Tag: Techtube Videostudio

  • 5 Things to do During Low Freelancing Seasons

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    If there is one great advise any seasoned Freelancer will ever give you- is that there is a pattern in the Freelancing business. There is the low season and there is the high season. Both seasons may occur 2-3 times a year based on the category of service you are offering. Low seasons is that month in the year where you record low sales while high season is the one that you record high sales.

    In the video production business, based on my own analysis- low seasons occur 3-4 times a year while high season are distributed into 4 different months in a year. I will not be specific on the months because it changes all the time.

    High seasons are the most exciting ones because you are making good money from Freelancing. On the other hand, low seasons are the most boring ones because there is less work and the earnings are very small.

    In this blogpost, I will share with you five things that you can do during the low seasons in the freelancing business to build yourself and stand out from the crowd.

    Update Your Profile

    It’s really hard to update your personal profile when you are busy working. It may take you a whole year to update your profile with the latest projects you have accomplished. Commit yourself to do this during the low seasons. It is the best period since you have a lot of free time to do it. Add your latest accomplishments and change a few things to make yourself stand out from other freelancers. In the video production category, take your time to create a very enticing show reel or Trailer.

    Take a Vacation

    You may find yourself busy and working at the time when everyone is going for their summer vacation and free when everyone is back. In such occasions, you will postpone your vacation. Plan your finances well so that you can go for a vacation on low seasons. The best thing about this is-if your vacation falls in a time when few people are travelling- you will get save a lot of money on accommodation and travel cost as the demand for the same is low. This is a good thing as you will be motivated to travel and explore more.

    Learn Something New Related to Your Skill

    Let’s say you specialize is in a specific niche of a particular skill. A good example in the video production business is Video editing with Adobe premiere. During the low seasons, it will be a great to learn motion graphics with Adobe after effects. You will be surprised on how much this will add value to your Freelancing portfolio. On the other hand, take your time to learn how to set up an online business and sell your skills. With more and more people gaining confidence in your skills-you will be a step higher in building a business from the services that you are offering.

    Identify Long-term Investment Vehicles

    While you enjoy doing what you are doing, you will not want to do it forever for money. At some point in your career, you will want to invest your income on projects that generates income passively. This will depend on your experience and a clear understanding of what you are investing in. Do your research each time you have free time and less work on your table. The result of this research is- you will have a better understanding of different investments and the price for each. Having this in mind will motivate you to work towards a goal.

    Meditate/Fast

    Most people don’t take this serious but it is the key. Commit your low seasons to meditation and fasting as this is the only path to enlightenment. Fasting cleanses your body and meditation cleanses your spirit. Renowned Hollywood actors take 8 days of dry fasting. This is one of the greatest challenge that you can give to yourself. Try this and thank me later.

    And that is it.

    If you need help to create and produce professional screen-cast video tutorials, let me know here.

    Until next time, bye and take care.

    You can follow me on twitter @cheptiony

  • Write a Video Script Like a Pro Even if You are Beginner

    While I am writing this blog-post from the video producers perspective- the secret formula of video script writing I am going to reveal in this blog post is very practical to any newbie in video script writing business.

    It took me many years to believe that I could write a video script. This is despite having several of them at my disposal that I used in producing videos. Video production and script writing is like art it revolves around imagination. Art is universal. It shares the same goal; to tell a story.

    If you don’t already know, copy-writing is the grandfather of story telling. A small tweak on the words that you use in selling and you get more sales or you lose more sales.

    Video relies on a written copy with an aim of persuading a prospective customer to take action. The ultimate end goal is to sell something to whoever watches the video.

    The formula I am going to share with you today on this blog-post is ridiculously easy. Please don’t complicate it by getting IMPATIENT or letting PRIDE take over. Creative inspiration come slowly and it is inspired by simple things.

    STEP 1 – Identify 3 Marketing Videos That Are Inspiring to Watch

    This step is quite obvious and you might be tempted think that you already know the formula I am going to share with you. I advise you to follow through to the end. You will notice that there is one or two things that you have not been doing right thus you are still certain of your ability.

    If your list of videos are more than 3, re-watch them and narrow them down to 3. This is for practical purposes. Most clients will refer you to a style of video they like and ask you to write a script of something related.

    STEP 2 – Transcribe The 3 Videos Into Scripts

    Yes. watch them and transcribe the videos into scripts. Study your scripts’ structure. See the approach that they have used when introducing the problem, offering solutions and asking the prospect to take action. What makes you get hooked to it?

    Step 3 – Take a Break For a Day and Think of Products That Fits into the Script Structure You Have

    Change a few keywords in the script and put in your words from the new product(s) you have picked. While doing this, read it loud and hear how it sounds. You will get encouraged when doing this exercise. The more you do it, the more you master the process. Also, you will realize that you can apply the same structure on many products and it will inspire you to write more using your own language.

    Step 4 – Use This Formula To Write Scripts For Use in Your Portfolio

    Believe you me, when a client says he/she wants a similar style of storytelling, they mean it. If you can write a script similar to the one they are referring you to in your own language, they will love it. And when this happens, you confidence and creativity will blow up. Before you know, you will be writing more and more for TV.

    Step 5 – Use the Same Formula in Writing Scripts For Use in Different Industries

    When you master this formula in writing scripts for short videos, it will be easier to apply it on longer version of video copies. You just need to be a good story teller.

    And that’s it.

    If you need help to script and produce professional screen-cast video tutorials, let me know here.

    Until next time, bye bye and take care.

    Follow me on twitter @cheptiony