Tag: video creation

  • Increase Your Chances of Getting Freelance Video Jobs with Storyboard

    Any seasoned video producer will tell you they don\’t need a storyboard in order to create a video- and that script is enough. Well, me being one of them, I agree that it is possible to work on  a video without a storyboard. But how do you make yourself stand out from others in this competitive industry and command a bigger pay-especially when proposing? Well you have to be creative enough to show your  prospect that you are organized. Having in mind that not every editor/producer breaks down the process they use when working on their videos, you need to utilize this as your strength and make yourself stand out in the market. And Storyboard can be your savior. Here are reasons why storyboard will help you stand out.

    Storyboard works best for clients who have never worked on a video before 

    Most new clients who have never worked on a video with someone before; are clueless on how to go about it. And for them to trust you, you need to take them step by step on the process. If they are willing to provide the script, then you can introduce them to \’storyboarding\’ where they will have a clear picture on how the video will come out. This way, they will view you as an expert; besides, they will feel a sense of ownership as they will get a chance to contribute to it.

    Storyboard is good for videos that require royalty free videos 

    Now, sometimes as a video producer, your royalty free video choices for different parts of a video may not be what your client wants. This thus means that if you had purchased the footage, you will have to dig deeper to your pockets and purchase an alternative footage to replace it. To avoid this, creating a storyboard and sharing links to videos you  propose to use is very crucial as you will have advance client approval before purchasing them.

    Storyboard will help you stop guessing 

    If you are working on a technical video, sometimes, in some sections, you need to consult the client to clarify some terms and thus help you create a scene to reflect the meaning. Storyboard will be the best medium to raise such questions. Clients love this as they get also to contribute towards the production of the video. You only need to a good listener here.

    Storyboard is the avenue to win the heart of your client 

    Now, the first thing to do when your client agrees on a storyboard, is to propose to them that you can use online collaboration tools where changes can be reviewed in real time. In this case, the best tool to use for story board is Google slides. Even if you have worn the contract, don\’t stop showing to your client how professional and experienced you are by action. This way, he/she will trust you opinion on matters that are not even related to your line of expertise. Be that guy that can be trusted to not only deliver, but deliver to satisfaction.

    And this will in turn lead to repeat business and before you know, you will have more work and less stressful marketing.

    That\’s all from me here today. Till next time, bye and take care:-)

    If you need professional help on video, let me know by sending me an e-mail on connect@cheptiony.com

    Don\’t forget to give me a thumbs up and leave a comment below.

    Also, follow me on twitter @cheptiony

  • Writing an Explainer Video Script that Stands Out

    If you are an animator or video creator, then you know the power of working on a video with a creatively written script. It\’s exciting, it\’s thrilling; I mean there no words to describe it. Visualization of characters when working on the storyboard is mind blowing.

    Now, not everyone can differentiate between a creatively written script and one that is not. With the advent of sales letter templates that you can buy online for as low as $5 on fiverr.com, anyone can be a writer in a fortnight. But what\’s the difference between an originally crafted script and a script written out from a template? Well, here is how you can tell.

    Writers Understanding of the Product and it’s Connection with the Customer 

    A creative writer who knows how to play around with human psychology will first take time to understand the product the client is trying to sell to his customers. Marketing is all about playing around with human  emotions. Before he/she starts scripting, he/she will use most of his time to research and identify  one thing that the product solves and devise the script to magnify the problem in many dimensions that the prospect could not think of. This part of the script is the ‘anchor.’ The first 150 words of the script should knock the readers socks off and make them want to know more about the solution being offered to them. This is where you can introduce the product.

    Ability to Connect the Problem with the Product 

    Since I work most of the time on explainer videos for apps and software’s, the second section of the script should go straight to address how the product in questions will solve the problem. Mention the common keywords that the user is aware of. As you do this, visualize that the same features is being shown on the video. Simplify the the process and focus on the pain points. In other words, the solution should sound like it\’s possible to achieve it with a ‘single click.’

    Proper Approach on Call to Action 

    Don’t take a lot of time showing the product. 60 seconds or less is enough. Tell them how they can make use of the product by taking action you ask them to. If the product being sold is on offer for the first month, say so. It\’s also important to consider a person watching the video from youtube when writing your call to action.

    These three things are most crucial. If the writer fails to connect this, then, the entire script might be totally confusing when deciphered into video. If you have anything else to add to my list, let me know on the comments below. Till next  time, bye bye and take care.

    If you need professional help on video, let me know by sending me an e-mail here.

    Also, follow me on twitter @cheptiony