Tips and Advise on Video Production
Today, YouTube stands as a dominant search engine, with TikTok and Instagram also serving as significant platforms. The extensive user base and high search traffic make video an unparalleled marketing medium. Regardless of the industry, leveraging video is now a critical strategy for promoting products in the digital marketplace.
The initial step can often be the most challenging. Many hesitate to produce original content due to a fear of failure, while some delay due to the expenses associated with video production.
However, are these concerns sufficient to prevent someone from utilizing video content as a marketing tool for their business? It’s important to note that platforms like YouTube and other social media networks offer free content publishing opportunities.
In this article, I will share with you 5 types of content that you can create about your business for very small initial investments. Remember that you can create more effective content when you hire a professional content developer to help you. I highly recommend this based on my long term experience in the media business.
Many people underestimate the ‘creative process’ and ends up wanting to do everything from preproduction to postproduction alone in order to cut costs. When starting, you can go this path if you don’t have money to hire an extra hand to help. But if you have small budget that you can spare to hire someone to help you with shooting the video and editing, you better do so from the beginning and retain that person for as long as you are working on video marketing content. This way, you will have enough time to brainstorm on ideas for your next video. Selling is a craft. We sell everyday. We sell value. Without a well thought and organized process in video marketing, you will have rough time selling despite creating high quality video content. With this said, lets now talk about the type of videos you can create about your business.
Videos featuring a ‘talking head’ are highly effective for narrative purposes. In this style, the individual on screen (you) is captured in a medium shot, close-up, or long shot while addressing the camera. This approach is frequently employed in news segments, particularly during speeches or expert interviews. In the realm of video marketing, the presenter may opt to either recite a pre-written script or spontaneously narrate a story related to the topic at hand.
This is very ideal when starting to work on content for your business. Irrespective of if you are using a camera or phone to record the video, make sure that the audio is clear. Invest in a good lapel microphone.
Also, if you hire a professional to help, it will be cheaper since all the equipment’s they will be using will be yours. So, in this case, you are hiring labor and professional guide since the same person will be working on editing the video.
Crafting your inaugural video narrative with care ensures a seamless flow that captivates your audience. Introducing your business starts with introducing the person behind it – you. When viewers connect with the founder’s story, it fosters a deeper trust and engagement with the brand. Smile and let your passion shine through; it’s the first step to building a loyal community around your business.
Drama and comedy videos are very popular niches today online. Did you know that you can use drama and comedy to market your business?
Let’s take a local mechanic who runs a bustling motor repair shop. This savvy fixer-upper can craft tales or reenact customer encounters right in the heart of their workshop. They’re not just about wrenches and oil stains; they’ve got a treasure trove of side-splitting anecdotes from under the hood. And while they’re sharing these comedic gems, they can cleverly weave in their shop’s name and whereabouts, ensuring their garage becomes the talk of the town.
As their garage gains recognition, an increasing number of customers will seek out their services. Producing this kind of video content may initially require a significant investment, including hiring actors and a producer. However, the enduring benefits of regularly creating such content can be substantial.
We have 3 types of video tutorials namely; Screencast video tutorials, camera recorded video tutorials and animated video tutorials. Video tutorials can be produced for any kind of business. You just choose the type of video tutorial ideal for your business.
Screencast tutorials capture a phone or computer’s screen activity to demonstrate the use of websites, applications, or software. These instructional videos are particularly beneficial for vendors promoting software-related products, providing a visual and practical guide for potential users.
Tutorials captured on camera provide visual guidance for utilizing hardware or tangible products, such as computer parts. For instance, they can demonstrate the process of upgrading your computer by installing additional memory.
Animated tutorials are videos that show how things work using character animations.
Tutorial videos serve as an excellent educational tool, providing step-by-step guidance on various tasks. They are particularly effective because they demonstrate the process visually, making it easier for viewers to learn and retain information.
To maximize the impact of your tutorial video, it’s beneficial to conclude with a compelling call to action that ties in with your business, offering a solution to the issue addressed in the video. This not only reinforces the lesson but also connects the viewer with your services, which can address their specific needs.
Creating a single video won’t suffice if you’re aiming for impactful results; consistent video content is key to maintaining relevance. Should you find yourself uncertain about segmenting one video into multiple engaging pieces, seeking guidance from a video marketing expert could be greatly beneficial.
AI-assisted videos are productions crafted with the support of artificial intelligence, where every step of the creation is overseen by humans. This involves utilizing AI to develop scripts that resonate with your specific market. Following script completion, an AI-powered text-to-speech tool lends its voice for the narration.
From here you can either generate image and videos using AI software or you can purchase royalty free photos and videos online. There are many websites online today offering free photos and videos that anyone can use.
Creating videos can be surprisingly simple yet challenging, as it requires vigilance. Artificial Intelligence utilizes pre-existing content to craft new information. Hence, it’s essential to shape your content around a unique concept of your own.
Documentaries serve as a powerful medium for marketing products and services. They are particularly effective when you’re providing a service that impacts numerous individuals or narrates the transformation over a certain period. To communicate your message effectively, utilizing a documentary format can be the most compelling approach.
While documentary is deemed expensive, you may want to consider it if you you want to achieve the results you are looking for.
There’s no need for a frequent video production schedule. Consider creating a video monthly, every quarter, twice a year, or even yearly. A compelling narrative can significantly accelerate the achievement of your objectives.
In the realm of marketing videos, a plethora of styles and concepts await your exploration. Initiating the process is often the most daunting hurdle. Begin with a single approach and gauge its effectiveness. Should it fall short, don’t hesitate to switch gears and experiment with alternative methods until you discover the perfect fit for your vision.
Are you seeking assistance with any aspect of production, such as videography, video editing, or directing? I’m here to offer my expertise. To get in touch, please click here. Expect a reply from me within a few hours.
And that’s it.
Up until next time, bye bye and take care. Follow me on all social media networks @cheptionymutai.
Follow me on social media
Linkedin– www.linkedin.com/in/cheptiony
Youtube: www.youtube.com/@cheptionymutai
Thanks for watching the video.
Follow me on social media
Linkedin- www.linkedin.com/in/cheptiony-mutai-80971b252/
Youtube: www.youtube.com/@cheptionymutai
Thanks for watching the video!
In this article, I am going to share with 3 Tools you need to have to qualify as remote video editor working from home. Using the tools I am going to mention here is self thought.
Video editing requires a computer with high processing speed and a graphics card. The later does not matter much if your computer processor speed and Ram is good. For example, my computer is a COi5 Windows OS with 10GB Ram and handles video editing very well.
If you can get COi7 for the windows OS the better. Most computers and laptops with high specs comes packaged well with good RAM. For mac users, all I can say is you are good to go. Most recent Mac machines have good built in graphics card and processor. This means if you can afford to get a Mac machine, you are ready to get started.
You need video editing software for editing videos. There are many video editing softwares out there. However few of them are popularly used professionaly. Popular professionaly used video editing softwares are Adobe premiere pro, Camtasia studio, Final cut pro, Davinci and Avid media composer.
When getting into video editing, its good to have one thing in mind, all of the video editors are out to achieve one goal- edit and enhance the quality of the video. Once you learn how to use one video editor, it will be easy to use other video editors since they have closely similar layouts.
If you have never edited video before, you learn how to edit videos on YouTube.
Good earphones or headphones are very necessary as they help with speeding up the editing process. System speakers are sometimes inaudible and destructs people around you. You can work anytime anywhere with your earphones on without destructing anyone. Look for quality earphones for this purpose.
With all these tools I have listed above, you are now qualified and ready to start work as a remote video editor. Get good internet connection and start looking for work online. The work you get can be freelance or Remote job. Look for them depending on where you are located.
And that is it.
Good luck my friend as you get into the remote workspace.
If you need help to edit and produce and kind of video, you can reach out to me here.
Follow me on social media
Linkedin- www.linkedin.com/in/cheptionymutai
Youtube: www.youtube.com/@cheptionymutai
Take care
If you are watching this video, it means you have a WordPress website and you receive a lot of spam comments on your blog sent directly to your e-mail inbox. How do you stop these autogenerated spam comments targeted on your WordPress blog? In this video I will show you the quickest way to stop these spam messages for good on your WordPress blog without installing any plugin. Stay tuned.
To stop spam comments on your WordPress blog, login to your WordPress site as admin. From your WordPress user dashboard click on settings and select discussions.
On the new page, you can adjust your blog comment settings. This is where you do the magic. For instance, if you are currently receiving e-mails when one posts a comment and is held for your moderation, and you don’t want to continue receiving them, hover your mouse to the section that says e-mail me whenever; then uncheck the box that says e-mail me when anyone posts a comment. When you do this, you will not receive e-mails when people post comments on your blog. This is very helpful if your site is connected to your work e-mail.
But if you want to stop spam comments and only receive genuine ones on your WordPress site, ensure that every user is logged in to WordPress in order to comment. To do this, check on this box here that says ‘ Users must be registered and logged in to comment’ under other comments settings.
This is the most important setting you need to change. When I did this one, I no longer receive spam comments on my blog like I use to with links to pornographic and gambling sites. I receive only genuine comments now.
You can make other adjustments like avatars below here. When done adjusting your blog settings, click on save changes.
And that is it, you have successfully stopped spam comments on your blog. Only serious users with a WordPress account can comment on your articles going forward.
I hope you found this video helpful.
And until next time, bye bye and take care. Follow me on social media for updates each time I post a video. My name is Cheptiony Mutai. Thank you for watching this video.
Many business owners fear to approach and engage a video producer or a video production company to help them produce their marketing videos. Why? Most of them think that they are very expensive. But is that true? To some extend yes. Video production is not cheap. There are a lot of things that one needs to factor in like equipment’s, labor, administration, logistics and the frequency of the production.
What every video producer or video production company is looking at when approached by a brand or business is, the sustainability of the project. How often will you need the services of a video producer? What is your long term projection when it comes to producing video content? What is your objective?
A one time video production project is more expensive than a long term contract. The producer and production company needs you to give them regular business so that they can learn more about your business and improve on their craft. Jumping from one producer to the other thinking you are saving on costs will in the end become very expensive.
With this said, its imperative to have a budget of how much you are willing to spend every week or month depending on how often you want the videos produced for your business. Before you consider a budget for a video producer, here are things you need to look at first.
Video production service will come in as a new expense to your business. That is why it is important to first invest money in customer acquisition before introducing video as one of your marketing tool. In todays competitive online market space, one needs to regularly produce videos in order to rank well in search engines. It doesn’t matter how much you spend to produce the videos, the search algorithm will rank each of them differently.
Having video as one of your marketing tool will cost you money. If you don’t plan well, you will burn out along the way because the results you were expecting from the videos failed to materialize quickly.
Secondly, the capital you had set aside to facilitate video production may be depleted before you see any results. And if the producer did his job well on your idea, you will be left alone wondering what went wrong.
No producer will be happy to work with a client who always complains when they are issued with invoice. Fix your accounts first then consider approaching a producer to help.
Most people do everything in their business. From preparing quotes, writing proposals, offering the actual services, making presentations, shooting videos, editing the videos, publishing the videos online e.t.c. That’s not a problem if you are starting up. Once you start getting clients, it is good to get a producer to help with video production.
Every step of a production needs creativity. If you do everything yourself, your creativity will be compromised especially in the production and post production stage. I mean, why would you do the shooting and editing yourself yet you can pay a video producer who specializes on the same to do the job?. Use your money to ease yourself from video production tasks so that you can focus on your business.
Again, when you are busy because your business is growing, consider approaching a producer or production company to take over the video production. At the end, everyone will enjoy.
I hope this is helpful. Video producers like myself enjoy working with progressive brands or businesses. That is why I am encouraging you to first prioritize activities that will make you money. Ask yourself, Is video necessary now? If it is necessary, then get in touch so that we can discuss on your objectives and the amount you are willing to spend.
I like when brands, businesses or companies consider video as part of their marketing strategy. When they prosper, I with my team prosper too.
Are you ready to start using video services in your business? Let me know here. I will be open to discuss your long term plan. Lets grow together.
And that it from me here. Until next time, bye bye and take care.
Follow me on social media using the links below.
Before you start measuring the Return On Investment(ROI) of a video, it is important to first look at why you created the video at first , and who is their target audience. Businesses and brands create videos for different purposes. Some of the common reasons why people create videos are:
With all these factors considered, you will be in a good position to know if your video strategy is working and you can start measuring your video ROI.
On this blogpost, I will share with you 5 key metrics to look at when measuring your video ROI.
This is the easiest and most obvious metric to track. It tells you how many people have watched your video, either on your website, social media platforms, or other channels.
View count can give you an idea of the reach and popularity of your video, but it doesn’t tell you much about the quality of the views or the impact on your business goals. This metric is ideal for fame videos, educational videos, entertainment videos e.t.c.
This metric tells you how long people have watched your video, either in total or as a percentage of the video length. Watch time can indicate the level of interest and engagement of your viewers, as well as the effectiveness of your video content.
A high watch time means your video is engaging and relevant to your audience, while a low watch time means your video is boring, off-topic, the sound is not clear, poor editing or the image quality is down.
This metric measures how your audience interacts with your video. By liking, commenting, sharing, subscribing, or clicking a call to action on a video. Engagement tells you how your videos resonate with viewers, influence their behavior, and encourage them to take action.
A high engagement rate means your video is engaging and compelling, while a low engagement rate means your video is unappealing.
This metric tracks how your video leads to a desired result, such as generating leads, sales, sign-ups, downloads, or donations. Conversion can show you how your video contributes to your business objectives and generates revenue.
A high conversion rate means that your video is effective and profitable, while a low conversion rate means that your video is not aligned with your objectives or value proposition.
This metric measures how your video affects the contentment and devotion of your customers, such as increasing retention, referrals, reviews, or testimonials. Customer satisfaction can show you how your video builds trust and relationships with your customers, how it improves their experience and gratification, and how it creates advocates for your brand.
A high customer satisfaction score means that your video is valuable and memorable, while a low customer satisfaction score means that your video is disappointing or irrelevant.
And that is it.
How much have you invested in creating videos for your brand? How often do you measure ROI with your creator or producer in order to improve? Let me know in the comments section below.
And if you need someone to help you create professional video content for your brand or business, let me know here. That’s my line of work.
Please follow me on x and Youtube using the links below here.
Until next time, bye bye and take care.
When people hear Artificial Intelligence(AI), what comes to everyone’s mind is ChatGPT by OpenAI because many people are currently using it. From college and university students using it to do their homework, to bloggers using it to write blog content. AI is the new goldmine and is here to stay.
But lets shift our focus today a little bit and look at free AI tools that we have with us on our phones and computers. Many people just see them on their phone or computer but they don’t know how powerful they are.
That’s what I am going to share with you on this blogpost.
Google lens is an app that comes preinstalled on every android phone. Many people don’t know how utilize it for productivity. When you open Google Lens on phone, it just start the camera and displays images from your gallery below.
On top just below the camera, you can see the menu tittles. These are things you can do with google lens.
You can translate text from an image, you can search online using images, you can take photos of your homework questions and google will answer it for you, you can take a photo of a product and google will show you the price of the product on different outlets that sell it and with location setting enabled, you can take a picture of a signboard in the place you are in and google lens will tell you where you are.
In this review, I will demonstrate to you how to simply copy text from an image using google lens without typing it. It doesn’t matter if the text was written by hand or typed; google lens will do the job of copying and converting it to typed text that you can edit.
I have some notes hand written on my book here. Instead of typing them, we will use google lens to type it. So I will point the lens on the page where the text is, and google lens will highlight the text and prompt me to choose the action I want with the text selected.
In this case, I will select ‘text’ menu then select copy text on the new window. The text will copied to clipboard. Open google docs or a word processing app on phone and paste it there.
As you can see here the text is copied and pasted. From here I can easily edit.
Another way you can copy text is from an image on your phone. Select the image with text that you want to copy. Google lens will select the text. Tap on copy and it will be copied to clipboard. From there, you can paste it where you want e.g. on google docs, on e-mail e.t.c.
Google lens has a total of six things you can do with it and will safe you a lot of time.
When you install Microsoft Edge browser on your computer, it comes with Bing Chat. Bing is an AI-powered search engine owned and operated by Microsoft. Bing chat is an AI feature within the browser that works like ChatGPT but its free. No login is required.
Bing chat appears at the far top right corner on the Edge browser. Click on it to open.
Bing chat has three features; chat, compose and insights. This a a very powerful tool for anyone in the communications business.
You can use this to write various communication messages like website landing page content, social media posts, cover letters e.t.c. To remain unique, always know which feature to use when.
Since most people are familiar with the chat feature based on their past experience with chatGPT, I will explore the compose feature in order to give an idea of how AI can positively change the tone in which you communicate for good.
When you open this feature, you will realize that it gives you 3 choices that you need to pick after keying in your idea on what you want it to write. Among these choices include tone, format and length.
With compose feature you can write basically anything. Just type in the keywords of what you want it to write and chose the tone, format and length and Bing chat will give you the results.
So far, from my experience, the compose feature does a perfect job. Just think of anything, and ask it to compose it for you. It will phrase it so well that you will be happy to post and share.
AI is a powerful tool that can help you create, communicate and collaborate. But it also comes with some challenges and responsibilities. You need to be aware of how AI works, what it can and cannot do, and how it might affect your audience.
You need to use AI wisely and ethically, and make sure that what it presents to you reflects your intended message. Don’t rely on AI blindly. Always check, edit and improve its output.
AI is not a substitute for your own creativity and critical thinking, but a partner that can enhance them.
And that is it.
Have you embraced AI in your communications? If not, what is preventing you from taking advantage of it. Let me know your thoughts in the comments section below.
And if you need professional help in building vibrant digital media and communication channels for your business that you can rely on, don’t hesitate to reach out to me here. I will be glad to help.
Follow me on X and Youtube using the links below.
Until next time bye bye and take care.
