Tag: video production

  • Five Areas in Business that Instructional Video Guides are Used

    With every business embracing technology in all aspects, there is a growing demand for software applications and apps to meet these needs. But lets admit, not everyone is a tech savvy.

    Some customers, if not all of them, will need user guides or instructional videos to help them understand how the app/software/programs works.

    Therefore, it has become imperative to consider developing professional instructional guides both in writing and video formats to accompany the application or software  you are selling. Here are five areas in technology that instructional video guides are used;

    Demonstrate How Software’s And Programs Work

    All softwares and programs created to be used by business people require instructional guides (both in written and in video) to help new users understand how to carry out some crucial tasks in order achieve results in  business.

    Such videos will save the company a lot of time that could have been spent teaching new recruits how to use the software. Also, it will save the developers and support team a lot of time.

    Demo Mobile Apps

    With thousands of mobile apps being published daily on  Google Playstore and Apple Appstore, users are keen on which app they download.

    They first scroll through the screenshots, and watch the video (if there is one) before deciding to install it on their phones. It\’s therefore important to have a demo video on the apps preview page to show them how it works.

    That\’s what we offer at here at Techtube Videostudio. We develop demo videos for mobile apps which gives users  a sneak peak on how to the app solves their problems in 30-90 seconds.

    Demo Web-Hosted Apps

    Software developers who use to sell their software applications offline (for download) are now making their software available online to anyone anywhere across the globe to capture the new market of online users.

    Take for example Microsoft office 365; if you subscribe to it, you can use the software anywhere in the world without the need of having to worry about carrying your saved document in a USB Flash disk.

    It’s therefore important to train all of your new customers, on how to go about the software through video.

    Website Tutorials

    Thousands of websites go live everyday. If your website is providing a service to customers remotely, it’s crucial to have a demo video showing users how sign up and make the best use of their website.

    You may dismiss this but some customers love watch video on how your website works rather than reading an long article.

    Hardware-Software Guides

    Some companies have hardware’s they sell  which do not function without a software. The process of setting this up is sometimes technical to a raving customer.

    They will need a video to showing them how to use it both physically and configuring the hardware using the software that comes along with it.

    That\’s where how to’ video tutorials comes in to guide users and thus support time by half.

    These among others are some common places where instructional video guides are required. Of-course there are several sectors in business where instructional video guides are needed which require visiting the location an filming the step by step process.

    If you need someone to develop an instruction video guide, let me know here because I can help you out.

    Don\’t forget to give me a thumbs up and leave a comment below.

    You can also follow me on twitter @cheptionymutai

  • Five things to Improve in your Screencast Instructional Video tutorials

    If you own a software, application, website, program then at some point you have used a screencast video tutorial to demonstrate to your users how your product works.

    But over time, the style of presenting these screencast instructional videos have evolved. Marketers are now using more sophisticated presentation styles to win the confidence of their customers.

    But this without proper preparation is a total waste of time and resources. At the end of the presentation, your target needs to be able to understand how your product works. The message has to be conveyed in the shortest time possible.

    Over the years, I have found out that most instructional video tutorials fail to retain viewer attention because of the following reasons;

    Sound Quality

    The presenter may have an accent that is not clearly understood by everyone.

    On the other had, most presenters lack proper equipment to use in recording the videos thus the voice is distorted with lots of background noise.

    This thus lead to boredom and may make your customer loose interest in watching the video besides not taking you serious.

    Video Length

    Some presenters repeat themselves without knowing and end up with a long tutorial which if proper planning or scripting was done, the information could have been presented in half the time.

    This is costly if you are dealing with high end customers who have less time to watch the video clip.

    Screen Recording Settings

    Good understanding on best recording and rendering settings is the key to producing a high resolution video.

    Someone with no knowledge in video production may not know this and will end up producing low quality video.

    It will take a professional video producer to record a high resolution screencast video.

    More Videos Means Good SEO

    Everything you do must be duplicable especially if the tutorial being produced is to be published on YouTube.

    It starts with scripting. If you take time to segment your software videos into sections, it will help you reach out to more new customers because you will have several videos posted online.

    For instance \’how to add a product to your site on (your website)\’ may get you ranking on YouTube or google.

    Branding

    Besides using the tutorial to support your existing customers, its crucial to consider branding it in order to market you company to new customers. Branding displays professionalism and will make new prospects to take you seriously.

    There are many other things that if you consider when planning to produce a screencast video, will help you archive your expected results besides ranking high on the search engines.

    Of-course I have mastered the art of producing screen-cast video tutorials. If you need professional help, you can request a quote for free here. 

    Don\’t forget to give me a thumbs up and leave a comment below.

    Follow me on X @cheptionymutai