Video editing is a skill that one gets better with time. When one is on their early stages, they make simple mistakes that only professionals in the video production industry can spot.
If you are a beginner video editor, you will relate with some the video editing mistakes that I am going to share with you here. How you edit a video will determine the viewers perception. People rate the quality of content by how it is edited.
Does it communicate clearly?
Is the sequence pleasant to watch?
These questions can only be addressed by a video editor who knows how to well arrange different video components on the video editing timeline.
On this blogpost, I will be sharing 3 common mistakes that beginner video editors make so that you can watch out.
Balancing the Background Music and Voice over
This is a mistake commonly made by beginners. You find out that the volume of the background music is higher than the presenters voice. This makes audibility very difficult to the personal watching the video.
In order to contain this, its important for the video editor to learn how to control audio on the timeline. Learning how to do this manually as opposed to using automatic premade audio templates is the only way out. When you approach it this way, you will be able to control the volume as you listen to changes in real time. You can do this until its on the right levels that you are satisfied with.
Adding Several Transitions and Sound Effects
Video transitions and sound effects are cool as it spices up a video. But too much of it becomes distractive and draws away the viewer. Most beginners love to use several video transitions and sound effects as a way to wow their viewers. It’s fine if creatively put together.
Video: 3 Common Video Editing Mistakes People Make
But as they say, too much of something is poisonous. As an editor, try to minimize the use many of those effects.
My rule of thumb when it comes to video transitions is narrowing down to a minimum of two per video. This way, if it appears in multiple sections of a video, the viewer will be already familiar with it as it’s registered in the subconscious part of the brain. Also, it makes my work have a professional ‘corporate feel.’
Serious action takers appreciate videos with little or no ‘koso koso‘ in it. They are interested with the information you are sharing with them. So, prioritize your message.
Poorly Designed and Placed Text Or Graphics
This is a very popular mistake many video editors make thinking it’s creativity. You watch a video and text suddenly appears and disappears fast before you can even read them. On some occasions, the video editor uses very bright background color with text formatted in different colors and font. They have no transition or animation at the beginning and the end of the title.
Such kind of text and graphics presentation on a video is unprofessional in my view especially in this day and age. As a video editor, you should first do your research, see how other people design their tittles and then learn how to do it directly from your video editing software.
Basic knowledge on design requires that you use a minimum of 3 colors on a tittle for it to look professional. Secondly, choose a font that is visible and easy to read. And lastly, add a transition at the beginning and the end of the tittle. ‘Fade in‘ transition works well on most corporate type of videos.
And that is it from me here.
I know there are more. What are those mistakes that you see video editors make every day?
Share them with me on the comments section below.
And if you need help to produce any of type of video, do not hesitate to let me know here. Remember you can request a free quote on www.techtubestudio.com.
Before I start writing today\’s blog-post, I will like to wish you a happy new year 2019. Let\’s toast for more Good Life. More love. More success and fulfillment. And most importantly more Freedom to enjoy life doing what we love most. Cheers!
Now with that said, lets dive in. There is a secret in video marketing called \’Pattern Interruption.\’ It\’s commonly used in Video Sales Letters. Successful online video marketers utilize it in their videos. It is a psychological trigger that arouses the subconscious part of the brain. This works best on long versions of sales letters.
In other words, pattern interruption is meant to excite you and make you interested in learning more. This technique varies. For longer videos, it\’s more of the \’story-line,\’ while for shorter videos, it\’s the video effects, transitions and sound effects. Here is a list of common ways that you can use to splice up your videos and eliminate monotony.
1. Custom Video Transitions
Note that we have video transitions that comes along with the video editing software. I am not talking about those. I am talking of the custom made ones. This is where your creativity comes in. Most of these transitions take less than 1 second or 25 frames. It\’s that fast. You have to be creative and think outside the box in order to come up with your own transition using the tools inside video editing suite.
Expert Advise: Do not use more that 3 different transitions in a video. It\’s unprofessional. People will think that you are trying hard to sell on them.This is unless its animation.
2. Video effects
This is common when working on motion graphics content. You may add particles, bubbles and even change color to suite the requirements. This works well for film trailers and it bring in certain feeling in the video.
3. Sound Effects
No trailer is exciting to watch if it has no sound effects. It makes the video very pleasing to watch. It goes hand in hand with video transitions and effects. For longer videos, try to limit use of sound effects to be within the first 2.5 Mins.
Bonus
Story-line pattern is another way to splice a video. For instance, if you are working on a 30 minutes Video Sales Letter, changing the story-line and throwing in different videos in intervals is crucial to break the monotony. You can integrate interviews of people whom you have solved their problems in between as well as testimonials.
And that is it.
Do you know of any other way to splice up your video presentations? Share it in the comments section.
If you need help to create a professional video, let me know here.