If you’ve been following my journey, you know I’m incredibly grateful that this blog has grown and remained consistent in posting new valuable content. Also, if you have been following me on YouTube, my channel has grown to over 4,400 subscribers.
For years, I’ve shared everything I know—from tips and expert advise on Freelance and Business to tutorials on SaaS tools and website reviews.
But today, I need to tell you:
that’s about to change. After 10+ years in the world of online freelancing, I’m closing that chapter to build something new and more strategic.
The New blog Direction
Living in the “Red Ocean
For over a decade, platforms like Upwork, Fiverr, and PeoplePerHour were my entire career. It was a good career—it paid the bills and allowed me to work with amazing clients across the world.
However, I realized I was living in what I call the ‘Red Ocean.’ This is a space crowded with thousands of talented people, all competing for the same work. The primary game becomes competing on price and speed, where you’re constantly hustling to prove your value.
Ultimately, I was simply trading my time directly for money. My income was capped by the number of hours I could work. I was building a great reputation, but it was on someone else’s platform. I wasn’t building an asset; I was just a highly-paid technician in the global gig economy.
The Crucial Turning Point
This lack of a clear focus started to create problems, even on my YouTube channel. I found myself chasing views, creating tutorials on any topic I thought might get more subscribers, even if it wasn’t my true passion or area of expertise.
This diluted my intended brand message and led to people asking me for services I don’t offer, like company registration or tax consulting. I could not leave this opportunity go, so I did them and got paid.
My ultimate “aha” moment came when I realized the same trap I was in with freelancing (chasing gigs) I was now in with YouTube (chasing views). I needed to stop just being busy and start being strategic.
The answer was right there when I looked at my most successful clients. They weren’t just buying a single video; they were the ones who understood they needed a consistent, reliable video strategy to actually grow their business. And that’s what I needed to build my entire focus around.
The Leap into the “Blue Ocean
That insight is why I founded Techtube Video Studio and why I took the leap and closed all my freelancing accounts. I decided to create my own “Blue Ocean“.
Instead of competing on price, we’re making the competition irrelevant by offering something different: scalable video services. We’re not just another video production company.
This allows our clients to get consistent, high-quality content that delivers a real return on investment. We’re moving from being a hired freelancer to a strategic partner.
The New Direction
To fully support this new vision, I’m clarifying the purpose of my blog here and YouTube channels to provide the most value to you.
This is my personal brand channel, and it’s evolving to be the home for high-level strategy and thinking behind modern business growth.
The core pillars we’ll explore are Media, Technology, AI, Storytelling, and Business Strategy.
The goal is to give you the strategic thinking to build your own “Blue Ocean,” not just show you how to click a button31.
Techtube Video Studio Channel: The ‘How’
This is where we put the strategies into action.
It will feature client case studies, behind-the-scenes looks at our scalable video services, and practical breakdowns of our work.
It’s the proof of the concepts we discuss right here.
Join the New Journey
This is a big change, but it’s about providing focused value in the right place.
If you are a founder looking for an edge, or if you’re a freelancer feeling trapped on that ‘red ocean‘ treadmill and looking for a way to build your own “blue ocean,” this new ecosystem is for you.
I invite you to stay subscribed right here on this blog and @cheptionymutai YouTube for the strategic insights, and if you are a business owner or marketer who wants to see this in practice, go subscribe to the Techtube Video Studio channel.
The best is truly yet to come.
Which of these new strategic topics are you most excited to dive into? Let me know in the comments!
The freelance landscape is shifting dramatically, especially for content creation service providers. With the rapid advancement of AI tools, the once lucrative fields of article writing, image generation, and graphic design are experiencing unprecedented disruption. Everyone, from individual entrepreneurs to small businesses, can now leverage AI to produce high-quality content, making it increasingly challenging for freelancers to secure well-paying gigs.
So, how do you not just survive but thrive as a freelancer when fewer companies are hiring for content marketing tasks? More importantly, how can you build a sustainable business model that generates income even when you’re busy, or during those inevitable low seasons?
This isn’t just a question; it’s a critical challenge every freelancer must address. The market is inherently volatile, and clients are constantly seeking the most affordable options. Landing a long-term client who provides consistent work feels like a rare blessing.
Given this new reality, let’s explore actionable strategies for content creation and marketing freelancers to build a resilient and sustainable business.
Diversify Your Income: Sustainable Streams for Freelancers
To achieve consistent income, consider building these assets and revenue channels:
1. Leverage the Power of a YouTube Channel
Many freelancers view YouTube solely as a platform for direct client acquisition, overlooking its vast potential for diversified income. Beyond showcasing your portfolio and attracting new clients, YouTube now offers multiple monetization avenues for content creators:
Direct Monetization: Earn through ad revenue once you meet the eligibility criteria.
Channel Memberships: Offer exclusive content or perks to paying subscribers.
Super Thanks, Super Chats, Super Stickers: Allow viewers to show appreciation with monetary contributions during live streams or on uploaded videos.
Product Sales: Directly promote and sell your own digital products (e-books, templates, courses) or physical merchandise.
Beyond YouTube’s internal monetization, your videos serve as powerful marketing tools. By consistently sharing valuable content related to your expertise, you naturally attract viewers who might eventually become clients, reaching out for your professional video production or content creation services.
2. Build Passive Income Through Blogging & Mobile App Development
Harness AI to accelerate your content creation process, but don’t stop there.
Blogging: Launch a blog focused on your niche. Write engaging, high-quality articles, using AI as an assistant for research, outlining, and drafting. Integrate Google AdSense to monetize your traffic. While achieving significant ad revenue isn’t instant, consistency, SEO optimization, and continuous content refinement are key to success.
Mobile App Development: If you have an idea for a useful tool or game, leverage AI-powered development platforms or AI assistance in coding to bring your app to life. Enroll in AdMob to display ads within your app and generate passive revenue from downloads and usage.
These ventures require initial effort but can yield long-term, passive income streams that are less dependent on direct client work.
3. Establish and Actively Promote Your Service Website
Having a professional website to showcase your services is non-negotiable, but it’s only the first step. A website without promotion is like a shop without a sign.
SEO Optimization: Ensure your website is optimized for search engines so potential clients can find you.
Content Marketing: Regularly publish blog posts, case studies, and portfolio pieces that demonstrate your expertise.
Social Media Marketing: Actively promote your services and content across relevant social media platforms.
Networking: Engage with your target audience and other professionals in your industry.
Consistent and strategic promotion is the only way to attract serious clients actively seeking your services, transforming your website from a mere online brochure into a powerful lead-generation machine.
4. Explore E-commerce Opportunities
Do you have a passion for selling? E-commerce offers another avenue for sustainable income.
Create Your Own Products: Develop and sell digital products (e.g., premium content templates, niche-specific guides, online courses) or physical products related to your content creation expertise.
Resell Products/Services: Consider drop shipping or affiliate marketing, where you promote and sell products created by others, earning a commission.
Building an e-commerce business requires dedication to marketing and customer service, but it can provide a scalable income stream that operates independently of your direct freelance services.
Conclusion: Adapt, Diversify, and Thrive
The freelance world is undoubtedly evolving, with AI tools reshaping traditional service offerings. However, this evolution doesn’t signal the end of freelancing; rather, it calls for adaptation and innovation.
By diversifying your income streams through platforms like YouTube, building passive assets like blogs and mobile apps, actively promoting your services, and exploring e-commerce, you can build a robust and sustainable freelance business.
The key is to think beyond the immediate gig and cultivate multiple revenue channels that can support you during lean times and provide financial stability. Embrace AI not as a competitor, but as a powerful tool to enhance your efficiency and unlock new opportunities.
What other strategies are you employing to build passive income online? Share your insights in the comments section below!
Need help creating professional video content or refining your content strategy? Let’s connect here! You can also support my work by exploring my services here.
You’ve probably heard the buzz: “AI is taking over writing careers!” But is that claim really true? I don’t buy it for a second. In my opinion, anyone who dismisses writing as a viable career path in the age of AI simply has a superficial understanding of what writing truly is, and what a writer actually does.
Writing isn’t just about stringing words together. It’s about crafting factual information and presenting it in a way that’s incredibly believable. The goal? To inform, persuade, and entertain your audience. And that, my friends, is something far more nuanced than what a machine can currently replicate.
It’s easy to see why some might feel AI has replaced writing, especially given how it shows up in their daily lives. However, for those of us who have dedicated ourselves to the craft of writing professionally, we view it through a different lens—one that reveals a vast landscape of exciting opportunities.
In this article, I will sharing with you my thoughts on why writing is still a great career to pursue full time.
The Foundation in Writing is Training
When you pursue writing as a serious academic discipline, you’re not just learning to string words together; you’re undergoing a rigorous training in critical thinking and communication. A solid foundation in writing equips you with the indispensable skills of in-depth research and robust message support.
For instance, if your subject is as complex as climate change, your training dictates that you don’t just state facts. Instead, you’re taught to consult authoritative sources, like leading experts in meteorological departments, to lend credibility and weight to your arguments.
Furthermore, you learn the art of presenting compelling evidence—be it through photographic documentation of environmental shifts or video footage illustrating their tangible impacts—to unequivocally back up your claims. This meticulous process demands significant investment of your time, resources, and intellectual effort to meticulously gather, analyze, and synthesize information.
Crucially, this intricate interplay of diligent research, informed consultation, and compelling evidentiary presentation is fundamentally a human endeavor. No AI, no matter how advanced, can replicate the nuanced judgment, the empathetic understanding, or the on-the-ground investigative work required to genuinely gather, verify, and meaningfully interpret such diverse forms of evidence.
It is the human element, with its capacity for critical inquiry and authentic engagement, that truly builds a strong and credible written work.
Writing Needs Dedication And Commitment
While the notion that AI allows for passive, lightning-fast content generation holds true to a certain extent, achieving truly effective writing demands a level of dedication that no algorithm can replicate. For those leveraging writing for business purposes, this often translates to a significant time commitment, bordering on full immersion.
Despite the advancements in AI, if writing isn’t your primary professional focus, or if you’re managing multiple facets of a business, you’ll inevitably encounter a point where engaging a professional writer becomes not just beneficial, but essential. Consider the diverse content needs of a comprehensive marketing strategy: regular blog posts, engaging video scripts, persuasive sales letters, and compelling website copy.
Each of these requires a nuanced understanding of audience, brand voice, and strategic objectives that goes beyond automated generation. This is where the true value of a dedicated writing professional shines.
By entrusting your content creation to someone whose career is solely focused on the craft, you free up your valuable time and energy to concentrate on other critical business operations. Rather than viewing AI as a complete replacement for human effort, consider it a powerful tool for refinement—a means to polish, optimize, and enhance the content born from dedicated human thought and expertise.
AI Enriches And Speeds Up Writing Process
Far from replacing the writer, Artificial Intelligence stands as a powerful ally, significantly enriching and accelerating the writing process. Gone are the days when meticulous manual editing was the only path to polished prose.
AI tools can now swiftly rewrite and restructure sentences and paragraphs, offering alternative phrasings and improved flow, while also catching and correcting grammatical errors with remarkable precision. Beyond mere technical correction, AI can even assist in broadening and deepening your content, suggesting related ideas, offering factual snippets (which still require human verification!), or helping to outline complex topics.
However, it’s crucial to understand that these capabilities enhance, rather than replace, human input. Your initial ideas, your unique voice, your specific research, and your ultimate strategic goals remain the indispensable core of any written piece.
AI functions as a sophisticated assistant, taking your raw material and refining it, making the process of crafting compelling content far more efficient and less laborious. Ultimately, AI is here to make writing more accessible and productive, allowing writers to focus their creative energy on the most impactful aspects of their work.
AI: A Powerful Ally for Confident Communication
or a vast number of individuals globally, English is not their native tongue, often presenting a significant hurdle to confident written communication. This is precisely where AI truly shines as an invaluable tool.
With its capabilities in grammatical correction and sophisticated sentence restructuring, AI empowers non-native speakers to present their ideas with a level of polish and clarity that was once a considerable struggle.
The anxiety of misspellings, incorrect verb tenses, or awkward phrasing, which historically bogged down the writing process for many, is now largely mitigated.
Unlike earlier times when one had to painstakingly self-edit or rely heavily on human proofreaders, AI makes the entire process of achieving grammatically correct and coherent sentences remarkably easy.
This technological assistance not only speeds up the drafting and refining stages but, more importantly, instills a newfound confidence, ensuring that the message is conveyed effectively and professionally, regardless of the writer’s linguistic background.
Writing: A New Frontier for Diverse Expertise
The landscape of writing has dramatically shifted, shedding its former image as an exclusive domain for a select few. Today, a career in writing has blossomed into a new-found opportunity, accessible to individuals from virtually any academic or professional background.
This democratization of writing means that your specialized knowledge, once confined to a particular field, can now be leveraged to build a thriving writing career. For instance, someone with a deep understanding of theology might specialize in creating compelling religious content, from insightful blog posts to comprehensive devotional guides.
Similarly, a medical professional can transition into medical writing, translating complex scientific data into accessible articles for patients, healthcare providers, or pharmaceutical companies.
The possibilities are truly expansive: a former engineer could become a technical writer, simplifying complex manuals; an environmental scientist could specialize in sustainability reporting; or a financial expert could excel in fintech content creation.
It’s now entirely feasible to undergo specialized training and emerge as a highly sought-after professional writer within a niche field, demonstrating that writing is no longer just an art form, but a versatile skill that empowers experts across all disciplines to effectively communicate their invaluable knowledge to a wider audience.
Conclusion
In conclusion, while some perceive AI as a replacement for human writing, a deeper understanding reveals its role as a powerful enhancement and a catalyst for new opportunities.
A strong foundation in writing remains paramount; it’s a rigorous training that equips individuals with essential research, critical thinking, and structured communication skills—abilities that no AI can fully replicate, as they demand human judgment, time, and resources.
Furthermore, effective writing, particularly in a business context, necessitates unwavering dedication and commitment. Despite AI’s ability to generate content quickly, the nuance, strategic intent, and continuous refinement required for truly impactful communication still call for significant human investment, often necessitating the expertise of professional writers for diverse content needs.
However, AI is far from an adversary; it’s an invaluable tool that enriches and speeds up the writing process. From streamlining grammatical corrections and sentence restructuring to suggesting content enhancements, AI makes writing more efficient and accessible, especially for non-native English speakers, boosting confidence and polish.
Ultimately, this evolving landscape has transformed writing into a newfound opportunity for individuals from all disciplines. No longer confined to a select few, specialized expertise across fields like medicine or religion can now be leveraged into thriving writing careers, proving that with human insight, dedication, and AI’s assistive capabilities, the future of writing is more expansive and exciting than ever before.
And that is it from me here. Do you think writing is dead?
If you’re a budding vlogger just starting out, this article is for you! Setting clear expectations for your audience is crucial. Understanding what keeps viewers engaged will help you create high-quality content that resonates with your audience.
Of course, by the time you decide to start creating content, you likely already have a vision for the kind of content you want to produce.
I’ve spent the last 15 years crafting high-quality videos for a diverse clientele, including major corporations and remote clients. My portfolio boasts over 3,000 completed projects, and I’ve also shared my passion for video production through my YouTube channel, which now features 400+ videos.
Here are five key elements to consider when planning to create high-quality vlog content:
Sound
Clear audio is paramount to keeping viewers engaged. If your audience can’t hear what you’re saying, they’ll quickly lose interest and move on to the next video.
For optimal audio quality, find a quiet spot in your home and record using your device’s built-in microphone. If you need better sound, consider investing in an external microphone. These come in various price ranges, compatible with cameras, phones, and other recording devices.
Video Quality
If you’re using a camera, familiarize yourself with manual settings. Because you’re filming in a controlled environment, you can precisely adjust your camera’s video settings to achieve the desired look for your videos.
Mastering the Exposure Triangle: Aperture, ISO, and Shutter Speed
Understanding how to control aperture, ISO, and shutter speed is fundamental to capturing high-quality video footage. By mastering these three elements of the exposure triangle, you’ll be able to achieve the perfect balance of light and exposure in your videos.
Frame your shots effectively to enhance your presentation. Understand the difference between close-ups, medium close-ups, and long shots. For most talking-head videos, a close-up shot works best.
Finally, to ensure the highest possible video quality, shoot at a frame rate of 50 frames per second or higher. This will result in smoother and more detailed videos.
Lighting
Ensure optimal lighting for your indoor vlogs. If you’re filming indoors, choose a well-lit space or invest in additional lighting equipment. Take the time to set up your lighting and test your shots to avoid overexposure.
Good lighting can significantly enhance your video quality and boost your confidence. If you don’t have professional lighting equipment, consider filming outdoors in natural light whenever possible.
Work on Your Content And Composure
Plan your content in advance. Outline what you want to discuss and, if necessary, write a script. Practice your script multiple times to ensure a smooth and natural delivery in your video.
A more natural approach to vlogging is often preferred by viewers. Scriptless vlogs can feel more authentic and engaging, as content creators can speak directly to their audience without the constraints of a script. This direct, point-to-point style can help keep viewers interested and focused.
Video Editing and Branding
Master the art of editing and personal branding! Explore the wealth of user-friendly video editing software available today. Enhance your skills with free YouTube tutorials on video editing techniques.
Once you master video editing, you can elevate your brand. Editing allows you to add professional touches like standardized intros and outros, incorporate your logo, and remove unnecessary footage. The result? A polished final product that reflects your unique brand identity.
Conclusion
Viewers are drawn to high-quality video content. Videos with clear audio, sharp visuals, proper lighting, well-researched information, a composed presenter, and professional video editing attract a more dedicated audience.
To maximize your content’s impact, prioritize these 5 essential elements. Remember, content is king. Consistent high-quality content is the key to success.
And that is from me here. I hope you have found this article helpful. Feel free to share your thoughts in the comments section below. If you need quality video production services, you request for our services here. I will be glad to help.
Up until next time, bye bye and take care.
Follow me on all social media networks @cheptionymutai
Before you venture into content creation for your brand, it is important to keep in mind that there is no stopping once you start. If you are working on a budget, decide on the content you will want to focus on based on the cost.
Now the cost for this will vary. If you are a content creator by profession, then it will only cost you your time to create the content you want. On the contrary, if you are planning to hire someone to help you to create the content, then you need to have a plan. Planning is important for any long term investment that has a recurring expense at the beginning before it reaps returns.
Watch Video
But the big question here is, why should the process be continuous? It’s simple. Content is for marketing a business and marketing is a continuous process.
Its like a shop owner who opens his/her shop everyday. If they fail to do so, do you think customers will trust their business? The answer is absolutely NO.
That is the same with creating marketing content. You have to constantly come up with content in order to build trust with your customers.
Before I continue, here are some common useful content that you can think about creating for your brand or business.
Blog posts.
YouTube Videos.
Social media shorts for Twitter, Instagram, Facebook & Tiktok.
Graphics designs.
Guest posts.
Photos.
Answering to Frequently Asked Questions.
Technical Articles (Support Articles).
With this said, lets now dive in and talk about some of the reasons you need to regularly create content for your brand.
Sharing Content Regularly is Like Opening A Shop on a Daily Basis
Online space is a completely different market aside the physical location your business is operating from. Your customers therefore need to know that you are always there for them. Having a website is the first step to getting your brand ready to venture into the new marketplace. But is that all?
No, its not.
According to Siteefy, every minute, 175 websites are created. You are competing with many other businesses like yours. Currently, there are 1.14 billion websites in the world.
The only way to stand out from others is through content. Of course there is advertising which is expensive if you don’t have the money.
One way of directing people to your business is advertising. If it’s a physical business, then available forms of advertising is on signboards or billboards. That’s the same as a well branded website. That’s not all, there are many free ways to achieve the results you desire online via content. Content is the best means to direct customers to a business.
If you create content and people like them and find them helpful, they will be curious to find out about the source. And when they arrive at your website, they will get to know about your product. If you have an opt-in form, the will not mind sharing with your their e-mail address for updates.
It doesn’t matter where they find the content, be it social media or SEO, the customer will be on your site because of the content they found about you online.
Marketing Using Content is The Future
The future of marketing a brand, company or business is in the content they share. How connected is the content you share to your business?
Individuals should always think about this during the creation process. The only way to create and leave a lasting impressions on people is through the content you share on public.
Content is duplicable and compoundable. Once you share your content online it remains there. The more you create the same content around a given theme, the more you gain momentum.
In no time, there will be several keywords around business on the internet. This in turn will direct more people to your business. When more people visits your business, you grow.
Content Can Be Used To Retain Customers
Going by the fact that there are many businesses same as yours being set up online everyday does not mean that your customers will leave you for them.
But think about this;
If your customers are aware of your latest services, products, plans or see you announce changes you are making on your business online, will they have a different view of your brand or business? Of course they will and a positive one for that matter.
Even if a customer may leave you for the competitors services or products, they will have a good memory of your business and will be back if something bad happens to them there.
So when planning to create content, think about it as a means of retaining customers.
Conclusion
Whatever type of content you choose to start with, have a budget for it. Also look at the content creation process in a long term perspective. What expectations do you have from the content you create and share?
Also, imagine how much content your customers will access talking about your business if you regularly and consistently create and share.
More than enough right?
What will that mean to your business?
It will mean many things. First, you will have happy and satisfied customers.
Secondly, the trust that your customers will have on your brand or business will be unmatched.
Lastly, the same customers will recommend more people to your business.
There is a lot that one gains from content in a long term.
Do you think content creation process has to be a continuous?
Let me know your thoughts in the comments section below.
And if you need help to produce professional video tutorials for your tech product, you can request a quote here.
On the other hand, if you need help to kickstart the video creation process for your brand or business you can contact me here.