If you’ve been following my journey, you know I’m incredibly grateful that this blog has grown and remained consistent in posting new valuable content. Also, if you have been following me on YouTube, my channel has grown to over 4,400 subscribers.
For years, I’ve shared everything I know—from tips and expert advise on Freelance and Business to tutorials on SaaS tools and website reviews.
But today, I need to tell you:
that’s about to change. After 10+ years in the world of online freelancing, I’m closing that chapter to build something new and more strategic.
Living in the “Red Ocean
For over a decade, platforms like Upwork, Fiverr, and PeoplePerHour were my entire career. It was a good career—it paid the bills and allowed me to work with amazing clients across the world.
However, I realized I was living in what I call the ‘Red Ocean.’ This is a space crowded with thousands of talented people, all competing for the same work. The primary game becomes competing on price and speed, where you’re constantly hustling to prove your value.
Ultimately, I was simply trading my time directly for money. My income was capped by the number of hours I could work. I was building a great reputation, but it was on someone else’s platform. I wasn’t building an asset; I was just a highly-paid technician in the global gig economy.
The Crucial Turning Point
This lack of a clear focus started to create problems, even on my YouTube channel. I found myself chasing views, creating tutorials on any topic I thought might get more subscribers, even if it wasn’t my true passion or area of expertise.
This diluted my intended brand message and led to people asking me for services I don’t offer, like company registration or tax consulting. I could not leave this opportunity go, so I did them and got paid.
My ultimate “aha” moment came when I realized the same trap I was in with freelancing (chasing gigs) I was now in with YouTube (chasing views). I needed to stop just being busy and start being strategic.
The answer was right there when I looked at my most successful clients. They weren’t just buying a single video; they were the ones who understood they needed a consistent, reliable video strategy to actually grow their business. And that’s what I needed to build my entire focus around.
The Leap into the “Blue Ocean
That insight is why I founded Techtube Video Studio and why I took the leap and closed all my freelancing accounts. I decided to create my own “Blue Ocean“.
Instead of competing on price, we’re making the competition irrelevant by offering something different: scalable video services. We’re not just another video production company.
We are turning video from a chaotic, one-off project into a predictable, streamlined system for growth. We achieve this through productized packages and video subscription models.
This allows our clients to get consistent, high-quality content that delivers a real return on investment. We’re moving from being a hired freelancer to a strategic partner.
The New Direction
To fully support this new vision, I’m clarifying the purpose of my blog here and YouTube channels to provide the most value to you.
- The Channel (@cheptionymutai): The ‘Why’
- This is my personal brand channel, and it’s evolving to be the home for high-level strategy and thinking behind modern business growth.
- The core pillars we’ll explore are Media, Technology, AI, Storytelling, and Business Strategy.
- The goal is to give you the strategic thinking to build your own “Blue Ocean,” not just show you how to click a button31.
- Techtube Video Studio Channel: The ‘How’
- This is where we put the strategies into action.
- It will feature client case studies, behind-the-scenes looks at our scalable video services, and practical breakdowns of our work.
- It’s the proof of the concepts we discuss right here.
Join the New Journey
This is a big change, but it’s about providing focused value in the right place.
If you are a founder looking for an edge, or if you’re a freelancer feeling trapped on that ‘red ocean‘ treadmill and looking for a way to build your own “blue ocean,” this new ecosystem is for you.
I invite you to stay subscribed right here on this blog and @cheptionymutai YouTube for the strategic insights, and if you are a business owner or marketer who wants to see this in practice, go subscribe to the Techtube Video Studio channel.
The best is truly yet to come.
Which of these new strategic topics are you most excited to dive into? Let me know in the comments!
Follow me social media @cheptionymutai
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