In This video, I will share with you 4 things I think you need to know about receiving Google Adsense PIN in Kenya.
If you need help to produce professional video tutorials, you can reach out to me here.
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Category: MARKETING
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3 Values That Business Owners Can Borrow From Religion To Succeed
Despite facing increased criticism and governmental crackdowns, recognized religions across the world continue to expand and flourish even in challenging economic conditions and climates. What could be the secret to this success? What strategies are religious organizations employing that contribute to their welfare, and can these be replicated in the business world to promote prosperity and well-being?
According to the U.S. Bureau of Labor Statistics (BLS), about 20% of new businesses fail within the first two years, 45% within five years, and 65% within 10 years. Only 25% of new businesses survive to be 15 years or older. These statistics have remained relatively consistent since the 1990s.
Among the reasons cited for the failure include lack of capital, poor management, unsuccessful marketing and faulty business model.
So, what can business owners learn from religious organizations to prevent failure? In this article, I’ll share three values that can transform business operations.
Service
Prior to joining my local church, I had no experience in serving others. Once I became a member, I volunteered for one of the church’s ministries. This experience taught me the importance of offering one’s time and talents freely, with a genuine commitment to excellence. It’s a mindset that every business owner should strive to emulate.
A business owner’s primary focus should be serving customers with the best products and services. This principle of reciprocity is also evident in faith: By giving our best to God, we believe we are blessed with a good life and strengthened faith.
Imagine a world where businesses prioritize customer satisfaction over profits. By consistently delivering exceptional products and services, they would undoubtedly generate countless referrals. The immeasurable value of a happy, satisfied customer can significantly impact a business’s long-term success.
Customers can pay any price you name when they realize your services are top notch.
Specialty
In today’s rapidly evolving technological landscape, the sheer volume of products and services within a single business niche can be overwhelming, particularly for startups. To navigate this complexity, specialization is key. By focusing on a specific product or service line, businesses can carve out a niche and excel within it.
For instance, Christian ministers dedicate their lives to studying and teaching the Bible. Through consistent engagement with the scriptures, they develop a deep understanding of biblical principles. By specializing in biblical teachings, they become masters of their craft, capable of addressing spiritual concerns across various life stages. This exemplifies how specialization leads to mastery.
This is a common pitfall for many startups, leading to failure within a few years. They often succumb to market trends, abandoning their original focus to chase after emerging, potentially lucrative niches.
Someone with this tendency of jumping from one business to another ends up as a Jack of all trades and a master of none. This is not good health-wise. Its very important to specialize in one in order to stand the test of time.
Community
From a church perspective, fostering a strong community is paramount. New members are welcomed into the church family through orientation sessions, where they are introduced to the leadership and organizational structure. Subsequently, they are invited to participate in training programs designed to deepen their understanding of the Bible and enhance their worship experience.
Businesses should prioritize building strong communities with their customers by actively welcoming them into their inner circle from the moment of purchase. This can be achieved through various strategies, such as offering training sessions to educate customers about the business model, purchasing process, product packages, and available discounts. Additionally, businesses can effectively communicate important updates, such as new store openings, through automated SMS, email, or personalized outreach.
Conclusion
Embarking on a religious journey requires dedication and trust. Over time, one learns that unwavering commitment and a positive outlook yield significant rewards. Every effort, no matter how small, contributes to a meaningful spiritual journey. Religions offer a wealth of valuable lessons that can be applied to various aspects of life, including business.
If you’re facing challenges in your business and have a negative perspective on religion, I encourage you to reconsider. By exploring the teachings of various religions, you may discover valuable lessons that can help you overcome obstacles and find renewed hope.
And that is it from me here. I hope you found this article helpful.
What are some of the values you have learned from religion that can be adopted and applied in business? Let me know in the comments section below.
And if you need professional video production and content creation services, you can reach out to me here.
Until next time, bye bye and take care.
Follow me on social media @cheptionymutai
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The Deal-Breaker: Why Quotes Often Fail to Materialize
The gap between sending a quotation to provide goods or services and securing a contract can be frustrating. Many vendors wonder why their quotes are often overlooked. Common questions include whether their price was too high or if there were factors that favored other bidders.
I’ve personally encountered cases where vendors have directly asked clients why they weren’t chosen. In many instances, clients are hesitant to provide specific reasons, often preferring to keep their decision-making process confidential. However, there are several factors that can influence a client’s choice, and it’s important to understand that these reasons shouldn’t discourage you.
Your Worth Matters
Before drafting your quote, have you taken some time to reflect on your value? Ensure that the figure you’ve proposed is sufficient to not only meet the anticipated costs of the project but also to secure a profit. If affirmative, you’re on the trajectory to prosperity. Remember, clients often base their decisions on the balance between cost and perceived value.
In a competitive marketplace, it’s common for service providers to attract new clients by reducing their prices. Although this approach can be seen as a generous offer, it also sets a precedent for the client’s expectations of low rates, which they may communicate to others when recommending your services.
It’s important to remember that repeat clients may anticipate consistent pricing or even a discount for the same services. However, this can lead to a challenging cycle that might be difficult to break from over the years.
To protect yourself from this potential issue, it’s crucial to always be aware of your value when creating a quote. Make sure to quote appropriately and avoid the temptation to undercharge.
Your Posture Matters
In the business world, maintaining the correct approach is crucial for survival. It’s essential to be decisive, making choices swiftly and adhering firmly to those decisions. Following up on a job after submitting a quotation is a common practice, driven by various motivations. However, it’s important to be judicious with the frequency of follow-ups to avoid annoying potential clients.
It’s essential to cultivate self-assurance while engaging with others. Acquiring and utilizing courteous business terminology is key. Ensure you’re well-dressed for client meetings or when presenting proposals.
Make every interaction with the client meaningful. By doing so, you’ll earn their respect, which will be evident when you assertively communicate that discounts are not available, should they inquire.
Surround Yourself With Good People
In the realm of business, when I refer to commendable individuals, I’m speaking of those who know their value and refuse to accept anything less. These individuals are a scarce breed, but they’re worth the search. They are the true achievers, always staying abreast of the latest developments in their field. They are dedicated to innovation, always seeking methods to provide superior results more efficiently and economically.
This is the reason they command a higher fee for their services compared to their counterparts. It’s also important to fulfill your own responsibilities. Don’t rely solely on them for guidance; take the initiative. Likewise, be generous and foster the development of your relationships by involving them in some of the projects you undertake.
Conclusion
Be assured that if your quote truly reflects your best work, then patience is your ally as you await a reply. The right clients will recognize and value your offerings. Don’t be swayed by those who question your ratesâthey simply don’t align with your business vision. Remember, recognizing your worth is paramount; a handful of the right clients can be enough to achieve your annual goals.
And if you need professional Video production services, you can contact me here on my company website. Video Production is our core business and we will give you our best.
Up until next time, bye bye and take care.
Follow me on all social media networks @cheptionymutai
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Custom Quotes vs. Packages: Which is Right for Your Business?
In the early days of my entrepreneurial journey, I offered predefined service bundles for weddings and events through my video production company. As a seasoned video producer, I eagerly awaited responses from potential clients after presenting them with these packages. However, I often encountered ‘crickets’(silence):-). This pattern gradually diminished when I discovered that clients preferred personalized quotes tailored to their unique requirements, leading to a shift in my approach to better accommodate their desires.
Currently, I offer exclusively tailored service packages designed for recurring needs that share common specifications. This approach stems from my observation that potential clients within my specialty in media tend to have meticulous and discerning preferences.
To streamline communication, I present them with a selection of pre-priced options, allowing them to make a choice that aligns with their financial plan. Should they desire additional features beyond their selected package, an extra charge will be applicable.
This brings us to the question on which between custom quotes and service packages is right for your business? To begin with, lets first delve into why the two are necessary in any business.
How Much Do You Charge For Your Services?
This is a common question that service-oriented business owners get asked by potential clients a lot. If this question is new to you, you may find yourself responding without fully grasping the client’s requirements. It’s crucial to understand the underlying needs behind the inquiry to provide a satisfactory and comprehensive answer.
Many new clients who ask this question do not really know in detail what they really want. For example, someone may specify in their request that they want drone footage incorporated into their video not knowing that this will cost them extra money.
The first thing that you do when a client reaches out to you enquiring about the services you offer is to interrogate them properly so that you understand what they really need. Are they familiar with the service you are providing? Do they have a brief or terms of reference of what they want delivered to them?
Once you know the type of client you are dealing with, you are able to easily decide whether to send them a custom quote or your rate card. Some clients requirements do not require rate cards, they require custom quotes.
With this said, lets now look at the pros and cons of each item.
Service Packages and Custom Quotes Pros and Cons
Packages Pricing/Rate Card Custom Quotes Only works for some services. Works well for all the services you provide. Ideal for recurring events with similar deliverables e.g. wedding, photography e.t.c Popular for request with clearly outlined requirements and deliverables. Can save one time they could have spent preparing a quote. You are not limited on the amount you charge. You can charge whatever amount you want. You leave it to the client to make a choice. Only serious clients will follow up on it. Ideal for requests by companies and government entities. You are in control. You only deliver what you have outlined in the package. No more no less. You deliver what the client wants. Your rate card/ Packages may be cheaper to some clients making you to loose them. Can send different quotes to different clients based on your evaluation of their requirements. Needs revisions over time based on demand. It requires time to draft one and its not guaranteed your client will accept it. Table comparing the pros and cons of of packages and custom quotes In the business world, there are diverse strategies for setting service prices. Some individuals find it straightforward to provide custom quotes, tailoring prices to each client’s needs.
Others prefer the simplicity and transparency of a fixed rate card, detailing their service fees, which suits their business model effectively. Both methods have their merits and cater to different preferences and operational styles.
The variety of services you provide may warrant the inclusion of both options. This approach ensures that you’re well-equipped to handle any inquiries that come your way, utilizing the most suitable option for each situation. I hope you have found this article helpful.
You can always reach out to me for a quote on video production services here. I can help you out on that line.
Up until next time bye bye and take care.
Follow me on social media @cheptionymutai.
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Google Cloud Vs Dreamhost Web Hosting Services-User Review
If you are an entrepreneur or a freelancer, where would you prefer to host your website and business emails, google cloud or other web hosting services?
I have used Google cloud, Google Workspace and Dreamhost web services to host my websites and emails and in this video, I am going to share with you my honest review. Which of these hosting services offers the best value for money?Â
I will approach this blog review by looking at each service value for your money.ÂPricingÂ
How much does it cost to host websites and business email addresses? What features do I get for each listed price? Owing to many service providers in the marketplace, filtering your options using the pricing approach can really save time.
To get this right, you must have basic knowledge regarding web hosting in order to understand the features listed on the pricing table. E.g when they say, Free SSL certificate, what does it mean? Is this among the things you are looking for? With this in mind, let’s begin with Google cloud services.Â
Google Cloud and Google WorkspaceÂ
In order to use Google Cloud Services as an online business owner (with emails and website), you need to subscribe to 2 separate services; google workspace for business emails, file sharing, meetings and more and Google Cloud for hosting your website. These two products are purchased separately.Â
For google workspace, the pricing starts from $6 per user per month. What this means is that you can add one domain(purchased elsewhere; google doesn’t sell domain names) which is main and other domains as aliases. In the main domain, you can only create 1 business email which is treated as a user. Other emails under the same domain or other domain you add are treated as aliases which means you need to login to the main email address to access the other emails.
All your emails will be delivered to the same inbox. This is not really good if you have employees who you want each one of them to have their independent business related email address.Â
One cool thing about Google Workspace is that you have access to many other google services including 30GB of storage space for the starter pack. Also email deliveries to your inbox are fast. Still on the emails, if an email is sent to you via a wordpress website page, it will not be delivered to your inbox.
I guess it’s filtered as spam. Sadly it’s not even delivered to the spam folder. It’s totally lost. To fix it you need to follow a very long procedure. To avoid trouble, I decided to embed Google Forms on my WordPress site to avoid problems.Â
If you have to host your websites on Google Workspace, you are only limited to having your website designed with Google Sites or Blogger.
If your website is designed with WordPress or other web design services, then you will need to go for the Google Cloud. This is a separate google service for hosting all other tech related services like websites, apps, SaaS apps and more.
You pay based on your usage which varies from time to time. For example, I have a small WordPress website and on my first month after all the discounts, I got billed $12, which I find very expensive considering this is only one WordPress website with less than 1000 visitors a month.
Also this bill has discounts already applied. Without discounts, I will have paid $40 for the one month. This is expensive compared to other hosting services. But the speed is unmatched. It’s very fast.Â
It’s important to note that google cloud requires that you have some experience designing with cloud services. Setting up requires that you fill and complete several admin modules before you start a project.
So, in other words, on a normal month, this service alone will cost $46 when you include google workspace for emails. Is this amount within your budget? Remember it may be even more for Google cloud depending on your usage.
Now let’s compare this with Dreamhost web hosting services.
DreamHost Web Hosting ServicesÂ
When you subscribe to Dreamhost, you get everything under one package for the shared hosting. In this I mean, you get unlimited business emails for you and your staff, host unlimited websites and more. This is all offered in one place. You don’t have to pay separate bills for the services compared to google products.
Setting up email addresses and websites is easy. Dreamhost has almost every web design installer like wordpress, drupal, Joomla and more readily available on their cpanel. All these installers are free to use once you purchase a package from them.
Unlike Google, Dreamhost hosting services sell other products like storage and document services separately. In fact they actually resell google products. This does not change anything because you can access the same products for free when you have a gmail account. Same case with Office360, you only need a Microsoft user account.
Now, when it comes to cost, there is a huge variation. If you are a new customer, you get the service at a discounted price. For existing users, you pay $13.99 per Month or $155 a year for the shared hosting. They have no hidden fees. This is a friendly price to anyone running an online business.
Also, emails sent to you by users via the contacts pages of your website are delivered to your inbox. This is another win.Â
Summary of the ComparisonService Comparison Google Cloud and Google Workspace Dreamhost Pricing Expensive – Its not fixed.You can pay up to $46/month for 1 website and 1 user account for emails. Cheap – From $13.99/month for shared hosting. Email Hosting Business emails are billed per user. Billed extra for additional users. Free email aliases. You get unlimited business emails Included in the main package. No aliases. Website Hosting Free hosting for google sites and blogger sites. Hosting other sites like wordpress is billed according to the disk usage which can be expensive. You host unlimited websites. No limit on the number of websites you can host. File sharing and storage Upto 30GB and free file creation tools No file sharing services or file creation tools Customer service Automated support for starter package. Very difficult to get help unless you reach out on their X page. 24/7 customer support services User experience Google workspace- Very easy and user friendly. Google cloud – Takes time to understand and use.Needs experienced cloud engineer. Very easy to use once you have everything set up. Speed Very fast. 0 downtime. SSD disks. Very fast. SSD disk storage. Table summary of comparison between Google cloud, Google Workspace and Dreamhost Webhosting Conclusion
As you can see, website hosting service providers like Dreamhost still wins in terms of cost, user experience, customer service, and email hosting. Google is still expensive for users with static websites. They need to find a way to merge google workspace and google cloud if they desire to serve small business owners like myself who need both email and web hosting services in one place.Â
With this said, I hope you found this article helpful. Let me know your thoughts in the comments section.
You can reach out to me via the contact us page.
Up until next time, bye bye and take care.
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The Best Time to Hire a Video Producer or Production Company for Your Business or Brand
Many business owners fear to approach and engage a video producer or a video production company to help them produce their marketing videos. Why? Most of them think that they are very expensive. But is that true? To some extend yes. Video production is not cheap. There are a lot of things that one needs to factor in like equipment’s, labor, administration, logistics and the frequency of the production.
What every video producer or video production company is looking at when approached by a brand or business is, the sustainability of the project. How often will you need the services of a video producer? What is your long term projection when it comes to producing video content? What is your objective?
Watch Video – When to hire a video producer A one time video production project is more expensive than a long term contract. The producer and production company needs you to give them regular business so that they can learn more about your business and improve on their craft. Jumping from one producer to the other thinking you are saving on costs will in the end become very expensive.
With this said, its imperative to have a budget of how much you are willing to spend every week or month depending on how often you want the videos produced for your business. Before you consider a budget for a video producer, here are things you need to look at first.
Is Your Business or Brand Making Money
Video production service will come in as a new expense to your business. That is why it is important to first invest money in customer acquisition before introducing video as one of your marketing tool. In todays competitive online market space, one needs to regularly produce videos in order to rank well in search engines. It doesn’t matter how much you spend to produce the videos, the search algorithm will rank each of them differently.
Having video as one of your marketing tool will cost you money. If you don’t plan well, you will burn out along the way because the results you were expecting from the videos failed to materialize quickly.
Secondly, the capital you had set aside to facilitate video production may be depleted before you see any results. And if the producer did his job well on your idea, you will be left alone wondering what went wrong.
No producer will be happy to work with a client who always complains when they are issued with invoice. Fix your accounts first then consider approaching a producer to help.
When You Are Busy And Have No Time to Shoot Content
Most people do everything in their business. From preparing quotes, writing proposals, offering the actual services, making presentations, shooting videos, editing the videos, publishing the videos online e.t.c. That’s not a problem if you are starting up. Once you start getting clients, it is good to get a producer to help with video production.
Every step of a production needs creativity. If you do everything yourself, your creativity will be compromised especially in the production and post production stage. I mean, why would you do the shooting and editing yourself yet you can pay a video producer who specializes on the same to do the job?. Use your money to ease yourself from video production tasks so that you can focus on your business.
Again, when you are busy because your business is growing, consider approaching a producer or production company to take over the video production. At the end, everyone will enjoy.
I hope this is helpful. Video producers like myself enjoy working with progressive brands or businesses. That is why I am encouraging you to first prioritize activities that will make you money. Ask yourself, Is video necessary now? If it is necessary, then get in touch so that we can discuss on your objectives and the amount you are willing to spend.
I like when brands, businesses or companies consider video as part of their marketing strategy. When they prosper, I with my team prosper too.
Are you ready to start using video services in your business? Let me know here. I will be open to discuss your long term plan. Lets grow together.
And that it from me here. Until next time, bye bye and take care.
Follow me on social media using the links below.
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The Ultimate Guide to Measuring Video ROI: 5 Key Metrics
Before you start measuring the Return On Investment(ROI) of a video, it is important to first look at why you created the video at first , and who is their target audience. Businesses and brands create videos for different purposes. Some of the common reasons why people create videos are:
- To be Famous. i.e. Via Youtube, Facebook and Tiktok.
- For Reporting purposes– N.G.O’s and corporate organizations set aside money for documentation of their achievements through video.
- For Marketing Product and services – Good example of this is advertisements, landing page videos, explainer videos e.tc.
- To Educate – Through online video courses shared online that people can learn from.
- To Entertain – E.g Music videos, drama, comedy e.t.c.
- To express creativity or show people how to do things – e.g How to build, cook, edit videos e.t.c
- For memories – e.g Travel videos, anniversaries, events e.t.c.
With all these factors considered, you will be in a good position to know if your video strategy is working and you can start measuring your video ROI.
On this blogpost, I will share with you 5 key metrics to look at when measuring your video ROI.
Watch Video – 5 Key Metrics to Measure Video Video ROI Views
This is the easiest and most obvious metric to track. It tells you how many people have watched your video, either on your website, social media platforms, or other channels.
View count can give you an idea of the reach and popularity of your video, but it doesn’t tell you much about the quality of the views or the impact on your business goals. This metric is ideal for fame videos, educational videos, entertainment videos e.t.c.
Watch time
This metric tells you how long people have watched your video, either in total or as a percentage of the video length. Watch time can indicate the level of interest and engagement of your viewers, as well as the effectiveness of your video content.
A high watch time means your video is engaging and relevant to your audience, while a low watch time means your video is boring, off-topic, the sound is not clear, poor editing or the image quality is down.
Engagement
This metric measures how your audience interacts with your video. By liking, commenting, sharing, subscribing, or clicking a call to action on a video. Engagement tells you how your videos resonate with viewers, influence their behavior, and encourage them to take action.
A high engagement rate means your video is engaging and compelling, while a low engagement rate means your video is unappealing.
Conversion
This metric tracks how your video leads to a desired result, such as generating leads, sales, sign-ups, downloads, or donations. Conversion can show you how your video contributes to your business objectives and generates revenue.
A high conversion rate means that your video is effective and profitable, while a low conversion rate means that your video is not aligned with your objectives or value proposition.
Customer satisfaction
This metric measures how your video affects the contentment and devotion of your customers, such as increasing retention, referrals, reviews, or testimonials. Customer satisfaction can show you how your video builds trust and relationships with your customers, how it improves their experience and gratification, and how it creates advocates for your brand.
A high customer satisfaction score means that your video is valuable and memorable, while a low customer satisfaction score means that your video is disappointing or irrelevant.
And that is it.
How much have you invested in creating videos for your brand? How often do you measure ROI with your creator or producer in order to improve? Let me know in the comments section below.
And if you need someone to help you create professional video content for your brand or business, let me know here. Thatâs my line of work.
Please follow me on x and Youtube using the links below here.
Until next time, bye bye and take care.
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3 Possible Ways To Invest Your Earned Income Online In Todays Economy
Many people who work and earn their income online struggle a lot with one thing; choosing the right investment vehicle for their earned income. Am not left out on this. I too struggle.
This is owing to many mouth watering investment deals presented to them by random followers on social media and ads they find online. While others are quick to spot a fraudulent deal, it’s really hard to crack others until you lose money on them.Note that some have gone a notch higher to advertise their shady deals terming them as ‘mind-blowing investment.’ Anyone can advertise what they are offering online on the platform they choose.
So how can you determine a good investment deal from the bad one? It’s really hard to know one especially if you are a first timer.
Sometimes, its worth risking on the investment of interest in order to learn if its legit or not.In this blogpost, I will share with 3 ways to invest your earned income online.
Blogging
Blogging is a long term investment with potential to earn you big. When starting one, don’t be in a rush to earn big at a go. Take your time to first find your voice. The voice is in other words your ‘niche.’
It will pave way for you to create more without guess work. Also, as the time goes, you will be able to come up with many related products and services to sell to your audience.
For example, for me, at some point I will want to be an authority in the freelancing business. I can do this by either developing a course about freelance video production or selling my services as a freelance video producer.
To get started, invest your money in buying a domain and hosting services for your blog.
If need be, pay someone to help you design a captivating landing page if you are not able to do so yourself.
Investing money on a blog is not a one time thing; you will have to do it in bits as needed until you get the results you are looking for.
The small investments you make will compound to a big investment with high returns in a long run.Based on my research on successful bloggers, a blog has the potential to earn you between $200-100,000 a month depending on how much effort you put.
Mobile App/SaaS
Mobile apps and Software As Service Apps(SaaS) are developed with an aim to solve a problem in the market.
It’s therefore worth considering them as an investment vehicle with high returns in future.As an online freelancer or business owner, you have great advantage on this owing to your exposure to the online marketplace. To get started, identify a problem within your niche that can be solved by an app or software.
Think of ways to leverage in your idea.
Is it possible to earn from it after solving the problem at hand?
If you find yourself with many ideas for software and apps, take your time and start with one. Don’t run with all even if you have money.
I repeat this again, INVEST in one first until its a success. Launch it to the market. Get as many users as you can to use the product.
Invest in retaining the users you find. Build it as a business until it stabilizes and the income generated by it is enough to sustain the team you are working with and you have got back your initial investment.
If you do it right, this investment will earn you big. You may even stop what you are doing to go and work on the product.
Steps to investing in apps/software’s includes ideation/brainstorming, design & development, testing and review, official launch, marketing, updates, monetization and more.Website Services
Website services is what has a lot demand today going by the number of searches online by website users.
It’s therefore important to consider investing your earned income in website services. The first step to doing this brainstorming. Look at the market and analyze trends.Using Google trends in your analysis can be of help here.
Look at the services many people are searching and using online. See ways that you create similar service with a fresh approach. E.g Creating a classifieds website, job website, e-commerce website e.t.c.The best way to start is launching a service that is within your skills. If you are skilled in something, it will be easy to market it. This is because, you have marketplace experience. This is key.
Give yourself a room for improvement in the early stages when your service is not performing well.
You will not go wrong if you continuously invest in it.Always give it your all.
Conclusion
It takes a lot of sacrifice and dedication to succeed with any investment online. On the other hand it takes a few clicks to loose your hard earned money online in a fraudulent investment. Make your choices wisely.Always remind yourself that even your friend or a family member can refer you to a bad investment and you will end up loosing money.
When scouting for what to invest in, look at the return on your investment in a long term as opposed to short term. Investing in products that solves peoples problems are the best investments that is hard to go wrong.And that is it from me here. There are many more investments out that one can invest in.
Do you have an idea of something else that people can invest in online? Let me know your thoughts in the comments section below.
And if you need help to edit or produce professional videos, do not hesitate to reach out to me here.
Until next time, bye bye and take care.Follow me on twitter @cheptiony.
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3 Marketing Tools And Services You Need In Your Online Business Today
Talent and professionalism are two main prerequisites that motivates individuals to start businesses online today. But that’s just the starter. With 1.13 Billion websites online in the world today, a lot more is needed to market your business.
Watch Video -3 Marketing Tools And Services You Need For Your Online Business Today In this blogpost, I will share with you 3 marketing tools and services that you need in your online business.
1. Email Marketing Tool
Marketing through e-mail is a bit taxing when you think about it. This is particularly if you are doing everything by yourself. But the long term benefit of having e-mail marketing in place for your business is critical. There is a lot of ground work that goes into setting up e-mail marketing. These include;
- E-mail collection – When designing a website, it is important to have in mind how you intend to capture e-mails of people who visit. This may include adding a form which users can enter their names and e-mail addresses in order to subscribe to your services and get updated on special offers. Another way to collect e-mails is through an opt-in form that pops up on your site. Usually these forms are scheduled to pop up while the user is browsing through the site.
- E-mail Composition and Frequency – For your e-mail marketing plan to succeed, your e-mails have to be creatively written. This will result in high open rate. Also, the frequency in which you will be sending your e-mails to your subscribers needs to be set. This can be done through ‘funnels‘ found inside e-mail marketing software’s. E-mail funnels are there to automate the marketing process and save you time.
Advertising Services
As more and more people take their businesses online, competition of traders operating in the same niche continue to grow. The only way to defeat this battle for attention is through advertising. Good news is, there are many options of online advertising that one can choose from. You can advertise on search engines, social media platforms and more.
To get the best results; have a budget, stick to it and be consistent. If one medium is not giving you the results you are desiring, try a different medium until you find one that connects you with your targeted audience.
If done well, one is sure to get the results they are looking for.
Content Creation Tools
In order the create the best content for marketing your business, you need to have the right tools. Ask yourself; which type of content can effectively deliver my message? Is it graphic images, videos, photos, audio or written content? Each type of these content’s has their own special creation tool or software.
It is important to mention here the availability of free content creation tools online. The only problem is that these tools are designed to upsell you to the premium version. That is why it is better to purchase the tool/software license at the beginning of your content creation journey. That’s unless you are comfortable using the free version with limited features.
Having in mind that content plays a big role in marketing, it has to done efficiently. This can only be achieved through subscribing to the full features of the content creation tool you pick.
Conclusion
There are many more tools that you will need to market yourself or business online. However, the 3 tools I have highlighted here are effective if utilized well. You only need effective tools to succeed. How you set them up at first will determine the results you will get. Also, how consistent you use these tools is key.
And that is it from me here.
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And until next time, bye bye and take care.
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Until next time, bye bye and take care.
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