Category: ONLINE FREELANCE TIPS

Tips to success in Online Freelancing

  • 5 Reasons You Should Hire Freelancers For Long Term

    If you are a client, the only way you can make a difference in a Freelancers life is hiring with a view of working with them for long term. It’s obvious, by the time you decide to hire, you have already done your due diligence and made sure that they have all that it takes to complete the job at hand.

    Watch video- 5 Reasons You Should Hire Freelancers For Long Term

    Unlike traditional way of hiring people where someone signs a contract for a given period of time- Freelance hiring terms are different. For you to succeed in hiring a freelancers to work for you, look at hiring for long term.

    But not every newbie client looks at it this way. Why? because, they have the liberty to hire and fire anytime. Also, you can opt to hire one on one-time fixed contract.

    I mean, even if you are working on a same project over and over again-you still have the freedom to end the contract after completion of a milestone and hire someone else to do the same job without any problem. In some occasions, the reason behind the decision may be valid.

    So how is this problem anyway? Well, initially it isn’t. Its fun doing so. It feels good to work with people from different countries and see what they offer. But as you go on, that excitement to ‘hire‘ someone new starts to fade. This is contributed by a number of reasons.

    In this blog-post I will be exploring long term unforeseen issues that will arise as a result of inconsistency in working with an individual freelancer.

    Broken Communication

    Sometimes, when you post a job, you get only one qualified freelancer. You may not have a problem during the interview process and you end up a hiring him/her.

    Mark you, when doing this, you already have 2 or 3 qualified freelancers in your contacts whom you had hired to work for you in the past and they did a perfect job.

    Now, when the deadline is due, the freelancer stops communicating and ghosts you for weeks. This is quite disappointing. While you may have the liberty to re-post the job and get new applicants, the project at hand may not be any useful depending on its intended purpose.

    Assuming you had consistently worked with one freelancer from day one, you could have been in a position to predict his behavior and find a resolve before the deadline reaches.

    Repeatedly Explaining What Your Expectations Are

    Unless you were disappointed by the first freelancer you hired, there is no point in hiring a new freelancer to do a similar job for you. Its wise to consult the first freelancer on if they can do the job at hand as well as their availability.

    Its more easier to work with a freelancer you had worked with before. You will take very little time explaining to them what to do as well as what you expect from them.

    Room to Negotiate on Charges

    While there is a probability of finding a new freelancer with a lower bid anytime you post a job on a freelancing platform, the quality and guarantees you get will vary.

    In this day and age, prices go along with quality. If your requirements are high and the amount you are willing to pay is low, only entry level freelancers will apply.

    This may lead to wasting a lot of time hiring and re-hiring with the hope of saving money only to end up loosing more.

    But when you repeatedly hire the same freelancer for the same skills- at some point – after several contracts, you will be able to negotiate for a discount.

    Sense of Security

    When a freelancer is assured of consistent work , they will give your project their all. Your project will be on top of their priority list. They will worry less.

    They will stop taking in new work because what you are offering to them takes care of their bills.

    Their life will eventually change because they will have time to think of investing their earnings. At the end, it’s not about the pay, its about what it does to their lifes.

    It feels good when you know that the job you are offering is helping someone live a life of their dreams.

    Consistency Means Trust

    When you are consistent in what you do, everyone around will trust you. It’s effect is symbiotic.

    The freelancer will trust you and you will trust them. If you are connecting with the freelancer through a gig platform, the platform will love you more.

    These are 5 reason you should hire a freelancer for a long term. I hope you learned something from this post.

    If you need help to edit videos or produce professional screen-cast’s tutorials, let me know here. Alternatively, you can send me an e-mail to connect@cheptiony.com

    Until next time, take care. Follow me on twitter @cheptiony

  • Signs You Are Being Lured to Work For Free During This Pandemic and Why Its Good to Say No

    Many prospective clients new to the ‘Freelance economy’ will use this season of pandemic to get the most from unsuspecting freelancers for less or even free.

    Watch video

    But does economy slowdown mean you should compromise with your regular rates and serve clients based on ‘their’ low budget that is below what you normally charge? Does this mean you should offer your freelance services for free?

    Since Freelancing is a ‘open’ economy dependent of the best bidder, its crucial that one is keen as a freelancer so as not to compromise with value by offering services at a lower price.

    It’s obvious, the level of spending by most clients as we speak has reduced due to fears that the pandemic may go for long.

    While your priority now is a sustainable source of income, you should also look at the long term effect of offering your services at a low fee. This is a question of being ‘productive‘ as opposed to being ‘busy.’

    Here are three things to to consider when before dismissing request for free work.

    Your Work History with the client

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    Photo by Suzy Hazelwood on Pexels.com

    Have you been working with a client for some time? What kind of services are they selling? Which market are they serving? Have their markets or customers been heavily affected by the pandemic?

    Keenly answering these questions will help you understand how to respond to your clients need for a discount. If the services you are offering still takes the same time to complete, then declining to give a discount might be the best option. This way, if the client withdraws their existing contract, you will be in a position to accommodate a new client who is willing to pay you in the rates you are asking for.

    Nothing Changed. You Still work From home as Before.

    While Covid-19 pandemic is here with us, Freelancers who used to work from home still do so. Its just that now, they can’t have their regular meetings over coffee with their friends or local clientele.

    So, the point is; nothing changed. You still pay bills as you used to pay.

    This answers the question on whether to offer services at half the price or for free. It’s up to you to decide if it is worth. Don’t be ‘Mr. nice‘ expecting the client will love you. This is business. So, learn always to say no to something that you don’t agree with.

    Trust Your Guts. Be a Freelancer of Value.

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    Photo by Alexander Mils on Pexels.com

    The only way you can gain financial freedom is setting your value high and being firm on it. People perceive that freelancers who charge high rates deliver quality with little or no supervision. In a time when economy is not doing well, few people can afford to hire you. So does it mean you lower your rates to match the demand? Absolutely NO.

    Doing so is dangerous. In most occasions, when you lower your rates below your normal, you will have to do more work to meet your targets. At the end, quality will be compromised.

    Again, this is the other reason to say No, without explaining yourself. Any client who values quality work will respect your decision.

    And that is it from here. Do you get irritated when clients sends you an e-mail requesting you to do for them some work for free? How do you dismiss them in a professional way?

    Share your feedback in the comments section below.

    And if you need help to edit your videos or produce professional screen-cast video tutorials, let me know here.

    Until next time, take care. Follow me on twitter @cheptiony

  • 3 Platforms Every Freelancer Should Invest in For a Long Term

    If you you ask a full time freelancer the advantages of being one, the most common answer is ‘freedom to work anywhere.’ It is one of powerful selling points of freelancing. What most people fail to share is the solitude that comes in at your initial stages of becoming a freelancer.

    Video Summary

    This is inevitable if you skills revolve around the ‘creative and design‘ space. You will need your time alone or with people who share the same mindset as yourself. As a result, on several occasions, you will be tempted to quit because of spending most of your time alone with your computer.

    Expressing your thoughts and ideas about your journey is the best way to share your feelings with other like minded creatives across the world who are struggling with the same issues as yourself on their journey to becoming a freelancer.

    So, is that all? Well, it’s not. It will matter a lot where or the platform you use to share your feelings/advice. Before you start sharing, here are questions you should ask yourself;

    1. Is what I am sharing truly helpful to the person reading it?
    2. Is social media a good platform to share the information?
    3. What do I expect to gain from it? is it fame, appreciation e.t.c

    When you ask yourself these questions, it will inspire you to take time in putting some thought on what you are going to share. With this said, here are a few ideas on choosing the platform for sharing helpful thoughts with other fellow freelancers.

    Build a Professional Website Blog

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    Photo by Jess Bailey Designs on Pexels.com

    I don’t recommend setting up a free blog for many reasons. One of them is this; ‘the level of commitment you will have is close to none.’ Secondly, you will be lazy in coming up with blog ideas. Most people who own free hosted blogs publish shoddy information because they have nothing to lose.

    That is why I recommend you buy your own domain and hosting. For as low as $1/yr, you can get a custom domain on hostinger. Hosting one website will cost you around $10/yr if you go with the same host. Of-course you can invest more depending on your ability.

    Looking into this, it is very cheap to own a professional blog considering the value you will get by having a domain with your own name. When you share information on social media and point it to your domain, people will be happy to visit your website and learn more.

    Pick Two of Your Preferred Social Media Platforms

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    Photo by Tracy Le Blanc on Pexels.com

    I don’t recommend posting ‘the thoughts you value‘ on all social media platforms like a spammer. It will loose it’s value as people will perceive you as someone desperate for attention. For example, I am not a fan of Facebook and Instagram so I rarely share any information pertaining to freelancing there. If you want get my weekly blog-post, follow me on twitter here. But if you love Facebook or Instagram, pick one from the two.

    I share most of valuable information on twitter.

    Let your followers, identify you by what you share.

    Pick One Video Hosting Site of your Choice

    Based on popularity, you-tube is the most sought after as it comes installed on all android phones. Besides, the service is great and free. This means when people feel like they want to watch videos, the first place they visit is Youtube.

    Now, if you prefer other platforms like vimeo or wistia go for it. All content you will share will be based on your blog-post. Once you publish the video, embed it on your blog and share it on social media. Don’t forget to paste a link to your blog in the description area of your video post. This one you back-linking and getting found by search engines.

    Important Note

    While planning and strategizing on building your online presence, its worth checking if the name you choose for your brand is available anywhere online. You can do this on Namechk.com for free. Namechk tool is capable of checking the availability of the username you choose in over 30 domains and more than 90 social media accounts.

    Finally as You Grow Your Blog – Capture Leads

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    Photo by Jens Johnsson on Pexels.com

    If you don’t know what leads are, I will tell you in a moment. Let’s say someone visits your blog and they enjoy reading what you share and will want more of it, how will they get it?

    One way is bookmarking your blog. But often times, we rarely visit the sites we have bookmarked on our browser.
    That’s is why having a form on your blog where they can enter their name and e-mail is important.
    This way, you can send an e-mail each time you publish a new blog-post.

    You will be surprised on speed at which your audience will grow. Keep sharing well crafted thoughts and ideas with the world. You never know, one of the readers maybe your next customer.

    It’s ok if no one comments on your posts. Point is, you have done your part. Someone somewhere in need of the same information will find it.

    And that is it from me here.

    If you need help you create and produce professional screen-cast video tutorials for software’s, mobile apps and web applications, let me know here.
    alternatively, you can send me an e-mail to connect@cheptiony.com

    Until next time, bye bye and take care.

    Follow me on twitter @cheptiony

  • 5 New Ways to Make More Money Online As a Video Producer

    Producers who have been in the industry long enough, will agree with what I am about to share with you today in this blog post.

    Video production has evolved over time. When I started as a producer back in the year 2010, I only knew videography and video editing.

    In this blog post, I share with you how to make more money by breaking down video editing and production components and offering each one of them as an independent service. 

    If you are creative enough to produce a captivating video, then, you are also creative enough to write the same script. You just need to believe you can do it.

    Clients will love you more if you can go an extra mile and provide a professional voice over. Find ways that you can get the voice cheaply from freelancers and have your client pay more it.

    I recently learnt this. More and more clients are in need of Subtitling service. It can be for a movie or video intended to be viewed in a different language. YouTube has integrated Google translate on their video player so that you can watch a video in any language.

    You can charge between $10-100 per video depending on your clients budget and video duration.

    Every video producer know how to use graphic design software’s like Adobe Photoshop  or Adobe illustrator. You can propose to design a nice custom thumbnail for your client and charge them $5-50 per thumbnail. The rates you charge is up to you. If you haven\’t done this before, here is the best way to get started.

    There are many other things you can do to make more money as a online video producer in 2019.

    If you need help to create and produce professional screen-cast video tutorials, let me know here.

    You can follow me on Twitter @cheptionymutai

  • 3 Steps To Closing Your First Deal as a Freelancer

    If you are starting up as a freelancer, you know how hard it is to close your first deal going by the fact there are hundreds of other freelancers out there who are 10x better than you.

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    Photo by Savvas Stavrinos on Pexels.com

    How do you get over fear that you will not succeed before you even take your first step? How do you compete with other qualified freelancers and emerge the best in the business?

    You see,

    At end of the day, you have to make more sales. With time, you will want to concentrate high value contracts. To get your feet on the ground, here are 3 steps to closing your first deal even if you have no experience at all.

    Research on Your Clients’ Requirements And Address them in Your Cover Letter

    This may sound obvious but most people fail to do it right. Serious clients searching for freelancers will prefer to work with someone who addresses the pain points of the problem in their cover letter. Stick to the topic of the job.

    In this day and age, or rather in the freelancing world, no one cares if you have 10 years of experience…all they want is someone who is ready to solve their problem faster- and get paid. Stick to that. Tell them how you are going to do it. Be brief.

    Offer to Speak to Your Prospect on Call

    This only comes in handy if a client shows interest in your proposal by messaging you. scheduling a call is convenient to someone who is busy and not ready to have e-mail exchanges back and forth. Demonstrate that you are confident enough about the job on offer by proposing to have a call. Majority of clients, are willing to get on call with you in the time that you propose.

    Ask Them to Close the Deal to Enable You Start

    Now, I know this sounds very unusual to many but it works. Don’t wait for the client to close the deal, ask them to do so once they have provided you with all the required information. Be polite while doing so. This works best when you set a deadline. Don’t let them assume and wait for you to work without a contract in place. It is risky as it may not end up well. Them putting money on escrow demonstrates commitment.

    And that is it from me today.

    If you need help to create professional screen-cast video tutorials, request a free quote here.

    Until next time, bye, bye and take care.

    Follow me on twitter @cheptiony.

  • 5 Reasons Why a Prospect Will Kick Your Ass Just When You Are About to Close The Deal

    It doesn\’t matter if the project at hand is big or small – the psychology of closing a sale is the same. Now, if you are fond of copying other people ways of handling business-then this explains why you are always loosing/or getting your a** kicked just when you are about to close a sale.

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    It\’s a no brainier. If your prospect notices a little sign of desperation or display of fear, they will doubt your service and chicken out. All this can be interpreted from the conversations you have with them either on e-mail or call.

    I too, sometimes find myself as a victim. But, I have learn\’t a lot from them. Here are 5 common things that will make a serious client start procrastinating on whether to work with you or not.

    Lack of DEEP Understanding of Your Prospects Video Requirements

    Now, I am talking here of serious clients who are ready to buy your video services… Not the many \’internet window shoppers\’ who are just making inquiry with unclear needs. Serious clients are ready to spend if you clearly convince them that you have the capability of delivering the kind of video they are looking for.

    Watch Video – Deal Breakers in The Freelancing Business

    Now get this, there is \’shallow\’ understanding of the \’need\’ at hand and there is a \’deep\’ understanding of the need. Deep understanding can only be gained from experience of doing the same thing over and over for a very long time. And this goes hand in hand with \’high spenders.\’

    Poor English or Several Grammatical Mistakes in Your Communications

    Now, I admit, English is not my native language. But I had to learn how to communicate well in English. This way, I am able to show how serious I am in engaging with global collaborators. Now, let me explain why this can become the last thing in the list of your requirements. The first thing is usually the \’Skills, followed by timeline, then cost and finally communication.

    In occasions when I am hiring, I can quickly tell from the communication whether someone will be fun working with or not. Any client hiring is looking to reduce their workload. If they find that they are struggling to understand what you are trying to communicate to them, they will re-think on hiring you. I mean you are giving them double work.

    Greed for More Pay

    Again, prospects ready to spend will not look at the cost first. They will look at your skills. They determine this by sharing their requirements. Once satisfied, they will request that you give them a quote. When you provide a quote of say $500. They, will send you an e-mail, saying,

    \’Just to confirm, you say you will charge only $500 to create the video with revisions… Is that correct.\’

    The word \’Only\’ in that sentence will arouse greed in a freelancer. Most guys are tempted to start hiking the amount by introducing \’add ons\’ that was not there before.

    If you are the \’greedy\’ type of freelancer; go take a cold shower before replying that e-mail because you will end up loosing the business by allowing temptations to set their foot on your door:-)

    Too Slow to Meet the Deadlines

    Busy clients set their deadlines. When they contact a freelancer to work on their project, they need it like yesterday. Give them a reasonable deadline and inform them that on request, you can work overtime (in the evenings/holidays of-course), if it\’s urgent. Then tell them how much more you will charge them for overtime. You being honest, they will offer to pay you more if they need the video that FAST. Address them like a fellow human being but stick to the context. They are humans like you only in a different planet.

    Inability to Handle a Single Portion of The General Requirements

    This is what I mean when it comes to video production. Sometimes, a prospect needs someone who can handle everything from Scripting, story-boarding, voice over and video production. They don\’t care how you do it. They just need someone who can tell them they can and prove it. If you are a honest freelancer, tell them what you can and what you can\’t handle. This will help them decide and their decision may not be in your favor. That is fine. Joy comes when you do what you can do best.

    There are many other more reasons which will make a prospect choose not to work with you. One among those being uncertainty when explaining yourself in your e-mail. Always be yourself. Be confident in what you think you can offer.

    And That is it from me here.

    If you need help to create professional screen-cast videos, send a request a free quote here and I will get back to you.

    Until next time, bye bye and take care.

    You can follow me on twitter @cheptiony

  • Dealing With Difficult Clients -4 Ways to Go Around It

    There is nothing stressful like dealing with a difficult client. In most occasions, you get into business dealings with them while you are in your happy mode. In fact, when they share details about what they want done for them, you are quick to accept. Now, you have started work as agreed, and submitted your draft for them to review. This is where you realize that the client is quite difficult to deal with.

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    Photo by Ketut Subiyanto on Pexels.com

    Even though he/she doesn\’t mention it anywhere, you can sense from their comments that something is not right. Their behavior keeps you in a puzzle. They are not particular on anything. For instance, they may say there is a glitch in the video without indicating which minute the glitch is originating from. When you reply and ask them to be specific, they either keep quite or they respond with another new issue without addressing the former.

    Such clients make producers\’ work difficult by not communicating clearly. If you find yourself in such situation; what will you do? Will you ask the client to close the contract and hand it over to someone else? Or will you find a way to advise your client to help you out (through feedback) to correct the mistakes? Here are 3 ways to overcome this hurdle.

    Understand That There is No Difficult Client – It\’s You Who is Difficult

    If a client agrees to award you a contract, it means they love your work. Now, you should be creative enough to resolve issues that arise while working on the contract. Never accept defeat unless the client himself gives up on you for failing to be answerable. Be that person who never mix business with emotions. Sometimes, the client maybe telling you the truth but you don\’t want to accept it.

    Find New Approaches to Get Your Client Provide a Clear Feedback

    Google (through it\’s products) have made this easy for everyone. You can create an excel sheet or Google docs file and advise your client to use the same in providing feedback. This way, you can monitor progress by striking out resolved comments. Be the initiator. You can create a table with segments to motivate the client to simplify his/her comments. e.g one column maybe for them to enter time-codes and another one for comments related to that time-code.

    Brief Them When You Find Difficulty Understanding Their Comments

    We all look at things differently thus our understanding vary. It thus means that the client will provide their brief and feedback in the best way they know. Be open if you find difficulty understanding. Make suggestions on the best way they can do it. Most of them are willing to listen to you and do it your way. Those who want things done their way will go a step further to teach you how.

    Be Patient And Wait For Them To Communicate Back

    Difficulty with clients varies. For instance, some have a problem with communication. They take long to respond because of their busy schedule. They can go a whole week without communicating back. Don\’t give up so fast. Give them time to respond. But follow up if they don\’t after every 2 days to remind them.

    As they say, there are many ways to kill a bird. Keep going and never let any negative feedback or bad communication bar you from delivering your best.

    And that is it from me today.

    If you need help to create professional videos for your online business, let me know by requesting a free quote here.

    Till next time, bye bye and take care.

    You can follow me on twitter @cheptiony

  • Where to Find FREE Background Music And Sound Effects with Up to Date Database

    Most people only know YouTube as a video hosting site where one can freely share as well as learn from others. What they don\’t know is; you-tube also hosts very cool free music that you can use anywhere without worrying about copyright infringement.

    Of-course there are several other Youtube channels that publish free video footage that you can download and use it in any of your project. There are also other users who share different sound effects that you can download and use it as you want in your video.

    While their contribution serves many users who are searching for a particular kind of sound ; they do not have a variety to choose from. In other words, they are not consistent.

    That is why Youtube saw that it was fit to have Free music available to encourage video creators produce good video content.

    You can access the free music here.

    There are thousands of music to choose from. Here are few reasons why youtube Audio Library stands out.

    All Music and Sound effects in One Place

    You can find a collection of different music genres in one place. All of these music are free. You can download and use it right away.

    Easy to Select

    These music are arranged in order of genre, mood, instrument, duration, attribution and more. Choose the category you want and play to preview.

    Search By Keyword

    Lets say you are looking for children\’s background music. Just type in \’children\’ on the search bar and hit enter. You will be presented with different music/sounds created particularly for children.

    You Can See What\’s New

    When scrolling through the files, you will see \’new\’ beside the audio. Here you will know its a new audio and you can be the first one to preview it and probably download and use it.

    Note: If you already knew about this free resource, share it with your clients and ask them to help you choose an audio they feel it\’s fit for their project.

    That\’s it from me today.

    If you need help to create a professional video for your project, let me know by requesting a free quote here.

    Till next time, bye bye and take care.

    Follow me on twitter @cheptiony

  • Top 5 Free and Paid Video Resources That Made Me Money in 2018

    Many video producers will keep secret of their video resources because that is where they make their dollars. Ok, who wouldn\’t? That\’s how to remain relevant in the market.

    Now, note that without regular research and updates- these resources will become obsolete someday. Market and trends change. This means that video producers who relied on these resources will loose their market value.

    But here is the good news, some sources are always reliable enough in terms of market adaptability. In this blog post, I will share with you top 5 resources that made me money in 2018. Hope you can also utilize the same resources to make the most in the year 2019.

    1. Free \’No Watermark\’ Video Resources

    Earlier in the year, I wrote a detailed blog-post on this which attracted a lot of responses from readers on Four websites to Download Free no watermark videos. Kindly click on the link to learn more. These 4 websites are my best.

    2. Free and Paid Motion Graphics Templates

    I purchase a lot of 2D animations and motion graphics templates on Videohive.  I have known videohive for more than 5 years. When you register, they will send you 2 free video templates each month with license to use them without any obligation. This is awesome. New templates are uploaded each month.

    3. Audio Jungle

    Audio Jungle is part of videohive. Here you will find high quality royalty free music tracks to use in any of your videos. The site also has sound effects that you can incorporate in your videos. I bet you will love
    sound tracks from audio jungle.

    4. 2D Animations

    I use Animaker and goanimate (now vyond). Both software\’s are hosted remotely. You can create nice 2D animated videos with these two software\’s but have different pricing. I still prefer Animaker because of it\’s unique animated characters and lower pricing. But then again, it depends, I always pick one of them based on my clients budget.

    5. Free online video templates

    I found biteable later this year. I know it has been there. Those who were lucky enough to find this awesome site earlier have profited from this resource. Though I haven\’t used any of the video templates from this site, I have previewed existing templates and already like it.

    And that is it from me today.

    If you need help to create a professional videos, let me know here by requesting a free quote.

    Till next time, bye bye and take care.

    Follow me on twitter @cheptiony

  • 5 Steps to Kick-start Your Video Marketing Journey

    2019 is few days away from us. As you reflect on the challenges and lessons you learn\’t along the year 2018 in your business- take a moment to think about how you can include video element in marketing your business.

    You see, if you sell online and you have not started using video, then you are missing out on customers who take action after watching a video about your products or services.

    According to CISCO, 80% of all internet traffic will be video by 2021. Moreover, Google found that 70% of B2B buyers watch videos on their journey through the sales funnel.

    Does video sound like a good business lead? Of-course yes. So, how do you get started and consistently produce video content for your business on a regular basis at a price that is friendly to your pocket?

    Well, here are five steps to starting out your series of videos that your customers will like.

    STEP 1- Plan and Break Down the Services You Offer Into Bits 

    You first have to decide to include video as a marketing tool in your business. This decision has to be firm. Now, once you have done so, sit down and plan, what you intend to share with your existing and prospective customers. Your product or service must be something the adds value to peoples life. So sit down and write down short titles that may work well wit your product. e.g. Why buying a red carpet is perceived as good \’omen\’ in Chinese Fengshui tradition. This might work well to someone selling carpets. Later you can write scripts to expound more on it for the purpose of shooting the video. This will make your content powerful and pleasing to watch. Someone who is not intending to buy a carpet from you will still watch the video.

    STEP 2 – Appear on the video Speaking or Demonstrating How Your product Works

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    Photo by Julia M Cameron on Pexels.com

    This is very important. Prepare to appear on video as the director of the company or the owner of the store that is selling the product. There is no Excuses here. If you are shy, you will not sell. People will trust you more if they see your face. Moreover, they will be confident when buying the product as they are sure who to direct their complaints when the product fails. Many customers will go an extra mile to look for you on social media to confirm you are not a scammer.

    STEP 3 – Find a Good Videographer and Editor and Contract Them For a Long Term

    Now, remember that you are not doing one video and stopping there. You are publishing a series of videos. In this, I mean you may decide to publish 1 video every week .As a result, you will have 4 videos a month and 48 videos in a year. When looking for a video producer, discuss with them your vision. You will be surprised on how pocket friendly the cost will be. If you need help with this, let me know here. I can be you guy to manage your productions:-). If you are residing in another country or would prefer to hire someone remotely, I will advise you to use platforms like Upwork to find a skilled freelancer to work on your videos.

    STEP 4 – Don\’t Be Embarrassed by Your First Video. Publish it. Successful Video Marketers Started there 

    When you watch yourself on video for the first time, you seem to identify many mistakes like accent, shyness e.t.c. It\’s fine. It happens to many people. So, appreciate your small beginnings and be confident that you will overcome this with time. You define your originality from this. Don\’t let it fade. Let people know who you are without any exaggeration. Whoever will buy from you here will be a genuine a customer. And you will be motivated because they accept you for you.

    Step 5 – Use Customer Feedback to Grow Your Video Content 

    \"customer
    Photo by Erik Mclean on Pexels.com

    Let\’s say you repair broken chairs and leather Sofas. When you show people what you do- before and after- they are thrilled and would want to learn more. So in the comments section of the video, you will see people asking question related to what you have just shared with them on video. This is good for two reasons. One, it motivates you to continue sharing videos. Two, it gives you ideas and leads for your next video. With time, you will not run out of ideas on what to do next. As a result, you will have grown customer base through engagements.

    These are 5 important steps to getting started.

    There are other many more and you will learn about them along the way once you get started. But the idea here is, to get started. That is very important.

    And 2019 is the best time!

    That\’s it.

    If you are looking for help to kick-start video marketing in your business by creating customer focused videos for your applications/software\’s/SaaS/website apps? I can help. Request a free quote here.

    You can follow me on twitter @cheptiony

    Until next time. Bye bye and take care.