Welcome back to the blog!
You might remember that last year, I had the pleasure of featuring Kijani Curlcare and Skincare at the KICC during their exhibition. Their commitment to quality, natural ingredients for both skin and hair really stood out. So, when I heard they were launching a brand-new hair product, I knew I had to be there!
The destination was Utawala Shompole Salon & Spa, and the buzz was all about Kijani’s latest innovation. I even got to catch a ride with Co-Director Rodgers Egesa, and our journey to the launch was as insightful as the event itself.
The Road to a New Product: Resilience and Customer Focus
Heading to the venue, Rodgers shared some candid thoughts on the realities of building a brand like Kijani. “Every foundation requires time,” he mused. “You find yourself always exhausted until you feel you’re almost giving up… now that is when you’re almost there.”
He spoke of venturing into “a territory that very few people have entered into,” where the “terrain is a bit rough.” It’s a stark reminder of the dedication behind every product we see on the shelves.
So, what sparked this new addition to their line? Rodgers explained, “People have been asking for it, and then most of our competitors, that’s the journey they took.” But more than just following trends, it was about completing their offering.
He used a fantastic analogy: “With skincare, it’s like you want to be selling food; you need to do Ugali and Mboga and everything so that somebody doesn’t have to buy Mboga here and Ugali on the other side… you are totally responsible for the results.” This holistic approach ensures customers get a complete solution from a brand they trust.
Since our chat at KICC about six months ago, Kijani has been busy. “Business is good,” Rodgers shared. “We opened a pick-up point in Platinum Plaza [Nairobi CBD] and Posta in Mombasa.” They’re eyeing Nakuru and Eldoret next!
Their strategy involves smart growth, like utilizing pick-up points in high-traffic areas – “it’s a bit cheaper, you just rent shelves.”
Marketing, Rodgers emphasized, is “a very key component,” especially in the beauty industry. They work with influencers who can “communicate the product better,” often collaborating with those who are also looking to grow and prove themselves.
He also highlighted the invaluable role of small distributors – “people who have two branches, five branches” – as crucial partners in their journey. “I will never forget those people,” he stated, appreciating those who opened doors for Kijani in the early days.
The Star of the Show: Introducing the Flaxseed Gel Curl Cream
Our arrival at Shompole Salon and Spa in Utawala marked the official unveiling. The new product? A Flaxseed Gel Curl Cream!
Rodgers graciously welcomed everyone, emphasizing that the launch was a testament to “our customers’ trust and faith in the brand.”
Inside the salon, we got to see the Kijani range in action. Linda, a client, had her hair washed with the Kijani Shampoo Bar. “It’s not your ordinary shampoo because most shampoos come in liquid form,” she noted. “I feel my hair is so detangled, fresh, and I’m excited to see the aftermath.”
The Kijani conditioner followed, praised for its moisturizing and detangling properties. “It doesn’t hurt and it can be used on a child,” was the feedback, highlighting its gentle nature.
Then came the moment for the new Flaxseed Gel Curl Cream. Applied to damp, freshly washed hair, the cream is designed for styling, particularly for twist-outs.
The stylist explained, “The curling cream makes the hair have this springing effect and makes it last longer.” It’s all about defining those curls without the need for harsh treatments.
Later, after a product photoshoot at the beautiful Serene Gardens, I sat down with Sarah Guantai, Director of Kijani Curlcare and Skincare, to get the full scoop on their latest creation.
“The new product that we’re launching today is called the Flaxseed Gel Curling Cream,” Sarah confirmed. She elaborated on its impressive benefits:
- Defines Curls: Works for various hair types – kinky, curly, coily, and wavy.
- Softens and Moisturizes: Acts as a treatment for your hair.
- Curbs Frizz: Leaves hair revitalized, healthy, and fuller.
Why launch it now? “We just turned 3 years old!” Sarah announced. “We decided, you know, instead of waiting for too long, just to go ahead and launch it. We feel this is the right time for us.”
The inspiration, true to Kijani’s ethos, came directly from their customers. “There was a gap,” Sarah explained. “We’ve been selling them the shampoo bar… the deep conditioner… the aloe vera hydrating leave-in treatment.
But most of them wanted something that, you know, they could just leave their hair styled differently without really going through the path of braids and these other things.”
This customer-centric approach led them to develop the Flaxseed Gel Curl Cream with their team of industrialists and chemists.
How to Use It and Who It’s For
Sarah emphasized the versatility of the new cream. “Anyone can use it – men, women, and kids because it’s very safe.” What’s more, “it gives you the freedom to actually do it yourself… you can style yourself if you know how to.”
For those who prefer a professional touch or lack the time, it’s perfect for salon use too. “This is actually a product by us, for us,” she proudly stated.
Get Your Kijani Fix!
Interested in trying out the new Flaxseed Gel Curl Cream or any of Kijani’s other wonderful products? Here’s how you can get them:
- Phone: Call their official number: 0781 981821
- Website: Order from anywhere in the world at www.kijanatural.com
- Physical Locations:
- Utawala: Airways Jordan Court
- Nairobi CBD: Platinum Plaza, Shop Number B08
- Mombasa CBD: Greenland Plaza, Shop Number F404
- Delivery: They deliver all over!
She reiterated their commitment to listening: “We’ve grown as a result of us listening to our customers… even for those who are not buying… This product is actually the culmination of all that process of listening and giving people solutions that work for them and that are safe for them.”
So there you have it! An exciting new launch from a brand that truly cares about its customers and the journey of natural hair and skincare.
If you’re looking for a curl cream that defines, moisturizes, and gives you styling freedom, the Kijani Flaxseed Gel Curl Cream might just be your new holy grail.
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Don’t hesitate to reach out to them with any questions. Until next time, take care!
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