive step helps ensure everything is correctly accounted for.
Expense Data in The Profit Loss Page
For income tax filers, particularly consultants, freelancers, and sole proprietors, the profit and loss account section on the second page of the income tax return excel sheet requires meticulous attention. Errors in data entry here can lead to significant issues.
When classifying expenses for individuals paid daily or per job, who are not permanent employees, the most accurate categorization is often Direct Wages or Contract Labor/Freelance Fees.
While “salaries and wages” typically refers to permanent employees, and “direct expenses” is a broader term, “direct wages” specifically applies when these payments are directly tied to the production of goods or services.
If they are providing services that aren’t directly part of your core product/service creation (e.g., a one-off IT fix), “contract labor” or “freelance fees” might be more appropriate.
It’s crucial to distinguish these from regular salaries and wages for tax and accounting purposes.
If you employ permanent staff in Kenya, you are required to register for P.A.Y.E (Pay As You Earn). This system mandates that you deduct income tax directly from your employees’ earnings and remit these amounts to the Kenya Revenue Authority (KRA).
It’s important to note that the PAYE rates starts from 10% for every KES 24,000 and only applies to the first KES 24,000 of monthly taxable income (or KES 288,000 annually). KRA utilizes a graduated tax scale, meaning different portions of an employee’s income are taxed at varying rates, ranging from 10% to 35%. Additionally, a monthly personal tax relief of KES 2,400 is also applied.
For accurate calculations, you’ll need to refer to the latest KRA PAYE tax bands and rates, which are subject to changes based on the Finance Act.
It’s therefore crucial to correctly categorize expenses, especially when it comes to salaries and wages. If your company doesn’t have employees, avoid listing expenses under “salaries and wages.”
Instead, these should be recorded under direct expenses (direct wages). This accurate classification will prevent issues and ensure a smoother process if the Kenya Revenue Authority (KRA) audits your tax return.
Get A Professional With Accounting Background to Assist
For those new to income tax filing, don’t hesitate to visit your local KRA office where you can get direct assistance with your return.
If you have numerous transactions, it’s highly advisable to consult a professional accountant to assist with your tax filings. While there’s a fee involved, their expertise can save you a significant amount of time and eliminate potential headaches.
Conclusion
We all learn from our mistakes, and when it comes to tax returns, some lessons can be quite expensive. I’ve identified two common and costly errors that taxpayers frequently make. Failing to avoid these can lead to the denial of a Tax Compliance Certificate, a document often required by businesses and organizations before considering you for work.
And that is it from me here. Are there any other costly mistakes that people should watch out for? let me know in the comments section below.
If you need content creation and content marketing services, do not hesitate to reach out to me here.
As a freelancer or business owner, you’ve likely faced the frustrating situation of completing work only for a client to delay or decline payment. That feeling of “turmoil” is all too real.
But what if you could prevent this? Establishing a clear and efficient online payment procedure isn’t just about getting paid; it’s about protecting your time, effort, and bottom line.
In this post, I will walk you through the essential steps to ensuring you get paid reliably online, every time.
Step 1: Lay the Foundation with a Solid Written Agreement
The very first, and arguably most critical, step in ensuring you get paid reliably online is to formalize your working relationship.
Don’t just verbally agree on terms; create a comprehensive written agreement, whether it’s a formal contract or detailed terms of service published on your website and agreed to by the client.
This isn’t about being overly rigid; it’s about establishing clear expectations and demonstrating your professionalism. Your agreement should meticulously outline the scope of work you will deliver, the specific information, assets, or access the client must provide for you to complete the project successfully (and the implications if they don’t).
Furthermore, break down the cost of your service clearly, detailing what the client is paying for.
Crucially, this is where you define your payment terms: specify the total amount due, any deposit requirements, payment milestones (if applicable), the deadline for payment (e.g. within 7 days), acceptable online payment methods, and the exact process the client needs to follow to submit payment.
Having all of this in writing and agreed upon upfront significantly reduces the likelihood of misunderstandings and provides a clear reference point if any payment issues arise.
Step 2: Ask For Not Less Than 50% Upfront Commitment Fee/ Down-payment
Implementing a policy of requesting a commitment fee or down payment, ideally around 50% of the total project cost, is a crucial step in safeguarding your income as a freelancer or business owner operating online.
This isn’t about a lack of trust in your clients; rather, it’s a standard professional practice that offers significant benefits for both parties and drastically reduces your risk of non-payment.
Here’s why this step is so vital:
Demonstrates Client Commitment
When a client is willing to invest financially upfront, it immediately signals their seriousness and commitment to the project. This helps filter out potential clients who may not be fully invested or might be more likely to disappear before paying.
Provides Essential Operating Capital
Freelancing and running an online business often involve initial expenses, whether it’s software subscriptions, necessary tools, or simply the time invested in initial planning and setup before the main work is completed. A 50% deposit helps cover these upfront costs, ensuring you’re not out-of-pocket while you deliver the service.
Reduces Your Financial Risk
In the unfortunate event that a client becomes unresponsive or cancels the project midway, having received a significant portion of the payment upfront provides a safety net. It ensures you are compensated for at least a substantial part of the work and time invested, mitigating the impact of potential non-payment.
Improves Cash Flow
Waiting until a project is 100% complete to receive any payment can create unpredictable income streams. An upfront deposit provides an immediate influx of cash, helping you manage your business finances more effectively and providing greater stability.
Sets a Professional Tone
Clearly stating your requirement for a deposit in your initial terms and contract (as outlined in Step 1) reinforces your position as a professional business with established procedures. It sets a clear expectation from the outset and helps prevent awkward payment conversations later.
This 50% figure is a common starting point, striking a balance between securing significant commitment and not being an unreasonable burden on the client.
Depending on the nature and length of your projects, you might adjust this percentage, but the principle of getting a portion of the payment upfront remains a cornerstone of getting paid reliably online. Ensure this requirement is clearly stated in your contract and discussed with the client before any work commences.
Step 3: Leverage Safe and Integrated Payment Gateways to Build Trust
Once your terms are clear and you’ve secured a commitment fee, the next critical step is to make the actual payment process as smooth, professional, and secure as possible for your clients.
Think of a payment gateway as the digital equivalent of a point-of-sale terminal in a physical store. It’s the technology that securely authorizes and processes online payments, acting as a bridge between your website, your client’s bank, and your business bank account.
But it’s not just about functionality; the choice and integration of your payment gateway significantly impact client trust – you are, in essence, using it to “buy” their confidence.
Here’s why this step is essential:
Enhances Security and Professionalism
Reputable payment gateways employ advanced security measures like encryption and fraud detection. By using them, you signal to your clients that you prioritize the safety of their sensitive financial information.
A clunky or insecure payment process can be a major red flag for clients and lead to abandoned payments. A professional, integrated gateway reassures them that their transaction is protected.
Creates a Seamless User Experience
Ideally, your clients should be able to pay you directly on your website or through a secure, branded payment link without being redirected to an unfamiliar third-party site. Seamless integration of a payment gateway provides a smooth and consistent experience, reducing friction and increasing the likelihood of timely payment.
Offers Multiple Payment Options
Leading payment gateways support a variety of payment methods, including major credit cards, debit cards, and sometimes digital wallets or bank transfers. Offering your clients their preferred payment method adds convenience and further builds trust by accommodating their needs.
Automates and Streamlines the Process
Integrated payment gateways automate much of the payment process, from authorization to transfer, reducing manual effort and potential errors. This efficiency benefits both you and your client.
Builds Credibility
Associating your business with well-known and trusted payment gateway brands (like Pesapal, PayPal, Wise, Stripe, Square, etc.) lends credibility to your operation. Clients are often more comfortable paying through gateways they recognize and trust.
By carefully selecting and integrating a safe payment gateway, you’re not just setting up a mechanism to receive funds; you’re actively building a trustworthy and professional image that encourages clients to pay confidently and promptly.
Step 4: Exceed Expectations – Give it Your All and Deliver Exceptional Quality
While the previous steps focused on setting up clear terms and robust payment systems, this step hones in on the absolute cornerstone of consistent online income: the quality of your work.
No matter how well you’ve drafted your contract or how seamless your payment gateway is, consistently delivering high-quality results is paramount to getting paid without hassle and building a sustainable online business.
Think of the payment you receive as a direct reflection of the value you provide. When you “give it your all” and deliver exceptional quality, you not only fulfill the obligations outlined in your initial agreement (Step 1), but you also build significant goodwill and trust with your clients. This goes beyond simply meeting expectations; it’s about exceeding them whenever possible.
Here’s why delivering top-notch quality is so critical for getting paid:
Justifies Your Value and Price
High-quality work clearly demonstrates the value you bring to the client and justifies your fees. When clients are genuinely impressed with the results, they are far less likely to question the cost or delay payment. Your work becomes its own compelling argument for timely compensation.
Minimizes Disputes and Revisions
Poor quality or work that doesn’t align with the agreed-upon scope is the primary reason for client dissatisfaction and payment disputes. By focusing on excellence from the outset, you reduce the need for extensive revisions and the potential for disagreements over whether the work was delivered as promised.
Builds Trust and Credibility (Reinforcing Step 3)
Just as a secure payment gateway builds trust in the transaction process, delivering consistent quality builds trust in your abilities and reliability as a service provider or business. This reinforces the professional image you’ve worked to cultivate and makes clients more confident in continuing to do business with you and, crucially, paying you on time.
Generates Repeat Business and Referrals
Satisfied clients who are thrilled with the quality of your work are your best advocates. They are highly likely to become repeat customers and refer new business to you. This creates a virtuous cycle where your commitment to quality directly leads to more opportunities to get paid.
Creates a Positive Reputation
In the online world, reputation is everything. Consistently delivering high-quality work builds a strong positive reputation, making you a sought-after professional. This can give you more leverage in setting your terms and attracting clients who value quality and are willing to pay for it.
Ultimately, while contracts and payment systems provide the framework, the actual exchange of value happens through the quality of your deliverables. By committing to excellence in every project, you not only honor your agreement but also proactively reduce potential payment friction and lay the foundation for long-term success and financial consistency in your online endeavors.
Step 5: Cultivate Social Proof – Don’t Let Happy Clients Leave Without a Review
You’ve set clear terms, secured an upfront payment, implemented a smooth payment gateway, and delivered exceptional quality (Steps 1-4). Now it’s time to leverage that positive experience to build a powerful tool for future payments: social proof.
This step is all about actively encouraging your happy clients to share their positive experiences through reviews and testimonials.
In the online world, trust is currency, and social proof is gold. Potential clients looking for freelance services or online businesses rely heavily on the experiences of others to make their decisions.
They want to know that you are reliable, deliver on your promises, and provide genuine value. Positive reviews act as powerful endorsements, validating your expertise and significantly influencing a potential client’s comfort level in hiring you and, crucially, in trusting you with their payment information.
Here’s why actively seeking reviews is essential for consistent online payments:
Builds Credibility and Authority
A collection of positive reviews across different platforms (your website, Google My Business, social media, industry-specific sites) immediately builds your credibility with new prospects. It shows that others have trusted you and had positive outcomes, making you a more attractive and less risky choice.
Increases Trust in the Payment Process
When potential clients see that others have successfully worked with you and were satisfied, it extends their trust to the entire interaction, including the payment process. Knowing that happy customers have navigated your payment system and received quality work reduces anxiety for new clients when it’s time to pay.
Acts as Powerful Marketing
Positive reviews are authentic, third-party endorsements that are often more persuasive than your own marketing copy. They highlight the real-world benefits of working with you and can attract clients who are a good fit and are likely to value your services – and thus pay for them willingly.
Provides Valuable Feedback (and Helps You Improve)
While the focus here is on getting paid, the reviews themselves also offer invaluable insights into what you’re doing well and areas where you could improve. This feedback loop helps you maintain and even enhance the quality of your services (Step 4), further reducing future payment issues.
Reduces Hesitation for New Clients
For someone considering hiring you for the first time, seeing positive testimonials from satisfied clients can be the final push they need to commit. This reduces their hesitation and makes the initial payment (like the commitment fee in Step 2) feel less like a gamble and more like a worthwhile investment.
How to Ask for Reviews Effectively
Timing is key. Ask for a review when the client is happiest – immediately after successfully delivering the final product or service, or after they’ve expressed genuine satisfaction. Make it easy for them by providing a direct link to where you’d like them to leave the review. Personalize your request, reminding them of the specific positive outcome you helped them achieve.
Where to Showcase Your Reviews
Strategically display testimonials on your website, particularly on your homepage, services pages, and a dedicated testimonials page. Share them on your social media channels and include snippets in your proposals or email signatures. The more visible your positive social proof is, the more it will work for you in building trust and encouraging timely payments from new clients.
By making the collection and showcasing of positive client feedback a standard part of your process, you leverage the power of social proof to attract better clients, build trust, and ultimately ensure you get paid online consistently and reliably.
Conclusion
Getting paid reliably online as a freelancer or business owner doesn’t have to be a source of stress. By implementing these five essential steps – from setting clear terms and securing upfront commitment to delivering exceptional quality and leveraging positive reviews – you build a robust system that minimizes risk and fosters trust. Follow this guide consistently, and you’ll pave the way for predictable income, stronger client relationships, and the sustainable growth of your online business.
Did I miss a step? Let me know in the comments section.
And if you need video production services, let me know here. Alternatively, you can visit our company website here.
Are you a business owner or consultant in Kenya looking for new opportunities? Finding and applying for tenders and consultancy projects can be a game-changer for your growth. In this video, I’ll walk you through the process of how to effectively search and find these opportunities online in Kenya. I’ll cover the best websites, search strategies, and tips to help you identify the right projects for your business.
Share your thoughts and feedback on the comments section below here. For all enquiries reach out to us on the contacts page here.
For full video production services, request for services here.
In today’s competitive business marketplace, it is essential for individuals to demonstrate a higher standard of excellence to ensure their business distinguishes itself. Clients in the current landscape are increasingly sophisticated and well-informed about the characteristics that define a legitimate business engagement.
People are constantly updating their verification checklist before making a purchase, using tips from others who have been scammed online by fake vendors or suppliers.
In this article, I’ll walk you through the essential steps you need to take to pass verification checks, especially if you’re looking to establish your business online.
Establish Your Company First
Find out the process of registering your company or business in your country and take the necessary steps to get it officially recognized. This one-time action not only boosts your business’s credibility but also ensures legal protection.
In the event of disputes, scams, or complaints, having a registered business strengthens your position and makes it easier to resolve issues with government authorities.
People love to trade with legitimate businesses. Be the legitimate business they can trust from the word go.
Be Tax Compliant
When running an online business, it’s crucial to register for taxes with the relevant government authorities in your country. This ensures compliance with the law and protects your business from potential legal issues.
Research the tax obligations specific to your industry, including income tax, value-added tax (VAT), or sales tax, and determine how much tax you should charge customers for your goods and services.
Additionally, keep accurate records of your transactions and file all necessary tax returns on time to avoid penalties. Consulting a tax professional can help you navigate complex regulations and maximize any available deductions or exemptions.
Get a Physical Location/Office
Absolutely, running a business entirely remotely is possible and, for many entrepreneurs, highly efficient. However, having a physical location can add significant advantages.
A brick-and-mortar presence enhances credibility and trust, reassuring potential customers that your business is legitimate and accessible.
Studies show that after discovering a business online, many consumers prefer to visit in person or at least confirm its physical location before making a purchase. This is especially true for service-based businesses, retail shops, and professional offices.
Even if your operations are primarily digital, maintaining a physical address—whether it’s a storefront, office, or co-working space—can strengthen your brand and improve customer confidence.
Get a Website and Business Emails
Having a professional website and business emails is crucial for establishing credibility and trust with potential clients.
A website serves as the online home for your business, providing potential customers with information about your products or services. Business emails, on the other hand, help you communicate professionally.
Benefits of Having a Website:
24/7 Online Presence – Customers can find you at any time.
Brand Credibility – A well-designed website enhances trust.
Marketing & SEO – Helps attract organic traffic from search engines.
Customer Convenience – Provides a platform for inquiries and purchases.
Benefits of Business Emails:
Trust & Security – Business emails are more secure than free personal emails.
Professionalism – A custom email (e.g., yourname@yourbusiness.com) looks more credible than a generic Gmail or Yahoo email.
Branding – Every email you send reinforces your brand.
Have Functional Contact information
Having functional contact information is crucial for any business, whether online or offline. It serves as the primary bridge between you and potential customers, clients, or business partners. Without clear and accessible contact details, you risk losing trust, credibility, and sales. Below, we explore the importance of functional contact information, what it should include, and best practices for making it easily accessible.
Reduces Customer Frustration If customers struggle to contact you, they may become frustrated and abandon their inquiries or complaints, leading to negative reviews and lost business.
Builds Trust and Credibility Customers feel more confident dealing with a business that has transparent and reliable contact details. If people struggle to find a way to reach you, they may doubt your legitimacy.
Enhances Customer Support A direct way for customers to reach you ensures that they can get answers to their questions, resolve issues, and receive assistance when needed. Prompt responses improve customer satisfaction and retention.
Improves Business Opportunities Potential partners, investors, or suppliers might want to collaborate with you. If they can’t find your contact details, they may move on to competitors who are easier to reach.
Boosts Local and Online Visibility Search engines, business directories, and review platforms value businesses with complete and accurate contact details. This can help improve your local SEO rankings and online presence.
When starting a business, having at least three social media handles is essential for building an online presence, engaging with potential customers, and establishing credibility. Here’s why:
Diverse Audience Reach – Different platforms attract different demographics. For instance, Instagram appeals to a younger, visually-driven audience, LinkedIn caters to professionals, and Facebook has a broad user base. Using multiple platforms ensures you connect with various customer segments.
Brand Visibility and Consistency – Having multiple social media accounts allows you to reinforce your brand message across different channels, making it easier for potential customers to recognize and trust your business.
Backup and Adaptability – Social media trends shift, and algorithms change. Relying on just one platform is risky, as sudden policy changes or account restrictions could limit your reach. With at least three platforms, you have alternatives and can adapt to changes more easily.
Starting with three accounts ensures manageable growth without being overwhelmed. Once you’ve established a routine and engagement strategy, you can expand to more platforms as needed.
And that is it from me here. I hope you have found this article helpful. Let me know what you think in the comments section below.
If you need help to create and produce professional digital content let me know here. I will be happy to help.
When it comes to taxes in Kenya, individual consultants and freelancers are subject to the same regulations. This is because they have multiple sources of income. Their income is determined by their productivity.
In this article, I will shed a light on the kind of tax obligations that consultants and freelancers needs be enrolled in.
Income Tax
This is compulsory tax for all people with a Tax PIN. Income tax is filled annually by the taxpayer on iTax portal. This is the direct tax on income and is charged for each year of income on all the income of a person, with resident or non resident that is accrued in or was derived from Kenya.
As of July 2023, tax rates now vary depending on the amount of income you earn per year. Here is table.
Watch Video – Understanding Tax Obligations as a freelancer or consultant
Every individual tax payer is entitled to get a Personal Relief of Kshs. 28,800 per annum (Kshs. 2,400 per month). This only applies to resident tax payers. Non residentials are expected to pay their taxes at the rates indicated above with no relieve.
Most consultancy clients will withhold 5% of the total cost of services and remit the amount to Kenya Revenue Authority. This amount reflects in your account and deducted from tax payable at the end of the year. E.g if your tax payable at the end of the year is Ksh. 50,000 and your total withholding tax credit amount is Ksh. 20,000, then you will pay Ksh. 30,000 as tax payable.
Penalties – If you don’t file your income tax returns 6 months after your annual accounting year has ended, you will be penalized Ksh. 20,000.
VAT Tax
VAT tax is an indirect tax that is paid by person who consumes taxable goods and services supplied and consumed in Kenya. This is another tax obligation that a freelancer or a consultant needs to voluntarily enroll in order to benefit. Its not mandatory but necessary if you are charging VAT on your services or your client is withholding VAT tax on the services that you have rendered.
Additionally, it benefits you as all the VAT tax on purchases on your PIN will be credited into your tax account via ETIMS. This is accounted for when you file your return at the end of the month.
Unless otherwise, VAT tax rate for freelancers and consultants is 16% of the total cost of goods or services.
Once you are enrolled for VAT tax, you will be required to file return before the 20th date of every month. As of November 2024, most of the purchases and sales tax are prepopulated into the downloadable return excel sheet to simplify the process.
How To Claim VAT Tax
In order to claim VAT tax on all your purchases, you need to first enroll for VAT tax via iTax portal. Once the VAT obligation is added to your PIN, you can start claiming VAT on all your purchases while filling your monthly returns.
When making purchases, ask your seller for VAT tax receipt. They will request that you give them your PIN number. This way your purchase will qualify as it will be registered on ETIMS.
Keep all receipts with claimable VAT in your file for easy reference.
File your VAT returns before 20th day of the following month for previous months return. e.g. You file January VAT returns before 20th Feb.
You will be penalized Ksh.10,000 if you file your returns later than 20th day of the month.
Digital Marketplace Supplies Registration
If you’re a non-resident freelancer or consultant selling goods or services in Kenya over the internet, an electronic network, or a digital marketplace, you must register for Value Added Tax (VAT). This applies even if your sales are less than the usual KES 5 million annual turnover threshold.
Paying Your Taxes
You can pay your tax online on iTax portal. You can pay via Mpesa or Bank. You will first need to generate a payment slip on iTax portal then use the payment slip No. for the payment to be processed. If you have any problem, its advisable to contact KRA support for assistance.
Conclusion
Understanding your tax obligations makes navigating the tax system straightforward. Paying taxes is essential for the growth and expansion of your freelance or consultancy business. Don’t be misled into avoiding your tax responsibilities.
Tax-compliant freelancers and consultants are often the preferred choice for businesses and individuals seeking services. Adhering to tax regulations also opens doors to higher-value contracts, as many organizations require proof of tax compliance before awarding significant projects.
And that is it from me here. I hope you have found this article helpful. Let me know your thoughts in the comments section below. And if you need help to create content, you can reach out to me here.
The future of work is being shaped by AI, and the creative industries are no exception. From streamlining workflows to sparking new ideas, AI is transforming how creatives bring their visions to life. I’ve compiled five AI tools that I think will be essential for creatives in 2025.
Suno AI
Looking for the perfect custom intro music for your podcast? Suno makes it easy. This AI-powered song maker lets you create original tunes, whether you write the lyrics yourself or use ChatGPT to generate them based on any theme. Just tell Suno what instruments or overall tone you’re looking for, and it will compose a unique track in your desired genre.
I used ChatGPT to write a song about freelancing, business, and my website, cheptiony.com. Afterward, I pasted the lyrics into Suno AI, which quickly composed a beautiful melody with drums and flute. The results were impressive! You can listen to the song here. I’d love to hear your thoughts in the comments!
Watch Video – 5 AI tools to try in 2025.
Microsoft Clipchamp
Microsoft Clipchamp has taken the place of the traditional Windows Video Editor, and while it might be overlooked by some, this app packs a surprising number of powerful features. Beyond basic video editing, Clipchamp allows you to create screencast tutorials with a picture-in-picture view of yourself, and even offers a text-to-speech function with a wide selection of high-quality voiceovers.
Text to speech is my favourite feature. I use it to generate voice overs for any video project that I am working on. Here is the voice over I generated from this app for an ad video.
Aside from this, Microsoft clipchamp has several templates that you can use in your video. One downside of Microsoft clipchamp is that it only works when you have your internet connection on.
Adobe Express
Adobe Express empowers you to create stunning visuals and videos from text or images. Beyond that, it simplifies the creation of consistent characters, avatars, and animations. From graphic design and slideshow presentations to video animations, audio generation, text-to-speech conversion, and social media publishing, Adobe Express handles it all.
Whether you’re a beginner or a seasoned pro, this tool makes content creation accessible. It’s available for free, with a premium version offering additional features.
Gemini AI for Text editing
Struggling with grammar or clarity in your writing? Gemini can help. It offers writers quick fixes and enriches text with helpful context, providing different versions of your work, sometimes even adding details for improved understanding.
I use Gemini to polish the grammar and improve the clarity of my blog posts. My process is simple: after drafting a post, I copy each paragraph, paste it into Gemini, and ask it to rewrite the text. The results are always excellent. I then copy the revised paragraph and replace the original version on my blog.
ElevenLabs is well-known for its impressive text-to-speech capabilities, but they’ve been busy adding even more powerful tools. Beyond just generating speech, they now offer a voice changer feature, allowing you to record your own voice and then transform it to sound like someone else.
In addition, ElevenLabs now offers voice dubbing, voice cloning, and text-to-SFX. I encourage you to visit their website and explore these exciting new additions.
And that is it from me here. I hope you have found this article helpful.
Let me know your thoughts in the comments section below.
