Category: BUSINESS TIPS

Business tips

  • Creative Rights Every Freelancer Should Know and How Much to Charge

    When it comes to user rights, not every freelancer know much about them leave alone charging clients for the same. It’s ok to use ‘creative user rights‘ as a marketing tool when you are a newbie in the Freelance marketplace. I mean, you can get people buying from you if you are giving them ‘rights‘ to use your work as a discount.

    Watch Video

    But with time, once you have established yourself, you can introduce a fee for rights to use your work. Again, not every person you serve know or understand anything about rights.

    That is why you need to understand the two common rights that every freelance creative in the audio and visual business should know. This same rights apply to graphics design works as well.

    Commercial Rights

    When you grant your client commercial rights, you allow them to use the audio, video or design you created to market and promote their business, product, or service. They can use it anywhere they choose so long as it is not paid for.

    As a client, when you purchase Commercial Rights; in addition to the basic rights, the Seller grants you the license to use the work they produced for any corporate, promotional and non-broadcast purposes.

    Corporate, promotional and non-broadcast purposes means any business related use for the creation of, or to promote a for-product profit or service.

    This is with the exception of paid marketing channels i.e Explainer videos posted to company websites, social networks or email campaigns, audiobooks, podcast intros, and strictly excludes any illegal, immoral or defamatory purpose. 

    This is the next level of rights transfer. This is for the Buyer who chooses to use the video or VO recording to promote their product/service for profit but with limited public reach.

    Information source: Fiverr Forums

    Full Broadcast Rights

    According to wikipedia, Broadcasting rights are rights which a broadcasting platforms negotiates with a seller with a commercial concern.

    retro radio tape recorder in workshop
    Photo by Andrea Piacquadio on Pexels.com

    In short, this is the use of ‘work’ produced to promote product or services in a paid platform. It doesn’t matter if the platform is online or offline so long as it is paid for, the buyer need broadcast rights.

    By purchasing a Full Broadcast Rights (Buy-Out) with your order, the Seller grants you with a license for full broadcasting, which includes internet, radio, and TV “paid channels” including (by way of example): television commercials, radio commercials, internet radio, and music/video streaming platforms, and strictly excludes any illegal, immoral or defamatory purpose. 

    This is for companies who profit from the largest type of public reach.

    Information source: Fiverr Forums

    Why Learning about ‘copyright(s)’ is Important to All Creatives

    With above information in mind, you will be well informed and you will be in a better position to educate and inform your clients on why they are paying for the rights ownership separately.

    On the other hand, you can also use it to market yourself. e.g You can inform your client that you have commercial rights as a package. Then tell them that you will give them the rights for free on their first order and charge them for the proceeding orders.

    This can be another way of growing your income. When you sell commercial rights on top of basic rights, you will be way much better financially.

    How Much Should You Charge?

    Well, it relies on how much you charge for the service you offer. For example, if you charge $50 per Minute of a video produced or $50 per project, it will be fine to charge the same amount for commercial rights and full broadcast rights.

    Note: When charging, have each right(s) priced separately. i.e Commercial rights $50 and Full Broadcast rights $50. This way, if a clients wants both, he/she can purchase them and you will make more from it.

    Also, it is important to note that the rights costs are fixed. This means that if you charge $50 per minute and someone orders a production that runs for 5 Mins, you will charge them the same amount of $50.

    I have seen people charge 2x the amount they charged for the service they offer. For this to work, you must be very creative and convincing to a buyer. When introducing the rights to them, tell them how having the rights will give them peace of mind.

    You can do further research on this topic to learn and understand more. Also seeing the kind of opportunities it presents.

    And that’s it from me today.

    Until next time, bye bye and take care.

    If you need help to create and produce professional screen-cast video tutorials for your website, software or app let me know here.

    Follow me on twitter @cheptiony

  • How to Deal With Offline Clients Who go For Months or Years Without Paying

    It’s exciting when you hear how people start as freelancers then turn their experience into something beyond just freelancing- an online business enterprise. The beauty about the process is – you never know when it happens because you are having fun while at it.

    Video Summary Part 1

    That’s why if you are freelancer, you should be proud of yourself and what you are doing. It takes courage to commit freelancing as a full time job. In Africa, people will not take you serious if you tell them you are a full time freelancer and you are not attached to any company. Its really hard to explain to everyone what Freelancing is especially to the old school folks aka industrial age guys.

    And this takes me to my point of the today’s blog-posts – dealing with offline clients. In many occasions, you will manage to convince the ‘old school’ folks to give you business by showing them the portfolio of the services that you are providing.

    And when they buy your idea, you carry out the business offline.

    Why You Decide to Handle Their Offers Offline

    Owing to their unwillingness to take time to understand how the online freelance economy works, you offer to serve them offline since they are ready to give you business. Unlike the online platforms where someone funds the escrow before the contract- with the offline ecosystem, you work on a written signed and stamped L.P.O (local purchase order) from the company you are working for. This confirms that you have order with the company you are working with.

    What Makes People Excited to Work on Offline Projects

    There are many reasons to this. One of the the top reasons is because of the budget involved. Usually, offline projects pays 2-3 times the amount you could have received online from a Freelancing site. The risks are less when the project is completed offline and two parties know each other.

    Another reason is – direct human contact. You know where the company offices are and you can go there personally in case there is a payment delay and vice versa.

    The problem comes when people overlook the downside of this type of projects or contracts which is the risky part.

    What People Overlook

    First thing is, the time it takes for one to receive payment after completing the contract. This is not determined when you start the job-you just use estimates. Even if you complete the job to satisfaction, you will still need to give the company a grace period of 30 days to process your payment. The 30 days may extend to even 3 months or 1 year if its a government entity you are dealing with.


    On the other hand, if you are dealing with an individual, then that will depend of many things. Individuals are the most difficult ones. They may take many months or years before they pay you. I have a client who has taken 6 years before coming to take their wedding DVD.

    You can imagine, if 90% percent of the clients you serve don’t pay you on time, how will you survive? It’s really hard. You have bills to pay and new projects to finance.

    Dealing with clients indebted to you

    Video Review

    If it’s a government agency

    First things first, if it’s a government agency, the furthest you can go is writing notification letters to procurement departments to look into your payments as a priority. Make sure you have followed the right procurement procedures like writing a delivery note, and submitting the invoice for your payment to be processed. Sometimes, the approval process is long in some arms of government because of security measures.

    If it’s a private company

    If it’s a private company or an individual, propose to have a non-disclosure contract to be signed by both parties at the beginning of the contract.

    This way, you can have clauses within the contract that defines how you will be paid. You can propose to be paid after certain milestones have been reached.

    Most private companies are flexible when it comes to making payments as long as you have completed work to satisfaction. But an N.D.A is very important to have in handy for reference when requesting for payments.

    Other Approaches to Get you Payment After a Long Duration time – more than 6 months

    1. Don’t get angry. Anger will not get you anywhere unless it’s rightly directed. For example, you cannot start threatening a government Agency or a company because you are desperate for money. If you have to do it, have a plan so that sounds professional.
    2. Give them a window period for them to settle your payment – First, do this on e-mail or physical signed letter then follow it up with a phone call to make them take action on your request. Be as professional in your conversation as you can.
    3. For the cases where you did not deliver final project files – Use them as a hook to demand for payment. If say after 1 year, the client finds an urgency of using the project you completed and starts pressuring you to deliver- ask them to pay you first. That’s the only way you will get paid by this type of client.
    4. Destroy the files or delete them from your system but first inform your client 30 days prior. This way, if you take action, they will be aware of it.
    5. Put a penalty on projects not paid for and collected within your stipulated duration. For instance, you may say – if you don’t pick your project within the next 3 months, it will attract a penalty of 10% every month of the cost of the project.

    This is an issue that requires a lot of creative approach. Otherwise, you will not be paid and you will fall into a lot of debt. Always stay positive and use positive language always.

    And that’s it from me.

    Until next time, bye bye and take care. And if you need help to create and produce professional screen-cast videos, let me know here.

    Follow me on twitter @cheptiony

  • 5 New Ways to Make More Money Online As a Video Producer

    Producers who have been in the industry long enough, will agree with what I am about to share with you today in this blog post.

    Video production has evolved over time. When I started as a producer back in the year 2010, I only knew videography and video editing.

    In this blog post, I share with you how to make more money by breaking down video editing and production components and offering each one of them as an independent service. 

    If you are creative enough to produce a captivating video, then, you are also creative enough to write the same script. You just need to believe you can do it.

    Clients will love you more if you can go an extra mile and provide a professional voice over. Find ways that you can get the voice cheaply from freelancers and have your client pay more it.

    I recently learnt this. More and more clients are in need of Subtitling service. It can be for a movie or video intended to be viewed in a different language. YouTube has integrated Google translate on their video player so that you can watch a video in any language.

    You can charge between $10-100 per video depending on your clients budget and video duration.

    Every video producer know how to use graphic design software’s like Adobe Photoshop  or Adobe illustrator. You can propose to design a nice custom thumbnail for your client and charge them $5-50 per thumbnail. The rates you charge is up to you. If you haven\’t done this before, here is the best way to get started.

    There are many other things you can do to make more money as a online video producer in 2019.

    If you need help to create and produce professional screen-cast video tutorials, let me know here.

    You can follow me on Twitter @cheptionymutai

  • 5 Promising Artificial Intelligence Tools For Freelancers

    Is artificial Intelligence(AI) simplifying your Freelancing business or are you scared that it will replace your skills? You don’t have to be worried at all. Instead, you need to embrace it and look at different ways of using it to grow your business.

    At the moment, there are several AI tools out there. In order to remain relevant as a freelancer, you need to enhance your existing skills, build your personal brand and view AI as an aid not an hindrance.

    Here are 6 Promising AI tools that you check out and try.

    Calendar

    Calendar harnesses the power of machine learning to give you smart suggestions for when, where and how your meetings can take place. The app is still in alpha mode.

    SpinnerChief

    What this app does may scare many writers who write original content. Not only is able to generate hundreds of new articles in minutes for you, but also in one click it can rewrite articles to a very high level of readability and uniqueness because it uses the best natural language analysis and artificial intelligence techniques to understand your articles in the same way as google does.

    EveryPixel

    This is a search engine for stock images powered by AI. You can filter your search to show only FREE images.

    I started using it this year and so far so go, it is serving me well. The downside of this app is that it does not show videos.

    Logopony

    An awesome logo for your business is just a few clicks away with logopony. By entering the name of your business and a slogan, the app will generate several logos so that you can choose the one you like and customize it.

    Smartertime

    Smartertime is an intelligent assistant to measure, analyse and improve your time use. Currently the app is available on Google playstore and the iOS version of it is still in Beta.

    There are many other AI tools out there being developed. Do you know of an AI tool you think other Freelancers can benefit from? Please let us know by sharing it on the comments below.

    If you need help to produce professional screen-cast video tutorials, you can request a free quote here.

    Until next time, bye bye and take care.

    You can follow me on twitter @cheptiony

  • 3 Steps To Closing Your First Deal as a Freelancer

    If you are starting up as a freelancer, you know how hard it is to close your first deal going by the fact there are hundreds of other freelancers out there who are 10x better than you.

    monochrome photography of people shaking hands
    Photo by Savvas Stavrinos on Pexels.com

    How do you get over fear that you will not succeed before you even take your first step? How do you compete with other qualified freelancers and emerge the best in the business?

    You see,

    At end of the day, you have to make more sales. With time, you will want to concentrate high value contracts. To get your feet on the ground, here are 3 steps to closing your first deal even if you have no experience at all.

    Research on Your Clients’ Requirements And Address them in Your Cover Letter

    This may sound obvious but most people fail to do it right. Serious clients searching for freelancers will prefer to work with someone who addresses the pain points of the problem in their cover letter. Stick to the topic of the job.

    In this day and age, or rather in the freelancing world, no one cares if you have 10 years of experience…all they want is someone who is ready to solve their problem faster- and get paid. Stick to that. Tell them how you are going to do it. Be brief.

    Offer to Speak to Your Prospect on Call

    This only comes in handy if a client shows interest in your proposal by messaging you. scheduling a call is convenient to someone who is busy and not ready to have e-mail exchanges back and forth. Demonstrate that you are confident enough about the job on offer by proposing to have a call. Majority of clients, are willing to get on call with you in the time that you propose.

    Ask Them to Close the Deal to Enable You Start

    Now, I know this sounds very unusual to many but it works. Don’t wait for the client to close the deal, ask them to do so once they have provided you with all the required information. Be polite while doing so. This works best when you set a deadline. Don’t let them assume and wait for you to work without a contract in place. It is risky as it may not end up well. Them putting money on escrow demonstrates commitment.

    And that is it from me today.

    If you need help to create professional screen-cast video tutorials, request a free quote here.

    Until next time, bye, bye and take care.

    Follow me on twitter @cheptiony.

  • 5 Reasons Why a Prospect Will Kick Your Ass Just When You Are About to Close The Deal

    It doesn\’t matter if the project at hand is big or small – the psychology of closing a sale is the same. Now, if you are fond of copying other people ways of handling business-then this explains why you are always loosing/or getting your a** kicked just when you are about to close a sale.

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    It\’s a no brainier. If your prospect notices a little sign of desperation or display of fear, they will doubt your service and chicken out. All this can be interpreted from the conversations you have with them either on e-mail or call.

    I too, sometimes find myself as a victim. But, I have learn\’t a lot from them. Here are 5 common things that will make a serious client start procrastinating on whether to work with you or not.

    Lack of DEEP Understanding of Your Prospects Video Requirements

    Now, I am talking here of serious clients who are ready to buy your video services… Not the many \’internet window shoppers\’ who are just making inquiry with unclear needs. Serious clients are ready to spend if you clearly convince them that you have the capability of delivering the kind of video they are looking for.

    Watch Video – Deal Breakers in The Freelancing Business

    Now get this, there is \’shallow\’ understanding of the \’need\’ at hand and there is a \’deep\’ understanding of the need. Deep understanding can only be gained from experience of doing the same thing over and over for a very long time. And this goes hand in hand with \’high spenders.\’

    Poor English or Several Grammatical Mistakes in Your Communications

    Now, I admit, English is not my native language. But I had to learn how to communicate well in English. This way, I am able to show how serious I am in engaging with global collaborators. Now, let me explain why this can become the last thing in the list of your requirements. The first thing is usually the \’Skills, followed by timeline, then cost and finally communication.

    In occasions when I am hiring, I can quickly tell from the communication whether someone will be fun working with or not. Any client hiring is looking to reduce their workload. If they find that they are struggling to understand what you are trying to communicate to them, they will re-think on hiring you. I mean you are giving them double work.

    Greed for More Pay

    Again, prospects ready to spend will not look at the cost first. They will look at your skills. They determine this by sharing their requirements. Once satisfied, they will request that you give them a quote. When you provide a quote of say $500. They, will send you an e-mail, saying,

    \’Just to confirm, you say you will charge only $500 to create the video with revisions… Is that correct.\’

    The word \’Only\’ in that sentence will arouse greed in a freelancer. Most guys are tempted to start hiking the amount by introducing \’add ons\’ that was not there before.

    If you are the \’greedy\’ type of freelancer; go take a cold shower before replying that e-mail because you will end up loosing the business by allowing temptations to set their foot on your door:-)

    Too Slow to Meet the Deadlines

    Busy clients set their deadlines. When they contact a freelancer to work on their project, they need it like yesterday. Give them a reasonable deadline and inform them that on request, you can work overtime (in the evenings/holidays of-course), if it\’s urgent. Then tell them how much more you will charge them for overtime. You being honest, they will offer to pay you more if they need the video that FAST. Address them like a fellow human being but stick to the context. They are humans like you only in a different planet.

    Inability to Handle a Single Portion of The General Requirements

    This is what I mean when it comes to video production. Sometimes, a prospect needs someone who can handle everything from Scripting, story-boarding, voice over and video production. They don\’t care how you do it. They just need someone who can tell them they can and prove it. If you are a honest freelancer, tell them what you can and what you can\’t handle. This will help them decide and their decision may not be in your favor. That is fine. Joy comes when you do what you can do best.

    There are many other more reasons which will make a prospect choose not to work with you. One among those being uncertainty when explaining yourself in your e-mail. Always be yourself. Be confident in what you think you can offer.

    And That is it from me here.

    If you need help to create professional screen-cast videos, send a request a free quote here and I will get back to you.

    Until next time, bye bye and take care.

    You can follow me on twitter @cheptiony

  • Dealing With Difficult Clients -4 Ways to Go Around It

    There is nothing stressful like dealing with a difficult client. In most occasions, you get into business dealings with them while you are in your happy mode. In fact, when they share details about what they want done for them, you are quick to accept. Now, you have started work as agreed, and submitted your draft for them to review. This is where you realize that the client is quite difficult to deal with.

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    Photo by Ketut Subiyanto on Pexels.com

    Even though he/she doesn\’t mention it anywhere, you can sense from their comments that something is not right. Their behavior keeps you in a puzzle. They are not particular on anything. For instance, they may say there is a glitch in the video without indicating which minute the glitch is originating from. When you reply and ask them to be specific, they either keep quite or they respond with another new issue without addressing the former.

    Such clients make producers\’ work difficult by not communicating clearly. If you find yourself in such situation; what will you do? Will you ask the client to close the contract and hand it over to someone else? Or will you find a way to advise your client to help you out (through feedback) to correct the mistakes? Here are 3 ways to overcome this hurdle.

    Understand That There is No Difficult Client – It\’s You Who is Difficult

    If a client agrees to award you a contract, it means they love your work. Now, you should be creative enough to resolve issues that arise while working on the contract. Never accept defeat unless the client himself gives up on you for failing to be answerable. Be that person who never mix business with emotions. Sometimes, the client maybe telling you the truth but you don\’t want to accept it.

    Find New Approaches to Get Your Client Provide a Clear Feedback

    Google (through it\’s products) have made this easy for everyone. You can create an excel sheet or Google docs file and advise your client to use the same in providing feedback. This way, you can monitor progress by striking out resolved comments. Be the initiator. You can create a table with segments to motivate the client to simplify his/her comments. e.g one column maybe for them to enter time-codes and another one for comments related to that time-code.

    Brief Them When You Find Difficulty Understanding Their Comments

    We all look at things differently thus our understanding vary. It thus means that the client will provide their brief and feedback in the best way they know. Be open if you find difficulty understanding. Make suggestions on the best way they can do it. Most of them are willing to listen to you and do it your way. Those who want things done their way will go a step further to teach you how.

    Be Patient And Wait For Them To Communicate Back

    Difficulty with clients varies. For instance, some have a problem with communication. They take long to respond because of their busy schedule. They can go a whole week without communicating back. Don\’t give up so fast. Give them time to respond. But follow up if they don\’t after every 2 days to remind them.

    As they say, there are many ways to kill a bird. Keep going and never let any negative feedback or bad communication bar you from delivering your best.

    And that is it from me today.

    If you need help to create professional videos for your online business, let me know by requesting a free quote here.

    Till next time, bye bye and take care.

    You can follow me on twitter @cheptiony

  • Where to Find FREE Background Music And Sound Effects with Up to Date Database

    Most people only know YouTube as a video hosting site where one can freely share as well as learn from others. What they don\’t know is; you-tube also hosts very cool free music that you can use anywhere without worrying about copyright infringement.

    Of-course there are several other Youtube channels that publish free video footage that you can download and use it in any of your project. There are also other users who share different sound effects that you can download and use it as you want in your video.

    While their contribution serves many users who are searching for a particular kind of sound ; they do not have a variety to choose from. In other words, they are not consistent.

    That is why Youtube saw that it was fit to have Free music available to encourage video creators produce good video content.

    You can access the free music here.

    There are thousands of music to choose from. Here are few reasons why youtube Audio Library stands out.

    All Music and Sound effects in One Place

    You can find a collection of different music genres in one place. All of these music are free. You can download and use it right away.

    Easy to Select

    These music are arranged in order of genre, mood, instrument, duration, attribution and more. Choose the category you want and play to preview.

    Search By Keyword

    Lets say you are looking for children\’s background music. Just type in \’children\’ on the search bar and hit enter. You will be presented with different music/sounds created particularly for children.

    You Can See What\’s New

    When scrolling through the files, you will see \’new\’ beside the audio. Here you will know its a new audio and you can be the first one to preview it and probably download and use it.

    Note: If you already knew about this free resource, share it with your clients and ask them to help you choose an audio they feel it\’s fit for their project.

    That\’s it from me today.

    If you need help to create a professional video for your project, let me know by requesting a free quote here.

    Till next time, bye bye and take care.

    Follow me on twitter @cheptiony

  • Top 5 Free and Paid Video Resources That Made Me Money in 2018

    Many video producers will keep secret of their video resources because that is where they make their dollars. Ok, who wouldn\’t? That\’s how to remain relevant in the market.

    Now, note that without regular research and updates- these resources will become obsolete someday. Market and trends change. This means that video producers who relied on these resources will loose their market value.

    But here is the good news, some sources are always reliable enough in terms of market adaptability. In this blog post, I will share with you top 5 resources that made me money in 2018. Hope you can also utilize the same resources to make the most in the year 2019.

    1. Free \’No Watermark\’ Video Resources

    Earlier in the year, I wrote a detailed blog-post on this which attracted a lot of responses from readers on Four websites to Download Free no watermark videos. Kindly click on the link to learn more. These 4 websites are my best.

    2. Free and Paid Motion Graphics Templates

    I purchase a lot of 2D animations and motion graphics templates on Videohive.  I have known videohive for more than 5 years. When you register, they will send you 2 free video templates each month with license to use them without any obligation. This is awesome. New templates are uploaded each month.

    3. Audio Jungle

    Audio Jungle is part of videohive. Here you will find high quality royalty free music tracks to use in any of your videos. The site also has sound effects that you can incorporate in your videos. I bet you will love
    sound tracks from audio jungle.

    4. 2D Animations

    I use Animaker and goanimate (now vyond). Both software\’s are hosted remotely. You can create nice 2D animated videos with these two software\’s but have different pricing. I still prefer Animaker because of it\’s unique animated characters and lower pricing. But then again, it depends, I always pick one of them based on my clients budget.

    5. Free online video templates

    I found biteable later this year. I know it has been there. Those who were lucky enough to find this awesome site earlier have profited from this resource. Though I haven\’t used any of the video templates from this site, I have previewed existing templates and already like it.

    And that is it from me today.

    If you need help to create a professional videos, let me know here by requesting a free quote.

    Till next time, bye bye and take care.

    Follow me on twitter @cheptiony

  • 5 Steps to Kick-start Your Video Marketing Journey

    2019 is few days away from us. As you reflect on the challenges and lessons you learn\’t along the year 2018 in your business- take a moment to think about how you can include video element in marketing your business.

    You see, if you sell online and you have not started using video, then you are missing out on customers who take action after watching a video about your products or services.

    According to CISCO, 80% of all internet traffic will be video by 2021. Moreover, Google found that 70% of B2B buyers watch videos on their journey through the sales funnel.

    Does video sound like a good business lead? Of-course yes. So, how do you get started and consistently produce video content for your business on a regular basis at a price that is friendly to your pocket?

    Well, here are five steps to starting out your series of videos that your customers will like.

    STEP 1- Plan and Break Down the Services You Offer Into Bits 

    You first have to decide to include video as a marketing tool in your business. This decision has to be firm. Now, once you have done so, sit down and plan, what you intend to share with your existing and prospective customers. Your product or service must be something the adds value to peoples life. So sit down and write down short titles that may work well wit your product. e.g. Why buying a red carpet is perceived as good \’omen\’ in Chinese Fengshui tradition. This might work well to someone selling carpets. Later you can write scripts to expound more on it for the purpose of shooting the video. This will make your content powerful and pleasing to watch. Someone who is not intending to buy a carpet from you will still watch the video.

    STEP 2 – Appear on the video Speaking or Demonstrating How Your product Works

    \"person
    Photo by Julia M Cameron on Pexels.com

    This is very important. Prepare to appear on video as the director of the company or the owner of the store that is selling the product. There is no Excuses here. If you are shy, you will not sell. People will trust you more if they see your face. Moreover, they will be confident when buying the product as they are sure who to direct their complaints when the product fails. Many customers will go an extra mile to look for you on social media to confirm you are not a scammer.

    STEP 3 – Find a Good Videographer and Editor and Contract Them For a Long Term

    Now, remember that you are not doing one video and stopping there. You are publishing a series of videos. In this, I mean you may decide to publish 1 video every week .As a result, you will have 4 videos a month and 48 videos in a year. When looking for a video producer, discuss with them your vision. You will be surprised on how pocket friendly the cost will be. If you need help with this, let me know here. I can be you guy to manage your productions:-). If you are residing in another country or would prefer to hire someone remotely, I will advise you to use platforms like Upwork to find a skilled freelancer to work on your videos.

    STEP 4 – Don\’t Be Embarrassed by Your First Video. Publish it. Successful Video Marketers Started there 

    When you watch yourself on video for the first time, you seem to identify many mistakes like accent, shyness e.t.c. It\’s fine. It happens to many people. So, appreciate your small beginnings and be confident that you will overcome this with time. You define your originality from this. Don\’t let it fade. Let people know who you are without any exaggeration. Whoever will buy from you here will be a genuine a customer. And you will be motivated because they accept you for you.

    Step 5 – Use Customer Feedback to Grow Your Video Content 

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    Photo by Erik Mclean on Pexels.com

    Let\’s say you repair broken chairs and leather Sofas. When you show people what you do- before and after- they are thrilled and would want to learn more. So in the comments section of the video, you will see people asking question related to what you have just shared with them on video. This is good for two reasons. One, it motivates you to continue sharing videos. Two, it gives you ideas and leads for your next video. With time, you will not run out of ideas on what to do next. As a result, you will have grown customer base through engagements.

    These are 5 important steps to getting started.

    There are other many more and you will learn about them along the way once you get started. But the idea here is, to get started. That is very important.

    And 2019 is the best time!

    That\’s it.

    If you are looking for help to kick-start video marketing in your business by creating customer focused videos for your applications/software\’s/SaaS/website apps? I can help. Request a free quote here.

    You can follow me on twitter @cheptiony

    Until next time. Bye bye and take care.