Tag: freelance and business

  • Who is A Digital Media And Communications Consultant? Understanding The Role

    Only businesses that hire consultants to work for them clearly understand the role they play in a business or an organization. We are living in a RESULTS driven world. A business that have clearly defined objectives can easily find the right digital media and communications consultant.

    A Digital Media and Communications consultant briefing the client before interview
    A Digital Media and Communications consultant briefing the client before interview / Photo by Mwathi Muiruri

    The most important question one should ask when considering to hire a digital media and communications consultant is; can the consultant deliver the results that they are looking for? That’s where most corporates and organizations fail in. They value the level of education of the consultant more than their experience.

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    Digital media and communications industry is full of creative experts with certificate or Diploma in media and communications training. These professionals have long term experience and knowledge to deliver high quality media and communications services. If given a chance, they are able to prove that they are fit for the assignment.

    Educational level is one of the biggest barriers to breaking through in the consultancy business and getting high paying contracts.

    If a media and communications consultant with Certificate or Diploma is not careful, he/she is prone to being tricked into accepting low pay on a high value contracts owing to their educational levels.

    But what does a digital media and communication consultant do? To answer this question, lets first understand who a consultant is?

    Who is a Consultant?

    Consultants are professionals who have rich experience in their field and a deep understanding of the industry they are in e.g digital media and communications consultant like myself. Consultants help their clients achieve their business goals by providing them with expert advice and business solutions in their field of proficiency.

    Roles of a Digital Media Consultant

    • Developing and implementing digital media strategies that align with the client’s goals, brand identity and target audience.
    • Creating and managing digital content such as websites, blogs, social media posts, podcasts, videos, newsletters, etc.
    • Monitoring and analyzing the performance and impact of digital media campaigns using various tools and metrics.
    • Providing feedback and recommendations to improve the client’s digital media performance and engagement.
    • Researching and staying updated on the latest trends, best practices and innovations in digital media and communications. e.g Artificial Intelligence(AI).
    • Collaborating with other professionals such as graphic designers, web developers, copywriters, SEO specialists, Animators, Videographers, Video Editors etc. to deliver high-quality digital media products and services.

    Needed Skills & Competencies

    Training and Knowledge in media and communication

    One needs to have at least a certificate, Diploma or degree in media, film or communications in order to serve well as a consultant. Education helps one organize their ideas as well as prepare quotations and make money in the business as a consultant.

    Creativity and Innovation

    The ability to generate original and appealing ideas for digital media content and campaigns.

    Communication and Interpersonal Skills

    The ability to communicate effectively with clients and stakeholders, as well as to work well in teams.

    Technical Skills

    The ability to use various software, platforms and tools for creating and managing digital media content and campaigns.

    Analytical Skills

    The ability to collect, interpret and use data to measure and improve the effectiveness of digital media content and campaigns.

    Project Management Skills

    The ability to plan, organize and execute digital media projects within deadlines and budgets.

    How A Digital Media and Communications Consultant Work

    1. Freelance: Working independently or as part of a network of consultants for different clients on a project basis.
    2. Setting Up a digital Media & Communications Agency/Company : Registering a company or agency that offers digital media or communications services to various clients.
    3. In-house: Working for a specific organization or company that has its own digital media or communications department.

    Conclusion

    The demand for digital media and communications consultants is expected to grow as more organizations and businesses recognize the importance of having a strong online presence and communication strategy.

    According to the U.S. Bureau of Labor Statistics, the median annual wage for public relations specialists, which includes digital media and communications consultants, was $62,810 in 2020. The job outlook for this occupation is projected to grow by 7% by 2029.

    And that is it. I hope this gives you a clear understanding of who a digital media and communications consultant is.

    Are you considering hiring an experienced digital media and communications consultant to work for you? Let me know here. That’s my area of expertise and I will be much interested in working with you.

    Otherwise, I hope you found this article helpful.

    Share your feedback and thoughts in the comments section below.

    Follow me on all social media using the links on the footer of this post.

    Until next time, bye bye and take care.

  • Examples of Practices To Attract Money in Todays World – Do They Really Work?

    The subject of faith, religions and beliefs is a debatable subject today depending on where in the world you come from. In the midst of the many different religious sects in the world, prosperity is the biggest selling ‘commodity’ used by evangelizers to spread their gospel.

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    With internet here with us, the religious industry is concentrated with all kinds of gurus claiming to show people the secret to ‘attracting money, making money gaining fame, becoming wealthy, e.t.c. They know that most people are constantly looking for new ways to make money thus they have positioned themselves to solve their problem of money using the practices they propose.

    For instance, in Africa, Christianity, Catholicism and Muslim religions are widespread. People will relate and trust an individual more when they introduce themselves as a born again Christian. But is this all that an individual needs in order to gain a following?

    Yes, if they use the right keywords common in most churches to command response from the congregation or followers like ‘praise God’ lord be with you you.. e.t.c. It is even more effective if the presentation is done on video. You and I know that anyone can start and build an audience through video online.

    With the keyword search for ‘making money or attracting money‘ among the most searched topics online today, one can easily become a victim of self made Gurus in that niche. More and more people will want to consume these content if they are coupled with biblical facts or ancient religious practices related to Christianity. The world we are living in right now is saturated with facts about religion. You can find answer to anything online.

    Below is a video of one Youtuber claiming that rubbing hands with gridded cinnamon and salt will help one attract money to their life. Have a look.

    This presentation is from a Catholic Reflections Youtube channel. If you watch the video from the beginning, the presenter starts by greeting the viewers in the name Jesus, then goes on to preach the word of God a little bit before introducing her topic of the morning ritual that helps one attract money.

    Do you think Christians are convinced by such presentations as hers? absolutely yes they are, but not all. Her target audience are Christians. If a Christian is looking for ways to make money and watches this video, he/she might be convinced.

    But, Is This True or Acceptable in Christian Faith?

    The answer to this depends on the religious sect you belong to and the region in the world you are coming from. For example, in the religion that I belong to, this will be categorized as idol worship which is forbidden by the 10 commandments in the bible.

    Exodus 20:3 says “Thou shalt have no other gods before me.”

    Shifting your believe in God as the provider and starting to believe in salt and cinnamon for financial breakthrough is not encouraged.

    This takes me to the next item in my list.

    Attracting Money With Money Plant

    Money plant is a succulent indoor type of plant that comes is various types. It is associated with prosperity and nourishment. Chinese Feng Shui practitioners think very highly about the money plant. People believe that if the person owning this tree can grow it and take care of it well, they will have even more good luck.

    Practitioners have clear instructions on where to place the money plant and how to attend to it for maximum benefits. e.g Placing in the south east side of your room means you will have high possibility of attracting more good luck to yourself. This idea is based on Feng shui compass.

    Having had money plant in my house in the past for close to 3 years, I think the claim is true as long as you believe that the plant will bring you good luck. Also, you must be around your home all the time to attend to the plant less it dies. If it dies, your financial luck dies. This is scary if you think about it deeply.

    Again, is this acceptable in the Christian or any other faith? Yes and No depending on how you support your argument. Plants are Gods creation and we have a responsibity to take care of them.

    Downsides of These Methods

    The two examples of practices I have shared with you above gives you a picture of how much influence some practices have on an individuals faith. If you search on Youtube, you will find several types of these videos including the Money plant presentations. The presenters make these practices look easy to the viewer or reader that one would not hesitate to practice them.

    However, practicing these without thinking about its downsides may get you in trouble in a long run. For instance, in the cinnamon and salt secret to attracting money, one is required to rub the salt and cinnamon on their hands every morning for them to attract money.

    What happens when you travel far away and forget the cinnamon at home and cant find some in where you go to? Will your attracting money powers die?

    On the other hand, it is believed that money plant will stop attracting wealth if one stops attending to it or if it dries up for lacking water.

    In life, you need to attract other things to your life apart from money. Does this mean you will have to practice something else to fulfil this purpose? Think about it.

    Now, lets look at the bigger picture.

    The Big Picture

    Keeping several things for various faith purposes in your house is overwhelming especially if you are a busy person. At some point you will forget some and the consequences of abandoning them will hit you back based on the faith you had in them.

    In a country like Kenya where most people are christians, catholics and muslims and have some things in common about God, it will be really hard to keep up with these practices of attracting money. In a long run if you practice them, you will find yourself the odd one out.

    Even though the question of faith is a very debatable subject across the world; the idea of believe in one invisible God still stands. We all have different believe histories. Some have retained their traditional belief in God while others have embraced the western model of believe because of the good that it comes with.

    All in all, the believe in one supernatural God as the source of everything is easy to practice. You don’t need to practice any of these things you see online that promises to solve your money problems. God and the faith you have in what you do and desire will help you big time. You are in this world for a purpose and God is there to help you fulfil that purpose.

    He will provide you with all that you need to fulfil the purpose as you have fun in the process.

    It all begins with staying open to learn about God. I wish you well in your journey as you seek to strengthen your faith.

    And that is it.

    I hope you found this post helpful? What practice or believe have you fallen a victim of in your journey of faith? share your thoughts in the comments section below.

    If you are looking for help to produce digital video content, let me know here.

    Until next time, bye bye and take care.

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  • How To Convert A Registered Business To A Limited Company in Kenya Online -Video

    Video Tutorial – How To Convert A Registered Business To A Limited Company in Kenya Online

    When a business grows, one is met with challenges of fully controlling it considering you have your own private life that you want to enjoy. It’s therefore important to separate your business and private life as it expands from sole proprietorship or partnership business to a limited company. 

    In this video tutorial, I will show you how to convert your registered business to a limited company online in kenya. Stay tuned. 

    And if you are looking for help to develop and produce video content for your business on budget, I can help you. You can reach out to me here

    Follow me on X @cheptiony

    Until next time, bye bye and take care. My name is Cheptiony Mutai. 

  • How to Renew Driving License in In Kenya in 2023 Online

    Watch video – How to renew driving license in Kenya

    To get started, login to your ecitizen account and click on apply for a driving license.

    Login to Ecitizen and click on Apply for a Driving License

    You will be taken to your NTSA self service portal. On the user dashboard here, click renew

    On NTSA portal, click on Renew

    Under renewal type, select, virtual driving license one year. 

    Enter your place of birth, blood group, country and county of residence, and enter your physical address. 

    This is mandatory for your application to be processed. 

    On the next window, upload a passport photo of yourself and click on next. 

    Check on the box here to declare that it is you who has provided all the information as required in regard to the application and click renew. 

    You will be taken to the payment gateway to pay Ksh. 650 for renewal. Make the payment. 

    Once your payment is confirmed, you will be redirected to this page to download your electronic driving license.

     

    And that’s it on how to renew your driving license online in Kenya today.

     if you are looking for help to develop and produce video content for your business on budget, I can help you. You can reach out to me using this link

    Follow me on X @cheptiony

    Until next time, bye bye and take care. My name is Cheptiony Mutai.