Tag: scriptwriting

  • 5 Tips to Start and Grow a Screen-casting Video Business Remotely

    Like photography, anyone can do a screen cast video- all they need to have is a computer installed with a screen-casting software and headphones with a microphone to record their voice-Period! 

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    Photo by Brett Jordan on Pexels.com

    So, how can you make this a business if anyone can do it? Who will pay for a such service? 

    Well, here is a little secret, the companies which develops and distributes screencasting software\’s uses the keywords-easy to use and anyone can use– as their marketing hook. Many of those who have purchased and used any of the screen-casting software are surprised with what follows after they have recorded the screens that they needed with narration.

    They realize more is needed in terms of editing. e.g sections where there was some silence or where the is uhmms and uhs. Besides, some sections need to be highlighted and zoomed in. In other occasions the audio may need some cleaning up to reduce the background noise.

    This thus means, the user has to spend more time learning how to edit their recordings. This is besides other things like \’sharing settings.\’ At the end of the day, if he/she is a busy executive, he will have to spend a lot of time perfecting the video. This is not good when it comes to productivity. 

    With this awareness, you are able to begin your research on this niche to identify and segment target clients/markets for yourself. For example, SaaS businesses with high customer volume will prefer to hire a freelancer to help them handle their screen-casting projects in response Frequently Asked Questions by their customers.

    Here are 5 tips to help you start and build a successful business in screen-casting; 

    Do a Research On Areas Where Screen-casting is Used

    This may sound simple. Writing this down will surprise you even more. You will realize that the market is so wide. Coming into realization that clients with high volume customers will not mind spending money on your service will inspire you even more. 

    Produce Screen Casts\’ That Stands Out

    Why would someone pay you to produce something that they can do themselves apart from saving time? Make you presentations stand out by adding simple animations, motion graphics and more. 

    Be Good In Writing –Know how to script tutorials

    Now, some clients will ask you to script their tutorials (especially if it\’s a software) after familiarizing with it. You may miss this opportunity if you have poor skills in writing and do not like writing. Even if you do not like writing, partner with a fellow freelancer who can write and negotiate extra to accommodate their service. 

    Deliver With a Studio Quality Voice Over

    Not all of us have good voice or speak in native English accent. But will you miss opportunity because of this? No. Think outside box. If you don\’t know anyone you can contact to do voice over for you, sign up and hire a freelancer to handle this for you on sites like Upwork. 

    Scale Up Your Pricing Once You Have Gained Confidence in The Market

    When I started up as screen-cast video producer, I used to charge $30 for a 3 Minutes video. Since then, I have scaled up and now charge $500-1000 for same service and more advanced quality based on my experience. Busy professionals would rather pay more to someone who needs little or no supervisions once the deliverables are clearly defined. 

    Summary 

    Like any other niche, you will grow based on your tactics and ability to bring in more value to the service for more money. It\’s an art and the price is infinite. You choose how much you should charge. 

    That is it from me today. 

    Until next time, bye and take care. Once again, do a good job and You will be handsomely rewarded. 

    If you need help to produce professional screen-cast videos, you can request a free quote here.

    Follow me on twitter @cheptiony 

  • How to Create a Video from Scratch Using FREE \’Google\’ Images and videos and get Paid For it

    Now, let\’s say you meet a client online and he/she has the video script but is clueless on how to visualize script into a self explanatory video. Additionally, the client is not willing to appear on video or is working on a small budget thus can\’t pay for a shoot. How will you advise him or her after you have looked at the script? Will you dismiss the client and say you have no idea how to go about it?

    Of-course, as a  creative video editor or producer, you will not. But you will be surprised by the number of freelancers who dismiss jobs like these for the fear of creating something that the client will reject. 

    If you are one of them, this article will be very helpful to you. 

    Now, get this; by the time your prospect arrives into the decision of reaching up to you for help on his/her video project, it means that they value your skills and professionalism.

    Even if you have no clue on how to go about it (based on the script provided);  your must act professional.

    Here are my four steps to working on a project like this with confidence.

    Ask Your Client to Give you Time to Look into the Script

    When you receive an e-mail from a prospect- you get excited – and start imagining payment hitting your account before you even start the job:-). Some freelancers even accept a job without thoroughly analyzing their clients requirements. This is a big problem, and a seasoned client will quickly notice this.

    When  you find yourself in a such situation, be professional, even if you know how to go about the project- don\’t rush. This first impression will make you client handle you with respect you deserve.

    Do Your Research and Propose Different Video Presentation Styles

    YouTube is a good video resource with both short and long videos. This is the best reference point for your research. Pick out video styles that you know you will be in a position to produce. Then when getting back to the client, tell him/her that you are able to produce the video. Share the possible presentation styles you found out from your research on youtube.

    Most Videos are Produced Using Animated Clip Arts/Images 

    Depending the script and presentation style the client picks, utilize \’google search\’ to source free \’clip arts\’ for use in producing the video. At the end of the day, you want a fun to watch video that communicates. Most of these clip arts and images are free. You can modify them on photoshop to suite your clients color and theme. You can also use free no watermark videos.  Read the post on Four Best Websites to Download Free No Watermark HD Videos to Incorporate to Your Video Project and see where to download free videos.

    Close the Deal and Start Working on the Video

    The step above is enough to convince your client that you are able to produce the video. Serious client will ask you the cost of production right away.  This is most exciting part but don\’t be excited yet until your client commits-in this case a contract agreement. Charge him/her fairly and do a fantastic job you are proud of.

    So, next time a client contacts you with only a script; pause and do your research first before accepting to work on the project. You will be a surprised on how easy it is to produce the video.

    Till next time, bye, bye and take care. 

    If you need help with either scripting or producing a video from scratch using the script you have, let me know from the contacts us page here. Alternatively you can send me an e-mail to connect@cheptiony.com

    Otherwise, let me know what you think in the comments below. 

    Follow me on twitter @cheptiony 

     

  • How to Create a Video from Scratch Using FREE ‘Google’ Images and videos and get Paid For it

    Now, let\’s say you meet a client online and he/she has the video script but is clueless on how to visualize script into a self explanatory video. Additionally, the client is not willing to appear on video or is working on a small budget thus can\’t pay for a shoot. How will you advise him or her after you have looked at the script? Will you dismiss the client and say you have no idea how to go about it?

    Of-course, as a  creative video editor or producer, you will not. But you will be surprised by the number of freelancers who dismiss jobs like these for the fear of creating something that the client will reject. 

    If you are one of them, this article will be very helpful to you. 

    Now, get this; by the time your prospect arrives into the decision of reaching up to you for help on his/her video project, it means that they value your skills and professionalism.

    Even if you have no clue on how to go about it (based on the script provided);  your must act professional.

    Here are my four steps to working on a project like this with confidence.

    Ask Your Client to Give you Time to Look into the Script

    When you receive an e-mail from a prospect- you get excited – and start imagining payment hitting your account before you even start the job:-). Some freelancers even accept a job without thoroughly analyzing their clients requirements. This is a big problem, and a seasoned client will quickly notice this.

    When  you find yourself in a such situation, be professional, even if you know how to go about the project- don\’t rush. This first impression will make you client handle you with respect you deserve.

    Do Your Research and Propose Different Video Presentation Styles

    YouTube is a good video resource with both short and long videos. This is the best reference point for your research. Pick out video styles that you know you will be in a position to produce. Then when getting back to the client, tell him/her that you are able to produce the video. Share the possible presentation styles you found out from your research on youtube.

    Most Videos are Produced Using Animated Clip Arts/Images 

    Depending the script and presentation style the client picks, utilize ‘google search‘ to source free \’clip arts\’ for use in producing the video. At the end of the day, you want a fun to watch video that communicates. Most of these clip arts and images are free. You can modify them on photoshop to suite your clients color and theme. You can also use free no watermark videos.  Read the post on Four Best Websites to Download Free No Watermark HD Videos to Incorporate to Your Video Project and see where to download free videos.

    Close the Deal and Start Working on the Video

    The step above is enough to convince your client that you are able to produce the video. Serious client will ask you the cost of production right away.  This is most exciting part but don\’t be excited yet until your client commits-in this case a contract agreement. Charge him/her fairly and do a fantastic job you are proud of.

    So, next time a client contacts you with only a script; pause and do your research first before accepting to work on the project. You will be a surprised on how easy it is to produce the video.

    Till next time, bye, bye and take care. 

    If you need help with either scripting or producing a video from scratch using the script you have, let me know from the contacts us page here. Alternatively you can send me an e-mail here.

    Otherwise, let me know what you think in the comments below. 

    Follow me on twitter @cheptionymutai

     

  • How to Create a Video from Scratch Using FREE \’Google\’ Images and videos and get Paid For it

    Now, let\’s say you meet a client online and he/she has the video script but is clueless on how to visualize script into a self explanatory video. Additionally, the client is not willing to appear on video or is working on a small budget thus can\’t pay for a shoot. How will you advise him or her after you have looked at the script? Will you dismiss the client and say you have no idea how to go about it?

    Of-course, as a  creative video editor or producer, you will not. But you will be surprised by the number of freelancers who dismiss jobs like these for the fear of creating something that the client will reject. 

    If you are one of them, this article will be very helpful to you. 

    Now, get this; by the time your prospect arrives into the decision of reaching up to you for help on his/her video project, it means that they value your skills and professionalism.

    Even if you have no clue on how to go about it (based on the script provided);  your must act professional.

    Here are my four steps to working on a project like this with confidence.

    Ask Your Client to Give you Time to Look into the Script

    When you receive an e-mail from a prospect- you get excited – and start imagining payment hitting your account before you even start the job:-). Some freelancers even accept a job without thoroughly analyzing their clients requirements. This is a big problem, and a seasoned client will quickly notice this.

    When  you find yourself in a such situation, be professional, even if you know how to go about the project- don\’t rush. This first impression will make you client handle you with respect you deserve.

    Do Your Research and Propose Different Video Presentation Styles

    YouTube is a good video resource with both short and long videos. This is the best reference point for your research. Pick out video styles that you know you will be in a position to produce. Then when getting back to the client, tell him/her that you are able to produce the video. Share the possible presentation styles you found out from your research on youtube.

    Most Videos are Produced Using Animated Clip Arts/Images 

    Depending the script and presentation style the client picks, utilize \’google search\’ to source free \’clip arts\’ for use in producing the video. At the end of the day, you want a fun to watch video that communicates. Most of these clip arts and images are free. You can modify them on photoshop to suite your clients color and theme. You can also use free no watermark videos.  Read the post on Four Best Websites to Download Free No Watermark HD Videos to Incorporate to Your Video Project and see where to download free videos.

    Close the Deal and Start Working on the Video

    The step above is enough to convince your client that you are able to produce the video. Serious client will ask you the cost of production right away.  This is most exciting part but don\’t be excited yet until your client commits-in this case a contract agreement. Charge him/her fairly and do a fantastic job you are proud of.

    So, next time a client contacts you with only a script; pause and do your research first before accepting to work on the project. You will be a surprised on how easy it is to produce the video.

    Till next time, bye, bye and take care. 

    If you need help with either scripting or producing a video from scratch using the script you have, let me know from the contacts us page here. Alternatively you can send me an e-mail to connect@cheptiony.com

    Otherwise, let me know what you think in the comments below. 

    Follow me on twitter @cheptiony 

     

  • How to Create a Video from Scratch Using FREE ‘Google’ Images and videos and get Paid For it

    Now, let’s say you meet a client online and he/she has the video script but is clueless on how to visualize script into a self explanatory video. Additionally, the client is not willing to appear on video or is working on a small budget thus can’t pay for a shoot. How will you advise him or her after you have looked at the script? Will you dismiss the client and say you have no idea how to go about it?

    Of-course, as a  creative video editor or producer, you will not. But you will be surprised by the number of freelancers who dismiss jobs like these for the fear of creating something that the client will reject. 

    If you are one of them, this article will be very helpful to you. 

    Now, get this; by the time your prospect arrives into the decision of reaching up to you for help on his/her video project, it means that they value your skills and professionalism.

    Even if you have no clue on how to go about it (based on the script provided);  your must act professional.

    Here are my four steps to working on a project like this with confidence.

    Ask Your Client to Give you Time to Look into the Script

    When you receive an e-mail from a prospect- you get excited – and start imagining payment hitting your account before you even start the job:-). Some freelancers even accept a job without thoroughly analyzing their clients requirements. This is a big problem, and a seasoned client will quickly notice this.

    When  you find yourself in a such situation, be professional, even if you know how to go about the project- don’t rush. This first impression will make you client handle you with respect you deserve.

    Do Your Research and Propose Different Video Presentation Styles

    YouTube is a good video resource with both short and long videos. This is the best reference point for your research. Pick out video styles that you know you will be in a position to produce. Then when getting back to the client, tell him/her that you are able to produce the video. Share the possible presentation styles you found out from your research on youtube.

    Most Videos are Produced Using Animated Clip Arts/Images 

    Depending the script and presentation style the client picks, utilize ‘google search‘ to source free ‘clip arts’ for use in producing the video. At the end of the day, you want a fun to watch video that communicates. Most of these clip arts and images are free. You can modify them on photoshop to suite your clients color and theme. You can also use free no watermark videos.  Read the post on Four Best Websites to Download Free No Watermark HD Videos to Incorporate to Your Video Project and see where to download free videos.

    Close the Deal and Start Working on the Video

    The step above is enough to convince your client that you are able to produce the video. Serious client will ask you the cost of production right away.  This is most exciting part but don’t be excited yet until your client commits-in this case a contract agreement. Charge him/her fairly and do a fantastic job you are proud of.

    So, next time a client contacts you with only a script; pause and do your research first before accepting to work on the project. You will be a surprised on how easy it is to produce the video.

    Till next time, bye, bye and take care. 

    If you need help with either scripting or producing a video from scratch using the script you have, let me know from the contacts us page here. Alternatively you can send me an e-mail to connect@cheptiony.com

    Otherwise, let me know what you think in the comments below. 

    Follow me on twitter @cheptiony 

     

  • Tips to Writing a Winning Script for Demo Videos and How to Video Tutorials

    Whoever said writing is an art forgot to mention that it’s one of the most of powerful ART of selling. Now lets focus on that part ‘selling‘.  When it comes to video production, it’s the same, your interpret the script into video.

    Now, before any idea is presented in form of a video, One has to put his/her concept in words. So, how do you write a simple yet easy to understand video demo/tutorial script that deeply connects with your customer/user?

    Look at the Product/Software/App from the Targeted Customers Eye

    Most software demos/tutorials serve two purposes; to either show the customer how to perform a task within a software or app or give them reasons why they should buy your software or app. Either way, the customer is in control. The best way to look at this is to base your script on the problem that the customer is having and tell them how your product solves it. You can use rhetoric questions to capture your customer attention. Tell them first why the problem costs them a lot of time or money. Then now show them step by step the software’s saves them a great deal.

    Introduce What You Are Going to do And End With a Thank You Note 

    Before you start your video tutorial, tell your viewers what you are going to show them. For instance, You can say …….in this video tutorial, I am going to show you how to download sales reports from your user dashboard.\’ From the onset, the viewer is prepared to learn what you are going to show them. Once you are done with the tutorial, thank your viewer and ask them for any favor. i.e Like our youtube channel and so on.

    Go Straight Forward to The Solution if Its a Video Tutorial 

    Most video tutorials are done for people who are already using the software/application/website. Such users already know about the product and are just looking for steps to troubleshoots issues arising from using the software. Try as much as possible to go straight to the point and cut the BS. Be as brief as possible and explain the steps they need to take using  simple language that is understood by anyone irrespective of level they are in. Users will love you for this.

    Write in a Conversational Tone 

    Any person viewing a video tutorial always assume that whoever is presenting it is a expert. And at the back of their mind, they know that experts are masters of any given product/service and thus they don\’t use any script when doing video tutorials. This is many cases, is not true. someone writes the script and  someone else voices it. Now, when writing your script, imagine you were the presenter recording the voice over for the script and write it in that tone.

    Use short sentences and cut the BS 

    If you are not aware, people like short video tutorials with no B.S. They like videos that go straight to the point and shows them exactly how to do it (whatever they wanted to do) in the shortest time possible. Always be that script writer who strives to achieve that.

    That is all from me here. As always, I am always here to help with anything regarding to video tutorials. Just message on the contact us page. If you have any additional advise that you think it will be beneficial to the me and the reader, don\’t hesitate to share in the comments are below.

    Till next time, bye bye and let’s lets utilize the art of writing in selling.

    If you need professional help on video, let me know here.

    Also, follow me on twitter @cheptiony