Tag: video script

  • Writing an Explainer Video Script that Stands Out

    If you are an animator or video creator, then you know the power of working on a video with a creatively written script. It\’s exciting, it\’s thrilling; I mean there no words to describe it. Visualization of characters when working on the storyboard is mind blowing.

    Now, not everyone can differentiate between a creatively written script and one that is not. With the advent of sales letter templates that you can buy online for as low as $5 on fiverr.com, anyone can be a writer in a fortnight. But what\’s the difference between an originally crafted script and a script written out from a template? Well, here is how you can tell.

    Writers Understanding of the Product and it’s Connection with the Customer 

    A creative writer who knows how to play around with human psychology will first take time to understand the product the client is trying to sell to his customers. Marketing is all about playing around with human  emotions. Before he/she starts scripting, he/she will use most of his time to research and identify  one thing that the product solves and devise the script to magnify the problem in many dimensions that the prospect could not think of. This part of the script is the ‘anchor.’ The first 150 words of the script should knock the readers socks off and make them want to know more about the solution being offered to them. This is where you can introduce the product.

    Ability to Connect the Problem with the Product 

    Since I work most of the time on explainer videos for apps and software’s, the second section of the script should go straight to address how the product in questions will solve the problem. Mention the common keywords that the user is aware of. As you do this, visualize that the same features is being shown on the video. Simplify the the process and focus on the pain points. In other words, the solution should sound like it\’s possible to achieve it with a ‘single click.’

    Proper Approach on Call to Action 

    Don’t take a lot of time showing the product. 60 seconds or less is enough. Tell them how they can make use of the product by taking action you ask them to. If the product being sold is on offer for the first month, say so. It\’s also important to consider a person watching the video from youtube when writing your call to action.

    These three things are most crucial. If the writer fails to connect this, then, the entire script might be totally confusing when deciphered into video. If you have anything else to add to my list, let me know on the comments below. Till next  time, bye bye and take care.

    If you need professional help on video, let me know by sending me an e-mail here.

    Also, follow me on twitter @cheptiony 

  • 4 things Every Client Should Know Before Hiring a Screencast Video Tutorial Producer or Editor

    Every client would love to work with an expert  in wherever field they need help. The catch is; it comes with a price, and not everyone  willing to pay it. The same case applies to finding a professional screen-cast video editor or producer. If you are scouting for one, please read the following article to the end before you decide on who to go with.

    Here are 3 main things a professional screen-cast video producer should request from you(client) before  starting.

    Note: Most these items can be provided by the editor or producer based on  agreement.

    Script

    A professional screencast video producer uses a written script or an outline provided by the client to produce the video. There are many reasons as to why I recommend this. One is because, video scripting cuts the presentation time by half. One is able to save time by focusing on the most important features or sections of a software or a website and probably break down the presentation into sections where viewer can choose to watch a section they would want only.

    Professional Voice Over

    Voice over is very crucial as it explains what’s is happening on the screen. Some video editors are native English speakers and can do the presentations easily in a flawless manner. But this will not be appealing if professional quality equipment is not used in recording the voice over thus its important to consider hiring a professional voice over to record your script. Professional screencast video producers can source this on your behalf on freelancing sites like Upwork and Fiverr.

    Delivery Timelines

    Any professional screencast video producer is able to advise you on how long it will take to deliver your video. This will be based on if you provide the script, the expected video duration and whether the script you have needs a professional voice or not. Usually a 2-5 Minutes video tutorial takes 1-3 days to complete and deliver.

    Video Quality You Need

    As a client, you must know from the onset the quality of video you expect from the video producer you hire. This way, you will know if the editor is able to delivering the same. Video quality ranges from HD, FHD(Full HD) and UHD 2k,4k (Ultra HD).

    And that’s it. If you are able to get answers to these things upfront from the editor/producer, you are good to proceed to the next stage of hiring him/her to produce your video tutorial(s). Of-course, you must understand each other clearly when communicating in order to save time and speed up the process of production. Since business is all about building relationships, it is important to work with someone you can freely contact in times of need without a second thought.

    If you need professional help on video, let me know on here.

    Don’t forget to leave a comment below.

    Also, follow me on twitter @cheptionymutai

    Till next time, bye bye and take care.