Tag: video production

  • The Best Time to Hire a Video Producer or Production Company for Your Business or Brand

    Many business owners fear to approach and engage a video producer or a video production company to help them produce their marketing videos. Why? Most of them think that they are very expensive. But is that true? To some extend yes. Video production is not cheap. There are a lot of things that one needs to factor in like equipment’s, labor, administration, logistics and the frequency of the production.

    What every video producer or video production company is looking at when approached by a brand or business is, the sustainability of the project. How often will you need the services of a video producer? What is your long term projection when it comes to producing video content? What is your objective?

    Watch Video – When to hire a video producer

    A one time video production project is more expensive than a long term contract. The producer and production company needs you to give them regular business so that they can learn more about your business and improve on their craft. Jumping from one producer to the other thinking you are saving on costs will in the end become very expensive.

    With this said, its imperative to have a budget of how much you are willing to spend every week or month depending on how often you want the videos produced for your business. Before you consider a budget for a video producer, here are things you need to look at first.

    Is Your Business or Brand Making Money

    Video production service will come in as a new expense to your business. That is why it is important to first invest money in customer acquisition before introducing video as one of your marketing tool. In todays competitive online market space, one needs to regularly produce videos in order to rank well in search engines. It doesn’t matter how much you spend to produce the videos, the search algorithm will rank each of them differently.

    Having video as one of your marketing tool will cost you money. If you don’t plan well, you will burn out along the way because the results you were expecting from the videos failed to materialize quickly.

    Secondly, the capital you had set aside to facilitate video production may be depleted before you see any results. And if the producer did his job well on your idea, you will be left alone wondering what went wrong.

    No producer will be happy to work with a client who always complains when they are issued with invoice. Fix your accounts first then consider approaching a producer to help.

    When You Are Busy And Have No Time to Shoot Content

    Most people do everything in their business. From preparing quotes, writing proposals, offering the actual services, making presentations, shooting videos, editing the videos, publishing the videos online e.t.c. That’s not a problem if you are starting up. Once you start getting clients, it is good to get a producer to help with video production.

    Every step of a production needs creativity. If you do everything yourself, your creativity will be compromised especially in the production and post production stage. I mean, why would you do the shooting and editing yourself yet you can pay a video producer who specializes on the same to do the job?. Use your money to ease yourself from video production tasks so that you can focus on your business.

    Again, when you are busy because your business is growing, consider approaching a producer or production company to take over the video production. At the end, everyone will enjoy.

    I hope this is helpful. Video producers like myself enjoy working with progressive brands or businesses. That is why I am encouraging you to first prioritize activities that will make you money. Ask yourself, Is video necessary now? If it is necessary, then get in touch so that we can discuss on your objectives and the amount you are willing to spend.

    I like when brands, businesses or companies consider video as part of their marketing strategy. When they prosper, I with my team prosper too.

    Are you ready to start using video services in your business? Let me know here. I will be open to discuss your long term plan. Lets grow together.

    And that it from me here. Until next time, bye bye and take care.

    Follow me on social media using the links below.

  • The Ultimate Guide to Measuring Video ROI: 5 Key Metrics

    Before you start measuring the Return On Investment(ROI) of a video, it is important to first look at why you created the video at first , and who is their target audience. Businesses and brands create videos for different purposes. Some of the common reasons why people create videos are:

    1. To be Famous. i.e. Via Youtube, Facebook and Tiktok.
    2. For Reporting purposes– N.G.O’s and corporate organizations set aside money for documentation of their achievements through video.
    3. For Marketing Product and services – Good example of this is advertisements, landing page videos, explainer videos e.tc.
    4. To Educate – Through online video courses shared online that people can learn from.
    5. To Entertain – E.g Music videos, drama, comedy e.t.c.
    6. To express creativity or show people how to do things – e.g How to build, cook, edit videos e.t.c
    7. For memories – e.g Travel videos, anniversaries, events e.t.c.

    With all these factors considered, you will be in a good position to know if your video strategy is working and you can start measuring your video ROI.

    On this blogpost, I will share with you 5 key metrics to look at when measuring your video ROI.

    Watch Video – 5 Key Metrics to Measure Video Video ROI

    Views

    This is the easiest and most obvious metric to track. It tells you how many people have watched your video, either on your website, social media platforms, or other channels.

    View count can give you an idea of the reach and popularity of your video, but it doesn’t tell you much about the quality of the views or the impact on your business goals. This metric is ideal for fame videos, educational videos, entertainment videos e.t.c.

    Watch time

    This metric tells you how long people have watched your video, either in total or as a percentage of the video length. Watch time can indicate the level of interest and engagement of your viewers, as well as the effectiveness of your video content.

    A high watch time means your video is engaging and relevant to your audience, while a low watch time means your video is boring, off-topic, the sound is not clear, poor editing or the image quality is down.

    Engagement

    This metric measures how your audience interacts with your video. By liking, commenting, sharing, subscribing, or clicking a call to action on a video. Engagement tells you how your videos resonate with viewers, influence their behavior, and encourage them to take action.

    A high engagement rate means your video is engaging and compelling, while a low engagement rate means your video is unappealing.

    Conversion

    This metric tracks how your video leads to a desired result, such as generating leads, sales, sign-ups, downloads, or donations. Conversion can show you how your video contributes to your business objectives and generates revenue.

    A high conversion rate means that your video is effective and profitable, while a low conversion rate means that your video is not aligned with your objectives or value proposition.

    Customer satisfaction

    This metric measures how your video affects the contentment and devotion of your customers, such as increasing retention, referrals, reviews, or testimonials. Customer satisfaction can show you how your video builds trust and relationships with your customers, how it improves their experience and gratification, and how it creates advocates for your brand.

    A high customer satisfaction score means that your video is valuable and memorable, while a low customer satisfaction score means that your video is disappointing or irrelevant.

    And that is it.

    How much have you invested in creating videos for your brand? How often do you measure ROI with your creator or producer in order to improve? Let me know in the comments section below.

    And if you need someone to help you create professional video content for your brand or business, let me know here. That’s my line of work.

    Please follow me on x and Youtube using the links below here.

    Until next time, bye bye and take care.

  • Who is A Digital Media And Communications Consultant? Understanding The Role

    Only businesses that hire consultants to work for them clearly understand the role they play in a business or an organization. We are living in a RESULTS driven world. A business that have clearly defined objectives can easily find the right digital media and communications consultant.

    A Digital Media and Communications consultant briefing the client before interview
    A Digital Media and Communications consultant briefing the client before interview / Photo by Mwathi Muiruri

    The most important question one should ask when considering to hire a digital media and communications consultant is; can the consultant deliver the results that they are looking for? That’s where most corporates and organizations fail in. They value the level of education of the consultant more than their experience.

    Watch Video

    Digital media and communications industry is full of creative experts with certificate or Diploma in media and communications training. These professionals have long term experience and knowledge to deliver high quality media and communications services. If given a chance, they are able to prove that they are fit for the assignment.

    Educational level is one of the biggest barriers to breaking through in the consultancy business and getting high paying contracts.

    If a media and communications consultant with Certificate or Diploma is not careful, he/she is prone to being tricked into accepting low pay on a high value contracts owing to their educational levels.

    But what does a digital media and communication consultant do? To answer this question, lets first understand who a consultant is?

    Who is a Consultant?

    Consultants are professionals who have rich experience in their field and a deep understanding of the industry they are in e.g digital media and communications consultant like myself. Consultants help their clients achieve their business goals by providing them with expert advice and business solutions in their field of proficiency.

    A digital media and communications consultant therefore in this context is someone who combines creativity, strategy and technology to helps clients create, manage and optimize their online presence in different communication channels.

    Roles of a Digital Media Consultant

    • Developing and implementing digital media strategies that align with the client’s goals, brand identity and target audience.
    • Creating and managing digital content such as websites, blogs, social media posts, podcasts, videos, newsletters, etc.
    • Monitoring and analyzing the performance and impact of digital media campaigns using various tools and metrics.
    • Providing feedback and recommendations to improve the client’s digital media performance and engagement.
    • Researching and staying updated on the latest trends, best practices and innovations in digital media and communications. e.g Artificial Intelligence(AI).
    • Collaborating with other professionals such as graphic designers, web developers, copywriters, SEO specialists, Animators, Videographers, Video Editors etc. to deliver high-quality digital media products and services.

    Needed Skills & Competencies

    Training and Knowledge in media and communication

    One needs to have at least a certificate, Diploma or degree in media, film or communications in order to serve well as a consultant. Education helps one organize their ideas as well as prepare quotations and make money in the business as a consultant.

    Creativity and Innovation

    The ability to generate original and appealing ideas for digital media content and campaigns.

    Communication and Interpersonal Skills

    The ability to communicate effectively with clients and stakeholders, as well as to work well in teams.

    Technical Skills

    The ability to use various software, platforms and tools for creating and managing digital media content and campaigns.

    Analytical Skills

    The ability to collect, interpret and use data to measure and improve the effectiveness of digital media content and campaigns.

    Project Management Skills

    The ability to plan, organize and execute digital media projects within deadlines and budgets.

    How A Digital Media and Communications Consultant Work

    1. Freelance: Working independently or as part of a network of consultants for different clients on a project basis.
    2. Setting Up a digital Media & Communications Agency/Company : Registering a company or agency that offers digital media or communications services to various clients.
    3. In-house: Working for a specific organization or company that has its own digital media or communications department.

    Conclusion

    The demand for digital media and communications consultants is expected to grow as more organizations and businesses recognize the importance of having a strong online presence and communication strategy.

    According to the U.S. Bureau of Labor Statistics, the median annual wage for public relations specialists, which includes digital media and communications consultants, was $62,810 in 2020. The job outlook for this occupation is projected to grow by 7% by 2029.

    And that is it. I hope this gives you a clear understanding of who a digital media and communications consultant is.

    Are you considering hiring an experienced digital media and communications consultant to work for you? Let me know here. That’s my area of expertise and I will be much interested in working with you.

    Otherwise, I hope you found this article helpful.

    Share your feedback and thoughts in the comments section below.

    Follow me on all social media using the links on the footer of this post.

    Until next time, bye bye and take care.

  • Examples of Practices To Attract Money in Todays World – Do They Really Work?

    The subject of faith, religions and beliefs is a debatable subject today depending on where in the world you come from. In the midst of the many different religious sects in the world, prosperity is the biggest selling ‘commodity’ used by evangelizers to spread their gospel.

    watch video

    With internet here with us, the religious industry is concentrated with all kinds of gurus claiming to show people the secret to ‘attracting money, making money gaining fame, becoming wealthy, e.t.c. They know that most people are constantly looking for new ways to make money thus they have positioned themselves to solve their problem of money using the practices they propose.

    For instance, in Africa, Christianity, Catholicism and Muslim religions are widespread. People will relate and trust an individual more when they introduce themselves as a born again Christian. But is this all that an individual needs in order to gain a following?

    Yes, if they use the right keywords common in most churches to command response from the congregation or followers like ‘praise God’ lord be with you you.. e.t.c. It is even more effective if the presentation is done on video. You and I know that anyone can start and build an audience through video online.

    With the keyword search for ‘making money or attracting money‘ among the most searched topics online today, one can easily become a victim of self made Gurus in that niche. More and more people will want to consume these content if they are coupled with biblical facts or ancient religious practices related to Christianity. The world we are living in right now is saturated with facts about religion. You can find answer to anything online.

    Below is a video of one Youtuber claiming that rubbing hands with gridded cinnamon and salt will help one attract money to their life. Have a look.

    This presentation is from a Catholic Reflections Youtube channel. If you watch the video from the beginning, the presenter starts by greeting the viewers in the name Jesus, then goes on to preach the word of God a little bit before introducing her topic of the morning ritual that helps one attract money.

    Do you think Christians are convinced by such presentations as hers? absolutely yes they are, but not all. Her target audience are Christians. If a Christian is looking for ways to make money and watches this video, he/she might be convinced.

    But, Is This True or Acceptable in Christian Faith?

    The answer to this depends on the religious sect you belong to and the region in the world you are coming from. For example, in the religion that I belong to, this will be categorized as idol worship which is forbidden by the 10 commandments in the bible.

    Exodus 20:3 says “Thou shalt have no other gods before me.”

    Shifting your believe in God as the provider and starting to believe in salt and cinnamon for financial breakthrough is not encouraged.

    This takes me to the next item in my list.

    Attracting Money With Money Plant

    Money plant is a succulent indoor type of plant that comes is various types. It is associated with prosperity and nourishment. Chinese Feng Shui practitioners think very highly about the money plant. People believe that if the person owning this tree can grow it and take care of it well, they will have even more good luck.

    Practitioners have clear instructions on where to place the money plant and how to attend to it for maximum benefits. e.g Placing in the south east side of your room means you will have high possibility of attracting more good luck to yourself. This idea is based on Feng shui compass.

    Having had money plant in my house in the past for close to 3 years, I think the claim is true as long as you believe that the plant will bring you good luck. Also, you must be around your home all the time to attend to the plant less it dies. If it dies, your financial luck dies. This is scary if you think about it deeply.

    Again, is this acceptable in the Christian or any other faith? Yes and No depending on how you support your argument. Plants are Gods creation and we have a responsibity to take care of them.

    Downsides of These Methods

    The two examples of practices I have shared with you above gives you a picture of how much influence some practices have on an individuals faith. If you search on Youtube, you will find several types of these videos including the Money plant presentations. The presenters make these practices look easy to the viewer or reader that one would not hesitate to practice them.

    However, practicing these without thinking about its downsides may get you in trouble in a long run. For instance, in the cinnamon and salt secret to attracting money, one is required to rub the salt and cinnamon on their hands every morning for them to attract money.

    What happens when you travel far away and forget the cinnamon at home and cant find some in where you go to? Will your attracting money powers die?

    On the other hand, it is believed that money plant will stop attracting wealth if one stops attending to it or if it dries up for lacking water.

    In life, you need to attract other things to your life apart from money. Does this mean you will have to practice something else to fulfil this purpose? Think about it.

    Now, lets look at the bigger picture.

    The Big Picture

    Keeping several things for various faith purposes in your house is overwhelming especially if you are a busy person. At some point you will forget some and the consequences of abandoning them will hit you back based on the faith you had in them.

    In a country like Kenya where most people are christians, catholics and muslims and have some things in common about God, it will be really hard to keep up with these practices of attracting money. In a long run if you practice them, you will find yourself the odd one out.

    Even though the question of faith is a very debatable subject across the world; the idea of believe in one invisible God still stands. We all have different believe histories. Some have retained their traditional belief in God while others have embraced the western model of believe because of the good that it comes with.

    All in all, the believe in one supernatural God as the source of everything is easy to practice. You don’t need to practice any of these things you see online that promises to solve your money problems. God and the faith you have in what you do and desire will help you big time. You are in this world for a purpose and God is there to help you fulfil that purpose.

    He will provide you with all that you need to fulfil the purpose as you have fun in the process.

    It all begins with staying open to learn about God. I wish you well in your journey as you seek to strengthen your faith.

    And that is it.

    I hope you found this post helpful? What practice or believe have you fallen a victim of in your journey of faith? share your thoughts in the comments section below.

    If you are looking for help to produce digital video content, let me know here.

    Until next time, bye bye and take care.

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  • 6 Things That Tenants Look At When Searching For A House To Rent in Nairobi

    At the end of April 2023, I started my hunt for a house to let within Kasarani, Roysambu, Claycity, Santon and Ruaraka area. It took me 2 Months to find a quality and fairly priced house that suites me.
    I wanted a space where I can comfortably enjoy my stay when I am home without feeling uneasy or uncomfortable. That means it had to have some key features like good ventilation, continuous water supply, easy road access, internet e.t.c

    My Journey Started In April And Ended On May

    On April 2023, my search for a house around Thika Road began. During my hunt, I spent more than 20 days combined walking around the estates to view all available houses to let.

    At the end of my adventure, I had looked at over 100 houses in different regions of Thika road including Thome, Marurui, Roysambu, Kasarani, Santon, Clay city and TRM drive. Out of all these houses I viewed, I only picked one.

    PS: More than 50% of the houses that we had viewed had been vacant for more that 2 months. This means, people go there, view the house and find out that there is something missing and then go away never to come back again.

    So what made me choose the current house I am renting now over others?

    In this article I will share with you six house features that I think many tenants look at when searching for a perfect ‘house to rent‘ in Nairobi.

    This post will act as a guide to someone looking for a space to rent in Nairobi and any other place.

    Also, it will be a source of inspiration to current and future real estate developers.

    1. Convenience To The Main Road

    How easy is it to access the main road from the house? Do you have to take a boda-boda to connect to the main road? Even if the house has quality finish and you still spend money to connect to the main road, it is still not economical.

    I know you are asking; but it depends with what you do? Well, sometimes the convenience to the road come in handy e.g emergencies, security e.t.c.

    Convenience to the main road
    Aerial View of a House Convenient to the main road

    Having this in mind when searching for a house to rent in Nairobi will save one a lot of time. You will not waste time going deeper into the estates to look for a house. You will only focus on the ones that are closer to the road.

    2. House Design And Ventilation

    A Work from home space in Kenya

    Is the house design appealing? How is the house ventilation from the inside? Some of the design features that was important to us was the positioning of the toilets, kitchen, bedrooms and balcony.

    There is a huge problem with many house designs in most flats in Nairobi. In some, the first thing you will see when you enter the house is the toilets, then Kitchen, then bedrooms then living room then finally the balcony. All the rooms are connected by a tiny corridor. This isn’t in anyway appealing having in mind that you have to pass through the corridor to connect to all the rooms.

    Another issue with many designs was ventilation. Many houses we viewed located at the Ground floor had very poor ventilation. There was no natural light coming into the house. This means that aside spending a lot of money on power, its not a conducive working environment if sometimes you work from home.

    Finally still on the issue of design, the curtain holders in most houses were ‘box type.’ They have not embraced curtain rods yet. So if one had curtains designed for rods, they had to install the rods at their own cost.

    3. Water And Other Amenities’

    A house with water 24/7

    One of the biggest problem in most Nairobi estates is water. Tenants are not told about the water rationing when they move in. I remember at one time, in my previous rental, we stayed a whole month without water. Thanks to my friend who lived in a house with no water rationing thus I did laundry and showered at his place until the water was back.

    But imagine, what will happen if you don’t have a friend you can run to for help when having water crisis? You will buy 20 litres of water at up to 100 shillings. On average, one person needs at least 40 litres of water daily to use in bathing and flashing toilets.

    The house design and beauty doesn’t matter if there is no water. It is better to pay for water in units than live in a house without water.

    4. Space Size Including The Balcony

    How spacious is the living room and bedrooms? In some houses, the bedroom space was very small that it only fits a 5×6 bed. Literally, the whole bedroom is occupied by only the bed which doesn’t make sense.

    Spacious living room and balcony is also important. In the balcony, one can hang clothes, relax and bask in the sun e.t.c. This are things that matters to anyone.

    In a spacious house, one feels free and flexible. There is a special feeling that one gets when he/she is living in a very spacious house.

    5. House Floor Levels and Lift

    Which floor is the house in? Is it in 1st floor or 6th floor? In my search, I found 3 good houses in 5th and 6th floor, but what turned me off was the poor ventilation on the stairs and absence of a lift.

    Imagine you have gone to the shop and back to the house only to realize you forgot to buy something essential from the shop. You will have to walk down the stairs to the shop and back to the house. In this day and age, that’s a lot of work. That is why its important to have a lift in place if the house is tall.

    Anything above 4th floor should have a lift for convenience.

    6. Cost

    This is the last thing that one looks at. How much is the rent? Some people rarely ask the renting cost if the house didn’t have the features they wanted. If they do, they will do it as a by the way. Some of the houses were overly priced despite having all the features we were looking for in a house.

    In many cases, I realized that many landlords are nowadays focusing on the decorations other than the space size thus charging more. There should be a balance.

    At the end, like business Tenders, one choses the lowest priced house with good space, water 24/7, security, easy access to the road and is properly ventilated.

    Conclusion

    If you are looking for a house to let in Nairobi, don’t rush; take you time. It will take time to find a good house that is habitable. A house that you can live in until you are able to have your own home designed to your own taste. You do not want to move into a house and little after moving in, you find a problem and you are forced to move out again.

    I hope you found this article helpful.

    What are those things you look at when looking for a house to let in Nairobi that fits your taste? Share your thoughts in the comments section below.

    And if you are looking for help to create and produce high quality videos for your business, I will be glad to help you. Reach out to me via my business website here.

    Until next time, bye bye and take care.

    Follow me on twitter @cheptiony.

  • 5 Short Term Contract Offers In Technical Video Production

    If you are hired as a producer or your business is contracted to offer Technical video production services, you can create several short term contracts to other freelancers in the creative industry.

    For instance, if the contract is to plan and produce a webinar or a live stream, a lot may be required from a Technical Video Producer or The Project Manager. This means that you will not be working alone. You will need a team of other technical professionals to work with you like a director, sound engineer e.t.c.

    Video – Short Term Contracts You Can Create As A Video Producer

    Here are some of the professionals you will need in your team to provide technical video services.

    #1 Audio Engineer

    black and white audio mixer
    Photo by Jadson Thomas on Pexels.com

    Sound is a critical component in an online production especially live events. If the sound is not audible, then the event/webinar will not be in anyway effective. While in most occasions sound issues may be arising from the participants computer or gadget, the worst case will be the participants not hearing the speakers voice at all.

    That’s why sound engineer plays a big role here.

    #2 Director

    The Director monitors the speakers/participants during a livestream and switches between different screens as each one of them speaks. The responsibility of the director will vary based on the kind of livestream being broadcasted live. For instance, if it’s an live event and there are 3 cameras, the director will be the one calling shorts as needed from the camera persons.

    It’s important to have many directors for big events.

    #3 Live Support

    During a live event, or premiere, there is a need for someone to provide real time feedback to questions or concerns being raised by participants. Among these could be problems with sound, or video e.t.c.

    Also, live support is needed for events that are translated to other languages based on those attending.

    #4 Video Producer/Editor

    A video producers or editor in this context task is to record the livestream and save it offline. The recorded stream can later be edited and shared on various platforms in bits.

    The video producer also oversees the overall production and guides the director on other post-production needs. The producer is involved with the management of the project at hand.

    #5 Script Writing

    In rare occasions, scripting is needed. Most of the content in the videos that are streamed online are prepared by the presenter. This means that the have all the information, the only thing they need is technical services.

    You many need other guys to help depending on the how big the event will be and the budget your client is offering.

    Conclusion

    Technical video production is a broad subject in the online sphere. It is therefore important to have knowledge and understanding on how to carry out the assignment.

    And that is it.

    I hope you found this blogpost helpful, scroll down and share your feedback. I will be happy to read.

    And if you are looking for Technical Video Production Services, you can request a quote on our studio here. We will get right back to you as soon as we can.

    Until next time, bye bye and take care.

    Follow me on twitter @cheptiony.

  • Examples of Technical Video Production Services You Can Provide Online

    There is a growing demand for technical video production services online. Both small and big organizations are now seeing the value of Technical Video Production Services and are seeking services of experienced contractors. This is a sign of hope to many freelancers in the gig economy who can plug in to these opportunities.

    pexels-photo-1092671.jpeg
    Photo by Lisa Fotios on Pexels.com

    So what does technical video production entail? Well, it’s a broad subject. In a layman’s language, it’s more of the provision of ‘technical‘ services and production of ‘tech‘ related videos.

    Before I go further on this blogpost, I will like you to keep in mind that the kind of technical video production services I will be discussing here is online based.

    #1 Providing Technical Video Services

    Small and big organizations with many employees today carry out most of their trainings online in order to save on costs. On the other hand, event organizers are now exploring the option of ‘paid livestreams’ to the events they organize.

    Technical Video Services

    In order to achieve the best results in these trainings and live events or perhaps in premiering pre-recorded webinars; proper planning is needed to ensure everything goes on well as planned.

    This is where the services of a contractor or persons well versed with live video streaming technology is needed.

    #2 Offering Overall Design And Look Services

    For an event/training to look professional and be effective, it’s overall look and design has to stand out. As a service provider, you are required to consult and provide designs for the overall look of the event.

    Here you will be working closely with a professional graphic designer and the client team. In this case, skills of an interior designer may be needed if the event is being live streamed.

    #3 Production Of Tech Related Videos

    Owing to competition in the online market place and the requirement for software developers to be certified by authorities, it’s recommended for any software or hardware tech product to have a written instructional manual on how to use it. Having such instructions is good for marketing purposes. Here are some of the services you can provide as a Tech video producer.

    black and gray motherboard
    Photo by Athena on Pexels.com

    #3.1 Instructional Video Production

    You can find work in a software development company to produce Instructional Videos or How to Screencast Videos. You job will be to translate written instructional manual into videos with the help of a voice over narration.

    This can be done using existing written instructional manuals or software documentations. Depending on the complexity of the product, some may need that you rewrite the scripts using simple language and produce the videos in 2D or 3D modelled designs.

    Additionally, instructional video production may require you to seek services of a script writer, voice over artist and a screencast video editor.

    #3.2 Tech Products/Website Video Reviews

    This is basically reviewing different tech products like phone, computers, laptops, USB’s, earphones e.t.c. In this, you review a product and share your view on what you think of the product after using it. Mostly, companies use this for marketing purposes as well as research and development.

    On the other hand, you may be asked to review web services like web hosting, VPN‘s and more.

    This are just few among the many opportunities that the online marketplace presents.

    Conclusion

    There is growing demand for Technical video production services online. It’s therefore up to you as a freelancer or an entrepreneur to spot and pursue them. I suggest that you build a nice portfolio that you can showcase to your potential clients online. Having a website that people can visit and see your work will be great.

    With this said, I will like to urge you to press on and be on the lookout for these opportunities.

    I hope you found this blogpost helpful, scroll down and share your feedback. I will be happy to read.

    And if you are looking for Technical Video Production Services, you can request a quote on our studio here. We will get right back to you as soon as we can.

    Until next time, bye bye and take care.

    Follow me on twitter @cheptiony.

  • 4 Video Editing Blends With The Best Final Video Output

    Changes in technology has positively transformed video editing. Today, there are several video presentation variations that one can apply on their project depending on the message they are trying to put forward.

    Video production

    So what are those styles of presentations and how can one apply in their video to bring out the best final video output?

    On this blogpost, I am going to share with you 5 different video design styles that are common in the online marketplace. Also, I will share with you how a combination of 1-3 of these styles of video presentations will bring out a stunning video.

    5 Common Online Video Design Styles

    1. Recorded Video Footage and B-rolls.
    2. Explainer/ 2D Animations.
    3. Infographics Animations and motion graphics.
    4. Screencast Videos
    5. 3D Animations

    For a detailed explanation of each one of these styles of video presentations, please read the blogpost I wrote here on 5 video production skills that will make you money online in Kenya today.

    #1 Combination- 3D Animations, Recorded Video Footage & Screencast Video Recordings

    These three can work together depending on your script and budget. This combination is perfect for product demo videos and software tutorials. To safe on time and money, here is how you can combine them.

    • 3D Animations – This is perfect for use in intro and outro logo animations. This appears for 2-3 seconds in the video at the beginning and at the end.
    • Recorded Video Footage and B-rolls – It is best used to splice up a video. For example, if the script is talking about a software program or a website service; before the actual screen recordings, one can display someone busy on their computer working.
    • Screencast Recordings – This is usually the actual screens of the digital product being demonstrated.

    When you combine these 3 video presentation styles, you will get a professional and polished video.

    #2 Combination- 2D Animations, Infographics Animations And Motion Graphics

    These are 3 different types of animation designs that are closely related. As I mentioned up there, please check this article on 5 video production Skills that will make you money online in Kenya today to learn more.

    • 2D Animations -This is best used in scenes that need human, living things, cars e.t.c representation.
    • Infographics Animations – Suitable for scenes in a video that needs some data illustrated. e.g Sales performance comparison between different products.
    • Motion Graphics – Motion graphics vary from text animation, motion backgrounds appearing at different scenes in a video as seen fit by the video creator.

    #3 Combination – Screencast Video & 2D Animations

    A Combination of Screen recorded videos and 2D Animations can perfectly work for explainer and app demo type of videos. In scenes where the presenter is talking about the problem at hand and giving a case study, 2D animations can be used to illustrate the message. Then in the midst, one can bring in screen recorded videos to demonstrate the solution the digital product is providing.

    #4 Combination -Video Footage & Infographics Animations

    The lifeline of long form documentaries and feature videos is video footage and b-rolls. However, It’s paramount to consider using infographics to splice up your video presentation. Since every video presentation’s end goal is to sell an idea, some data will be included. That’s where you can use infographics animations.
    Also, in some parts, motion graphics animations will play a role.

    Conclusion

    As a video creator, you can play around the 5 common video design styles. At the end of the day you want to communicate clearly. You can come up with your own combinations.

    However, have in mind that all of these 5 different type of video design styles require one to specialize in order to deliver the best results. This means that you may have to collaborate with a 2D animator if you are creating a video that require some 2D animations incorporated. So, if you are a video production business owner, consider getting all costs right when preparing a quotation.

    And that is it from me.

    Do you think taking into account a combination of different video designs is necessary when planning for a video production? Share your thoughts in the comments section below.

    Finally, if you are looking help with professional video production services from start to finish, Techtube Video Studio can help you out. Request a quote here today. You will get a response within 24 hours.

    And until next time, bye bye and take care.

    Follow me on twitter @cheptiony.

  • 3 Ways To Edit Video Using Camtasia 2022 Editor

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    Video: 3 Ways To Edit And Remove Unwanted Parts of a Video Using Camtasia Studio 2022

    Camtasia Studio 2022 FREE download Link

    Camtasia Studio 2022 FREE download Link

    For professional video production services, request a quote for free here.

    Follow me on twitter @cheptiony.