Tag: blogging

  • 2025’s Top 3 Digital Marketing Tools

    2025’s Top 3 Digital Marketing Tools

    The marketing world is in a state of constant flux, with new platforms and strategies constantly emerging. However, the core principles of effective communication – building relationships, understanding your audience, and delivering a compelling message – remain timeless.

    In this article, I’ll reveal 3 effective marketing communication formats that you should implement to achieve outstanding business results in 2025.

    1. Blogging

    Blogging remains a powerful marketing tool, even in the age of AI and advanced technology. Here’s why:

    SEO Powerhouse

    A study by HubSpot found that companies that prioritize blogging tend to have 434% more indexed pages.

    Each blog post is a new page on your website, giving you more opportunities to rank in search engine results pages (SERPs) for relevant keywords.

    AI can help optimize blog posts for SEO by suggesting relevant keywords, analyzing readability, and identifying areas for improvement.

    Builds Trust and Authority

    Consistent, valuable content positions your business as an expert in your industry.

    How it works

    • Informs and Educates: When you provide helpful information to your audience, you establish yourself as a trusted resource.
    • Demonstrates Expertise: High-quality blog posts showcase your knowledge and understanding of your industry.
    • Humanizes Your Brand: Blog posts written in a conversational tone help connect with your audience on a more personal level.

    Drives Traffic and Leads

    Blog posts can attract organic traffic from search engines and social media.

    How it works

    • Calls to Action: Include clear calls to action within your blog posts (e.g., “Learn More,” “Download Now,” “Contact Us”).
    • Lead Magnets: Offer valuable resources (e.g., ebooks, webinars, checklists) in exchange for contact information.

    Cost-Effective Marketing

    Compared to traditional advertising methods, blogging can be a very cost-effective way to reach a large audience.

    Takeaways on Blogging

    While AI can assist with certain aspects of blogging, human creativity and expertise are still essential. Focus on creating high-quality, valuable content that resonates with your target audience. Utilize AI tools to enhance your blogging efforts, but don’t rely on them solely.

    By consistently creating valuable content and optimizing it for search engines, blogging can be a highly effective marketing strategy for businesses of all sizes.

    2. Video

    Video marketing remains a powerful tool in today’s digital landscape, even with the advancements of AI and technology. Here’s why:

    High Engagement

    According to Wyzowl, 92% of marketers say video is an important part of their marketing strategy, and 86% of businesses use video in their marketing.

    Videos are inherently more engaging than static text or images. This leads to higher viewer retention rates and increased brand recall.

    Versatility

    Videos can take many forms:

    1. Explainer videos: Clearly communicate complex products or services.

    2. Product demos: Showcase features and benefits in action.

    3. Customer testimonials: Build trust and social proof.

    4. Behind-the-scenes: Offer a glimpse into your company culture.

    5. Live streams: Engage with your audience in real-time.

    6. Social media stories: Short, attention-grabbing content for platforms like Instagram and TikTok.

    Improved SEO

    Videos often rank higher in search engine results pages (SERPs). Videos can include relevant keywords in titles, descriptions, and transcripts, boosting search visibility. Platforms like YouTube are major search engines themselves.

    Stronger Brand Building

    A study by Animoto found that 93% of businesses gained a new customer after posting a video on the internet. Videos help humanize your brand. They allow you to showcase your personality, values, and customer relationships.

    Increased Conversions

    Videos can effectively guide viewers through the sales funnel. They can be used on landing pages, in email campaigns, and as part of online advertising.

    How AI Enhances Video Marketing

    While AI doesn’t replace the need for creative video content, it can significantly enhance the process.  

    1. AI-powered video creation tools can help generate basic scripts, suggest music, and even create simple animations.  
    2. AI can analyze video performance to identify areas for improvement and optimize campaigns for better results.  
    3. AI can personalize video experiences by tailoring content to individual viewer preferences.

    Takeaway on Video as a Tool

    Despite the rise of AI, video marketing remains a cornerstone of successful digital marketing strategies. By leveraging AI to streamline the process and enhance its effectiveness, businesses can maximize their return on investment from video marketing efforts.

    3. Graphics Designs

    Despite the advancements in technology and the rise of AI, graphics continue to be a highly effective tool for marketing businesses. Here’s why:

    Visual Communication is Universal

    Graphics can convey messages and emotions across cultures and languages, making them accessible to a wider audience. In today’s fast-paced world, visuals are processed faster than text, grabbing attention and making a lasting impression.

    Builds Brand Identity

    Consistent use of logos, colors, and typography across platforms strengthens brand recognition and establishes a unique identity. Visual elements can effectively communicate a brand’s personality, whether it’s playful, sophisticated, or trustworthy.

    Increases Engagement

    Eye-catching graphics are more likely to be shared on social media, expanding reach and increasing brand visibility. Visual content, such as infographics and videos, often receives higher engagement rates than text-only content.

    Drives Conversions

    Graphics can effectively guide viewers towards desired actions, such as making a purchase or signing up for a newsletter.

    Visuals can effectively tell a brand’s story, building emotional connections with potential customers and driving conversions.

    HubSpot research found that content with relevant images gets 94% more views than content without images. This demonstrates the significant impact that visuals can have on audience engagement and content performance.  

    Takeaway

    While AI can assist in creating some graphic elements, human creativity and strategic thinking are still crucial for developing truly impactful marketing visuals.

    AI tools can be used to enhance the design process, but they cannot replace the human touch that brings a brand’s unique personality and message to life.

    And that is it from me here. I hope you found this article helpful.
    Which is your favorite tool for marketing your business? Let me know in the comments section below.

    If you need help to produce professional quality videos for your business, I can help you. Please contact me here.

    Up until next time, bye bye and take care.

  • 3 Possible Ways To Invest Your Earned Income Online In Todays Economy

    Many people who work and earn their income online struggle a lot with one thing; choosing the right investment vehicle for their earned income. Am not left out on this. I too struggle.
    This is owing to many mouth watering investment deals presented to them by random followers on social media and ads they find online. While others are quick to spot a fraudulent deal, it’s really hard to crack others until you lose money on them.

    Note that some have gone a notch higher to advertise their shady deals terming them as ‘mind-blowing investment.’ Anyone can advertise what they are offering online on the platform they choose.
    So how can you determine a good investment deal from the bad one? It’s really hard to know one especially if you are a first timer.
    Sometimes, its worth risking on the investment of interest in order to learn if its legit or not.

    In this blogpost, I will share with 3 ways to invest your earned income online.

    Blogging


    Blogging is a long term investment with potential to earn you big. When starting one, don’t be in a rush to earn big at a go. Take your time to first find your voice. The voice is in other words your ‘niche.’
    It will pave way for you to create more without guess work. Also, as the time goes, you will be able to come up with many related products and services to sell to your audience.


    For example, for me, at some point I will want to be an authority in the freelancing business. I can do this by either developing a course about freelance video production or selling my services as a freelance video producer.
    To get started, invest your money in buying a domain and hosting services for your blog.


    If need be, pay someone to help you design a captivating landing page if you are not able to do so yourself.
    Investing money on a blog is not a one time thing; you will have to do it in bits as needed until you get the results you are looking for.
    The small investments you make will compound to a big investment with high returns in a long run.

    Based on my research on successful bloggers, a blog has the potential to earn you between $200-100,000 a month depending on how much effort you put.

    Mobile App/SaaS

    Mobile apps and Software As Service Apps(SaaS) are developed with an aim to solve a problem in the market.
    It’s therefore worth considering them as an investment vehicle with high returns in future.

    As an online freelancer or business owner, you have great advantage on this owing to your exposure to the online marketplace. To get started, identify a problem within your niche that can be solved by an app or software.
    Think of ways to leverage in your idea.


    Is it possible to earn from it after solving the problem at hand?
    If you find yourself with many ideas for software and apps, take your time and start with one. Don’t run with all even if you have money.
    I repeat this again, INVEST in one first until its a success. Launch it to the market. Get as many users as you can to use the product.


    Invest in retaining the users you find. Build it as a business until it stabilizes and the income generated by it is enough to sustain the team you are working with and you have got back your initial investment.
    If you do it right, this investment will earn you big. You may even stop what you are doing to go and work on the product.
    Steps to investing in apps/software’s includes ideation/brainstorming, design & development, testing and review, official launch, marketing, updates, monetization and more.

    Website Services


    Website services is what has a lot demand today going by the number of searches online by website users.
    It’s therefore important to consider investing your earned income in website services. The first step to doing this brainstorming. Look at the market and analyze trends.

    Using Google trends in your analysis can be of help here.
    Look at the services many people are searching and using online. See ways that you create similar service with a fresh approach. E.g Creating a classifieds website, job website, e-commerce website e.t.c.

    The best way to start is launching a service that is within your skills. If you are skilled in something, it will be easy to market it. This is because, you have marketplace experience. This is key.
    Give yourself a room for improvement in the early stages when your service is not performing well.
    You will not go wrong if you continuously invest in it.

    Always give it your all.

    Conclusion


    It takes a lot of sacrifice and dedication to succeed with any investment online. On the other hand it takes a few clicks to loose your hard earned money online in a fraudulent investment. Make your choices wisely.

    Always remind yourself that even your friend or a family member can refer you to a bad investment and you will end up loosing money.
    When scouting for what to invest in, look at the return on your investment in a long term as opposed to short term. Investing in products that solves peoples problems are the best investments that is hard to go wrong.

    And that is it from me here. There are many more investments out that one can invest in.


    Do you have an idea of something else that people can invest in online? Let me know your thoughts in the comments section below.


    And if you need help to edit or produce professional videos, do not hesitate to reach out to me here.
    Until next time, bye bye and take care.

    Follow me on twitter @cheptiony.

  • 6 Types of Content To Market A Business Online Today

    Search engines like Google and Bing rank business online based on several factors. Biggest among them is content. If you are able to share your message in different content formats, then you rank higher.

    So, what type of content do you need in order to achieve high ranking?

    Well, it depends on the ‘keyword density‘ in the content you share as that is what search engines use to rank business websites.

    On this blogpost, I will share with you, 6 types of content that you need to consider when planning to market your business online for a long term.

    #1 Themed Blogposts

    macbook air flower bouquet and magazines on white table
    Photo by Jess Bailey Designs on Pexels.com

    Themed blogposts is among the biggest contributor to high rankings on search through keywords. To get started, buy a domain name and start a blog. The best platform to run a blog is WordPress owing to its popularity. Your journey will begin once you publish your first blogpost. With your own blog, you have the freedom to write articles in a style that you want.

    What I have learnt from experience blogging is; writing consistently and sticking to one theme will compound in time in terms of “keywords‘ and give you the best results you are looking for. Repeatedly writing content using the keywords around your business will contribute to high keyword density hence high ranking on the search engines.

    Note: You don’t have to setup a separate blog aside your business website. You can have a blog page on your business website where you share informative content with your audience around your business.

    Photos

    Photos play a big role in content ecosystem. It can be used in graphic designs for flyers, digital cards or on your blogposts as featured image. Also, if you are sharing your content on social media, you can use photos to make it trustworthy.

    Videos

    Not everyone is a good reader. Some people prefer to watch videos. That is why its important to consider creating videos to complement your blogposts and post them on YouTube or any other social media platform. It is not a must that you write blogposts, but I recommend you do if you are serious about growing your business.

    Videos will generate results if your story is well grafted. You build trust with customers through videos as they will be able to see your face and know the owner of the business they are interested in.

    Graphics Designs

    neon signage
    Photo by Ivan Bertolazzi on Pexels.com

    You will need different graphics designs for marketing your business on social media. The graphic designs can be in form of posters or images with text in it. You only come up with different designs that suit your current needs.

    Among the common graphics you will need in this process include;

    • Blog featured image
    • Social media poster
    • Digital flyers
    • YouTube video thumbnail and more.

    Podcast Content

    Having podcasts as part of your marketing content will help popularize your business. Though it is not common, it contributes largely in boosting your search online.

    For instance if you are hosting a video interview with someone online for sharing as video content, you can repurpose the same to podcast. The only thing you will need to change is the intro to suite podcasts standards.

    If you have time and budget, consider creating podcasts around your business.

    Sales letters

    People use sales letters subconsciously every day. Lets start with your business website landing page. It’s a sales copy. Every e-mail that you send to prospects has the power to either build and bring down your business. That qualifies it to be called a sales letter. Before you write one, ask yourself, what story/narrative style will turn a prospect to a customer?

    A well grafted e-mail copy with a call to action at the end should be your aim. Use case studies, stories, testimonials e.t.c. Take your time to write and have the customer in mind.

    When writing a sales letter leverage on other business content like a blogpost on a case study, a video, audio, graphics e.t.c. to drive the message home.

    And these are the 6 type of content you need to start considering to market your business online.

    Conclusion

    There is no right time to start marketing your business online. The right time is now. Start where you are and build your resilience from there. Before sharing anything, brainstorm first. If you like writing, you can start sharing your content by signing up for WordPress free blog or any other blogging platform that has the free offer for starters.

    If video blogging is the easy way for you, you can start by recording it on your phone and sharing it on social media.

    You are the only best marketer of your business. No one does it better than you.

    If you need help to develop content for your business from blogging, photography, video creation, graphics designs, podcasts and sales letters, do not hesitate to reach out to me here. I can help you.

    And for those people looking for help to produce video specific content, do not hesitate to request a quote on www.techtubestudio.com.

    And until next time, bye bye and take care.

    Follow me on twitter @cheptiony.