In Kenya, individuals and business owners typically file two main types of tax returns: Income Tax and VAT (Value Added Tax). Income Tax returns are filed annually and are mandatory for all taxpayers. VAT, on the other hand, is declared monthly and is only compulsory for businesses with an annual turnover exceeding KES 5 million; otherwise, registration is voluntary.
In this article, I’ll explain two expensive mistakes every taxpayer should avoid when filing their returns.
Counter Check The Type of Withholding Tax Client Has Withheld
When a company engages your services, they are often required to withhold tax from your payment. This typically includes both VAT and income tax, depending on the invoice you’ve issued. It’s crucial to pay close attention to these withholdings.
Be careful: some clients might mistakenly withhold 2% VAT even if you haven’t charged them VAT on your invoice. You’ll receive an email notification each time they declare this withholding. It’s crucial to cross-check these notifications immediately. If they’ve withheld 2% VAT but should have instead withheld 5% income tax, KRA will assume you did charge VAT. This could lead to KRA expecting you to pay the 14% difference between the actual VAT rate and the incorrect 2% withheld.
Failure to declare this monthly incurs a penalty of KES 10,000. Neglecting this obligation can lead to prolonged resolution efforts and prevent you from obtaining a Tax Compliance Certificate.
A crucial point to remember is that if a client withholds VAT from you when you aren’t registered for VAT obligations, it can lead to significant issues. The Kenya Revenue Authority (KRA) will likely forcefully add the VAT obligation to your account, compelling you to declare the return regardless
It’s crucial to consistently verify the accuracy of any withholding tax declared by clients on transactions you’ve completed. This proactive step helps ensure everything is correctly accounted for.
Expense Data in The Profit Loss Page
For income tax filers, particularly consultants, freelancers, and sole proprietors, the profit and loss account section on the second page of the income tax return excel sheet requires meticulous attention. Errors in data entry here can lead to significant issues.
When classifying expenses for individuals paid daily or per job, who are not permanent employees, the most accurate categorization is often Direct Wages or Contract Labor/Freelance Fees.
While “salaries and wages” typically refers to permanent employees, and “direct expenses” is a broader term, “direct wages” specifically applies when these payments are directly tied to the production of goods or services.
If they are providing services that aren’t directly part of your core product/service creation (e.g., a one-off IT fix), “contract labor” or “freelance fees” might be more appropriate.
It’s crucial to distinguish these from regular salaries and wages for tax and accounting purposes.
If you employ permanent staff in Kenya, you are required to register for P.A.Y.E (Pay As You Earn). This system mandates that you deduct income tax directly from your employees’ earnings and remit these amounts to the Kenya Revenue Authority (KRA).
It’s important to note that the PAYE rates starts from 10% for every KES 24,000 and only applies to the first KES 24,000 of monthly taxable income (or KES 288,000 annually). KRA utilizes a graduated tax scale, meaning different portions of an employee’s income are taxed at varying rates, ranging from 10% to 35%. Additionally, a monthly personal tax relief of KES 2,400 is also applied.
For accurate calculations, you’ll need to refer to the latest KRA PAYE tax bands and rates, which are subject to changes based on the Finance Act.
It’s therefore crucial to correctly categorize expenses, especially when it comes to salaries and wages. If your company doesn’t have employees, avoid listing expenses under “salaries and wages.”
Instead, these should be recorded under direct expenses (direct wages). This accurate classification will prevent issues and ensure a smoother process if the Kenya Revenue Authority (KRA) audits your tax return.
Get A Professional With Accounting Background to Assist
For those new to income tax filing, don’t hesitate to visit your local KRA office where you can get direct assistance with your return.
If you have numerous transactions, it’s highly advisable to consult a professional accountant to assist with your tax filings. While there’s a fee involved, their expertise can save you a significant amount of time and eliminate potential headaches.
Conclusion
We all learn from our mistakes, and when it comes to tax returns, some lessons can be quite expensive. I’ve identified two common and costly errors that taxpayers frequently make. Failing to avoid these can lead to the denial of a Tax Compliance Certificate, a document often required by businesses and organizations before considering you for work.
And that is it from me here. Are there any other costly mistakes that people should watch out for? let me know in the comments section below.
If you need content creation and content marketing services, do not hesitate to reach out to me here.
As a freelancer or business owner, you’ve likely faced the frustrating situation of completing work only for a client to delay or decline payment. That feeling of “turmoil” is all too real.
But what if you could prevent this? Establishing a clear and efficient online payment procedure isn’t just about getting paid; it’s about protecting your time, effort, and bottom line.
In this post, I will walk you through the essential steps to ensuring you get paid reliably online, every time.
Step 1: Lay the Foundation with a Solid Written Agreement
The very first, and arguably most critical, step in ensuring you get paid reliably online is to formalize your working relationship.
Don’t just verbally agree on terms; create a comprehensive written agreement, whether it’s a formal contract or detailed terms of service published on your website and agreed to by the client.
This isn’t about being overly rigid; it’s about establishing clear expectations and demonstrating your professionalism. Your agreement should meticulously outline the scope of work you will deliver, the specific information, assets, or access the client must provide for you to complete the project successfully (and the implications if they don’t).
Furthermore, break down the cost of your service clearly, detailing what the client is paying for.
Crucially, this is where you define your payment terms: specify the total amount due, any deposit requirements, payment milestones (if applicable), the deadline for payment (e.g. within 7 days), acceptable online payment methods, and the exact process the client needs to follow to submit payment.
Having all of this in writing and agreed upon upfront significantly reduces the likelihood of misunderstandings and provides a clear reference point if any payment issues arise.
Step 2: Ask For Not Less Than 50% Upfront Commitment Fee/ Down-payment
Implementing a policy of requesting a commitment fee or down payment, ideally around 50% of the total project cost, is a crucial step in safeguarding your income as a freelancer or business owner operating online.
This isn’t about a lack of trust in your clients; rather, it’s a standard professional practice that offers significant benefits for both parties and drastically reduces your risk of non-payment.
Here’s why this step is so vital:
Demonstrates Client Commitment
When a client is willing to invest financially upfront, it immediately signals their seriousness and commitment to the project. This helps filter out potential clients who may not be fully invested or might be more likely to disappear before paying.
Provides Essential Operating Capital
Freelancing and running an online business often involve initial expenses, whether it’s software subscriptions, necessary tools, or simply the time invested in initial planning and setup before the main work is completed. A 50% deposit helps cover these upfront costs, ensuring you’re not out-of-pocket while you deliver the service.
Reduces Your Financial Risk
In the unfortunate event that a client becomes unresponsive or cancels the project midway, having received a significant portion of the payment upfront provides a safety net. It ensures you are compensated for at least a substantial part of the work and time invested, mitigating the impact of potential non-payment.
Improves Cash Flow
Waiting until a project is 100% complete to receive any payment can create unpredictable income streams. An upfront deposit provides an immediate influx of cash, helping you manage your business finances more effectively and providing greater stability.
Sets a Professional Tone
Clearly stating your requirement for a deposit in your initial terms and contract (as outlined in Step 1) reinforces your position as a professional business with established procedures. It sets a clear expectation from the outset and helps prevent awkward payment conversations later.
This 50% figure is a common starting point, striking a balance between securing significant commitment and not being an unreasonable burden on the client.
Depending on the nature and length of your projects, you might adjust this percentage, but the principle of getting a portion of the payment upfront remains a cornerstone of getting paid reliably online. Ensure this requirement is clearly stated in your contract and discussed with the client before any work commences.
Step 3: Leverage Safe and Integrated Payment Gateways to Build Trust
Once your terms are clear and you’ve secured a commitment fee, the next critical step is to make the actual payment process as smooth, professional, and secure as possible for your clients.
Think of a payment gateway as the digital equivalent of a point-of-sale terminal in a physical store. It’s the technology that securely authorizes and processes online payments, acting as a bridge between your website, your client’s bank, and your business bank account.
But it’s not just about functionality; the choice and integration of your payment gateway significantly impact client trust – you are, in essence, using it to “buy” their confidence.
Here’s why this step is essential:
Enhances Security and Professionalism
Reputable payment gateways employ advanced security measures like encryption and fraud detection. By using them, you signal to your clients that you prioritize the safety of their sensitive financial information.
A clunky or insecure payment process can be a major red flag for clients and lead to abandoned payments. A professional, integrated gateway reassures them that their transaction is protected.
Creates a Seamless User Experience
Ideally, your clients should be able to pay you directly on your website or through a secure, branded payment link without being redirected to an unfamiliar third-party site. Seamless integration of a payment gateway provides a smooth and consistent experience, reducing friction and increasing the likelihood of timely payment.
Offers Multiple Payment Options
Leading payment gateways support a variety of payment methods, including major credit cards, debit cards, and sometimes digital wallets or bank transfers. Offering your clients their preferred payment method adds convenience and further builds trust by accommodating their needs.
Automates and Streamlines the Process
Integrated payment gateways automate much of the payment process, from authorization to transfer, reducing manual effort and potential errors. This efficiency benefits both you and your client.
Builds Credibility
Associating your business with well-known and trusted payment gateway brands (like Pesapal, PayPal, Wise, Stripe, Square, etc.) lends credibility to your operation. Clients are often more comfortable paying through gateways they recognize and trust.
By carefully selecting and integrating a safe payment gateway, you’re not just setting up a mechanism to receive funds; you’re actively building a trustworthy and professional image that encourages clients to pay confidently and promptly.
Step 4: Exceed Expectations – Give it Your All and Deliver Exceptional Quality
While the previous steps focused on setting up clear terms and robust payment systems, this step hones in on the absolute cornerstone of consistent online income: the quality of your work.
No matter how well you’ve drafted your contract or how seamless your payment gateway is, consistently delivering high-quality results is paramount to getting paid without hassle and building a sustainable online business.
Think of the payment you receive as a direct reflection of the value you provide. When you “give it your all” and deliver exceptional quality, you not only fulfill the obligations outlined in your initial agreement (Step 1), but you also build significant goodwill and trust with your clients. This goes beyond simply meeting expectations; it’s about exceeding them whenever possible.
Here’s why delivering top-notch quality is so critical for getting paid:
Justifies Your Value and Price
High-quality work clearly demonstrates the value you bring to the client and justifies your fees. When clients are genuinely impressed with the results, they are far less likely to question the cost or delay payment. Your work becomes its own compelling argument for timely compensation.
Minimizes Disputes and Revisions
Poor quality or work that doesn’t align with the agreed-upon scope is the primary reason for client dissatisfaction and payment disputes. By focusing on excellence from the outset, you reduce the need for extensive revisions and the potential for disagreements over whether the work was delivered as promised.
Builds Trust and Credibility (Reinforcing Step 3)
Just as a secure payment gateway builds trust in the transaction process, delivering consistent quality builds trust in your abilities and reliability as a service provider or business. This reinforces the professional image you’ve worked to cultivate and makes clients more confident in continuing to do business with you and, crucially, paying you on time.
Generates Repeat Business and Referrals
Satisfied clients who are thrilled with the quality of your work are your best advocates. They are highly likely to become repeat customers and refer new business to you. This creates a virtuous cycle where your commitment to quality directly leads to more opportunities to get paid.
Creates a Positive Reputation
In the online world, reputation is everything. Consistently delivering high-quality work builds a strong positive reputation, making you a sought-after professional. This can give you more leverage in setting your terms and attracting clients who value quality and are willing to pay for it.
Ultimately, while contracts and payment systems provide the framework, the actual exchange of value happens through the quality of your deliverables. By committing to excellence in every project, you not only honor your agreement but also proactively reduce potential payment friction and lay the foundation for long-term success and financial consistency in your online endeavors.
Step 5: Cultivate Social Proof – Don’t Let Happy Clients Leave Without a Review
You’ve set clear terms, secured an upfront payment, implemented a smooth payment gateway, and delivered exceptional quality (Steps 1-4). Now it’s time to leverage that positive experience to build a powerful tool for future payments: social proof.
This step is all about actively encouraging your happy clients to share their positive experiences through reviews and testimonials.
In the online world, trust is currency, and social proof is gold. Potential clients looking for freelance services or online businesses rely heavily on the experiences of others to make their decisions.
They want to know that you are reliable, deliver on your promises, and provide genuine value. Positive reviews act as powerful endorsements, validating your expertise and significantly influencing a potential client’s comfort level in hiring you and, crucially, in trusting you with their payment information.
Here’s why actively seeking reviews is essential for consistent online payments:
Builds Credibility and Authority
A collection of positive reviews across different platforms (your website, Google My Business, social media, industry-specific sites) immediately builds your credibility with new prospects. It shows that others have trusted you and had positive outcomes, making you a more attractive and less risky choice.
Increases Trust in the Payment Process
When potential clients see that others have successfully worked with you and were satisfied, it extends their trust to the entire interaction, including the payment process. Knowing that happy customers have navigated your payment system and received quality work reduces anxiety for new clients when it’s time to pay.
Acts as Powerful Marketing
Positive reviews are authentic, third-party endorsements that are often more persuasive than your own marketing copy. They highlight the real-world benefits of working with you and can attract clients who are a good fit and are likely to value your services – and thus pay for them willingly.
Provides Valuable Feedback (and Helps You Improve)
While the focus here is on getting paid, the reviews themselves also offer invaluable insights into what you’re doing well and areas where you could improve. This feedback loop helps you maintain and even enhance the quality of your services (Step 4), further reducing future payment issues.
Reduces Hesitation for New Clients
For someone considering hiring you for the first time, seeing positive testimonials from satisfied clients can be the final push they need to commit. This reduces their hesitation and makes the initial payment (like the commitment fee in Step 2) feel less like a gamble and more like a worthwhile investment.
How to Ask for Reviews Effectively
Timing is key. Ask for a review when the client is happiest – immediately after successfully delivering the final product or service, or after they’ve expressed genuine satisfaction. Make it easy for them by providing a direct link to where you’d like them to leave the review. Personalize your request, reminding them of the specific positive outcome you helped them achieve.
Where to Showcase Your Reviews
Strategically display testimonials on your website, particularly on your homepage, services pages, and a dedicated testimonials page. Share them on your social media channels and include snippets in your proposals or email signatures. The more visible your positive social proof is, the more it will work for you in building trust and encouraging timely payments from new clients.
By making the collection and showcasing of positive client feedback a standard part of your process, you leverage the power of social proof to attract better clients, build trust, and ultimately ensure you get paid online consistently and reliably.
Conclusion
Getting paid reliably online as a freelancer or business owner doesn’t have to be a source of stress. By implementing these five essential steps – from setting clear terms and securing upfront commitment to delivering exceptional quality and leveraging positive reviews – you build a robust system that minimizes risk and fosters trust. Follow this guide consistently, and you’ll pave the way for predictable income, stronger client relationships, and the sustainable growth of your online business.
Did I miss a step? Let me know in the comments section.
And if you need video production services, let me know here. Alternatively, you can visit our company website here.
Ever feel like your brilliant video content disappears into the social media ether after just a few fleeting views? You poured your heart and soul into creating it, yet its lifespan seems so short. The good news? It doesn’t have to be that way!
What if you could breathe new life into your existing content, transforming it into something fresh that could capture the attention of a whole new audience?
To truly maximize the reach of your video content, consider tailoring it to fit the diverse formats favored by different social media platforms. The two most common video orientations you’ll encounter are landscape and portrait.
Landscape, with its wider aspect ratio, is the traditional video format. Typically sized around 1920 x 1080 pixels (for full HD), it’s ideal for platforms like YouTube, Vimeo, and even as embedded content on your website or blog. You can share landscape videos directly to these platforms, often with options for creating playlists or embedding them into articles.
Portrait video, on the other hand, with its taller and narrower frame, has gained significant traction with the rise of mobile-first content consumption. A common size is 1080 x 1920 pixels. This format shines on platforms like Instagram Reels, TikTok, and Facebook/Instagram Stories. Sharing portrait videos on these platforms is usually done through their dedicated features, often involving vertical scrolling feeds designed for this orientation.
By adapting your original video content into both landscape and portrait formats, you ensure it looks and feels native to the specific platform where your audience is most engaged.
Also, with this, you can create a YouTube short that leads to a long form video.
2. Captivating Snippets: Transforming Video Moments into Engaging GIFs
Want to bring out the essence of your longer videos in a flash? By rendering portions of your video into the universally shareable .
GIF format, you can distill key moments into bite-sized, attention-grabbing visuals perfect for social media. Imagine highlighting a powerful quote, a funny reaction, or a crucial demonstration as a short, looping animation. To amplify its impact, always accompany your GIF with a concise and compelling text description.
This allows you to provide context, ask a question, or add a call to action, making your repurposed content even more engaging and shareable across various social platforms.
3. Picking Key Moments and Sound Bites: Sparking Curiosity
Imagine your longer video as a gold mine of engaging content. Within it lie those sparkling nuggets – the most impactful moments, the most insightful quotes, the most visually arresting segments. By strategically extracting these key moments and concise sound bites, you can craft compelling teasers for your social media audience.
Think of it as creating captivating trailers for your main feature. A short, punchy clip showcasing a surprising revelation, a powerful statement, or a humorous interaction can pique viewers’ curiosity and leave them wanting more. Pair these snippets with text that provides just enough context to intrigue, hinting at the richer content available in the full video.
For instance, if your long-form video features an expert sharing a groundbreaking statistic, a short clip of that moment with the accompanying text, “Did you know X% of [topic]? Find out more in our latest video!”, can be incredibly effective in driving traffic to the complete piece. The goal is to offer a tantalizing glimpse that answers a small part of a question while igniting the desire for the full explanation and deeper understanding found in the original video.
4. Reimagining Existing Videos Into Compelling Mini-documentaries
Let’s reimagine your existing video library! Consider taking raw footage or even polished explainer videos and transforming them into compelling mini-documentaries. By strategically adding a voice-over narration, you can weave a new narrative, provide deeper context, or highlight previously unseen angles.
Think about those behind-the-scenes clips, customer testimonials, or even segments of longer presentations. With thoughtful editing and a well-crafted voice-over, you can unearth the story within your existing content and present it in a fresh, engaging documentary format perfect for capturing attention on social media.
5. Create Keyword Driven Driven Short-Form Videos
Leverage the power of keywords to create engaging short-form video content from existing video content. This approach involves identifying the terms your target audience uses when searching for information related to your business.
For example, a food company that excels in “fried fish” can create a compelling video showcasing the versatility of this product – perhaps different preparations, sides, or even customer testimonials. This targeted approach ensures your videos reach the right eyes and drive relevant engagement.
Conclusion
There you have it.
As we’ve explored, your existing video library holds a wealth of untapped potential for your social media strategy. By creatively applying these five techniques – adapting formats, GIF creation, sound bite extraction, mini-documentary production, and keyword-driven short videos – you can extend the lifespan and reach of your valuable content. Embrace these strategies and discover how to make every video work harder for you.
And that is it from me here. What are some of the additional ways you use to repurpose your video content for social media? Let me know in the comments section below.
Starting a successful faceless YouTube channel without the headache of copyright issues is now easier than ever, thanks to the power of artificial intelligence. In fact, many creators have already paved the way, offering videos and courses that guide you through leveraging AI for this very purpose.
Ready to dive in?
In this article, I will walk you through 7 key steps to start your own faceless YouTube channel using AI.
Step 1: Choose A Theme for Your Channel
To ensure your YouTube videos get noticed, having a well-defined theme is essential. This focus helps you create content that resonates with your target audience and is more likely to be picked up by search engines. Ultimately, optimizing your content for specific keywords (SEO) is the key to being found online.
Have in mind that you will be creating faceless videos. Videos with just voice, background music, videos, animations and images. The key to success in this often lies in tapping into current trends with a theme that resonates with a broad audience.
Once that spark of an idea hits, brainstorm a catchy and memorable name for your YouTube channel and bring it to life! Don’t worry about being a design expert – leverage the power of AI to create a stunning logo or icon and a professional-looking header.
Finally, craft a concise and enticing channel description, and just like that, you’re all set to embark on your YouTube journey.
Step 2: Learn To Write Video Scripts With The Help of AI
Okay, let’s get started on your first Script! The very first thing you’ll want to do is pick a topic that you’re passionate about. Once you’ve got that brilliant idea, it’s time to roll up your sleeves and do some research. Don’t hesitate to use search engines and even explore what AI can offer to help you gather information.
When you’re thinking about what to include in your script, try using the “5Ws and H” method. This basically means asking yourself: Who is involved?
What happened or will happen? When did or will it take place? Where did or will it happen? and Why is it important? And of course, don’t forget the crucial question:
How? Answering these questions will make your research much easier and ensure you’ve covered all the important details.
Once you have developed a script sketch based on thorough research, making sure it addresses the essential 5Ws and H (Who, What, When, Where, Why, and How), you can leverage the power of AI.
Simply input relevant prompts into your preferred AI writing tool to have it draft your paragraph. AI assistance can further refine your writing, rewrite sections, and ultimately help you organize your complete script professionally.
When crafting your script, it’s crucial to visualize the images, articles, and videos that will enhance your production. Before you move forward, double-check that you can readily access all of this supporting material.
We’ve all heard it: “Practice makes perfect.” But let’s refine that. It’s more accurate to say that iterative practice, combined with thoughtful feedback, leads to perfection. When working on a skill, aim to create at least five different scripts or approaches. Don’t be afraid to tweak these variations and see how even minor adjustments impact the outcome.
Think about the versatility of your work – could these scripts be adapted for different types of videos? Finally, and perhaps most importantly, find someone you trust and share your creations with them. Treat their feedback as gold; it’s the fuel for your improvement.
When ready, you can proceed now and do your first video.
Step 3: Organize Your Content
To truly thrive as a video creator, one of the very first and most crucial steps is to get organized. Start by creating a dedicated folder on your computer named after your YouTube channel. Inside this main folder, establish subfolders to neatly categorize your assets. Consider creating folders specifically for Videos, Audios, Images, and Thumbnails. Within each of these primary subfolders, you can further organize your content with additional subfolders as needed.
Create the following subfolders within your main “Videos” folder:
Done Videos: Once a video is finalized and ready for upload, move it into this folder. The point here is to be organize in a way that you can easily retrieve a folder or item you want. Also when saving files, be intentional. If the image is of an Airplane, name it that.
Screen Recordings: This is where you’ll store all your recordings of your computer screen.
Royalty Free Videos: Keep your collection of stock footage and royalty-free video clips here.
Animations: Dedicate this folder to any animated elements you’ll be incorporating into your videos.
Video Project Files: This crucial folder will house your working project files from your video editing software.
Inside your main “Audios” folder, create these subfolders:
Voice Overs: Store all your recorded voice-over tracks here.
Background Music: Keep your collection of background music tracks in this folder.
Sound Effects: This is where you’ll organize your sound effects for adding those extra touches to your videos.
Inside your main “Thumbnails” folder, create the following subfolders:
Images: Store the individual images you might use to create your thumbnails here.
Done Thumbnails: Once a thumbnail is finalized and ready to use, move it into this folder.
Feel free to create any additional subfolder for each as needed.
Step 4: Do A Storyboard And Gather Video Assets
Creating a storyboard is a crucial step in video production. It helps you visualize your video by determining exactly which image or scene should appear at each point.
Begin by researching relevant videos and images that could enhance your content. Once you find suitable materials, download them to your computer for quick access during the editing process.
Finally, for each distinct screen or scene in your video, take a screenshot and add it to your storyboard.
To elevate your video content, consider incorporating a professional, human-like voice-over. For high-quality text-to-speech generation, we recommend exploring ElevenLabs. A significant advantage of ElevenLabs is that new users typically receive 10,000 credits upon sign-up.
Additionally, their impressive voice changer feature allows you to record your own voice and transform it into a different high-quality voice, maintaining your natural accent. You can sign for free here.
Lastly, use AI to create background music. Alternatively, you can download free background music and sound effects on websites like Pixabay.
Step 5: Learn How to Edit Videos
Finding easy-to-use video editing software is no longer a challenge, as numerous options exist. For those already familiar with video editing, the steps detailed above should be straightforward.
If you’re new to video editing, consider starting with user-friendly online platforms like Canva, Adobe Express, and CapCut.
I highly recommend downloading the free version of Camtasia Studio and taking the time to learn how to edit with it. It’s one of the easiest video editing software options I’ve encountered. Once you’ve become comfortable and proficient, you can always consider upgrading to the paid version for more features.
Step 6: Edit Your First Video And publish
Once you’ve grasped the fundamentals of video editing, your next exciting step is to create and publish your first video! Don’t strive for perfection right away. As you continue to hone your skills and build your channel, your expertise will naturally grow.
When you’re sharing video content on YouTube, remember that optimizing your uploads is just as crucial as creating great videos. To maximize your reach and engagement, it’s essential to follow YouTube’s SEO guidelines. This means paying close attention to key elements like your title, description, keywords, and tags – all of which should be strategically crafted to be SEO-friendly.
Don’t hesitate to leverage the power of AI tools to help you brainstorm compelling and search-optimized titles and write engaging descriptions that encourage clicks and views. By focusing on these SEO fundamentals, you can significantly improve the visibility of your YouTube content and drive more traffic to your blog.
The satisfaction of editing and producing your first video is a powerful motivator to keep creating! Once you’ve experienced that, discover how to maximize your content by repurposing your videos for other popular social media platforms like Facebook, X, and Instagram.
Step 7: Create A Content Calendar And Follow It
To truly cultivate a thriving channel, establishing a content creation calendar is paramount. Take the initiative at the beginning of each month to brainstorm and outline your content topics.
This proactive approach allows you ample time to thoroughly research your subjects, develop engaging scripts, and ultimately produce high-quality videos. When you’re just starting out, aim to create main videos in the 1-5 minute range, and don’t forget the power of short-form content!
Extract compelling 30-second clips from your main videos to share as engaging shorts. This strategy helps you reach a wider audience and maximize your content’s impact.
Consider your channel a significant undertaking, and treat it with the dedication it deserves. By committing to your channel’s theme and focusing on effective SEO strategies, you’ll be amazed at the growth you can achieve within a single year.
We’d love to hear about your journey – come back and leave a comment in one year to let us know how things are going!
Conclusion
Launching a faceless YouTube channel is surprisingly straightforward. The best part? You can often get started without spending a dime.
All you truly need is an internet connection and a solid understanding of the video production workflow, especially when you know which AI tools can streamline the process.
If the workflow described above feels lengthy and exhausting, or if you’re short on time but have the budget, consider our company for the job. We handle everything from scripting to publishing, allowing you to focus on what matters most. Request for this service here.
I hope you found this article helpful. Let me know your thoughts in the comments section below.
ElevenLabs has revolutionized AI voice again! In this video, we’re exploring their exciting new features:
Speech-to-Text Transcription: Easily convert audio into editable text.
ElevenReader Audiobooks: Publish your AI-generated audiobooks directly on their platform!
Studio Feature: Fine-tune your audio with precise text-based editing. I’ll show you how each feature works and how you can use them to create incredible audio content. Don’t miss out!
Click here to sign up on ElevenLabs and start enjoying these features for free.
We are living in the digital age. If you are starting a business today, customers will expect your businesses to be accessible online. An online presence is crucial for building genuine connections, fostering trust, and expanding your reach beyond a single location.
In this article, I will provide a comprehensive, step-by-step guide to establishing and growing an online business in 2025. Furthermore, I will draw a conclusion on my analysis of the projected financial investment required for startup and initial operational phases.
PS:This guide is tailored specifically for launching an online business within Kenya. While the core principles of online entrepreneurship apply broadly, certain aspects, like payment gateways, legal requirements, and market dynamics, will differ significantly in other countries. Keep this in mind as you follow along
1. Get Started With Business Formation and Registration
a. Identify Your Business Name
Your business name is your first impression. Opt for something short, memorable, and easy to pronounce. Crucially, consider how it translates to a domain name – it should be just as clear and catchy online.
I have written a comprehensive guide on how to choose a business name here.
You will be required by the registrar of companies to submit at least 3 names for search when making your application to register. Only the ones that are not registered yet will be approved. If the names you pick are already in the registry, all will be rejected and you will need to resubmit them again.
One business name search cost Ksh. 100 or $0.9 so 3 will cost Ksh. 300. Once yours name approved, you will proceed to registration.
If you need help to register a business or company in Kenya, book a consultation here.
b. Registering A Business
Registration of business in Kenya is done by the Business Registration Services. You need to choose the appropriate legal structure. The most common business structures are Sole Proprietorship, Partnership, Private Company, Limited Liability company and Foreign company.
If you’re a Kenyan registering a business for the first time, I highly recommend opting for a Private Limited Company. This structure not only offers significant tax advantages but also gives you the flexibility to raise capital by selling shares to friends or investors.
For non-Kenyan, please find out with your government how to register a business or company.
The legal structure you choose for registering your business should align with the type of services you plan to offer. To make an informed decision, I recommend exploring the different business entities recognized in Kenya by visiting theBRS (Business Registration Service) portal. This will help you understand the requirements and benefits of each option before proceeding with registration.
So in summary business registration in Kenya include:
Name reservation: Choose a unique business name for easy approval by the registrar of companies.
Incorporation: Complete the incorporation process and submit necessary documents, such as identification, proof of address, and the company’s Memorandum and Articles of Association.
Certificate of Incorporation: After registering, you’ll receive a certificate that establishes your business as a legal entity in Kenya.
Registering a Private company will cost you Ksh. 10,650.
c. Apply For A Tax Pin on the iTax Portal
Once you’ve successfully registered your business, the next crucial step is applying for a Tax PIN on the iTax portal. A business Tax PIN is essential for complying with tax regulations in Kenya. Its required for various transactions, including opening a business bank account, applying for tenders, and filing tax returns.
Please check with your government how to apply for a Tax Pin for your business if you are not a Kenyan.
Understanding Tax Obligations
After obtaining your business Tax PIN, you must be aware of the key tax obligations that come with it:
Income Tax – This is a mandatory tax on the profits your business generates. It is filed annually, and businesses must ensure they declare their income and pay the appropriate tax to remain compliant.
Value Added Tax (VAT) – If your business expects an annual turnover of Ksh 5 million or more, you must register for VAT obligation. This means you will need to charge VAT on your goods and services and remit it to the Kenya Revenue Authority (KRA) every month. Note that if your turnover is below Ksh.5 Million and you charge your clients VAT, you are not exempted from this.
e. Sign Up for eTIMS
Once you receive your business Tax PIN, it is mandatory to sign up for eTIMS (Electronic Tax Invoice Management System). eTIMS is a digital invoicing system introduced by KRA to enhance tax compliance and streamline VAT reporting.
Why is eTIMS important for your business
✅ It enables you to generate valid tax invoices that comply with KRA regulations. ✅ It simplifies VAT and income tax return filing, ensuring accuracy and reducing errors. ✅ It helps your business stay compliant, avoiding penalties and fines from KRA.
By registering for eTIMS early, you set your business up for smooth tax operations and avoid last-minute compliance issues.
f. Open a Business Bank Account
With your business officially registered and your Tax PIN and eTIMS setup in place, the next important step is opening a business bank account. This is important. It will help you separate your personal finances from your business transactions, ensuring better financial management and credibility.
Why You Need a Business Bank Account
✅ Professionalism – Clients and suppliers take businesses with a corporate bank account more seriously. ✅ Easier Accounting & Tax Compliance – It simplifies bookkeeping, tax filing, and financial reporting. ✅ Access to Business Loans & Credit Facilities – Many banks offer financing options to businesses with active accounts. ✅ Smooth Payment Processing – You can receive payments via bank transfers, mobile money integrations, and online payment gateways.
Requirements for Opening a Business Bank Account
While the exact requirements vary by bank and country, most financial institutions will ask for the following:
Certificate of Incorporation / Business Registration Certificate (depending on your business structure).
KRA Tax PIN for the Business (obtained from the iTax portal).
Company CR12 form (for limited companies, showing the list of directors) issued by BRS on registration.
National IDs or Passports for the Business Owners/Directors.
Business Registration Documents, such as a partnership deed (if applicable).
Business Address & Contact Information.
Choosing the Right Bank
When selecting a bank, consider factors such as transaction fees, online banking features, mobile money integration (M-Pesa Paybill/till number options), and customer support.
Some banks also offer additional perks like free business advisory services or discounted loans for SMEs.
2. Build a Website for Your Business
At this point you have your business fully registered, tax-compliant with a bank account. The next essential step is creating a website. In today’s digital world, having a website is no longer optional—it’s a necessity for any business looking to grow and succeed.
Benefits of Having a Business Website
✅ 24/7 Online Presence – Customers can learn about your business and make inquiries at any time. ✅ Increased Credibility & Trust – A professional website reassures potential clients that your business is legitimate. ✅ Better Customer Engagement – You can showcase your products/services, add contact forms, and even integrate live chat for instant support. ✅ Marketing & SEO Advantages – A website helps your business rank on search engines, attracting more organic traffic. ✅ E-commerce & Payment Integration – If you plan to sell products or services online, a website allows seamless transactions.
The Rise of AI Website Builders
With advancements in Artificial Intelligence (AI), building a website has become easier than ever. AI-powered website builders like Wix ADI, Shopify Magic, and Hostinger AI Website Builder allow users to generate a fully functional website in minutes. These platforms are great for beginners but can be limiting in customization and scalability.
Why WordPress is the Best Choice for Your Business Website
WordPress stands out as the most powerful and flexible platform for building business websites. It powers over 40% of websites worldwide, and here’s why it’s the best choice:
✅ Scalability – Whether you’re a small startup or a growing enterprise, WordPress allows you to expand your website effortlessly. ✅ Customization with Themes & Plugins – Thousands of free and premium themes let you design a professional-looking website. Plugins add advanced functionalities such as SEO optimization, security, and e-commerce. ✅ SEO-Friendly – WordPress makes it easy to optimize your site for search engines, helping you attract more visitors. ✅ E-commerce Integration – With plugins like WooCommerce, you can turn your website into a full-fledged online store.
WordPress.com vs. WordPress.org: Understanding the Difference
Many beginners get confused between WordPress.com and WordPress.org, but they serve different purposes:
Businesses looking for advanced features and growth
If you’re serious about growing your business online, WordPress.org is the best choice as it gives you complete control over your website.
WordPress.com Features to Consider
If you decide to go with WordPress.com, here are some powerful features available on its premium plans:
🔹 Jetpack – A security and performance plugin offering backups, malware scanning, and website speed optimization. 🔹 WooCommerce – The ultimate e-commerce solution for selling products and services online. It includes payment integration, inventory management, and shipping options. 🔹 Pressable – A premium WordPress hosting service optimized for speed, security, and scalability. 🔹 DreamHost Hosting – One of the recommended hosting providers for WordPress, offering managed hosting with automatic updates, backups, and strong security features.
My take
Building a website is an investment that will drive growth, credibility, and sales for your business. WordPress remains the best option due to its scalability, customization options, and extensive plugin ecosystem. Whether you choose WordPress.com or WordPress.org, having a professional website will set your business apart in today’s competitive market.
3. Content Marketing: The Bulletproof Way to Grow Your Online Business
Now that your website is set up, the next step in building a successful online business is content marketing. A well-designed website alone is not enough—you need to attract visitors, engage them, and convert them into customers. This is where content marketing comes in.
What is Content Marketing?
Content marketing is the process of creating and sharing valuable content to attract and retain your target audience. Unlike traditional advertising, content marketing focuses on educating, entertaining, and engaging potential customers, building trust, and driving sales over time.
Key Content Marketing Strategies for Business Growth
1️⃣ Blog Posts & Articles – Writing high-quality blog posts related to your industry helps establish your expertise and improves your website’s SEO. Optimizing these posts with the right keywords ensures they rank on Google, driving organic traffic.
2️⃣ Video Content – Videos are highly engaging and can be shared across multiple platforms (YouTube, Instagram, TikTok, and Facebook). Tutorials, product demos, customer testimonials, and behind-the-scenes content help connect with your audience.
3️⃣ Graphics & Infographics – High-quality visuals like posters, infographics, and carousels make your content more shareable on social media. Tools like Canva and Adobe Express can help you create professional designs.
4️⃣ Social Media Marketing – Sharing your blog posts, videos, and graphics on social platforms (Facebook, Instagram, LinkedIn, Twitter, TikTok) increases exposure and drives traffic back to your website. Consistent posting and engaging with your audience build brand awareness.
5️⃣ Email Marketing – Collecting emails and sending valuable content, promotions, and newsletters help nurture leads and convert them into loyal customers.
6️⃣ SEO Optimization – Every piece of content you create should be optimized for search engines. Using the right keywords, meta descriptions, and backlinks improves your website’s ranking, making it easier for customers to find your business.
✔️ Understand your brand deeply and create content that aligns with your business goals. ✔️ Monitor performance metrics and adjust strategies over time. ✔️ Ensure brand consistency across all platforms.
My take
Content marketing is the bulletproof way to grow an online business. By consistently creating valuable content, optimizing for SEO, and leveraging social media, you can attract more customers and build a strong brand presence.
If you need any of the content marketing services, feel free to contact me. I together with my team will be happy to help you out with everything that pertains content marketing.
Conclusion
Starting and growing a successful business requires a step-by-step approach, from business registration to content marketing and beyond. By following the key stages we’ve covered—registering your business, obtaining a tax PIN, setting up eTIMS, opening a business bank account, building a website, and leveraging content marketing—you lay a solid foundation for long-term success.
However, business growth is a continuous journey. As your operations expand, you will encounter other important aspects such as financial accounting, labor laws, business permits, and compliance regulations. These elements become essential as you scale, hire employees, and navigate legal requirements.
The key to thriving in business is consistency, adaptability, and strategic planning. Whether it’s staying compliant with tax laws, refining your digital marketing efforts, or ensuring proper financial management, each step plays a role in your long-term success.
By investing in content marketing, optimizing your online presence, and working with experts when needed, you position your business for sustainable growth in today’s competitive marketplace. Stay focused, keep learning, and watch your business thrive! 🚀
You’re not alone! In this video, I’m breaking down 4 essential YouTube Studio features that every creator should be using to optimize their videos for maximum visibility. Learn how to leverage these tools to improve your SEO, engage your audience, and ultimately, get more views!
If you have any questions and want to talk business, you can reach out to me here.
Are you a business owner or consultant in Kenya looking for new opportunities? Finding and applying for tenders and consultancy projects can be a game-changer for your growth. In this video, I’ll walk you through the process of how to effectively search and find these opportunities online in Kenya. I’ll cover the best websites, search strategies, and tips to help you identify the right projects for your business.
Share your thoughts and feedback on the comments section below here. For all enquiries reach out to us on the contacts page here.
For full video production services, request for services here.
In today’s competitive business marketplace, it is essential for individuals to demonstrate a higher standard of excellence to ensure their business distinguishes itself. Clients in the current landscape are increasingly sophisticated and well-informed about the characteristics that define a legitimate business engagement.
People are constantly updating their verification checklist before making a purchase, using tips from others who have been scammed online by fake vendors or suppliers.
In this article, I’ll walk you through the essential steps you need to take to pass verification checks, especially if you’re looking to establish your business online.
Establish Your Company First
Find out the process of registering your company or business in your country and take the necessary steps to get it officially recognized. This one-time action not only boosts your business’s credibility but also ensures legal protection.
In the event of disputes, scams, or complaints, having a registered business strengthens your position and makes it easier to resolve issues with government authorities.
People love to trade with legitimate businesses. Be the legitimate business they can trust from the word go.
Be Tax Compliant
When running an online business, it’s crucial to register for taxes with the relevant government authorities in your country. This ensures compliance with the law and protects your business from potential legal issues.
Research the tax obligations specific to your industry, including income tax, value-added tax (VAT), or sales tax, and determine how much tax you should charge customers for your goods and services.
Additionally, keep accurate records of your transactions and file all necessary tax returns on time to avoid penalties. Consulting a tax professional can help you navigate complex regulations and maximize any available deductions or exemptions.
Get a Physical Location/Office
Absolutely, running a business entirely remotely is possible and, for many entrepreneurs, highly efficient. However, having a physical location can add significant advantages.
A brick-and-mortar presence enhances credibility and trust, reassuring potential customers that your business is legitimate and accessible.
Studies show that after discovering a business online, many consumers prefer to visit in person or at least confirm its physical location before making a purchase. This is especially true for service-based businesses, retail shops, and professional offices.
Even if your operations are primarily digital, maintaining a physical address—whether it’s a storefront, office, or co-working space—can strengthen your brand and improve customer confidence.
Get a Website and Business Emails
Having a professional website and business emails is crucial for establishing credibility and trust with potential clients.
A website serves as the online home for your business, providing potential customers with information about your products or services. Business emails, on the other hand, help you communicate professionally.
Benefits of Having a Website:
24/7 Online Presence – Customers can find you at any time.
Brand Credibility – A well-designed website enhances trust.
Marketing & SEO – Helps attract organic traffic from search engines.
Customer Convenience – Provides a platform for inquiries and purchases.
Benefits of Business Emails:
Trust & Security – Business emails are more secure than free personal emails.
Professionalism – A custom email (e.g., yourname@yourbusiness.com) looks more credible than a generic Gmail or Yahoo email.
Branding – Every email you send reinforces your brand.
Have Functional Contact information
Having functional contact information is crucial for any business, whether online or offline. It serves as the primary bridge between you and potential customers, clients, or business partners. Without clear and accessible contact details, you risk losing trust, credibility, and sales. Below, we explore the importance of functional contact information, what it should include, and best practices for making it easily accessible.
Reduces Customer Frustration If customers struggle to contact you, they may become frustrated and abandon their inquiries or complaints, leading to negative reviews and lost business.
Builds Trust and Credibility Customers feel more confident dealing with a business that has transparent and reliable contact details. If people struggle to find a way to reach you, they may doubt your legitimacy.
Enhances Customer Support A direct way for customers to reach you ensures that they can get answers to their questions, resolve issues, and receive assistance when needed. Prompt responses improve customer satisfaction and retention.
Improves Business Opportunities Potential partners, investors, or suppliers might want to collaborate with you. If they can’t find your contact details, they may move on to competitors who are easier to reach.
Boosts Local and Online Visibility Search engines, business directories, and review platforms value businesses with complete and accurate contact details. This can help improve your local SEO rankings and online presence.
When starting a business, having at least three social media handles is essential for building an online presence, engaging with potential customers, and establishing credibility. Here’s why:
Diverse Audience Reach – Different platforms attract different demographics. For instance, Instagram appeals to a younger, visually-driven audience, LinkedIn caters to professionals, and Facebook has a broad user base. Using multiple platforms ensures you connect with various customer segments.
Brand Visibility and Consistency – Having multiple social media accounts allows you to reinforce your brand message across different channels, making it easier for potential customers to recognize and trust your business.
Backup and Adaptability – Social media trends shift, and algorithms change. Relying on just one platform is risky, as sudden policy changes or account restrictions could limit your reach. With at least three platforms, you have alternatives and can adapt to changes more easily.
Starting with three accounts ensures manageable growth without being overwhelmed. Once you’ve established a routine and engagement strategy, you can expand to more platforms as needed.
And that is it from me here. I hope you have found this article helpful. Let me know what you think in the comments section below.
If you need help to create and produce professional digital content let me know here. I will be happy to help.
Ensuring business compliance in Kenya requires entrepreneurs to adhere to essential legal and regulatory practices.
In this blog post, I will discuss five critical measures that startups and established businesses must implement to maintain compliance.
1. Register Your Business Properly
Registering your business with the Registrar of Companies is the first and most important step. You need to choose the appropriate legal structure (e.g., sole proprietorship, partnership, limited liability company) and ensure the company is officially recognized by the government.
This process involves:
Name reservation: Ensure your business name is unique and approved by the registrar.
Incorporation: Complete the incorporation process and submit necessary documents, such as identification, proof of address, and the company’s Memorandum and Articles of Association.
Certificate of Incorporation: After registering, you’ll receive a certificate that establishes your business as a legal entity in Kenya.
2. Comply with Tax Obligations
It is crucial to register with the Kenya Revenue Authority (KRA) for tax purposes and ensure you meet all tax obligations. Failure to do so can result in penalties or legal action.
These steps should be followed:
Taxpayer Identification Number (PIN): Obtain a PIN from KRA for tax purposes.
Value Added Tax (VAT): If your business turnover exceeds KSh 5 million per year, you must register for VAT. You can register for this obligation if your business charges its clients VAT.
Pay As You Earn (PAYE): If you employ staff, you must withhold PAYE from employee salaries and remit it to KRA.
File Tax Returns: Submit regular returns such as monthly VAT returns and annual income tax returns (self-assessment) to avoid non-compliance.
3. Adhere to Labor Laws
Compliance with Kenyan labor laws is essential to avoid disputes with employees and ensure their rights are protected.
Key labor regulations include:
Employment Contracts: Provide written employment contracts to all employees, outlining terms and conditions of employment.
Minimum Wage Compliance: Ensure that wages meet or exceed the minimum wage requirements set by the government for your industry. For instance, the minimum wage for House managers & Cooks is now set at Kes 9,129 per month, unskilled workers set at Kes 7,997 per month and drivers is set at Kes 11,719 per month.
Certain businesses in Kenya require specific licenses and permits depending on the nature of the business. Failure to acquire these licenses can lead to fines or closure.
Some common licenses include:
Business Permit: A local county business permit, issued by the relevant county government, is required to operate within a specific region.
Sector-Specific Licenses: Depending on your industry (e.g., health, food, tourism, education), you may need additional licenses such as the Health License, Food Safety Certification, or Tourism License.
Environmental Compliance: Businesses that impact the environment may need an environmental impact assessment (EIA) report approved by the National Environment Management Authority (NEMA).
5. Maintain Accurate Financial Records
Proper accounting and financial reporting are vital for tax compliance and business growth. Regular bookkeeping helps businesses meet legal requirements and makes it easier to file tax returns accurately. To remain compliant, ensure that:
Proper Accounting System: Set up and maintain a sound accounting system for tracking income, expenses, and assets.
Audit Reports: Depending on the size of the business, you may be required to have an audit of financial statements annually.
Retain Business Records: Keep business records for at least seven years, including receipts, invoices, tax returns, and any other financial documents.
6. File Annual Returns with the Business Registration Service (BRS)
In Kenya, it’s mandatory for companies to file annual returns with the Business Registration Service (BRS) to maintain their status as an active entity. Filing these returns is a legal requirement and helps keep your company records up to date with the government. Failing to file annual returns on time can result in penalties or even the striking off of the company from the register.
This process involves:
Updating Company Information: Ensure all details about the company, such as directors, shareholders, and registered address, are current.
Timely Submission: Submit the returns before the deadline (usually within 18 months after incorporation and annually thereafter).
Payment of Fees: A nominal fee is required for filing the returns.
Conclusion
Ensuring business compliance in Kenya is crucial for the long-term success and sustainability of startups. By registering your business properly, meeting tax obligations, adhering to labor laws, acquiring necessary licenses, maintaining accurate financial records, and filing annual returns with the Business Registration Service (BRS), you can avoid legal pitfalls and build a strong foundation for growth.
Compliance not only helps you stay on the right side of the law but also enhances your business’s credibility, attracts investment, and fosters trust with customers and partners. Stay compliant to safeguard your business and thrive in a competitive market.
And if you are looking for a sustainable way to market your business online through video, I can help you out. Contact me here or through my company Techtube Video Studio. I am professional video producer with over 10 years of experience in digital video production.
