Tag: freelance and business

  • The Two Sides of AI To Creatives: Revolutionizing or Ruining Creativity?

    The Two Sides of AI To Creatives: Revolutionizing or Ruining Creativity?

    Artificial intelligence (AI) has become an integral part of our world, revolutionizing numerous industries. One sector particularly impacted by this technological advancement is the creative industry. This vast domain, encompassing writing, graphic design, animation, motion graphics, video editing, videography, video directing, and photography, has witnessed a significant shift due to AI’s increasing capabilities.

    As AI tools become more sophisticated, they are automating tasks traditionally performed by human creatives, leading to concerns about job displacement and economic hardship within the industry.

    Today, claiming the title of “writer” can be a risky endeavor. Those who dare to do so often face skepticism and challenges from those who leverage AI to gain an unfair advantage.

    With the right prompts, AI can generate remarkably well-written content, blurring the lines between human and machine-generated work.

    To what extent has AI negatively impacted the creative industry?

    Conversely, what positive contributions has it made? Ultimately, do the benefits outweigh the drawbacks?

    Pros

    Creatives Can Work on Budget

    Many AI tools, such as Gemini, Copilot, and ChatGPT, are freely available to individual users. These powerful tools can help you generate a wide range of content, including blog posts, video scripts, and website copy. By leveraging information from numerous sources, AI can spark creativity and provide a wealth of new ideas.

    AI tools can be a cost-effective and time-saving solution for editing and improving your writing. Instead of hiring someone to proofread, edit, and enhance your blog posts, AI can efficiently handle these tasks.

    These tools can identify and correct spelling and grammar errors, suggest alternative phrasings, and even add relevant details to strengthen your content.

    AI tools have the potential to revolutionize the scriptwriting process. By generating visual representations of scenes, these tools can help writers envision their stories more clearly.

    This not only streamlines the creative process but also reduces the need for additional staff, such as storyboard artists, to create visual aids.

    There is Growth in Content Volumes Shared

    AI tools have empowered even those who didn’t consider themselves creative to easily produce content. For example, 3D character modeling, once a time-consuming process, is now significantly streamlined with AI assistance.

    The game has changed. With a few simple prompts, you can now generate 3D models on demand. Tools like Kling AI take this a step further, creating 5-15 second 3D videos of real-life characters in action, all based on your instructions.

    With AI tools, you can supercharge your content creation process, generating high-quality content in a fraction of the time.

    Access to Professional AI Voice Over Characters

    Voiceover narration is a crucial element in documentary or faceless video presentations. It provides essential context and explanation, guiding viewers through the visual content.
    Although voiceovers are traditionally produced in studios with professional voice actors, AI text-to-speech tools are rapidly gaining ground in this industry. These advanced tools can transform written scripts into highly realistic audio, making it easier than ever to generate voiceovers without the need for human intervention. Simply input your script, and let the AI handle the rest.

    This has empowered individuals, particularly those with limited budgets, to access professional voiceovers.

    Anyone Can Create Anywhere And Earn

    These tools are perfect for both freelancers and content creators looking to enhance their workflow. If you’re a skilled video editor, you can utilize this toolset to bring your creative visions to life and generate income.

    AI tools can supercharge your content creation. You can create engaging posts for social media and even monetize them. The best part? You don’t need a big budget to get started.

    Cons

    Creative Skills Value Price Has Dropped

    The rise of AI writing tools has challenged the traditional value of writing skills. As these tools become more sophisticated, they can generate high-quality content with minimal human intervention, potentially diminishing the perceived importance of human writers.

    Historically, professional writers charged a minimum of $5 per 100 words. Today, rates have declined, except for niche fields requiring on-the-ground research.

    The market for graphic design services has become increasingly competitive, with demand waning and prices falling. Clients with limited budgets often opt for free design tools like Canva, bypassing professional designers altogether. For example, a client with a $30 budget for a poster might choose a free Canva template rather than pay a designer $100.

    To maintain their relevance in the evolving creative landscape, creatives must proactively adapt and reassert their value. Video editors, for example, can position themselves as strategic partners who leverage AI to significantly increase production volume and efficiency for clients, ultimately delivering more value for a given budget.

    Transparency is key when using AI in client interactions. By openly discussing your use of AI tools, you can build trust and alleviate any concerns your clients may have. This honest approach can strengthen your professional relationships and enhance client satisfaction.

    There is More Duplicate Content All Over

    Some shares everything that AI gives them on prompt. They do not take any step to make any changes on the information that the tool provides. At the end, if someone else in another part of the world with the same idea uses AI the same way, they will get the same results.

    The overreliance on AI tools has stifled creativity, leaving many young people unable to produce original content.

    Content duplication poses a significant challenge. By making minor alterations, individuals can easily claim original work as their own, potentially undermining the efforts of the true creator.

    Loose of Human Touch

    While AI can generate remarkably realistic human videos, these creations often lack genuine human emotion. Additionally, AI-generated storylines tend to be repetitive and predictable, making prolonged consumption of such content tedious.

    Substantial background research and development are essential for maximizing the output’s potential.

    Conclusion

    The advent of AI has posed significant challenges for many trained professionals in the creative industry. While some may question the future of their creative careers, the answer is clear: creatives should not abandon their passions and turn to alternative livelihoods.

    Rather than resisting AI, creatives should embrace these tools and integrate them into their daily workflows. Clients are more likely to hire a skilled creative who leverages AI to gain a competitive edge than one who lacks both technical proficiency and ethical understanding.

    And that is it from me here. What are your thoughts on the effects AI tools to the creatives? Has it affected demand for creative services? Share your thoughts in the comments section below.

    And if you need professional video production services, you can reach out to me here. I will be glad to help you out.

    Up until next time, bye bye and take care.
    Follow me on social media @cheptionymutai

  • How Freelancers Lose Hard Earned Money Online

    How Freelancers Lose Hard Earned Money Online

    I spent a decade freelancing online before transitioning away from that lifestyle. While my cumulative earnings were substantial, I was disheartened to discover I had no savings to show for it. This isn’t an uncommon experience for remote freelancers, even those who work long hours. Numerous factors contribute to this financial challenge, and I’ll delve into some of the most common ones.

    In addition to the challenge of securing consistent client work, freelancers frequently face the psychological hurdle of managing their income with anxiety, leading to suboptimal financial decisions.

    Driven by a desire to boost their online earnings, freelancers can sometimes make unwise financial decisions. Here are four common pitfalls that can lead to financial loss:

    Multiple Income Sources Gimmick

    The internet is flooded with financial gurus offering online money-making schemes. While diversifying income streams is a sound financial strategy, many of these gurus promote misleading or fraudulent advice. Unfortunately, freelancers, who often rely on digital income, are particularly vulnerable to these scams.

    Have you ever seen a YouTuber boasting about earning $1,000 daily with just two hours of online work? They often conclude by urging you to sign up for their $39 or $99 course, promising to reveal the secrets to online wealth. Even if your gut tells you it’s too good to be true, you might still pay the fee, driven by the allure of easy money.

    This is where the trouble starts. The YouTuber will relentlessly upsell you on additional courses and services, all with empty promises. You’ll pay fees to reach new levels, only to find yourself burned out and regretful after spending hundreds of dollars chasing a mirage.

    After enrolling in a seemingly legitimate $39 course, you’re assigned tasks like typing scripts or writing reviews for gaming and gambling websites. The promise? A quick $1,000. However, once you complete the work, you’re hit with a $50 processing fee to withdraw your earnings. After payment, the website vanishes, and all communication ceases.

    Be cautious of online opportunities that promise easy money, especially those involving upfront fees or unusual tasks. Always verify the legitimacy of such offers before proceeding.

    Forex Trading

    The dream of rapid wealth accumulation is a powerful motivator. For many, Forex trading offers the tantalizing possibility of doubling or even tripling their investments in a single day. Social media platforms are filled with stories of individuals who have achieved financial success through Forex, inspiring countless others to embark on this potentially lucrative journey.

    A common way people get ensnared in Forex scams is through social engineering. A friend or acquaintance may boast about their incredible earnings from Forex trading, displaying a seemingly lucrative trading account. Impressed by these apparent profits, the victim becomes eager to join.

    The scammer often suggests starting with a demo account to learn the ropes. On this demo platform, the victim might experience rapid, unrealistic gains, falsely creating the impression that Forex trading is a guaranteed path to wealth.

    Ready to begin, your friend suggests a $400 investment for optimal returns. Aiming to double this in eight hours, you’re disheartened by a $300 loss within four. Despite reassurances of a market rebound, a sudden crash wipes out your entire investment in just fifteen minutes.

    This whole thing just makes you even more pissed off. You ask your friend how they helped with the trade, and they basically tell you things went south and they’re really sorry. To try and cheer you up, they tell you about how they lost a grand on their first day of trading and kept throwing more money at it.

    With limited resources, you’re forced to either heal and patiently wait for your next freelance payment to try again, or you may be compelled to give up entirely.

    This is how many freelancers lose money in Forex trading, chasing quick riches. Remember, anything promising quick wealth is likely a scam. Invest your hard-earned money wisely to avoid poverty and overwork in old age.

    Cryptocurrency Investing

    In 2022, I unfortunately lost over $500 on cryptocurrency cloud mining. Here’s how the process was supposed to work:

    Cloud Mining Process:

    1. Rental: You would rent an online bitcoin mining machine for a monthly fee, typically starting around $100.
    2. Earnings: The earnings were based on the specific specifications (ASIC) of the rented mining machine. For example, if you paid $100, you might expect to earn $3 per day for 30 days.
    3. Refund and Profit: At the end of the month, the initial $100 rental fee would be refunded. So, in this example, your total earnings would be $190 ($90 in profits + $100 refund).
    4. Investment or Withdrawal: You could then choose to reinvest your profits back into the cloud mining operation or withdraw them.
      It’s important to note that cloud mining can be a risky venture, and there’s no guarantee of consistent or significant profits.

    Over time, you’ll be able to purchase a powerful machine costing $200 that can generate $10 per day. In four months, with consistent upgrades to more powerful machines, you could accumulate over $1000. However, if you attempt to withdraw these funds, you’ll be denied and required to pay a 50% tax on the withdrawal amount. At this point, you’ll realize you’ve made a mistake.

    Additionally, when you delve deeper into the cloud mining company, you’ll discover that it’s owned by a Nigerian citizen and registered in the UK.

    Imagine investing a significant sum, like $1,000 or even $10,000, only to lose it all. The pain of losing hard-earned money can be substantial.

    To maximize your earnings and avoid falling victim to cryptocurrency cloud mining scams, freelancers should exercise caution and invest wisely.

    Gambling

    Gambling is highly addictive, making it difficult to exercise sound judgment when the goal is quick riches. While nobody wants to remain poor, gambling is not a reliable path to wealth. The Bible warns, “My people perish for lack of knowledge” (Hosea 4:6).

    Gambling can be a slippery slope, leading to financial ruin and emotional distress. It’s important to be aware of the risks and to seek help if you or someone you know is struggling with a gambling addiction. There are many resources available to help people overcome this problem.

    I’ve heard many stories of people who work all day without eating, only to gamble away their entire paycheck.

    If you find yourself caught in the cycle of gambling addiction, don’t hesitate to seek help. A therapist can provide the support and tools you need to overcome this challenge.

    Gambling is a risky endeavor that often leads to financial loss rather than wealth accumulation. The pursuit of wealth requires a strategic and disciplined approach, not a reliance on chance.

    To achieve financial success, it’s crucial to adopt a mindset focused on building wealth through sustainable means. If gambling is not solely for recreational purposes, it’s advisable to reconsider this habit and embark on a journey towards financial independence.

    I encourage individuals to consider joining a Christian church, where they can access supportive communities and spiritual counseling to aid in overcoming addiction.

    Conclusion

    Protect your valuable online earnings by making informed investment decisions. Take your time to research potential opportunities and, if necessary, consult with experts. Your financial future depends on it.

    A freelance community can protect you from falling victim to deceptive get-rich-quick schemes.

    With this said, don not hesitate to diversify your income streams. Multiple reliable sources of income can enhance your quality of life.

    And that is it from me here. I hope you have found this article helpful. What other ways do freelancers loose their earnings online? Let me know your thoughts in the comments section below.

    Up until next time, bye bye and take care. If you need video production services, you can reach out to me here.

    You can follow me on social media on @cheptionymutai

  • Ways to Cope With Pressure And Stress in Business Today

    Ways to Cope With Pressure And Stress in Business Today

    Stress can be a debilitating factor in the business world. Consider this scenario: A client approaches you with a project, and you agree to terms. You begin work, anticipating the client’s cooperation to ensure a successful outcome. Despite your expertise, the client’s lack of collaboration hinders your ability to deliver quality service. This disconnect creates unnecessary stress, as you find yourself navigating unreasonable demands while striving to meet project goals.

    How do you handle a situation like this? Will you give up and request for cancellation of the contract?

    I have been in this situation in the past and here is how I coped.

    Giving Up

    After a stressful experience with a client that ended up costing me more than what I earned, I decided to stop offering that service to other clients. However, years later, when a similar incident occurred on a different project, I realized that giving up was a mistake. I should have continued providing the same services despite the negative experience.

    Do Not Let One Experience Mess Your Vision/Dreams

    I recently watched a video on YouTube about a philosopher who said he believes in reincarnation. Reincarnation is the belief that a living being’s non-physical essence is reborn in a new physical form after death. It’s also known as rebirth or transmigration.

    Reincarnation, in a business context, signifies the opportunity to rectify past mistakes and start anew. It implies that setbacks are not necessarily fatal but rather stepping stones towards a better future.

    Your reaction to negative experiences can significantly impact future opportunities. Remember, every setback presents a chance for improvement. While it’s unlikely the client causing the issue will recommend your services, don’t let this deter you. Focus on learning from the experience and seeking out new opportunities to showcase your skills.

    Dust yourself off and confidently move forward, as the next opportunity awaits.

    You gain valuable insights from challenging experiences and ultimately become a leading force in the market.

    Relook at Your Pricing

    Evaluate the challenges you faced during the stressful project. Consider whether increasing your rates is necessary to mitigate potential future frustrations. If so, don’t hesitate to adjust your pricing accordingly.

    Many frustrations arise from projects where clients expect additional work without compensation, often due to inadequate initial budgeting. This can lead to increased stress and, in some cases, even threats of non-payment if you refuse to provide services outside the original agreement.

    When analyzing the sources of stress during a project, consider the potential impact on your profitability. It’s disheartening to invest significant time, effort, and sleepless nights into a project only to realize that the final profit margin is negligible or even negative.

    The goal of any business is to be profitable so stay focused.

    Build on Contract Agreements

    Always establish clear terms and conditions with your clients, regardless of whether they’re individuals or businesses. Draft a comprehensive contract agreement that outlines the scope of work, payment terms, deadlines, and any other relevant details. Ensure both parties sign the agreement and retain copies.

    If a client fails to sign and return the contract within a specified timeframe, consider it a breach of contract and reserve the right to cancel the project. Any associated costs should be borne by the client.

    The contract you sign with the client will serve as a safeguard during your service tenure. It will clearly outline the scope of work and any additional services that may incur extra fees, preventing misunderstandings and setting clear boundaries for both parties.

    Learn to run your business unusually so that it gives you exemplary results.

    Relook At Your Team

    The root of your problem might lie within your team. While many individuals claim expertise, they often lack essential interpersonal skills. It’s crucial to invest in training your team members on effective communication and cooperation. Those who consistently fail to meet these standards may need to be replaced. Don’t tolerate incompetence.

    Neglecting underperforming team members can lead to subpar service delivery and dissatisfied clients. Don’t hesitate to take decisive action by terminating the employment of individuals who consistently fail to adhere to your standards and expectations.

    Conclusion

    Pressure and stress are inevitable parts of business growth. Learning to manage them is crucial for long-term success. When feeling overwhelmed after a challenging project, avoid making rash decisions. Instead, take a step back and reflect on the underlying causes of your stress, such as pricing, contracts, or team dynamics. By addressing these root issues, you can effectively alleviate pressure and create a more sustainable and fulfilling work environment.

    And that is it from me here. I hope you have found this article insightful. Let me know your thoughts in the comments section below.

    If you need professional video production services, you can reach out to me here. Alternatively, you can visit our business website here.

    Up until next time, bye bye and take care.

    Follow me on social media @cheptionymutai

  • 3 Values That Business Owners Can Borrow From Religion To Succeed

    3 Values That Business Owners Can Borrow From Religion To Succeed

    Despite facing increased criticism and governmental crackdowns, recognized religions across the world continue to expand and flourish even in challenging economic conditions and climates. What could be the secret to this success? What strategies are religious organizations employing that contribute to their welfare, and can these be replicated in the business world to promote prosperity and well-being?

    According to the U.S. Bureau of Labor Statistics (BLS), about 20% of new businesses fail within the first two years, 45% within five years, and 65% within 10 years. Only 25% of new businesses survive to be 15 years or older. These statistics have remained relatively consistent since the 1990s.

    Among the reasons cited for the failure include lack of capital, poor management, unsuccessful marketing and faulty business model.

    So, what can business owners learn from religious organizations to prevent failure? In this article, I’ll share three values that can transform business operations.

    Service

    Prior to joining my local church, I had no experience in serving others. Once I became a member, I volunteered for one of the church’s ministries. This experience taught me the importance of offering one’s time and talents freely, with a genuine commitment to excellence. It’s a mindset that every business owner should strive to emulate.

    A business owner’s primary focus should be serving customers with the best products and services. This principle of reciprocity is also evident in faith: By giving our best to God, we believe we are blessed with a good life and strengthened faith.

    Imagine a world where businesses prioritize customer satisfaction over profits. By consistently delivering exceptional products and services, they would undoubtedly generate countless referrals. The immeasurable value of a happy, satisfied customer can significantly impact a business’s long-term success.

    Customers can pay any price you name when they realize your services are top notch.

    Specialty

    In today’s rapidly evolving technological landscape, the sheer volume of products and services within a single business niche can be overwhelming, particularly for startups. To navigate this complexity, specialization is key. By focusing on a specific product or service line, businesses can carve out a niche and excel within it.

    For instance, Christian ministers dedicate their lives to studying and teaching the Bible. Through consistent engagement with the scriptures, they develop a deep understanding of biblical principles. By specializing in biblical teachings, they become masters of their craft, capable of addressing spiritual concerns across various life stages. This exemplifies how specialization leads to mastery.

    This is a common pitfall for many startups, leading to failure within a few years. They often succumb to market trends, abandoning their original focus to chase after emerging, potentially lucrative niches.

    Someone with this tendency of jumping from one business to another ends up as a Jack of all trades and a master of none. This is not good health-wise. Its very important to specialize in one in order to stand the test of time.

    Community

    From a church perspective, fostering a strong community is paramount. New members are welcomed into the church family through orientation sessions, where they are introduced to the leadership and organizational structure. Subsequently, they are invited to participate in training programs designed to deepen their understanding of the Bible and enhance their worship experience.

    Businesses should prioritize building strong communities with their customers by actively welcoming them into their inner circle from the moment of purchase. This can be achieved through various strategies, such as offering training sessions to educate customers about the business model, purchasing process, product packages, and available discounts. Additionally, businesses can effectively communicate important updates, such as new store openings, through automated SMS, email, or personalized outreach.

    Conclusion

    Embarking on a religious journey requires dedication and trust. Over time, one learns that unwavering commitment and a positive outlook yield significant rewards. Every effort, no matter how small, contributes to a meaningful spiritual journey. Religions offer a wealth of valuable lessons that can be applied to various aspects of life, including business.

    If you’re facing challenges in your business and have a negative perspective on religion, I encourage you to reconsider. By exploring the teachings of various religions, you may discover valuable lessons that can help you overcome obstacles and find renewed hope.

    And that is it from me here. I hope you found this article helpful.

    What are some of the values you have learned from religion that can be adopted and applied in business? Let me know in the comments section below.

    And if you need professional video production and content creation services, you can reach out to me here.

    Until next time, bye bye and take care.

    Follow me on social media @cheptionymutai

  • The Value of Video Editing: Why Fair Compensation Matters

    The Value of Video Editing: Why Fair Compensation Matters

    Many clients who seek the services of video editors are not fully aware of the intricate processes involved in video editing. This lack of clarity often emboldens them to challenge the video editors they engage in attempts to get them to accept low pay for the comprehensive services provided.

    Unfortunately, some video producers in the industry offer low wages to video editors, promising higher pay once they secure more projects. However, this often leads to a situation where editors find themselves overwhelmed with work, leaving little time for their personal lives. While it’s true that increased editing hours can result in higher earnings, this can come at the cost of work-life balance.

    Given the potential negative impact on mental health caused by excessive workload, video editors should prioritize their well-being by setting fair rates for their services. Instead of undercutting their value, editors should establish a standard hourly rate that reflects the complexity of the project and the time required to complete it. By valuing their work and charging accordingly, editors can achieve a healthier work-life balance and enjoy their profession

    If editors adopt this approach, it could revolutionize the post-production sector. However, for such a transformation to occur, it’s essential that every professional video editor meticulously records and assesses the frequent obstacles encountered during the editing process. By doing so, they can accurately gauge the time invested in each client’s project.

    So What are the typical challenges faced by video editors during the creation, editing, and production stages of video content?

    File Download Time

    Video assets play a crucial role in the video editing process. However, the file size can significantly impact the workflow. Professional video editors should consider the time it takes to download large files from clients when estimating project timelines and setting rates.

    Why? because you pay internet service providers (ISPs) for internet access, which you use to download files. Since internet usage often involves costs, it’s reasonable to consider charging for large file downloads. Implementing a fee for files exceeding a certain size, such as 5GB, can help offset the costs associated with high-bandwidth usage, especially considering varying internet speeds across different regions

    Even when the download occurs in the background, it utilizes your electricity, computer, and paid internet service. In recognition of these resources, there should be a corresponding benefit provided by the client.

    It’s important to account for all costs, including those that may seem minor. If a client shares large video files, such as 20 or 100GB, and expects you to download and edit them, the time spent waiting for the download can be significant. Depending on your internet speed, this could take several hours. It’s reasonable to consider charging for this time, as it represents a valuable resource that could have been used for other tasks.

    System Upgrade

    Many video editors face challenges due to inadequate computer systems. Video editing performance is heavily influenced by factors such as disk space, disk type, graphics card, and RAM. While most computers can handle basic video editing, high-quality or complex projects require more powerful hardware. This can lead to increased editing times, which clients may not fully understand or appreciate.

    A video editor’s performance in terms of speed and efficiency is directly tied to the fees they command for their services. To deliver optimal results, a high-specification computer is essential. Should this not be feasible, upgrading certain hardware and software components becomes necessary to enhance processing speeds. However, consistently low service charges may render such improvements unattainable, thereby limiting the editor’s ability to work at their best.

    To improve their efficiency and well-being, video editors should consider adjusting their pricing to reflect the value of their services. Clients who understand the importance of efficiency and are willing to invest in quality will appreciate the premium pricing and support the editor’s efforts to provide exceptional work.

    Payment Frequency

    Prioritizing payment for your editor post-delivery is essential. The promptness of your payment upon work approval is significant. It’s important not to presume that the editor is in a stable financial situation, which would allow for delayed payment at your convenience.

    delivery can serve as a significant motivator. Should you entrust them with future projects, this timely remuneration may inspire heightened creativity in their approach to your assignments. Moreover, such prompt payment positions you favorably as a top-tier and preferred client in their considerations.

    Gaining the respect of an editor is crucial, especially when your livelihood hinges on content creation. The manner in which you value and honor the editor’s time will shape the nature of your collaboration. Furthermore, the editor’s benevolence is a significant factor in your path to success.

    Conclusion

    Video editors, like any creative professional, face unique challenges in delivering high-quality work. It’s essential for clients to recognize the value of their time and creativity. These qualities are crucial for crafting compelling visuals that effectively market products or services. By appreciating the efforts of video editors, clients can contribute to a sustainable and rewarding career for these skilled individuals.

    Seeking top-tier video editing services? Look no further. As a seasoned professional, I offer expert video editing solutions tailored to your specific needs. Working collaboratively with a talented team, I provide services to clients worldwide. To learn more about my work and explore my portfolio, please visit my company website here.

    Up until next time, bye bye and take care.

    Follow me on all social media networks @cheptionymutai

  • The Deal-Breaker: Why Quotes Often Fail to Materialize

    The Deal-Breaker: Why Quotes Often Fail to Materialize

    The gap between sending a quotation to provide goods or services and securing a contract can be frustrating. Many vendors wonder why their quotes are often overlooked. Common questions include whether their price was too high or if there were factors that favored other bidders.

    I’ve personally encountered cases where vendors have directly asked clients why they weren’t chosen. In many instances, clients are hesitant to provide specific reasons, often preferring to keep their decision-making process confidential. However, there are several factors that can influence a client’s choice, and it’s important to understand that these reasons shouldn’t discourage you.

    Your Worth Matters

    Before drafting your quote, have you taken some time to reflect on your value? Ensure that the figure you’ve proposed is sufficient to not only meet the anticipated costs of the project but also to secure a profit. If affirmative, you’re on the trajectory to prosperity. Remember, clients often base their decisions on the balance between cost and perceived value.

    In a competitive marketplace, it’s common for service providers to attract new clients by reducing their prices. Although this approach can be seen as a generous offer, it also sets a precedent for the client’s expectations of low rates, which they may communicate to others when recommending your services.

    It’s important to remember that repeat clients may anticipate consistent pricing or even a discount for the same services. However, this can lead to a challenging cycle that might be difficult to break from over the years.

    To protect yourself from this potential issue, it’s crucial to always be aware of your value when creating a quote. Make sure to quote appropriately and avoid the temptation to undercharge.

    Your Posture Matters

    In the business world, maintaining the correct approach is crucial for survival. It’s essential to be decisive, making choices swiftly and adhering firmly to those decisions. Following up on a job after submitting a quotation is a common practice, driven by various motivations. However, it’s important to be judicious with the frequency of follow-ups to avoid annoying potential clients.

    It’s essential to cultivate self-assurance while engaging with others. Acquiring and utilizing courteous business terminology is key. Ensure you’re well-dressed for client meetings or when presenting proposals.

    Make every interaction with the client meaningful. By doing so, you’ll earn their respect, which will be evident when you assertively communicate that discounts are not available, should they inquire.

    Surround Yourself With Good People

    In the realm of business, when I refer to commendable individuals, I’m speaking of those who know their value and refuse to accept anything less. These individuals are a scarce breed, but they’re worth the search. They are the true achievers, always staying abreast of the latest developments in their field. They are dedicated to innovation, always seeking methods to provide superior results more efficiently and economically.

    This is the reason they command a higher fee for their services compared to their counterparts. It’s also important to fulfill your own responsibilities. Don’t rely solely on them for guidance; take the initiative. Likewise, be generous and foster the development of your relationships by involving them in some of the projects you undertake.

    Conclusion

    Be assured that if your quote truly reflects your best work, then patience is your ally as you await a reply. The right clients will recognize and value your offerings. Don’t be swayed by those who question your rates—they simply don’t align with your business vision. Remember, recognizing your worth is paramount; a handful of the right clients can be enough to achieve your annual goals.

    And if you need professional Video production services, you can contact me here on my company website. Video Production is our core business and we will give you our best.

    Up until next time, bye bye and take care.

    Follow me on all social media networks @cheptionymutai

  • Custom Quotes vs. Packages: Which is Right for Your Business?

    Custom Quotes vs. Packages: Which is Right for Your Business?

    In the early days of my entrepreneurial journey, I offered predefined service bundles for weddings and events through my video production company. As a seasoned video producer, I eagerly awaited responses from potential clients after presenting them with these packages. However, I often encountered ‘crickets’(silence):-). This pattern gradually diminished when I discovered that clients preferred personalized quotes tailored to their unique requirements, leading to a shift in my approach to better accommodate their desires.

    A screenshot of sample packages

    Currently, I offer exclusively tailored service packages designed for recurring needs that share common specifications. This approach stems from my observation that potential clients within my specialty in media tend to have meticulous and discerning preferences.

    To streamline communication, I present them with a selection of pre-priced options, allowing them to make a choice that aligns with their financial plan. Should they desire additional features beyond their selected package, an extra charge will be applicable.

    This brings us to the question on which between custom quotes and service packages is right for your business? To begin with, lets first delve into why the two are necessary in any business.

    How Much Do You Charge For Your Services?

    This is a common question that service-oriented business owners get asked by potential clients a lot. If this question is new to you, you may find yourself responding without fully grasping the client’s requirements. It’s crucial to understand the underlying needs behind the inquiry to provide a satisfactory and comprehensive answer.

    Many new clients who ask this question do not really know in detail what they really want. For example, someone may specify in their request that they want drone footage incorporated into their video not knowing that this will cost them extra money.

    The first thing that you do when a client reaches out to you enquiring about the services you offer is to interrogate them properly so that you understand what they really need. Are they familiar with the service you are providing? Do they have a brief or terms of reference of what they want delivered to them?

    Once you know the type of client you are dealing with, you are able to easily decide whether to send them a custom quote or your rate card. Some clients requirements do not require rate cards, they require custom quotes.

    With this said, lets now look at the pros and cons of each item.

    Service Packages and Custom Quotes Pros and Cons

    Packages Pricing/Rate CardCustom Quotes
    Only works for some services.Works well for all the services you provide.
    Ideal for recurring events with similar deliverables e.g. wedding, photography e.t.c Popular for request with clearly outlined requirements and deliverables.
    Can save one time they could have spent preparing a quote. You are not limited on the amount you charge. You can charge whatever amount you want.
    You leave it to the client to make a choice. Only serious clients will follow up on it. Ideal for requests by companies and government entities.
    You are in control. You only deliver what you have outlined in the package. No more no less. You deliver what the client wants.
    Your rate card/ Packages may be cheaper to some clients making you to loose them. Can send different quotes to different clients based on your evaluation of their requirements.
    Needs revisions over time based on demand. It requires time to draft one and its not guaranteed your client will accept it.
    Table comparing the pros and cons of of packages and custom quotes

    In the business world, there are diverse strategies for setting service prices. Some individuals find it straightforward to provide custom quotes, tailoring prices to each client’s needs.

    Others prefer the simplicity and transparency of a fixed rate card, detailing their service fees, which suits their business model effectively. Both methods have their merits and cater to different preferences and operational styles.

    The variety of services you provide may warrant the inclusion of both options. This approach ensures that you’re well-equipped to handle any inquiries that come your way, utilizing the most suitable option for each situation. I hope you have found this article helpful.

    You can always reach out to me for a quote on video production services here. I can help you out on that line.

    Up until next time bye bye and take care.

    Follow me on social media @cheptionymutai.

  • SHA(Social Health Authority) Registration -A Step by Step Guide

    VIDEO TUTORIAL- How To Register With SHA(Social Health Authority) in Kenya.

    Watch this step by step video and learn how to register with SHIF/SHA in Kenya.

    Let me know what you think in the comments section below.

    Follow me on YouTube, Facebook, x and Linkedin on the handle @cheptionymutai.

    Until next time, bye bye and take care.

  • Video Marketing: 5 Creative Video Ideas for Your Business

    Video Marketing: 5 Creative Video Ideas for Your Business

    Today, YouTube stands as a dominant search engine, with TikTok and Instagram also serving as significant platforms. The extensive user base and high search traffic make video an unparalleled marketing medium. Regardless of the industry, leveraging video is now a critical strategy for promoting products in the digital marketplace.
    The initial step can often be the most challenging. Many hesitate to produce original content due to a fear of failure, while some delay due to the expenses associated with video production.

    However, are these concerns sufficient to prevent someone from utilizing video content as a marketing tool for their business? It’s important to note that platforms like YouTube and other social media networks offer free content publishing opportunities.

    In this article, I will share with you 5 types of content that you can create about your business for very small initial investments. Remember that you can create more effective content when you hire a professional content developer to help you. I highly recommend this based on my long term experience in the media business.

    Why Hire A Professional Content producer Yet You Can Do Everything?

    Many people underestimate the ‘creative process’ and ends up wanting to do everything from preproduction to postproduction alone in order to cut costs. When starting, you can go this path if you don’t have money to hire an extra hand to help. But if you have small budget that you can spare to hire someone to help you with shooting the video and editing, you better do so from the beginning and retain that person for as long as you are working on video marketing content. This way, you will have enough time to brainstorm on ideas for your next video. Selling is a craft. We sell everyday. We sell value. Without a well thought and organized process in video marketing, you will have rough time selling despite creating high quality video content. With this said, lets now talk about the type of videos you can create about your business.

    Talking Head Videos

    Videos featuring a ‘talking head’ are highly effective for narrative purposes. In this style, the individual on screen (you) is captured in a medium shot, close-up, or long shot while addressing the camera. This approach is frequently employed in news segments, particularly during speeches or expert interviews. In the realm of video marketing, the presenter may opt to either recite a pre-written script or spontaneously narrate a story related to the topic at hand.

    This is very ideal when starting to work on content for your business. Irrespective of if you are using a camera or phone to record the video, make sure that the audio is clear. Invest in a good lapel microphone.

    Also, if you hire a professional to help, it will be cheaper since all the equipment’s they will be using will be yours. So, in this case, you are hiring labor and professional guide since the same person will be working on editing the video.

    Crafting your inaugural video narrative with care ensures a seamless flow that captivates your audience. Introducing your business starts with introducing the person behind it – you. When viewers connect with the founder’s story, it fosters a deeper trust and engagement with the brand. Smile and let your passion shine through; it’s the first step to building a loyal community around your business.

    Drama/Comedy Videos

    Drama and comedy videos are very popular niches today online. Did you know that you can use drama and comedy to market your business?

    Let’s take a local mechanic who runs a bustling motor repair shop. This savvy fixer-upper can craft tales or reenact customer encounters right in the heart of their workshop. They’re not just about wrenches and oil stains; they’ve got a treasure trove of side-splitting anecdotes from under the hood. And while they’re sharing these comedic gems, they can cleverly weave in their shop’s name and whereabouts, ensuring their garage becomes the talk of the town.

    As their garage gains recognition, an increasing number of customers will seek out their services. Producing this kind of video content may initially require a significant investment, including hiring actors and a producer. However, the enduring benefits of regularly creating such content can be substantial.

    Video Tutorials

    We have 3 types of video tutorials namely; Screencast video tutorials, camera recorded video tutorials and animated video tutorials. Video tutorials can be produced for any kind of business. You just choose the type of video tutorial ideal for your business.

    Screencast tutorials capture a phone or computer’s screen activity to demonstrate the use of websites, applications, or software. These instructional videos are particularly beneficial for vendors promoting software-related products, providing a visual and practical guide for potential users.

    Tutorials captured on camera provide visual guidance for utilizing hardware or tangible products, such as computer parts. For instance, they can demonstrate the process of upgrading your computer by installing additional memory.

    Animated tutorials are videos that show how things work using character animations.

    Tutorial videos serve as an excellent educational tool, providing step-by-step guidance on various tasks. They are particularly effective because they demonstrate the process visually, making it easier for viewers to learn and retain information.

    To maximize the impact of your tutorial video, it’s beneficial to conclude with a compelling call to action that ties in with your business, offering a solution to the issue addressed in the video. This not only reinforces the lesson but also connects the viewer with your services, which can address their specific needs.

    Creating a single video won’t suffice if you’re aiming for impactful results; consistent video content is key to maintaining relevance. Should you find yourself uncertain about segmenting one video into multiple engaging pieces, seeking guidance from a video marketing expert could be greatly beneficial.

    AI Assisted Videos

    AI-assisted videos are productions crafted with the support of artificial intelligence, where every step of the creation is overseen by humans. This involves utilizing AI to develop scripts that resonate with your specific market. Following script completion, an AI-powered text-to-speech tool lends its voice for the narration.

    From here you can either generate image and videos using AI software or you can purchase royalty free photos and videos online. There are many websites online today offering free photos and videos that anyone can use.

    Creating videos can be surprisingly simple yet challenging, as it requires vigilance. Artificial Intelligence utilizes pre-existing content to craft new information. Hence, it’s essential to shape your content around a unique concept of your own.

    Documentary/Feature Stories

    Documentaries serve as a powerful medium for marketing products and services. They are particularly effective when you’re providing a service that impacts numerous individuals or narrates the transformation over a certain period. To communicate your message effectively, utilizing a documentary format can be the most compelling approach.

    While documentary is deemed expensive, you may want to consider it if you you want to achieve the results you are looking for.

    There’s no need for a frequent video production schedule. Consider creating a video monthly, every quarter, twice a year, or even yearly. A compelling narrative can significantly accelerate the achievement of your objectives.

    Conclusion

    In the realm of marketing videos, a plethora of styles and concepts await your exploration. Initiating the process is often the most daunting hurdle. Begin with a single approach and gauge its effectiveness. Should it fall short, don’t hesitate to switch gears and experiment with alternative methods until you discover the perfect fit for your vision.

    Are you seeking assistance with any aspect of production, such as videography, video editing, or directing? I’m here to offer my expertise. To get in touch, please click here. Expect a reply from me within a few hours.

    And that’s it.

    Up until next time, bye bye and take care. Follow me on all social media networks @cheptionymutai.

  • Tips And Checks When Self-Recording Yourself At Home

    Watch Video – Technical Self Checks on Video production

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    Thanks for watching the video.