The winds of change are blowing through YouTube’s Partner Program—and creators across the globe are about to feel the breeze. In a move that seems aimed at empowering smaller channels while tightening the screws on content quality, YouTube is lowering the threshold for monetization, but with a few new strings attached.
Previously, aspiring creators had to hit 1,000 subscribers and rack up 4,000 public watch hours within 12 months to apply for monetization.
Now, YouTube is opening the gates wider. Channels can now apply once they reach 500 subscribers, three public uploads in the last 90 days, and either 3,000 watch hours in a year or 3 million Shorts views over 90 days.
That’s a huge win for up-and-coming creators, especially those focused on Shorts—the platform’s TikTok-style video format. It acknowledges the evolving ways people consume content and offers a more realistic path to monetization for today’s creators.
💳 But Here’s the Catch…
With easier access comes increased responsibility. YouTube is cracking down on what’s acceptable monetized content. Channels that consistently violate its ad-friendly guidelines may face demonetization or be denied access to the program altogether.
So while you might get in the door sooner, staying inside will take more diligence—especially as YouTube continues to protect advertisers’ interests.
🚀 Why It Matters
This change could redefine what it means to be a YouTuber in 2025 and beyond. Small creators finally have a tangible shot at turning their passion into profit. But more importantly, it’s a reminder that quality, consistency, and community-building still reign supreme in the world of content creation.
So, whether you’re uploading your first gameplay reel or already riding the Shorts algorithm wave, now might be the perfect time to level up.
And that’s it. Let me know your thoughts in the comments section.
If you need help to produce quality videos, let me know here.
Before you venture into content creation for your brand, it is important to keep in mind that there is no stopping once you start. If you are working on a budget, decide on the content you will want to focus on based on the cost.
Now the cost for this will vary. If you are a content creator by profession, then it will only cost you your time to create the content you want. On the contrary, if you are planning to hire someone to help you to create the content, then you need to have a plan. Planning is important for any long term investment that has a recurring expense at the beginning before it reaps returns.
Watch Video
But the big question here is, why should the process be continuous? It’s simple. Content is for marketing a business and marketing is a continuous process.
Its like a shop owner who opens his/her shop everyday. If they fail to do so, do you think customers will trust their business? The answer is absolutely NO.
That is the same with creating marketing content. You have to constantly come up with content in order to build trust with your customers.
Before I continue, here are some common useful content that you can think about creating for your brand or business.
Blog posts.
YouTube Videos.
Social media shorts for Twitter, Instagram, Facebook & Tiktok.
Graphics designs.
Guest posts.
Photos.
Answering to Frequently Asked Questions.
Technical Articles (Support Articles).
With this said, lets now dive in and talk about some of the reasons you need to regularly create content for your brand.
Sharing Content Regularly is Like Opening A Shop on a Daily Basis
Online space is a completely different market aside the physical location your business is operating from. Your customers therefore need to know that you are always there for them. Having a website is the first step to getting your brand ready to venture into the new marketplace. But is that all?
No, its not.
According to Siteefy, every minute, 175 websites are created. You are competing with many other businesses like yours. Currently, there are 1.14 billion websites in the world.
The only way to stand out from others is through content. Of course there is advertising which is expensive if you don’t have the money.
One way of directing people to your business is advertising. If it’s a physical business, then available forms of advertising is on signboards or billboards. That’s the same as a well branded website. That’s not all, there are many free ways to achieve the results you desire online via content. Content is the best means to direct customers to a business.
If you create content and people like them and find them helpful, they will be curious to find out about the source. And when they arrive at your website, they will get to know about your product. If you have an opt-in form, the will not mind sharing with your their e-mail address for updates.
It doesn’t matter where they find the content, be it social media or SEO, the customer will be on your site because of the content they found about you online.
Marketing Using Content is The Future
The future of marketing a brand, company or business is in the content they share. How connected is the content you share to your business?
Individuals should always think about this during the creation process. The only way to create and leave a lasting impressions on people is through the content you share on public.
Content is duplicable and compoundable. Once you share your content online it remains there. The more you create the same content around a given theme, the more you gain momentum.
In no time, there will be several keywords around business on the internet. This in turn will direct more people to your business. When more people visits your business, you grow.
Content Can Be Used To Retain Customers
Going by the fact that there are many businesses same as yours being set up online everyday does not mean that your customers will leave you for them.
But think about this;
If your customers are aware of your latest services, products, plans or see you announce changes you are making on your business online, will they have a different view of your brand or business? Of course they will and a positive one for that matter.
Even if a customer may leave you for the competitors services or products, they will have a good memory of your business and will be back if something bad happens to them there.
So when planning to create content, think about it as a means of retaining customers.
Conclusion
Whatever type of content you choose to start with, have a budget for it. Also look at the content creation process in a long term perspective. What expectations do you have from the content you create and share?
Also, imagine how much content your customers will access talking about your business if you regularly and consistently create and share.
More than enough right?
What will that mean to your business?
It will mean many things. First, you will have happy and satisfied customers.
Secondly, the trust that your customers will have on your brand or business will be unmatched.
Lastly, the same customers will recommend more people to your business.
There is a lot that one gains from content in a long term.
Do you think content creation process has to be a continuous?
Let me know your thoughts in the comments section below.
And if you need help to produce professional video tutorials for your tech product, you can request a quote here.
On the other hand, if you need help to kickstart the video creation process for your brand or business you can contact me here.
Creatives in the YouTube vlog business face many hurdles in their journey to success. Vlogging is a practical business school of it’s own. Those who have succeeded and now earns from this channels are good examples of resilient creators.
Sadly, people who have not vlogged before cannot understand the REAL meaning of ‘giving up on something‘ until they get involved in the vlogging business.
The most common question I am ask by people is; do you make money from your blog or YouTube channel? Its a really tricky question because the value one gets by creating content is beyond money.
In this blogpost, I will share my vlogging story as well as some hurdles creatives go through to get their videos out there to their targeted audiences.
The Creative Process
“What I am going to share?” That’s what goes through the mind of a creator each week when planning to produce their content. With time, one realizes that unique and original content takes time to create and sell.
Video:- My Vlogging Story & Lessons I Have Learnt
My regular blogging and vlogging experience has thought me that google and YouTube algorithms are unpredictable. It therefore means that the only way to beat it is to come up with original content targeted at a very specific niche/market.
It took me a year to realize this. At my early stages, like any newbie creator I wanted ‘many views.’ In the channels I owned in the past, I bought ‘views’. This never made any difference in my life apart from seeing that I had many views on my videos:-). I was getting no feedback from those who watched or liked the videos I created.
I did this for a year. Over this period, I realized that the contentment I wanted from it was missing. So, I had to sit down and rethink on my content.
Why was I having a YouTube channel in the first place? What was my purpose? Thinking through these questions helped me restart and reorganize myself again.
My Vlogging Story
In my life, I have had more than 5 YouTube channels that are no more. The first original one was suspended back in the year 2014. I was not told the reason why despite trying to appeal unsuccessfully. The channel that followed after that was similar to the original one but never got anywhere because I was not getting views like I did in the first channel.
The other two was targeting a niche market. I was leveraging on information found on the internet to create the videos. I will explain how I did this in a moment.
Leveraging On Information Found Online to Create Content
If you search on YouTube today, ‘How to make money on YouTube without shooting/creating any video‘ you will get several video tutorials showing you how to do it. I find many of these tutorials ‘predatory’ in some way depending on how you look at them. If you believe that video creation is art- and you are an artist- I suggest you don’t follow what any of these videos tell you because you will end up wasting your time.
With that said let me tell what happened after I followed one of the video tutorials. So, I stumbled upon the video while scrolling down on YouTube.
The idea is to produce videos on a daily basis on the trending topics they tell you. For example, today you may decide to do a video about ‘Health.‘ Lets say that based on your SEO keyword research, you notice that many people are searching for ‘How to lose belly fat.‘ You google the same and find many articles talking about belly fat.
The idea here is to use someone else’s blogpost to create the video. You copy word by word but reorganize the points. For example, if the article is about 10 ways to lose belly fat, you create a video about top 5 ways to lose belly fat. You get the point right?
Next step, is to open a Cloud Text-to-Speech app or software and paste your script there. In this blogpost, I will use Google text to speech online program. Choose the voice over you want (either male or female) and click play to listen and record the script.
Download free videos and photos online relevant to your script. Match it with voice over recording from text to speech program and add a free music from YouTube Music Library. Create a nice intro and outro for branding. Once ready post your video on YouTube.
Credit the blog author in the video description area by pasting a link to the blogpost you got your script from.
This sounds like a good and legit idea right?
The Question is How Sustainable is it?
At the beginning of taking this route, you will find yourself very excited that you are finally building a YouTube channel. This is especially if you love video editing. But the excitement will only last long if you intend to use your channel to market your ‘video editing skills.’
If your motivation is to make money out of your channel, the probability of being disappointed by the ‘searchengine‘ algorithms is high. For the six months that I ran my channel this way, I never succeeded to make any dime. I used to post 2-3 times a week.
It therefore means that having a purpose for starting to vlog at the very beginning in very important.
What is ‘A Purpose‘ in Vlogging?
I will try to define this from my own experience. Having been fully suspended or expelled from YouTube once and having ran unsuccessful channels in the past, I have found out that having a YouTube Channel is not about the views you get. It’s about the contentment you get from creating the content.
YouTubing is an art. You must resonate with your target audience. My channel on Freelance and business is about a year now and it doesn’t have several views as one would expect.
This doesn’t worry me at all because, I am sure a time will come when I will be able to connect with very specific audience on YouTube. When that time comes, those who will be subscribing to my channel will be real fans.
That’s what will give me more contentment. It starts with the creator being proud of their content. This only comes when you are original.
Avoid Greed On Your Way Up
Don’t be greedy to have many channels. Run one channel consistently until it’s successful. When that happens, you can consider having a second channel when you are capable of hiring someone to run it. Greed took toll on me earlier thus I did not succeed.
When you are able to overcome greed, you will be in a good position to explore your creativity to the latter.
So What Does It Take to Succeed?
When you are able to take care of your psychological issues surrounding starting a YouTube channel, it will be very easy to remain consistent once you begin.
Success begins with you. Do you like the information you are sharing on your vlogs? Do you enjoy writing your scripts? Attach your vision to the content that you create.
Link your idea to the business that you are doing.
For example, at the end of my every vlog, I tell people about my business. Also, at the description area of each of the video that I post, I have a link to my business and my blog.
I believe if one does this for a long-time, it will help them grow their business in many ways i.e SEO, backlinking e.t.c
Conclusion
If you do something that you love, you will enjoy the process and getting many views will be the last thing that will worry you. Your mental health is directly linked with the content that you create. If the information is useful to you, it will also be useful to others because people will react by responding.
What do you think people should focus on in order to succeed on YouTube Vlogging? Share your thoughts in the comments section below here.
And if you need help to create and produce professional screencast videos, you can request a free quote here.
For the past few years, Freelancing has gotten the attention it deserved. As a result, it has shaped the way people approach business and entrepreneurship. Take for instance business man Elon Musk. When you hear his name, the first things that comes to your mind is TESLA, SpaceX, DOGECOIN just to name a few.
Businessman Elon Musk
He is an entrepreneur who has built great brands around his name. People trust anything that is associated with this entrepreneur. That is the direction in which most gifted entrepreneurs take today. They first try different things in order to identify what they love doing. When they find their passion, they then build great brands around it.
Watch Video
In this blogpost, I will share ways in which Freelancing can help someone Find their passion and business idea they can run with.
The Effect of Freelancing
What freelancing does to someone’s mindset is it enable them to find their niche while making money in the process. In Kenya, most people start Freelance work as content writers. Once they understand how the online system works, they then slowly identify a niche that they love. e.g Video Editing.
Like any other activity, its not easy to start a business around your passion online. Its therefore important to never stop taking jobs on the freelancing sites like Upwork and Fiverr at your early stages. The income from the small contracts will keep you going as you build traction around your idea.
Once you have built a good client base around your idea, you can then stop taking small freelance contracts and commit to running your business full time.
Generally, Google products are designed for productivity including YouTube. Many YouTubers with great content that viewers love to watch have built brands around their names. The first step they took was to build trust from the viewers in their specific niche.
YouTube Market Place
Once they had gained trust from thousands of viewers, they launched their brands around what they share. In a nutshell, a Youtuber is a creative Freelancer when they start. They have freedom to create what they want.
It gets even better, the moment they launch their brands. Here, they transform into business owners.
This includes freelancing in websites like Upwork, Freelancer, Fiverr, PeoplePerHour, Guru just to name a few. These are good places to start from if you are new to online marketplace and don’t know exactly which niche will work well for you.
If you are a video editor, you can choose a category on Creative Design and Animation. Within time, you will be able identify a niche for yourself besides understanding the terms of working with clients online. e.g payment methods to propose when working directly with the client e.t.c.
When I identified this niche, the first thing I did was to register a business and a website domain. From then, we have been able to get clients who directly contact us from the site and gives us contracts on a regular basis.
Among the services we offer include scripting, providing professional voice over and producing high quality easy to follow screencast videos. If you need help with screencast video production, you can request a free quote on our site at www.techtubestudio.com
Online service market place stands independent today as we speak. You can get most of the services online instantly. There are many freelancers online ready to handle any type of service that you are looking for at an affordable price.
If you want to establish a business that allows you to work anywhere offering services and the comfort of your laptop, then you can start that journey today as an online freelancer. Remember you have to put a lot of hours and investment to get this started.
And that is it from me here.
Do you think freelancing is shaping the path to entrepreneurship? Let me know your thoughts in the comments section below.
If you need help to create and produce professional screencast videos, request a free quote here. If you have any other questions or concerns regarding to this blogpost, let me know via e-mail on connect@cheptiony.com
Most people only know YouTube as a video hosting site where one can freely share as well as learn from others. What they don\’t know is; you-tube also hosts very cool free music that you can use anywhere without worrying about copyright infringement.
Of-course there are several other Youtube channels that publish free video footage that you can download and use it in any of your project. There are also other users who share different sound effects that you can download and use it as you want in your video.
While their contribution serves many users who are searching for a particular kind of sound ; they do not have a variety to choose from. In other words, they are not consistent.
That is why Youtube saw that it was fit to have Free music available to encourage video creators produce good video content.
There are thousands of music to choose from. Here are few reasons why youtube Audio Library stands out.
All Music and Sound effects in One Place
You can find a collection of different music genres in one place. All of these music are free. You can download and use it right away.
Easy to Select
These music are arranged in order of genre, mood, instrument, duration, attribution and more. Choose the category you want and play to preview.
Search By Keyword
Lets say you are looking for children\’s background music. Just type in \’children\’ on the search bar and hit enter. You will be presented with different music/sounds created particularly for children.
You Can See What\’s New
When scrolling through the files, you will see \’new\’ beside the audio. Here you will know its a new audio and you can be the first one to preview it and probably download and use it.
Note: If you already knew about this free resource, share it with your clients and ask them to help you choose an audio they feel it\’s fit for their project.
That\’s it from me today.
If you need help to create a professional video for your project, let me know by requesting a free quote here.
