Tag: Techtube Video Studio

  • I’m Changing Everything: Why I Left the “Red Ocean” of Freelancing for Strategic Growth

    If you’ve been following my journey, you know I’m incredibly grateful that this blog has grown and remained consistent in posting new valuable content. Also, if you have been following me on YouTube, my channel has grown to over 4,400 subscribers.

    For years, I’ve shared everything I know—from tips and expert advise on Freelance and Business to tutorials on SaaS tools and website reviews.

    But today, I need to tell you:

    that’s about to change. After 10+ years in the world of online freelancing, I’m closing that chapter to build something new and more strategic.

    The New blog Direction
    The New blog Direction

    Living in the “Red Ocean

    For over a decade, platforms like Upwork, Fiverr, and PeoplePerHour were my entire career. It was a good career—it paid the bills and allowed me to work with amazing clients across the world.

    However, I realized I was living in what I call the ‘Red Ocean.’ This is a space crowded with thousands of talented people, all competing for the same work. The primary game becomes competing on price and speed, where you’re constantly hustling to prove your value.

    Ultimately, I was simply trading my time directly for money. My income was capped by the number of hours I could work. I was building a great reputation, but it was on someone else’s platform. I wasn’t building an asset; I was just a highly-paid technician in the global gig economy.

    The Crucial Turning Point

    This lack of a clear focus started to create problems, even on my YouTube channel. I found myself chasing views, creating tutorials on any topic I thought might get more subscribers, even if it wasn’t my true passion or area of expertise.

    This diluted my intended brand message and led to people asking me for services I don’t offer, like company registration or tax consulting. I could not leave this opportunity go, so I did them and got paid.

    My ultimate “aha” moment came when I realized the same trap I was in with freelancing (chasing gigs) I was now in with YouTube (chasing views). I needed to stop just being busy and start being strategic.

    The answer was right there when I looked at my most successful clients. They weren’t just buying a single video; they were the ones who understood they needed a consistent, reliable video strategy to actually grow their business. And that’s what I needed to build my entire focus around.

    The Leap into the “Blue Ocean

    That insight is why I founded Techtube Video Studio and why I took the leap and closed all my freelancing accounts. I decided to create my own “Blue Ocean“.

    Instead of competing on price, we’re making the competition irrelevant by offering something different: scalable video services. We’re not just another video production company.

    We are turning video from a chaotic, one-off project into a predictable, streamlined system for growth. We achieve this through productized packages and video subscription models.

    This allows our clients to get consistent, high-quality content that delivers a real return on investment. We’re moving from being a hired freelancer to a strategic partner.

    The New Direction

    To fully support this new vision, I’m clarifying the purpose of my blog here and YouTube channels to provide the most value to you.

    1. The Channel (@cheptionymutai): The ‘Why’
      • This is my personal brand channel, and it’s evolving to be the home for high-level strategy and thinking behind modern business growth.
      • The core pillars we’ll explore are Media, Technology, AI, Storytelling, and Business Strategy.
      • The goal is to give you the strategic thinking to build your own “Blue Ocean,” not just show you how to click a button31.
    2. Techtube Video Studio Channel: The ‘How’
      • This is where we put the strategies into action.
      • It will feature client case studies, behind-the-scenes looks at our scalable video services, and practical breakdowns of our work.
      • It’s the proof of the concepts we discuss right here.

    Join the New Journey

    This is a big change, but it’s about providing focused value in the right place.

    If you are a founder looking for an edge, or if you’re a freelancer feeling trapped on that ‘red ocean‘ treadmill and looking for a way to build your own “blue ocean,” this new ecosystem is for you.

    I invite you to stay subscribed right here on this blog and @cheptionymutai YouTube for the strategic insights, and if you are a business owner or marketer who wants to see this in practice, go subscribe to the Techtube Video Studio channel.

    The best is truly yet to come.

    Which of these new strategic topics are you most excited to dive into? Let me know in the comments!

    Follow me social media @cheptionymutai

  • Are You Benefiting from the Videos đŸŽ„ You Share Online—Or Just Chasing Likes and Views?

    Are You Benefiting from the Videos đŸŽ„ You Share Online—Or Just Chasing Likes and Views?

    We are living in the digital-first world and video is everywhere. From TikTok dances to YouTube tutorials, businesses and individuals alike are flooding the internet with content.

    But here’s the hard truth: not all video content is created equal.

    The question you should be asking yourself isn’t “How many likes did my video get?”

    but rather: “Is my video content actually benefiting my business?”

    At Techtube Video Studio, we’ve worked with many brands and entrepreneurs who were stuck in the cycle of chasing vanity metrics—likes, views, and shares—without seeing real business growth.

    The difference between content that entertains and content that converts lies in strategy, storytelling, and targeting the right audience.

    This article will help you shift your mindset from chasing numbers to creating videos that drive sales, build authority, and grow your brand.

    đŸš« The Trap of Vanity Metrics

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    Photo by Atlantic Ambience on Pexels.com

    It’s easy to get caught up in the dopamine rush of likes and views. After all, social platforms are designed to reward engagement. But here’s the problem:

    • Likes don’t pay the bills.
    • Views don’t guarantee conversions.
    • Shares don’t always translate into sales.

    A video with 100,000 views but no clear call-to-action is far less valuable than a video with 1,000 views that generates 50 qualified leads.

    The truth is, vanity metrics can be misleading. They make you feel good, but they don’t necessarily move your business forward.

    🎯 The Power of Targeted Storytelling

    So, how do you move from vanity to value? The answer lies in storytelling with purpose.

    green and yellow darts on brown black green and red dartboard
    Photo by Marc on Pexels.com

    Every business has a story. The key is to tell it in a way that resonates with a specific market or niche. When you stop trying to appeal to everyone and instead focus on the audience you know best, your videos become powerful tools for growth.

    For example:

    • A real estate agent who shares property walkthroughs isn’t just showing houses—they’re selling a lifestyle.
    • A restaurant owner who films behind-the-scenes kitchen clips isn’t just showing food—they’re building trust and appetite.
    • A fitness coach who shares client transformation stories isn’t just showing workouts—they’re selling results.

    When your videos are aligned with your niche, they stop being noise and start being strategic assets.

    💡 Shift Your Mindset: From Entertainment to Business Growth

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    Photo by Pixabay on Pexels.com

    Here’s the mindset shift you need to make:

    • From chasing likes → to chasing leads
    • From going viral → to going valuable
    • From random posting → to consistent strategy

    This doesn’t mean your videos can’t be entertaining. In fact, they should be engaging. But the ultimate goal is to educate, inspire, and convert.

    Ask yourself before hitting publish:

    • Who is this video for?
    • What problem does it solve?
    • What action do I want viewers to take?

    📈 How Videos Drive Sales When Done Right

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    Photo by RDNE Stock project on Pexels.com

    When you align your video strategy with your business goals, the results can be transformative:

    1. Increased Brand Authority
      • Consistent, professional videos position you as an expert in your field.
    2. Higher Engagement with the Right Audience
      • Targeted storytelling attracts people who are actually interested in your product or service.
    3. Improved Conversion Rates
      • Videos with clear calls-to-action guide viewers toward the next step—whether that’s booking a consultation, making a purchase, or signing up for a newsletter.
    4. Better SEO and Online Visibility
      • Search engines love video. Embedding videos on your website increases dwell time and boosts rankings.

    At Techtube Video Studio, we specialize in helping businesses turn video into a predictable growth engine.

    Our hybrid model combines human creativity with AI-powered efficiency to deliver a fixed number of high-quality videos every month at a fixed price. That means no surprises, no budget creep—just consistent, impactful content that works.

    👉 Ready to stop chasing likes and start generating leads? Book a video strategy call with Techtube Video Studio today to get started.

    Case Study: The Difference Strategy Makes

    Consider two businesses:

    • Business A posts random videos—funny clips, behind-the-scenes moments, and trending challenges. They get thousands of views but no measurable increase in sales.
    • Business B posts targeted videos—product demos, customer testimonials, and educational content tailored to their niche. They get fewer views, but every video drives inquiries and conversions.

    Which business is truly winning? Of course, the one that’s turning video views into revenue.

    đŸ› ïž Practical Tips to Maximize Video ROI

    Here are some actionable steps you can take right now:

    a person holding a paper
    Photo by Kindel Media on Pexels.com
    1. Define Your Niche
      • Who exactly are you trying to reach? Be specific.
    2. Craft a Story Arc
      • Every video should have a beginning (hook), middle (value), and end (call-to-action).
    3. Be Consistent
      • One viral video won’t build your business. Consistency builds trust.
    4. Measure What Matters
      • Track leads, conversions, and sales—not just likes and views.
    5. Invest in Quality
      • Poorly produced videos can hurt your brand. Professional production shows professionalism.

    🌟 The Future of Video Marketing

    The future belongs to businesses that understand video is not just content—it’s a sales tool, a trust builder, and a brand amplifier.

    With platforms like YouTube, Instagram, and TikTok dominating attention spans, the businesses that thrive will be those that master the art of storytelling for their niche.

    And with AI-powered tools now streamlining editing, distribution, and analytics, there’s no excuse not to create consistent, high-quality video content.

    Conclusion

    If you’ve been posting videos just for likes and views, it’s time to rethink your strategy. Your videos should be working as hard as you do.

    At Techtube Video Studio, we help businesses shift from vanity metrics to measurable growth. With our hybrid production model, you’ll get predictable, professional videos every month—crafted to target your niche, tell your story, and drive your sales.

    đŸ“© Don’t just post videos. Profit from them.

    Contact Techtube Video Studio today and let them make your content work for you.