Tag: script

  • 5 Step Process To Producing A Professional Online Video

    When planning to produce a professional video to be published online, its important to plan.

    If you have little time on your side to plan, engage a freelance video producer to help you out. Processes vary depending on the kind of video you will be producing.

    Watch Video- 5 Step Process To Producing A Professional Online Video

    In this blogpost, I will share with you five common steps that creatives follow in all their video productions.

    Ideation & Script

    person writing on paper using yellow and black pen
    Photo by Startup Stock Photos on Pexels.com

    A video always starts with an idea. By the time you decide to produce a video, you have an idea of what you want to communicate or share. The best way to solidify your idea is to write it down in form of a script.

    By writing a script, you will be able to solidify your idea and make necessary adjustments before the actual recording. This is in reference to the final video output.

    The script will also shape how you will do the presentation.

    Collecting Video Assets

    What assets will you need to make your video presentation worthwhile? Will you need to record yourself talking in case its a vlog? Will you need to record computer screen to demonstrate a software or website service to your audience?

    If you don’t have video recording equipment’s, again consider hiring a freelance videographer to help you out on this.

    All this are called video assets in video production. Its also worth mentioning the use of free photos and videos available online if you have little budget for your production.

    Getting The Right Sound And Video Quality

    Sound and video quality matters and it will determine how your message will be received by those who will watch the video. Do you have good equipment to capture them well? If you can’t achieve the best video quality, make sure the sound quality is right.

    unknown person playing guitar
    Photo by Kyle Loftus on Pexels.com

    This way, whoever is watching can get your message very clearly. Plan this well by choosing a good location to record your video. Outdoors will be ideal if you don’t have good lighting equipment. Also, if you are you are using inbuilt microphone for camera or phone, ensure that the environment you are in have minimal background noise.

    If your video presentation requires a voice over, record a very clear voice using a professional mic. Its worth noting that phones nowadays have the capability of recording very good quality voice over.

    Video Editing

    This is the another important and final step. Make your editing seamless by ensuring that your video sequence arrangement on the timeline delivers your message clearly to your target audiences.

    If you are hiring a professional video editor, instruct them to minimize flashy animations unless its necessary.

    People today are looking for straight forward videos that shares the message in the shortest time possible. Try to cut down all unnecessary information and share what you want your audience to know.

    Limit yourself on edits that will take a lot of time to complete. This is unless you will be re-using them in your future videos.

    All these can be done by a video editor when instructed.

    Getting Better With Time

    You will not get everything right on the first day. Every time you produce your videos, you will spot some minor mistakes in it. Note them done and implement the fixes in your next video.

    With time, the quality of your productions will be the best. Be creative and try out new ideas by implementing them in your videos.

    Conclusion

    Perfection should be your ultimate goal. Every little change that you make to improve your videos will compound with time. Those who notice the improvements you make will appreciate and support your work.

    And that is it from me.

    If you find this article helpful, share and leave a comment below.

    What are those important steps you follow when creating or producing a video?

    Share your feedback in the comments section below.

    And if you need someone to review your digital products or services, let me know here. Alternatively, you can request a quote here.

    And until next time, bye bye and take care.

    Follow me on twitter @cheptiony.

  • How to Create a Video from Scratch Using FREE \’Google\’ Images and videos and get Paid For it

    Now, let\’s say you meet a client online and he/she has the video script but is clueless on how to visualize script into a self explanatory video. Additionally, the client is not willing to appear on video or is working on a small budget thus can\’t pay for a shoot. How will you advise him or her after you have looked at the script? Will you dismiss the client and say you have no idea how to go about it?

    Of-course, as a  creative video editor or producer, you will not. But you will be surprised by the number of freelancers who dismiss jobs like these for the fear of creating something that the client will reject. 

    If you are one of them, this article will be very helpful to you. 

    Now, get this; by the time your prospect arrives into the decision of reaching up to you for help on his/her video project, it means that they value your skills and professionalism.

    Even if you have no clue on how to go about it (based on the script provided);  your must act professional.

    Here are my four steps to working on a project like this with confidence.

    Ask Your Client to Give you Time to Look into the Script

    When you receive an e-mail from a prospect- you get excited – and start imagining payment hitting your account before you even start the job:-). Some freelancers even accept a job without thoroughly analyzing their clients requirements. This is a big problem, and a seasoned client will quickly notice this.

    When  you find yourself in a such situation, be professional, even if you know how to go about the project- don\’t rush. This first impression will make you client handle you with respect you deserve.

    Do Your Research and Propose Different Video Presentation Styles

    YouTube is a good video resource with both short and long videos. This is the best reference point for your research. Pick out video styles that you know you will be in a position to produce. Then when getting back to the client, tell him/her that you are able to produce the video. Share the possible presentation styles you found out from your research on youtube.

    Most Videos are Produced Using Animated Clip Arts/Images 

    Depending the script and presentation style the client picks, utilize \’google search\’ to source free \’clip arts\’ for use in producing the video. At the end of the day, you want a fun to watch video that communicates. Most of these clip arts and images are free. You can modify them on photoshop to suite your clients color and theme. You can also use free no watermark videos.  Read the post on Four Best Websites to Download Free No Watermark HD Videos to Incorporate to Your Video Project and see where to download free videos.

    Close the Deal and Start Working on the Video

    The step above is enough to convince your client that you are able to produce the video. Serious client will ask you the cost of production right away.  This is most exciting part but don\’t be excited yet until your client commits-in this case a contract agreement. Charge him/her fairly and do a fantastic job you are proud of.

    So, next time a client contacts you with only a script; pause and do your research first before accepting to work on the project. You will be a surprised on how easy it is to produce the video.

    Till next time, bye, bye and take care. 

    If you need help with either scripting or producing a video from scratch using the script you have, let me know from the contacts us page here. Alternatively you can send me an e-mail to connect@cheptiony.com

    Otherwise, let me know what you think in the comments below. 

    Follow me on twitter @cheptiony 

     

  • How to Create a Video from Scratch Using FREE ‘Google’ Images and videos and get Paid For it

    Now, let\’s say you meet a client online and he/she has the video script but is clueless on how to visualize script into a self explanatory video. Additionally, the client is not willing to appear on video or is working on a small budget thus can\’t pay for a shoot. How will you advise him or her after you have looked at the script? Will you dismiss the client and say you have no idea how to go about it?

    Of-course, as a  creative video editor or producer, you will not. But you will be surprised by the number of freelancers who dismiss jobs like these for the fear of creating something that the client will reject. 

    If you are one of them, this article will be very helpful to you. 

    Now, get this; by the time your prospect arrives into the decision of reaching up to you for help on his/her video project, it means that they value your skills and professionalism.

    Even if you have no clue on how to go about it (based on the script provided);  your must act professional.

    Here are my four steps to working on a project like this with confidence.

    Ask Your Client to Give you Time to Look into the Script

    When you receive an e-mail from a prospect- you get excited – and start imagining payment hitting your account before you even start the job:-). Some freelancers even accept a job without thoroughly analyzing their clients requirements. This is a big problem, and a seasoned client will quickly notice this.

    When  you find yourself in a such situation, be professional, even if you know how to go about the project- don\’t rush. This first impression will make you client handle you with respect you deserve.

    Do Your Research and Propose Different Video Presentation Styles

    YouTube is a good video resource with both short and long videos. This is the best reference point for your research. Pick out video styles that you know you will be in a position to produce. Then when getting back to the client, tell him/her that you are able to produce the video. Share the possible presentation styles you found out from your research on youtube.

    Most Videos are Produced Using Animated Clip Arts/Images 

    Depending the script and presentation style the client picks, utilize ‘google search‘ to source free \’clip arts\’ for use in producing the video. At the end of the day, you want a fun to watch video that communicates. Most of these clip arts and images are free. You can modify them on photoshop to suite your clients color and theme. You can also use free no watermark videos.  Read the post on Four Best Websites to Download Free No Watermark HD Videos to Incorporate to Your Video Project and see where to download free videos.

    Close the Deal and Start Working on the Video

    The step above is enough to convince your client that you are able to produce the video. Serious client will ask you the cost of production right away.  This is most exciting part but don\’t be excited yet until your client commits-in this case a contract agreement. Charge him/her fairly and do a fantastic job you are proud of.

    So, next time a client contacts you with only a script; pause and do your research first before accepting to work on the project. You will be a surprised on how easy it is to produce the video.

    Till next time, bye, bye and take care. 

    If you need help with either scripting or producing a video from scratch using the script you have, let me know from the contacts us page here. Alternatively you can send me an e-mail here.

    Otherwise, let me know what you think in the comments below. 

    Follow me on twitter @cheptionymutai

     

  • How to Create a Video from Scratch Using FREE \’Google\’ Images and videos and get Paid For it

    Now, let\’s say you meet a client online and he/she has the video script but is clueless on how to visualize script into a self explanatory video. Additionally, the client is not willing to appear on video or is working on a small budget thus can\’t pay for a shoot. How will you advise him or her after you have looked at the script? Will you dismiss the client and say you have no idea how to go about it?

    Of-course, as a  creative video editor or producer, you will not. But you will be surprised by the number of freelancers who dismiss jobs like these for the fear of creating something that the client will reject. 

    If you are one of them, this article will be very helpful to you. 

    Now, get this; by the time your prospect arrives into the decision of reaching up to you for help on his/her video project, it means that they value your skills and professionalism.

    Even if you have no clue on how to go about it (based on the script provided);  your must act professional.

    Here are my four steps to working on a project like this with confidence.

    Ask Your Client to Give you Time to Look into the Script

    When you receive an e-mail from a prospect- you get excited – and start imagining payment hitting your account before you even start the job:-). Some freelancers even accept a job without thoroughly analyzing their clients requirements. This is a big problem, and a seasoned client will quickly notice this.

    When  you find yourself in a such situation, be professional, even if you know how to go about the project- don\’t rush. This first impression will make you client handle you with respect you deserve.

    Do Your Research and Propose Different Video Presentation Styles

    YouTube is a good video resource with both short and long videos. This is the best reference point for your research. Pick out video styles that you know you will be in a position to produce. Then when getting back to the client, tell him/her that you are able to produce the video. Share the possible presentation styles you found out from your research on youtube.

    Most Videos are Produced Using Animated Clip Arts/Images 

    Depending the script and presentation style the client picks, utilize \’google search\’ to source free \’clip arts\’ for use in producing the video. At the end of the day, you want a fun to watch video that communicates. Most of these clip arts and images are free. You can modify them on photoshop to suite your clients color and theme. You can also use free no watermark videos.  Read the post on Four Best Websites to Download Free No Watermark HD Videos to Incorporate to Your Video Project and see where to download free videos.

    Close the Deal and Start Working on the Video

    The step above is enough to convince your client that you are able to produce the video. Serious client will ask you the cost of production right away.  This is most exciting part but don\’t be excited yet until your client commits-in this case a contract agreement. Charge him/her fairly and do a fantastic job you are proud of.

    So, next time a client contacts you with only a script; pause and do your research first before accepting to work on the project. You will be a surprised on how easy it is to produce the video.

    Till next time, bye, bye and take care. 

    If you need help with either scripting or producing a video from scratch using the script you have, let me know from the contacts us page here. Alternatively you can send me an e-mail to connect@cheptiony.com

    Otherwise, let me know what you think in the comments below. 

    Follow me on twitter @cheptiony 

     

  • How to Create a Video from Scratch Using FREE ‘Google’ Images and videos and get Paid For it

    Now, let’s say you meet a client online and he/she has the video script but is clueless on how to visualize script into a self explanatory video. Additionally, the client is not willing to appear on video or is working on a small budget thus can’t pay for a shoot. How will you advise him or her after you have looked at the script? Will you dismiss the client and say you have no idea how to go about it?

    Of-course, as a  creative video editor or producer, you will not. But you will be surprised by the number of freelancers who dismiss jobs like these for the fear of creating something that the client will reject. 

    If you are one of them, this article will be very helpful to you. 

    Now, get this; by the time your prospect arrives into the decision of reaching up to you for help on his/her video project, it means that they value your skills and professionalism.

    Even if you have no clue on how to go about it (based on the script provided);  your must act professional.

    Here are my four steps to working on a project like this with confidence.

    Ask Your Client to Give you Time to Look into the Script

    When you receive an e-mail from a prospect- you get excited – and start imagining payment hitting your account before you even start the job:-). Some freelancers even accept a job without thoroughly analyzing their clients requirements. This is a big problem, and a seasoned client will quickly notice this.

    When  you find yourself in a such situation, be professional, even if you know how to go about the project- don’t rush. This first impression will make you client handle you with respect you deserve.

    Do Your Research and Propose Different Video Presentation Styles

    YouTube is a good video resource with both short and long videos. This is the best reference point for your research. Pick out video styles that you know you will be in a position to produce. Then when getting back to the client, tell him/her that you are able to produce the video. Share the possible presentation styles you found out from your research on youtube.

    Most Videos are Produced Using Animated Clip Arts/Images 

    Depending the script and presentation style the client picks, utilize ‘google search‘ to source free ‘clip arts’ for use in producing the video. At the end of the day, you want a fun to watch video that communicates. Most of these clip arts and images are free. You can modify them on photoshop to suite your clients color and theme. You can also use free no watermark videos.  Read the post on Four Best Websites to Download Free No Watermark HD Videos to Incorporate to Your Video Project and see where to download free videos.

    Close the Deal and Start Working on the Video

    The step above is enough to convince your client that you are able to produce the video. Serious client will ask you the cost of production right away.  This is most exciting part but don’t be excited yet until your client commits-in this case a contract agreement. Charge him/her fairly and do a fantastic job you are proud of.

    So, next time a client contacts you with only a script; pause and do your research first before accepting to work on the project. You will be a surprised on how easy it is to produce the video.

    Till next time, bye, bye and take care. 

    If you need help with either scripting or producing a video from scratch using the script you have, let me know from the contacts us page here. Alternatively you can send me an e-mail to connect@cheptiony.com

    Otherwise, let me know what you think in the comments below. 

    Follow me on twitter @cheptiony 

     

  • Top 9 Things Every Client Should Know Before Contacting a Video Editor or Producer

    Most clients who hire video editors or producers do so because they have little or no knowledge in video production and are in search for an expert. So, as a new client, how do you address the video editor you contact so that he/she understand what you are looking for? There are many components which when compiled together, makes a winning video.

    Each of these items has a name or a keyword. Knowing the various components that makes a video is crucial. It will make your communication with the producer or editor smooth and easy. Here are some of the common components that you should know

    Script

    This may sound straight forward to many,  but surprisingly , some clients can\’t fathom the need for a script in a video. To understand why a script is an important element for your video read my post on writing a winning explainer video script to learn more.

    Story board 

    Once you have the script ready, the producer will work alongside you in creating a storyboard for your video. This is a sketch of how your video will be presented in real time. Storyboard is best designed in slideshow style or table style where script is broken down into sections with proposed videos/images/graphics inserted for each text line.

    Background audio music/voice over 

    Some scripts will need just background music or voice over to accompany the video presentation. This is one of the components that makes up your video. It\’s therefore important that you are aware of the right term to use for the editor or producer to understand you well.

    Intro and Outro 

    This is a branding component that is used in the introduction and at the end of your video. The intro may be your own company logo animated and it\’s Outro being how your customers can contact you for service. This is very important as it shows your users that you own the video.

    Video Quality and Format  

    This is the level of quality the video will be shared. Currently, the most common video quality is HD 1080 (high definition) and UHD (Ultra High Definition)2k, 4k. To learn more about video quality, please read video resolution definitions on demand in 2018. When it comes to video format, there are several formats available outside there. The most used forma that plays in most devices is .mp4 and .m4v.  To learn more about the latest video formats read four commonly used video file formats online in 2018.

    Lower Thirds 

    These are the text or graphics that appears below the video as it is playing. The best example is the name of a person in an interview. Sometimes it\’s the phone number or website address. Make this know the editor from the onset if you need them.

    Subtitles is the text transcription of the voice over in the video. It appears as it is spoken below the video. In some occasions where there is no voice, subtitle text appears on the screen to explain what is happening.

    FTP 

    FTP  stand for File sharing Protocol. Most of you subscribe to it. This where you will share your folders and files. The most common FTPs outside there is Dropbox and Google drive. FTP allows to collaborate with the freelancer easily and speed up the process of production.

    Video thumbnail  

    Finally when the video completed and ready for publishing, video thumbnail is crucial. It will prompt viewers to click on it and play the video in most common video publishing sites like YouTube.

    These are nine common things you should know as a client before you contact a producer. Most of the editors will ask you to provide some of these. It will be a bit confusing if you do not understand what they mean.

    Do you have anythings else you think the client should know? Please share in the comments area.

    Till next time, bye bye and take care!

    If you need professional help on video, let me know by sending me an e-mail on connect@cheptiony.com

    Don\’t forget to give me a thumbs up and leave a comment below.

    Also, follow me on twitter @cheptiony